HD official logo HD
HD 2-star rating from Upturn Advisory
The Home Depot Inc (HD) company logo

The Home Depot Inc (HD)

The Home Depot Inc (HD) 2-star rating from Upturn Advisory
$359.56
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Upturn Advisory Summary

01/08/2026: HD (2-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 2 star rating for performance

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

5 star rating from financial analysts

39 Analysts rated it

Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.

1 Year Target Price $394.21

1 Year Target Price $394.21

Analysts Price Target For last 52 week
$394.21 Target price
52w Low $320.39
Current$359.56
52w High $424.01

Analysis of Past Performance

Type Stock
Historic Profit 12.43%
Avg. Invested days 47
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
Stock Returns Performance Upturn Returns Performance icon 2.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 01/08/2026

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 347.49B USD
Price to earnings Ratio 23.81
1Y Target Price 394.21
Price to earnings Ratio 23.81
1Y Target Price 394.21
Volume (30-day avg) 39
Beta 1.07
52 Weeks Range 320.39 - 424.01
Updated Date 01/8/2026
52 Weeks Range 320.39 - 424.01
Updated Date 01/8/2026
Dividends yield (FY) 2.63%
Basic EPS (TTM) 14.66

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 8.77%
Operating Margin (TTM) 12.95%

Management Effectiveness

Return on Assets (TTM) 13.23%
Return on Equity (TTM) 162.91%

Valuation

Trailing PE 23.81
Forward PE 23.2
Enterprise Value 411226238954
Price to Sales(TTM) 2.09
Enterprise Value 411226238954
Price to Sales(TTM) 2.09
Enterprise Value to Revenue 2.47
Enterprise Value to EBITDA 16
Shares Outstanding 995511485
Shares Floating 993918667
Shares Outstanding 995511485
Shares Floating 993918667
Percent Insiders 0.07
Percent Institutions 74.07

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

The Home Depot Inc

The Home Depot Inc(HD) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

The Home Depot Inc. was founded in 1978 by Bernie Marcus, Arthur Blank, Ron Brill, and Pat Farrah in Atlanta, Georgia. It revolutionized the home improvement retail industry by offering a wide selection of products, competitive pricing, and knowledgeable customer service. Significant milestones include its IPO in 1981, rapid expansion across the US, and entry into international markets like Canada and Mexico. The company has consistently focused on enhancing its supply chain, e-commerce capabilities, and in-store customer experience.

Company business area logo Core Business Areas

  • Home Improvement Retail: The primary business involves the retail sale of a wide range of home improvement and construction products, including building materials, tools, hardware, flooring, paint, appliances, plumbing, and lawn and garden products.
  • Professional Services: Offers services to professional contractors and builders, including job lot purchasing, special orders, credit services, and delivery.
  • Online Retail: A significant and growing segment focused on e-commerce sales through its website and mobile app, offering delivery and in-store pickup options.

leadership logo Leadership and Structure

The Home Depot Inc. is led by a Board of Directors and a senior executive team. The organizational structure is hierarchical, with divisions responsible for merchandising, operations, supply chain, finance, human resources, and technology. The company operates through a network of stores across North America.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Competitors: Lowe's (LOW),Menards,Independent Lumber Yards
  • Description: Lumber, plywood, drywall, concrete, insulation, and other essential construction supplies. Competitors include Lowe's, Menards, and independent lumber yards. Market share in this broad category is significant but fragmented across many sub-segments.
  • Market Share Data:
  • Product Name: Building Materials
  • Revenue Data:
  • Competitors: Sherwin-Williams (SHW),Valspar (part of Sherwin-Williams),Benjamin Moore
  • Description: Interior and exterior paints, primers, stains, and painting accessories. Key brands include Behr and Kilz. Competitors include Sherwin-Williams and Valspar (a brand of Sherwin-Williams). The Home Depot holds a substantial market share in DIY paint sales.
  • Market Share Data:
  • Product Name: Paint
  • Revenue Data:
  • Competitors: Lowe's (LOW),Ace Hardware,Grainger (GWW)
  • Description: Power tools, hand tools, fasteners, accessories, and workwear from brands like DeWalt, Milwaukee, and Husky. Competitors include Lowe's, Ace Hardware, and specialized tool retailers.
  • Market Share Data:
  • Product Name: Tools and Hardware
  • Revenue Data:
  • Competitors: Lowe's (LOW),Best Buy (BBY),Sears (SHLDQ - defunct but historically relevant)
  • Description: Refrigerators, ovens, dishwashers, washers, dryers, and related accessories. Competitors include Lowe's, Best Buy, and regional appliance retailers.
  • Market Share Data:
  • Product Name: Appliances
  • Revenue Data:

Market Dynamics

industry overview logo Industry Overview

The home improvement retail industry is a mature but resilient sector, driven by housing market trends, DIY projects, and professional contractor demand. It is characterized by intense competition, supply chain complexities, and increasing importance of e-commerce and digital engagement. Macroeconomic factors like interest rates, consumer confidence, and disposable income significantly influence its performance.

Positioning

The Home Depot is a market leader, holding a dominant position in the North American home improvement sector. Its competitive advantages include its extensive store footprint, strong brand recognition, efficient supply chain, diverse product assortment, focus on both DIY and Pro customers, and investment in digital capabilities. It effectively caters to a broad customer base, from individual homeowners to large professional contractors.

