Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
FOXF 
Fox Factory Holding Corp (FOXF)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/15/2025: FOXF (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $32.57
1 Year Target Price $32.57
| 2 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -21.56% | Avg. Invested days 50 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 956.40M USD | Price to earnings Ratio - | 1Y Target Price 32.57 |
Price to earnings Ratio - | 1Y Target Price 32.57 | ||
Volume (30-day avg) 7 | Beta 1.37 | 52 Weeks Range 17.95 - 41.52 | Updated Date 10/17/2025 |
52 Weeks Range 17.95 - 41.52 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -6.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.5% | Operating Margin (TTM) 5.31% |
Management Effectiveness
Return on Assets (TTM) 2.02% | Return on Equity (TTM) -23.43% |
Valuation
Trailing PE - | Forward PE 10.56 | Enterprise Value 1686467025 | Price to Sales(TTM) 0.66 |
Enterprise Value 1686467025 | Price to Sales(TTM) 0.66 | ||
Enterprise Value to Revenue 1.17 | Enterprise Value to EBITDA 16.75 | Shares Outstanding 41800557 | Shares Floating 41590718 |
Shares Outstanding 41800557 | Shares Floating 41590718 | ||
Percent Insiders 0.51 | Percent Institutions 100.6 |
Upturn AI SWOT
Fox Factory Holding Corp
Company Overview
History and Background
Fox Factory Holding Corp. was founded in 1974 by Bob Fox, initially focusing on motocross suspension. It evolved into a leading designer, manufacturer, and marketer of performance ride dynamics products for various applications, including mountain bikes, off-road vehicles, snowmobiles, and on-road vehicles. The company went public in 2013.
Core Business Areas
- Powered Vehicle Group (PVG): Designs, manufactures, and markets high-performance suspension products and components for off-road vehicles, on-road vehicles, snowmobiles, and specialty vehicles. These products enhance vehicle handling, ride quality, and overall performance.
- Specialty Sports Group (SSG): Designs, manufactures, and markets suspension products and components for mountain bikes, including forks, shocks, and other related accessories. This segment caters to recreational and professional cyclists.
Leadership and Structure
The company is led by CEO Mike Dennison. The organizational structure includes functional departments like engineering, manufacturing, sales, and marketing, supporting both the PVG and SSG segments. The board of directors provides oversight and strategic direction.
Top Products and Market Share
Key Offerings
- Estimated Revenue or users: N/A
- Mountain Bike Suspension (Forks & Shocks): Fox offers a range of high-performance forks and shocks for mountain bikes, catering to various riding styles and skill levels. Market share in high-end MTB suspension is estimated to be significant, likely exceeding 30%. Competitors include RockShox (SRAM), Marzocchi (owned by Fox), and Ohlins.
- Estimated Revenue or users: N/A
- Off-Road Vehicle Suspension: Fox manufactures suspension systems for off-road vehicles like ATVs, UTVs, and trucks. These products improve handling and ride quality in challenging terrains. Market share varies by specific vehicle type but is considered strong in the performance segment. Competitors include King Shocks, Bilstein, and Walker Evans Racing.
Market Dynamics
Industry Overview
The performance ride dynamics industry is driven by demand for improved vehicle handling, comfort, and safety. Growth is influenced by factors like outdoor recreation trends, technological advancements in suspension systems, and increasing disposable incomes.
Positioning
Fox Factory Holding Corp. is positioned as a premium brand known for high-performance products and technological innovation. Its competitive advantages include a strong brand reputation, a wide product portfolio, and established relationships with OEMs and aftermarket distributors.
