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Floor & Decor Holdings Inc (FND)



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Upturn Advisory Summary
08/14/2025: FND (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $83.64
1 Year Target Price $83.64
8 | Strong Buy |
0 | Buy |
14 | Hold |
2 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 23.48% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.87B USD | Price to earnings Ratio 42.46 | 1Y Target Price 83.64 |
Price to earnings Ratio 42.46 | 1Y Target Price 83.64 | ||
Volume (30-day avg) 24 | Beta 1.69 | 52 Weeks Range 66.01 - 124.68 | Updated Date 08/15/2025 |
52 Weeks Range 66.01 - 124.68 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-30 | When Before Market | Estimate 0.562 | Actual 0.58 |
Profitability
Profit Margin 4.59% | Operating Margin (TTM) 6.75% |
Management Effectiveness
Return on Assets (TTM) 3.22% | Return on Equity (TTM) 9.73% |
Valuation
Trailing PE 42.46 | Forward PE 45.87 | Enterprise Value 10646587710 | Price to Sales(TTM) 1.93 |
Enterprise Value 10646587710 | Price to Sales(TTM) 1.93 | ||
Enterprise Value to Revenue 2.31 | Enterprise Value to EBITDA 20.91 | Shares Outstanding 107691000 | Shares Floating 106132102 |
Shares Outstanding 107691000 | Shares Floating 106132102 | ||
Percent Insiders 1.38 | Percent Institutions 104.7 |
Upturn AI SWOT
Floor & Decor Holdings Inc

Company Overview
History and Background
Floor & Decor was founded in 2000 and went public in 2017. It has grown from a small regional chain to a national specialty retailer focused on hard surface flooring and related accessories. The company has expanded through organic growth and strategic acquisitions.
Core Business Areas
- Retail Sales: The core business segment involves selling flooring products (tile, wood, laminate, vinyl, stone) and related accessories directly to consumers and professional customers through its warehouse-format stores.
- Commercial Sales: This segment caters to commercial projects, offering specialized services and product offerings tailored to the needs of contractors, builders, and designers.
- Installation Services: Provides installation services through a network of independent contractors, offering customers a complete flooring solution.
Leadership and Structure
Tom Taylor is the Chief Executive Officer. The organizational structure includes departments for merchandising, operations, finance, marketing, and technology, reporting to the CEO and senior leadership team.
Top Products and Market Share
Key Offerings
- Tile: Tile accounts for a significant portion of Floor & Decor's sales. It's a highly fragmented market with many global manufacturers that compete on design and style. Competitors include Home Depot (HD), Lowe's (LOW), and smaller specialty tile retailers. Market share data is difficult to pinpoint for specific product categories across all retailers, but Tile is its top product.
- Wood & Laminate Flooring: Wood and laminate flooring are other important product categories. Competitors include Lumber Liquidators (LL), Home Depot (HD), and Lowe's (LOW). Market share data is difficult to pinpoint for specific product categories across all retailers. Flooring market is large and highly fragmented.
- Stone: Natural stone flooring and countertops. Competitors include MSI Surfaces, Home Depot (HD), and Lowe's (LOW).
- Installation Materials and Tools: Mortar, grout, adhesives, tools and equipment necessary for flooring projects. Competitors include Home Depot (HD), Lowe's (LOW), and professional supply houses.
Market Dynamics
Industry Overview
The flooring industry is influenced by housing market trends, renovation spending, and consumer preferences. The industry is moderately cyclical. There is also an increasing focus on sustainable and eco-friendly flooring options.
Positioning
Floor & Decor differentiates itself through a wide selection of in-stock products, a warehouse-format store model, and competitive pricing. It targets both homeowners and professional contractors.
Total Addressable Market (TAM)
The TAM for the US flooring market is estimated to be around $50 billion. Floor & Decor is well-positioned to capture a larger share of this market through continued store expansion and market penetration. The TAM continues to increase as home improvement and flooring needs increase.
Upturn SWOT Analysis
Strengths
- Wide product selection
- Warehouse-format store model
- Competitive pricing
- Strong brand recognition
- Experienced management team
- Growing store base
Weaknesses
- Dependence on housing market cycles
- Exposure to raw material price fluctuations
- Need to manage inventory efficiently across a large store network
- Reliance on independent contractors for installation services
Opportunities
- Expanding store footprint into new markets
- Increasing online sales and e-commerce presence
- Developing private-label brands
- Acquiring smaller regional flooring retailers
- Capitalizing on trends for sustainable flooring options
- Increased demand for home improvement
Threats
- Competition from large home improvement retailers (Home Depot, Lowe's)
- Economic downturns affecting housing and renovation spending
- Changes in consumer preferences and design trends
- Supply chain disruptions
- Rising interest rates
Competitors and Market Share
Key Competitors
- HD
- LOW
- LL
Competitive Landscape
Floor & Decor competes primarily with big-box retailers like Home Depot and Lowe's, as well as specialty flooring retailers. It differentiates itself through its wide selection, warehouse-format, and focus on hard surface flooring. Home Depot and Lowe's provide one stop shop convenience for homeowners.
Major Acquisitions
Stanton Carpet Corporation
- Year: 2021
- Acquisition Price (USD millions): 270
- Strategic Rationale: Expanded Floor & Decor's product offerings into soft surface flooring and broadened its customer base.
Growth Trajectory and Initiatives
Historical Growth: Floor & Decor has experienced strong revenue and earnings growth over the past decade, driven by store expansion and same-store sales growth.
Future Projections: Analysts project continued revenue growth in the coming years, driven by store expansion and increasing market share. Earnings growth is expected to be impacted by margin pressures.
Recent Initiatives: Recent initiatives include expanding its Pro Premier Rewards program, enhancing its digital capabilities, and opening new stores in strategic markets.
Summary
Floor & Decor has shown consistent growth driven by its unique warehouse-format and product offerings. The company's financials are solid, but it faces pressures from market volatility and rising costs. Expansion and online growth are key to future success. The company needs to monitor the competitive landscape and manage supply chain effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Investor presentations
- Analyst reports
- Industry publications
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Floor & Decor Holdings Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2017-04-27 | CEO & Director Mr. Thomas V. Taylor Jr. | ||
Sector Consumer Cyclical | Industry Home Improvement Retail | Full time employees 10413 | Website https://www.flooranddecor.com |
Full time employees 10413 | Website https://www.flooranddecor.com |
Floor & Decor Holdings, Inc., together with its subsidiaries, operates as a multi-channel specialty retailer of hard surface flooring and related accessories, and commercial surfaces seller in the United States. The company offers wood-based laminate flooring, vinyl, and engineered/composite rigid core vinyl; porcelain and ceramic tile, porcelain mosaics, and porcelain tile slabs; grout, mortar, backer board, tools, adhesives, underlayments, moldings, and stair treads; and decorative tiles and mosaics, which includes natural stone, porcelain, ceramic, glass, wall tile, and decorative trims. The company also provides solid prefinished and unfinished hardwood, engineered hardwood, bamboo, and wood countertops; marble, limestone, travertine, slate, ledger, prefabricated countertops, thresholds, and shower benches; vanities, shower doors, bath accessories, faucets, sinks, custom countertops, bathroom mirrors, and bathroom lighting. It sells products through its warehouse-format stores and five small-format design studios, as well as through Website, FloorandDecor.com. The company serves professional installers, commercial businesses, and homeowners. The company was formerly known as FDO Holdings, Inc. and changed its name to Floor & Decor Holdings, Inc. in April 2017. Floor & Decor Holdings, Inc. was founded in 2000 and is headquartered in Atlanta, Georgia.

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