Total Addressable Market (TAM)

The total addressable market for home improvement in North America is estimated to be in the hundreds of billions of dollars. The Home Depot captures a significant portion of this market, estimated to be around 25-30% based on various industry analyses, by leveraging its scale, product breadth, and customer loyalty.

Upturn SWOT Analysis

Strengths

  • Dominant market share in North America
  • Strong brand recognition and customer loyalty
  • Extensive store network and efficient supply chain
  • Robust e-commerce platform and omnichannel capabilities
  • Strong relationships with suppliers and private label brands
  • Diversified customer base (DIY and Pro)

Weaknesses

  • Susceptibility to economic downturns affecting housing and construction
  • Competition from online retailers and specialized stores
  • Challenges in maintaining consistent customer service across all stores
  • Inventory management complexity across a vast product range

Opportunities

  • Continued growth in e-commerce and digital engagement
  • Expansion of services for professional contractors
  • Leveraging data analytics for personalized customer experiences
  • Growth in sustainable and eco-friendly product offerings
  • International market expansion (though focused domestically)
  • Acquisition of complementary businesses

Threats

  • Economic recession and reduced consumer spending
  • Increased competition from online and discount retailers
  • Rising interest rates impacting housing market and renovations
  • Supply chain disruptions and rising input costs
  • Changes in consumer preferences and DIY trends
  • Labor shortages and rising wage pressures

Competitors and Market Share

Key competitor logo Key Competitors

  • Lowe's (LOW)
  • Menards
  • Ace Hardware
  • Walmart (WMT)
  • Target (TGT)
  • Amazon (AMZN)

Competitive Landscape

The Home Depot benefits from its scale, brand loyalty, and comprehensive product offering. Its ability to serve both DIY and Pro customers simultaneously is a key advantage. However, it faces intense competition from Lowe's, which is its closest direct competitor in big-box home improvement. Online retailers like Amazon and specialized players (e.g., Sherwin-Williams for paint) also pose challenges. The company's success hinges on its ability to maintain its leadership in innovation, customer service, and supply chain efficiency.

Growth Trajectory and Initiatives

Historical Growth: The Home Depot has demonstrated consistent historical growth, driven by market expansion, product diversification, and strategic acquisitions. Its growth has been supported by strong housing market conditions and increasing consumer spending on home improvement. The company has also seen significant growth in its online channel.

Future Projections: Analyst projections for The Home Depot's future growth are generally positive, though they anticipate a moderation from the pandemic-driven surge. Growth is expected to be driven by continued investment in e-commerce, Pro customer segment expansion, and efforts to enhance customer experience. Projections often indicate mid-single-digit annual revenue growth.

Recent Initiatives: Continued investment in the Pro segment, including dedicated sales teams and enhanced digital tools.,Expansion of same-day and next-day delivery capabilities.,Focus on supply chain optimization and automation.,Enhancement of the digital customer journey across all touchpoints.,Commitment to sustainability and ESG initiatives.

Summary

The Home Depot Inc. is a dominant player in the home improvement retail sector, characterized by strong market share, brand loyalty, and robust financials. Its extensive store network, efficient supply chain, and growing e-commerce presence are key strengths. The company's primary risks stem from economic downturns and increasing competition, particularly in the online space. Continued investment in the Pro segment and digital innovation are crucial for sustaining its growth trajectory.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • The Home Depot Inc. Investor Relations
  • SEC Filings (10-K, 10-Q)
  • Industry Analyst Reports
  • Financial News Outlets (e.g., Wall Street Journal, Bloomberg)

Disclaimers:

This JSON output is generated for informational purposes only and should not be considered as financial advice. Market share and financial data are estimates and subject to change. Users should conduct their own due diligence before making any investment decisions.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About The Home Depot Inc

Exchange NYSE
Headquaters Atlanta, GA, United States
IPO Launch date 1981-09-22
Chairman, President & CEO Mr. Edward P. Decker
Sector Consumer Cyclical
Industry Home Improvement Retail
Full time employees 470000
Full time employees 470000

The Home Depot, Inc. operates as a home improvement retailer in the United States and internationally. It sells various building materials, home improvement products, lawn and garden products, and décor products, as well as facilities maintenance, repair, and operations products. The company also offers installation services for flooring, water heaters, baths, garage doors, cabinets, cabinet makeovers, countertops, sheds, furnaces and central air systems, and windows. In addition, it provides tool and equipment rental services. The company serves consumers, such as do-it-yourself homeowners and do-it-for-me customers; and professional renovators/remodelers, general contractors, small to medium homebuilders, maintenance professionals, handymen, property managers, building service contractors and specialty tradespeople, such as electricians, landscapers, plumbers, painters, pool contractors, and roofers. It sells its products through websites and its mobile applications, including homedepot.com; homedepot.ca and homedepot.com.mx; blinds.com, justblinds.com, and americanblinds.com for custom window coverings; thecompanystore.com, an online site for textiles and décor products; hdsupply.com for maintenance, repair, and operations products and related services; and srsdistribution.com, heritagelandscapesupplygroup.com, and heritagepoolsupplygroup.com for roofing and building materials, landscape, and pool products; and The Home Depot stores. The Home Depot, Inc. was incorporated in 1978 and is headquartered in Atlanta, Georgia.