Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Fomento Economico Mexicano(FMX)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for FMX
10/23/2026: FMX (4-star) is a STRONG-BUY. BUY for 5 days. Simulated Profits (1.25%). Updated daily EoD!
Fomento Economico Mexicano (FEMSA) is a major Latin American conglomerate with a leading position in convenience retail and beverage bottling. The company benefits from its extensive OXXO store network and a stable equity stake in Coca-Cola FEMSA, which generate reliable cash flow. Its primary growth opportunity lies in the rapid expansion of its Spin by OXXO digital financial services. Investors should monitor risks such as regional macroeconomic volatility, currency fluctuations, and potential regulatory pressures on sugary beverages. FEMSA is generally suited for long-term value-oriented investors who seek exposure to the growth potential of the Latin American consumer market through an established and diversified business model.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company offers growth potential through the scaling of its digital financial services and regional retail expansion. |
| Momentum investor | Mixed fit | Momentum depends on clear signals from the success of the 'FEMSA Forward' strategy and consistent quarterly earnings beats. |
| Value investor | Strong fit | FEMSA is often viewed as a solid value proposition given its deep-moat retail businesses and steady cash flow generation. |
| Dividend investor | Strong fit while signal remains positive | The company provides a reliable, though moderate, dividend yield backed by stable core operations. |
| Low-risk investor | Mixed fit | Exposure to Latin American macroeconomic conditions and currency volatility introduces risks that may concern risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock is influenced by both local Mexican market conditions and broader emerging market sentiment. |
| Valuation risk | Medium | As a large-cap stock, its valuation is sensitive to investor expectations regarding the success of its digital transition. |
| Competition risk (retail & digital) | Medium / high | Aggressive expansion from e-commerce players and other convenience chains could pressure margins. |
| Business quality | Strong | FEMSA's foundational business models in retail and beverages have demonstrated long-term durability. |
| Dividend income | Medium | Dividends are reliable but not the primary driver of total returns compared to capital appreciation. |
| Execution risk | Medium | The company must effectively integrate its diversified businesses to achieve projected operational efficiencies. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 31.49% | Avg. Invested days 66 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 43.78B USD | Price to earnings Ratio 9.13 | 1Y Target Price 134.86 |
Price to earnings Ratio 9.13 | 1Y Target Price 134.86 | ||
Volume (30-day avg) 554.8K shares | Beta 0.18 | 52 Weeks Range 85.20 - 139.39 | Updated Date 10/25/2026 |
52 Weeks Range 85.20 - 139.39 | Updated Date 10/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 14.08 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| FEMSA Retail | Revenue from OXXO store sales, fuel sales via OXXO Gas, and specialty retail. | This is the core business; its success depends on high-volume, small-ticket daily purchases. |
| Beverage | Equity earnings and dividends from Coca-Cola FEMSA's bottling operations. | This provides stable, cash-generative returns from a global beverage brand franchise. |
| Geography: Mexico & Latin America | Operations primarily in Mexico, with expansion across Latin America and Europe. | Investors are exposed to the economic health and consumer demand trends within these specific regional markets. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-28 | When Before Market | Estimate 1.18 | Actual - |
Profitability
Profit Margin 3.59% | Operating Margin (TTM) 8% |
Management Effectiveness
Return on Assets (TTM) 6.36% | Return on Equity (TTM) 14.75% |
Valuation
Trailing PE 9.13 | Forward PE 89.29 | Enterprise Value 48.93B | Price to Sales(TTM) 0.05 |
Enterprise Value 48.93B | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 0.98 | Enterprise Value to EBITDA 10.01 | Shares Outstanding 340.68M | Shares Floating 334.94M |
Shares Outstanding 340.68M | Shares Floating 334.94M | ||
Percent Insiders - | Percent Institutions 49.04 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.