Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI Summary - About
National Beverage Corp(FIZZ)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for FIZZ
11/06/2026: FIZZ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
National Beverage Corp is a notable participant in the sparkling water and soft drink industry, best known for its flagship LaCroix brand. The company maintains a lean, operationally focused business model that has historically provided strong margins and steady cash flow. Its primary growth opportunity lies in leveraging its established brand equity to innovate within functional and wellness beverages. However, it faces intense competitive pressure from global beverage giants and the inherent risks of a concentrated product portfolio. The stock may suit value-oriented investors who prioritize balance sheet strength, though they should monitor competitive dynamics and the potential for shifts in consumer preference.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth has slowed since the peak expansion of LaCroix, making it a more mature play. |
| Momentum investor | Weak fit | The stock often exhibits long periods of consolidation rather than consistent upward momentum. |
| Value investor | Strong fit | The company often trades at valuations that reflect a reasonable entry point given its cash generation capabilities. |
| Dividend investor | Mixed fit | The company uses intermittent special dividends rather than a predictable, growing dividend stream. |
| Low-risk investor | Mixed fit | While the balance sheet is healthy, consumer product volatility and competition pose risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock can react sharply to earnings surprises and shifts in the competitive landscape. |
| Valuation risk | Medium | Investors must weigh the premium for growth against the risks of a mature market. |
| Competition risk (Beverage Conglomerates) | High | Large competitors like PepsiCo and Coca-Cola can utilize massive scale to erode shelf space. |
| Business quality | Strong | The company maintains a high-quality balance sheet and historically strong margins. |
| Dividend income | Medium | The lack of a regular, growing dividend makes it less suitable for traditional income-focused portfolios. |
| Execution risk | Medium | Success depends on maintaining brand relevance in a trend-driven consumer market. |
Analysis of Past Performance
Type Stock | Historic Profit -26.38% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.48B USD | Price to earnings Ratio 20.2 | 1Y Target Price 31 |
Price to earnings Ratio 20.2 | 1Y Target Price 31 | ||
Volume (30-day avg) 364.5K shares | Beta 0.79 | 52 Weeks Range 27.80 - 38.45 | Updated Date 11/05/2026 |
52 Weeks Range 27.80 - 38.45 | Updated Date 11/05/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.84 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Sparkling Water | LaCroix and other carbonated, unsweetened water products sold through retail and wholesale channels. | This is the core profit driver and the primary focus for market share growth. |
| Carbonated Soft Drinks & Energy | Shasta, Faygo, and Rip It brands sold primarily in North America. | These legacy brands act as a steady cash cow to support the company's innovation efforts. |
Valuation
Trailing PE 20.2 | Forward PE 18.48 | Enterprise Value 3.48B | Price to Sales(TTM) 2.95 |
Enterprise Value 3.48B | Price to Sales(TTM) 2.95 | ||
Enterprise Value to Revenue 2.82 | Enterprise Value to EBITDA 13.81 | Shares Outstanding 93.61M | Shares Floating 23.68M |
Shares Outstanding 93.61M | Shares Floating 23.68M | ||
Percent Insiders 74.64 | Percent Institutions 26.75 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.