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Upturn AI SWOT - About
ELF 
ELF Beauty Inc (ELF)
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Upturn Advisory Summary
06/27/2025: ELF (3-star) is a STRONG-BUY. BUY since 33 days. Profits (70.55%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
17 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Year Target Price $87.21
Year Target Price $87.21
| 9 | Strong Buy |
| 3 | Buy |
| 5 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 268.04% | Avg. Invested days 41 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.12B USD | Price to earnings Ratio 65.8 | 1Y Target Price 126.39 |
Price to earnings Ratio 65.8 | 1Y Target Price 126.39 | ||
Volume (30-day avg) - | Beta 1.51 | 52 Weeks Range 49.40 - 219.77 | Updated Date 06/29/2025 |
52 Weeks Range 49.40 - 219.77 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.92 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.53% | Operating Margin (TTM) 13.32% |
Management Effectiveness
Return on Assets (TTM) 8.33% | Return on Equity (TTM) 15.97% |
Valuation
Trailing PE 65.8 | Forward PE 33.56 | Enterprise Value 7280289866 | Price to Sales(TTM) 5.42 |
Enterprise Value 7280289866 | Price to Sales(TTM) 5.42 | ||
Enterprise Value to Revenue 5.54 | Enterprise Value to EBITDA 35.3 | Shares Outstanding 56328400 | Shares Floating 54845251 |
Shares Outstanding 56328400 | Shares Floating 54845251 | ||
Percent Insiders 2.89 | Percent Institutions 110.2 |
Analyst Ratings
Rating 4.24 | Target Price 87.21 | Buy 3 | Strong Buy 9 |
Buy 3 | Strong Buy 9 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
ELF Beauty Inc
Company Overview
History and Background
ELF Beauty Inc. was founded in 2004 by Joseph Shamah and Scott Vincent Borba. Originally selling products online, it gained popularity for its affordable pricing and accessible beauty products. It has since expanded into brick-and-mortar retail and diversified its product line.
Core Business Areas
- Cosmetics: ELF's primary focus is on cosmetics, offering a wide range of makeup products, including foundations, eyeshadows, lipsticks, and more.
- Skincare: ELF has expanded into skincare, offering cleansers, moisturizers, serums, and other skincare essentials.
- Tools and Brushes: ELF provides a variety of makeup brushes and tools to facilitate application and enhance the user experience.
Leadership and Structure
Tarang P. Amin serves as the Chairman and Chief Executive Officer. The company operates with a board of directors and a management team overseeing various functions such as marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Halo Glow Liquid Filter: This multipurpose complexion booster has become a viral sensation. Competitors include Charlotte Tilbury's Hollywood Flawless Filter and similar products from Rare Beauty. Precise revenue data for this single product is not publicly available, but is a significant driver of recent revenue increases.
- Putty Primer: A popular primer that helps create a smooth base for makeup application. Market share data is not publicly available, but it is a top seller in the primer category. Competitors include Benefit's Porefessional Primer, Tatcha's Liquid Silk Canvas, and Milk Makeup's Hydro Grip Primer.
Market Dynamics
Industry Overview
The beauty industry is highly competitive and dynamic, driven by trends, innovation, and consumer preferences. It encompasses cosmetics, skincare, haircare, and fragrances. Increasing focus on sustainability and ethical sourcing are key trends.
Positioning
ELF Beauty Inc. is positioned as a value-driven brand, offering high-quality products at affordable prices. Its competitive advantage lies in its price point and digital marketing strategies.
Total Addressable Market (TAM)
The global beauty market is estimated to be worth over $400 billion. ELF is positioned to capture a larger share by targeting Gen Z and millennial consumers who are value-conscious and digitally savvy.
Upturn SWOT Analysis
Strengths
- Affordable pricing
- Strong brand recognition among Gen Z and Millennials
- Effective digital marketing strategies
- Cruelty-free and vegan products
- High growth rates
Weaknesses
- Lower profit margins compared to luxury brands
- Reliance on third-party manufacturing
- Limited presence in some international markets
- Potential for brand dilution if quality is compromised
Opportunities
- Expanding into new product categories (e.g., haircare)
- Increasing international presence
- Leveraging social media for further brand building
- Partnerships with influencers and retailers
- Innovation in sustainable packaging
Threats
- Increased competition from established beauty brands and new entrants
- Changing consumer preferences and trends
- Economic downturn impacting discretionary spending
- Supply chain disruptions
- Increased cost of raw materials
Competitors and Market Share
Key Competitors
- COTY
- IPAR
- ULTA
- SEPHORA
Competitive Landscape
ELF Beauty Inc. competes with both established beauty brands and new entrants. Its competitive advantage lies in its affordable pricing and strong brand recognition among Gen Z and millennial consumers.
Major Acquisitions
Naturium
- Year: 2023
- Acquisition Price (USD millions): 355
- Strategic Rationale: Expands ELF's presence in the prestige skincare segment.
Growth Trajectory and Initiatives
Historical Growth: ELF Beauty Inc. has experienced significant growth in recent years, driven by its focus on affordable pricing, effective marketing, and product innovation.
Future Projections: Analyst estimates project continued revenue growth in the coming years, supported by new product launches and expansion into new markets.
Recent Initiatives: Recent initiatives include partnerships with influencers, new product development, and expansion into new retail channels.
Summary
ELF Beauty Inc. is a strong player in the beauty industry, especially appealing to Gen Z and millennials. Its affordable pricing and effective marketing have fueled impressive growth. The company needs to carefully manage its supply chain and watch for shifts in consumer preferences to maintain its upward trajectory.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ELF Beauty Inc. Investor Relations
- Market research reports
- Analyst estimates
- Company filings
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market share data is approximate and based on available information. Investment decisions should be made based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ELF Beauty Inc
Exchange NYSE | Headquaters Oakland, CA, United States | ||
IPO Launch date 2016-09-22 | Chairman, CEO & President Mr. Tarang P. Amin | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 633 | Website https://www.elfbeauty.com |
Full time employees 633 | Website https://www.elfbeauty.com | ||
e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, paw, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare brand names. The company sells its products through national and international retailer and direct-to-consumer through its e-commerce channel. e.l.f. Beauty, Inc. was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. The company was founded in 2004 and is headquartered in Oakland, California.
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