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Fomento Economico Mexicano(FMX)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for FMX
09/25/2026: FMX (3-star) is currently NOT-A-BUY. Pass it for now.
FEMSA is a leading Latin American omni-channel retailer with a focus on convenience stores, fuel stations, and digital financial services. The company has a leading position in Mexico's retail market through its OXXO stores and is successfully growing its digital wallet, Spin by OXXO. While the company benefits from strong operational logistics and a stable base of retail revenue, it faces risks from regional macroeconomic volatility and intensifying competition in the digital fintech space. The stock is a suitable fit for growth-oriented investors looking for exposure to Latin American retail and digital financial trends, though investors should monitor execution of international expansion and digital platform adoption.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | FEMSA is effectively leveraging its massive retail footprint to scale high-growth digital financial services. |
| Momentum investor | Mixed fit | Momentum is conditional on continued execution of digital expansion and store growth targets. |
| Value investor | Strong fit | The company's core retail assets provide a stable foundation that often trades at reasonable valuations relative to growth. |
| Dividend investor | Mixed fit | The company pays dividends, but growth and reinvestment remain the primary focus. |
| Low-risk investor | Mixed fit | Exposure to emerging market currencies and political shifts introduces moderate risk. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock is influenced by both global market sentiment and local Latin American economic conditions. |
| Valuation risk | Low | The company typically trades at valuations supported by its robust and predictable retail cash flows. |
| Competition risk (Fintech and Retail) | Medium / high | Retail competitors and digital payment providers are increasingly challenging traditional store-based models. |
| Business quality | Strong | FEMSA possesses a highly defensible and expansive retail infrastructure in its core markets. |
| Dividend income | Low | Dividends are reliable but not the primary driver of total return for investors. |
| Execution risk | Medium | Scaling digital platforms like Spin across diverse regional markets requires disciplined execution. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 32.29% | Avg. Invested days 78 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 40.75B USD | Price to earnings Ratio 23.69 | 1Y Target Price 134.79 |
Price to earnings Ratio 23.69 | 1Y Target Price 134.79 | ||
Volume (30-day avg) 373.8K shares | Beta 0.17 | 52 Weeks Range 84.84 - 141.47 | Updated Date 09/26/2026 |
52 Weeks Range 84.84 - 141.47 | Updated Date 09/26/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 5.05 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Proximity Retail (OXXO) | Convenience store sales and services, representing the bulk of revenue. | This is the company's core engine, generating consistent cash flow from high-frequency consumer transactions. |
| Health (Pharmacies) | Retail pharmacy operations across Latin America. | Provides a defensive growth layer tied to healthcare and essential consumer spending. |
| Digital Financial Services | Spin by OXXO digital wallet and related services. | This is a key long-term growth driver aiming to capture a large unbanked customer base. |
| Geography | Operations primarily in Mexico and parts of Latin America, with growing European presence. | Heavy exposure to Latin American macro trends is a defining characteristic of the stock. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 23.69 | Forward PE 89.29 | Enterprise Value 48.67B | Price to Sales(TTM) 0.05 |
Enterprise Value 48.67B | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 0.97 | Enterprise Value to EBITDA 9.9 | Shares Outstanding 340.68M | Shares Floating 334.94M |
Shares Outstanding 340.68M | Shares Floating 334.94M | ||
Percent Insiders - | Percent Institutions 48.94 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Fomento Economico Mexicano
Exchange NYSE | Headquarters Monterrey, NL, Mexico | ||
IPO Launch date 1998-05-11 | CEO of Negocios Estratégicos & Director Mr. Alfonso Garza Garza | ||
Sector Consumer Defensive | Industry Beverages - Brewers | Full time employees 381480 | Website https://www.femsa.com |
Full time employees 381480 | Website https://www.femsa.com | ||
Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments. It produces, markets, and distributes Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina, and Uruguay. The company also operates small-box retail chain stores in Mexico, Colombia, Peru, Chile, Brazil, and the United States under the OXXO name; retail service stations for fuels, motor oils, lubricants, and car care products under the OXXO GAS name in Mexico; and drugstores in Chile, Colombia, Ecuador, and Mexico under the Cruz Verde, Fybeca, Sana Sana, YZA, La Moderna, and Farmacon names. In addition, the company provides transport logistics and maintenance services in Mexico, Brazil, and Colombia; processes electronic transactions for small and medium-sized businesses under the Spin name; and engages in the proximity discount grocery business under the Bara name. Further, it operates small-box retail and foodvenience chain stores in Switzerland, Germany, Austria, Luxembourg, and the Netherlands under the k kiosk, Brezelkönig, BackWerk, Ditsch, Press & Books, avec, Caffè Spettacolo, and ok." brands. Fomento Económico Mexicano, S.A.B. de C.V. was founded in 1890 and is headquartered in Monterrey, Mexico.
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