Total Addressable Market (TAM)
The TAM for performance ride dynamics products is estimated to be in the billions of dollars, encompassing both the automotive and cycling industries. Fox is well-positioned to capture a significant share of this market through its premium brand and diversified product offerings.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Technological innovation
- Diversified product portfolio
- Established OEM relationships
- Global distribution network
Weaknesses
- Premium pricing may limit market reach
- Dependence on economic cycles
- Susceptible to raw material price fluctuations
- Competition from lower-priced alternatives
Opportunities
- Expansion into new geographic markets
- Development of new product categories (e.g., electric vehicle suspension)
- Increased focus on aftermarket sales
- Strategic acquisitions to expand capabilities
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
- Increased regulatory scrutiny
Competitors and Market Share
Key Competitors
- SRAM (private)
- TEN (TEN)
Competitive Landscape
Fox Factory Holding Corp. competes on product performance, brand reputation, and technological innovation. Its advantages include a strong brand and a wide product portfolio, while its disadvantages include premium pricing and susceptibility to economic cycles.
Major Acquisitions
Marzocchi
- Year: 2015
- Acquisition Price (USD millions): 15.3
- Strategic Rationale: To expand Fox's product portfolio and market reach in the mountain bike suspension market.
Growth Trajectory and Initiatives
Historical Growth: Fox Factory Holding Corp. has experienced significant growth over the past decade, driven by strong demand for its performance ride dynamics products and strategic acquisitions.
Future Projections: Analysts project continued growth for Fox Factory Holding Corp. in the coming years, driven by expansion into new markets, new product development, and increasing demand for electric vehicle suspension systems. Revenue growth is expected to be in the mid-single digits percentage range.
Recent Initiatives: Recent initiatives include expanding its manufacturing capacity, investing in research and development of new suspension technologies, and acquiring companies to expand its product portfolio and geographic reach.
Summary
Fox Factory Holding Corp. is a strong company with a leading position in the performance ride dynamics industry, known for its innovative products and strong brand. Its diversified product portfolio and established OEM relationships contribute to its success. However, the company needs to be mindful of economic cycles, intense competition, and potential supply chain disruptions, while continuing to expand into new markets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
- Company Website
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Actual results may differ materially. This is not financial advice. Investment decisions should be based on your own due diligence and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fox Factory Holding Corp
Exchange NASDAQ | Headquaters Duluth, GA, United States | ||
IPO Launch date 2013-08-12 | CEO & Director Mr. Michael C. Dennison | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 4100 | Website https://www.ridefox.com |
Full time employees 4100 | Website https://www.ridefox.com | ||
Fox Factory Holding Corp. designs, engineers, manufactures, and markets performance-defining products and system worldwide. The company offers powered vehicle products for off-road vehicles and trucks, side-by-sides, on-road vehicles with and without off-road capabilities, ATVs, snowmobiles, specialty vehicles and applications, and motorcycles; aftermarket truck suspension component products; suspension systems; and motorcycle shocks, forks, cushioning, and hydraulic components under the Marzocchi brand name. It also provides lift kits and components with shock products and aftermarket accessory packages for trucks; suspension tuning services, as well as wheels, off-road tires and accessories; shock products, superchargers, interior accessories, tires, lighting, and body enhancements; and mid-end and high-end front fork and rear suspension products. In addition, the company offers mountain and gravel bike wheels, and other performance cycling components, including cranks, chainrings, pedals, bars, stems, and seat posts under the Race Face and Easton Cycling brand names, as well as baseball and softball products comprising metal bats, wood bats, apparel and accessories, batting gloves, fielding gloves, and bags and protective equipment under the Marucci brand. The company serves aftermarket applications products under the BDS Suspension, Zone Offroad, JKS Manufacturing, RT Pro UTV, 4x4 Posi-Lok, Ridetech, Fox Factory Vehicles, Black Widow, Rocky Ridge, Outside Van, and Custom Wheel House brands; upfitting products under the Black Widow, Rocky Ridge, Badlander, Black Ops, Harley-Davidson, and Shelby American brand names; and mountain bikes, e-bikes, and gravel bikes under the FOX, Race Face, Easton Cycling, and Marzocchi brands. Fox Factory Holding Corp. was incorporated in 2007 and is based in Duluth, Georgia.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.