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FIZZ logo FIZZ
Upturn stock ratingUpturn stock rating
FIZZ logo

National Beverage Corp (FIZZ)

Upturn stock ratingUpturn stock rating
$42.1
Last Close (24-hour delay)
Profit since last BUY-9.06%
upturn advisory
SELL
SELL since 4 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
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Upturn Advisory Summary

08/28/2025: FIZZ (1-star) is a SELL. SELL since 4 days. Profits (-9.06%). Updated daily EoD!

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $45

1 Year Target Price $45

Analysts Price Target For last 52 week
$45 Target price
52w Low $38.25
Current$42.1
52w High $50.51

Analysis of Past Performance

Type Stock
Historic Profit -26.78%
Avg. Invested days 35
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 3.94B USD
Price to earnings Ratio 21.13
1Y Target Price 45
Price to earnings Ratio 21.13
1Y Target Price 45
Volume (30-day avg) 1
Beta 0.78
52 Weeks Range 38.25 - 50.51
Updated Date 08/29/2025
52 Weeks Range 38.25 - 50.51
Updated Date 08/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 1.99

Earnings Date

Report Date 2025-09-04
When -
Estimate 0.6135
Actual -

Profitability

Profit Margin 15.55%
Operating Margin (TTM) 18.33%

Management Effectiveness

Return on Assets (TTM) 20.4%
Return on Equity (TTM) 37.23%

Valuation

Trailing PE 21.13
Forward PE 20.66
Enterprise Value 3819851356
Price to Sales(TTM) 3.28
Enterprise Value 3819851356
Price to Sales(TTM) 3.28
Enterprise Value to Revenue 3.18
Enterprise Value to EBITDA 14.91
Shares Outstanding 93620200
Shares Floating 23691539
Shares Outstanding 93620200
Shares Floating 23691539
Percent Insiders 74.69
Percent Institutions 25.48

ai summary icon Upturn AI SWOT

National Beverage Corp

stock logo

Company Overview

overview logo History and Background

National Beverage Corp. was founded in 1985 and is headquartered in Fort Lauderdale, Florida. It has grown through acquisitions and the development of innovative beverage brands, focusing on healthier alternatives to traditional soft drinks. The company has focused on flavored sparkling water and energy drink segment.

business area logo Core Business Areas

  • Carbonated Soft Drinks: Manufactures and sells a variety of carbonated soft drinks.
  • Flavored Sparkling Water: Manufactures and sells flavored sparkling water.
  • Energy Drinks: Manufactures and sells energy drinks.
  • Juices: Manufactures and sells juices.

leadership logo Leadership and Structure

The company is led by Chairman and CEO Nick A. Caporella (as of 2023). The organizational structure is relatively centralized, with a strong emphasis on brand management and distribution.

Top Products and Market Share

overview logo Key Offerings

  • La Croix: La Croix is a leading brand of flavored sparkling water. Competitors include Perrier, Spindrift, and Bubly. Market share data is difficult to pinpoint exactly, but it's estimated to be substantial within the sparkling water category.
  • Shasta: Shasta is a brand of carbonated soft drinks. Competitors include Coca-Cola, Pepsi, and other regional soft drink brands. Market share is lower than Coca-Cola and Pepsi. Market share is lower than La Croix
  • Faygo: Faygo is a brand of carbonated soft drinks primarily in the Midwest. Competitors include Coca-Cola, Pepsi, and other regional soft drink brands. Market share is small

Market Dynamics

industry overview logo Industry Overview

The beverage industry is highly competitive, with increasing consumer demand for healthier options and innovative flavors. Trends include lower sugar content and natural ingredients.

Positioning

National Beverage Corp. is positioned as a provider of unique and healthier beverages, particularly in the sparkling water and flavor-enhanced beverage segments. Their competitive advantage lies in brand differentiation and product innovation.

Total Addressable Market (TAM)

The global beverage market is valued at hundreds of billions of dollars. National Beverage Corp. is targeting a segment of the market with healthier sparkling and carbonated drinks, which gives them a good position in TAM

Upturn SWOT Analysis

Strengths

  • Strong brand recognition (La Croix)
  • Innovative product development
  • Efficient distribution network
  • Focus on healthier beverage options

Weaknesses

  • Reliance on a few key brands
  • Limited international presence
  • Potential vulnerability to changing consumer tastes
  • Higher price points than generic soda

Opportunities

  • Expansion into new markets (international)
  • Development of new beverage categories
  • Partnerships with health and wellness companies
  • Capitalize on the shift towards healthier beverages

Threats

  • Intense competition from larger beverage companies
  • Changing consumer preferences
  • Regulatory pressures regarding sugar content
  • Supply chain disruptions

Competitors and Market Share

competitor logo Key Competitors

  • PEP
  • KO
  • MNST
  • SBUX
  • FIZZ

Competitive Landscape

National Beverage Corp. competes with larger beverage companies. Its advantage lies in its niche focus on flavored sparkling water and innovative brands. The disadvantage is that these larger companies control the market

Growth Trajectory and Initiatives

Historical Growth: National Beverage Corp. has experienced growth driven by the popularity of La Croix and other brands.

Future Projections: Future growth is dependent on factors such as product innovation, market expansion, and competition.

Recent Initiatives: Recent initiatives include new flavor launches and marketing campaigns.

Summary

National Beverage Corp. demonstrates moderate fundamental strength, driven by its key brand, La Croix, and its focus on healthier beverage options. While the company benefits from a strong brand recognition and product innovation, it faces threats from larger competitors, regulatory pressures, and changing consumer preferences. The company is doing well in the niche segment but needs to look out for the big players taking over this new segment.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • SEC Filings
  • Market Research Reports
  • Company Press Releases
  • Analyst Reports

Disclaimers:

This analysis is based on publicly available information and is not financial advice. Market conditions can change rapidly, and past performance is not indicative of future results.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About National Beverage Corp

Exchange NASDAQ
Headquaters Fort Lauderdale, FL, United States
IPO Launch date 1991-09-06
Chairman & CEO Mr. Nick A. Caporella
Sector Consumer Defensive
Industry Beverages - Non-Alcoholic
Full time employees 1681
Full time employees 1681

National Beverage Corp., through its subsidiaries, develops, produces, markets, and sells a portfolio of sparkling waters, juices, energy drinks, and carbonated soft drinks in the United States and Canada. The company's Power+ brand portfolio offers sparkling water products under the LaCroix brands; non-carbonated water under the Clear Fruit; energy drink and shots under the Rip It brand; juice and juice-based products under Everfresh, Everfresh Premier Varietals, and Mr. Pure brands; and carbonated soft drinks under Shasta and Faygo brands. It serves retailers, as well as various smaller up-and-down-the-street accounts through the take-home, convenience, and food-service distribution channels. The company was incorporated in 1985 and is headquartered in Fort Lauderdale, Florida. National Beverage Corp. is a subsidiary of IBS Partners, Ltd.