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Upturn AI SWOT - About
FLXS 
Flexsteel Industries Inc (FLXS)
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Upturn Advisory Summary
09/15/2025: FLXS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 136.57% | Avg. Invested days 48 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 192.90M USD | Price to earnings Ratio 14.23 | 1Y Target Price 54 |
Price to earnings Ratio 14.23 | 1Y Target Price 54 | ||
Volume (30-day avg) - | Beta 0.37 | 52 Weeks Range 28.51 - 65.04 | Updated Date 06/29/2025 |
52 Weeks Range 28.51 - 65.04 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 2.18% | Basic EPS (TTM) 2.57 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.29% | Operating Margin (TTM) 7.25% |
Management Effectiveness
Return on Assets (TTM) 5.94% | Return on Equity (TTM) 9.48% |
Valuation
Trailing PE 14.23 | Forward PE 9.78 | Enterprise Value 231888187 | Price to Sales(TTM) 0.44 |
Enterprise Value 231888187 | Price to Sales(TTM) 0.44 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA 9.58 | Shares Outstanding 5273250 | Shares Floating 3432993 |
Shares Outstanding 5273250 | Shares Floating 3432993 | ||
Percent Insiders 29.93 | Percent Institutions 52.57 |
Upturn AI SWOT
Flexsteel Industries Inc
Company Overview
History and Background
Flexsteel Industries Inc. was founded in 1893 as the Davis-Burnett Lumber Company in Minneapolis, Minnesota. Over time, it transitioned to manufacturing upholstered furniture, becoming a leading provider of residential and commercial seating solutions.
Core Business Areas
- Residential Upholstery: Manufactures and markets upholstered furniture for residential use, including sofas, chairs, recliners, and sectionals.
- Commercial Seating: Provides seating solutions for the hospitality, healthcare, and recreational vehicle (RV) markets.
- Hospitality: Provides furnishings for hotels and resorts.
- RV: Provides furniture solutions for recreational vehicles
- Healthcare: Provides furniture for the healthcare industry
Leadership and Structure
The company is led by a board of directors and an executive management team. The organizational structure includes various departments such as sales, marketing, operations, finance, and human resources.
Top Products and Market Share
Key Offerings
- Residential Sofas and Sectionals: Upholstered sofas and sectionals for living rooms and family rooms. Market share varies regionally but estimates at roughly 5-7% nationally. Competitors include La-Z-Boy (LZB), Bassett Furniture Industries (BSET), and Ashley Furniture Industries.
- Recliners: Comfortable recliners for residential use. Market share varies regionally but estimates at roughly 3-5% nationally. Competitors include La-Z-Boy (LZB), Ashley Furniture Industries, and Southern Motion.
- Commercial Seating Solutions: Seating for hospitality, healthcare, and RV markets. No reliable or recent revenue/market share estimates available. Competition varies by vertical with many niche competitors.
Market Dynamics
Industry Overview
The furniture industry is influenced by factors such as housing market trends, consumer spending, and raw material costs. It is characterized by strong competition, with many small and large players.
Positioning
Flexsteel Industries Inc. is positioned as a mid-to-high-end furniture provider, emphasizing quality and design. Its competitive advantage lies in its brand reputation and established distribution network.
Total Addressable Market (TAM)
The total U.S. furniture market is estimated at over $100 billion annually. Flexsteel has a relatively small portion of this TAM and is positioned to be able to increase their TAM through acquisitions and other strategies.
Upturn SWOT Analysis
Strengths
- Established brand reputation
- Strong distribution network
- Focus on quality and durability
- Diversified product portfolio
Weaknesses
- Higher price point compared to some competitors
- Exposure to raw material price fluctuations
- Dependence on the housing market
- Smaller Market Share compared to top competitors
Opportunities
- Expansion into new markets
- Increased online sales presence
- Development of innovative products
- Strategic partnerships or acquisitions
Threats
- Economic downturns affecting consumer spending
- Intense competition in the furniture industry
- Changes in consumer preferences and trends
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- LZB
- BSET
- MLHR
- ETH
- MANU
Competitive Landscape
Flexsteel competes with a mix of large, established players and smaller, regional manufacturers. Its focus on quality and a strong distribution network give it a competitive edge. However, its higher price point may limit its market share in some segments.
Growth Trajectory and Initiatives
Historical Growth: Data Unavailable
Future Projections: Data Unavailable
Recent Initiatives: Data Unavailable
Summary
Flexsteel is a well-established furniture company with a strong brand and a good distribution network, focusing on mid-to-high end product quality. Its higher prices and dependence on the housing market present challenges. Opportunities exist for expansion, innovation, and partnerships to strengthen its market position. Investors should monitor financial performance, market trends, and competitive pressures.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Public Filings
- Industry Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is estimated and may vary. Financial data is unavailable for recent periods. All investment decisions should be made based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Flexsteel Industries Inc
Exchange NASDAQ | Headquaters Dubuque, IA, United States | ||
IPO Launch date 1992-02-25 | CEO, President & Director Mr. Derek Paul Schmidt CPA | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1500 | Website https://www.flexsteel.com |
Full time employees 1500 | Website https://www.flexsteel.com | ||
Flexsteel Industries, Inc., together with its subsidiaries, operates as a manufacturer, importer, and markets of furniture for residential markets in the United States. It provides furniture, such as sofas, loveseats, chairs, reclining rocking chairs, swivel rockers, sofa beds, convertible bedding units, occasional tables, desks, dining tables and chairs, kitchen storage, bedroom furniture, and outdoor furniture. The company distributes its products through e-commerce channels and dealer sales force. Flexsteel Industries, Inc. was founded in 1893 and is based in Dubuque, Iowa.
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