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FOXF 
Fox Factory Holding Corp (FOXF)
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Upturn Advisory Summary
12/05/2025: FOXF (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $22.86
1 Year Target Price $22.86
| 2 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -21.56% | Avg. Invested days 50 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 692.23M USD | Price to earnings Ratio - | 1Y Target Price 22.86 |
Price to earnings Ratio - | 1Y Target Price 22.86 | ||
Volume (30-day avg) 7 | Beta 1.53 | 52 Weeks Range 13.08 - 33.73 | Updated Date 12/7/2025 |
52 Weeks Range 13.08 - 33.73 | Updated Date 12/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -6.17 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.66% | Operating Margin (TTM) 4.01% |
Management Effectiveness
Return on Assets (TTM) 1.73% | Return on Equity (TTM) -23.96% |
Valuation
Trailing PE - | Forward PE 10.56 | Enterprise Value 1331933471 | Price to Sales(TTM) 0.47 |
Enterprise Value 1331933471 | Price to Sales(TTM) 0.47 | ||
Enterprise Value to Revenue 0.91 | Enterprise Value to EBITDA 16.75 | Shares Outstanding 41801357 | Shares Floating 41576466 |
Shares Outstanding 41801357 | Shares Floating 41576466 | ||
Percent Insiders 0.56 | Percent Institutions 105.69 |
Upturn AI SWOT
Fox Factory Holding Corp
Company Overview
History and Background
Fox Factory Holding Corp. was founded in 1977 and began as a small suspension components manufacturer. Over the years, it has evolved through organic growth and strategic acquisitions, expanding its product portfolio and market reach across various performance-oriented industries. A key milestone was its rebranding to Fox Factory, Inc. in 2013 to better reflect its diversified business.
Core Business Areas
- Performance Ride Division: This division focuses on high-performance suspension solutions for bicycles, motorcycles, and ATVs. Products include forks, shocks, and suspension systems designed to enhance ride quality and performance in off-road and on-road applications. Brands include FOX, Marzocchi, and Race Face.
- Specialty Vehicle Division: This segment provides specialized aftermarket and original equipment manufacturer (OEM) suspension and related products for trucks, SUVs, and other powersports vehicles. It caters to the off-road enthusiast and professional markets with brands like FOX, BDS Suspension, and Zone Off-Road.
- Performance Electric Vehicle Division: This emerging division leverages the company's suspension expertise to develop and manufacture specialized solutions for electric vehicles, focusing on performance and handling for both on-road and off-road applications.
Leadership and Structure
Fox Factory Holding Corp. is led by a management team with deep industry experience. The organizational structure is typically segmented by its core business divisions, allowing for specialized product development and market focus. Key leadership roles include CEO, CFO, and division presidents.
Top Products and Market Share
Key Offerings
- FOX Suspension Forks & Shocks: High-performance suspension components for mountain bikes, e-bikes, motorcycles, and ATVs. These are premium products known for their advanced technology and durability. Competitors include RockShox (SRAM), u00d6hlins, and Marzocchi (also owned by Fox Factory).
- BDS Suspension Lift Kits: Aftermarket suspension lift kits and components for trucks and SUVs, designed for off-road capability and aesthetic enhancement. Competitors include Rough Country, Rancho Suspension (Tenneco), and Skyjacker.
- Race Face Components: High-performance bicycle components, including cranksets, handlebars, and pedals, primarily for mountain biking. Competitors include Shimano, SRAM, and e*thirteen.
Market Dynamics
Industry Overview
Fox Factory operates in the performance-oriented vehicle and powersports industries. These sectors are influenced by consumer discretionary spending, trends in outdoor recreation, the growth of electric vehicles, and technological advancements in suspension and vehicle dynamics. The aftermarket segment is driven by customization and performance upgrades, while the OEM segment relies on partnerships with vehicle manufacturers.
Positioning
Fox Factory is positioned as a leading designer, manufacturer, and marketer of high-performance suspension systems and related products. Its competitive advantages stem from its strong brand recognition, advanced engineering capabilities, proprietary technologies, and a diversified product portfolio serving multiple end markets. The company benefits from its presence in both the OEM and aftermarket segments.
Total Addressable Market (TAM)
The TAM for performance suspension and related components is substantial, encompassing global markets for bicycles, motorcycles, powersports vehicles, trucks, and SUVs. While specific TAM figures vary by segment, the combined markets represent tens of billions of dollars annually. Fox Factory holds a significant position within its niche segments, particularly in high-end mountain bike suspension and off-road truck suspension.
Upturn SWOT Analysis
Strengths
- Strong brand reputation and customer loyalty (e.g., FOX brand)
- Advanced engineering and R&D capabilities
- Diversified product portfolio and end markets
- Proprietary technologies and patents
- Established OEM and aftermarket distribution channels
- Acquisition expertise to expand product lines and market reach
Weaknesses
- Reliance on discretionary consumer spending
- Sensitivity to economic downturns impacting automotive and powersports sales
- Potential for supply chain disruptions impacting production
- Competition from larger, diversified automotive suppliers in some segments
Opportunities
- Growth in the electric vehicle (EV) market for specialized suspension solutions
- Expansion in emerging markets and developing economies
- Increased consumer interest in outdoor recreation and cycling
- Strategic acquisitions to enter new product categories or geographies
- Further integration of acquired brands and technologies
Threats
- Intensifying competition from existing and new players
- Fluctuations in raw material costs
- Changes in consumer preferences and trends
- Regulatory changes affecting vehicle emissions or manufacturing
- Geopolitical instability impacting global supply chains
Competitors and Market Share
Key Competitors
- SRAM Inc. (Private)
- RockShox (Division of SRAM Inc.)
- Tenneco Inc. (TEN)
- u00d6hlins Racing AB (Private)
Competitive Landscape
Fox Factory's advantage lies in its premium brand positioning, technological leadership in high-performance suspension, and diversified market presence. While SRAM (RockShox) is a major competitor, particularly in the bicycle segment, Fox Factory maintains strong positions in premium mountain biking, motorcycles, and the specialized aftermarket for trucks and SUVs. Tenneco and u00d6hlins are significant players in their respective niches. The company's ability to innovate and acquire strategically are key differentiators.
Major Acquisitions
BDS Suspension
- Year: 2013
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to expand into the North American truck and SUV aftermarket suspension segment, diversifying the company's revenue streams and brand portfolio.
Race Face
- Year: 2015
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to strengthen its position in the high-performance bicycle components market, adding complementary products to its cycling suspension offerings.
Marzocchi Suspension
- Year: 2015
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to enhance its brand portfolio in the motorcycle and bicycle suspension market, leveraging the historical brand recognition and technical expertise.
Clean Industry
- Year: 2021
- Acquisition Price (USD millions): 50
- Strategic Rationale: Acquired to bolster its capabilities in manufacturing and assembly, particularly for its Performance Electric Vehicle Division.
Hellwig Suspension Products
- Year: 2023
- Acquisition Price (USD millions): 70
- Strategic Rationale: Acquired to further expand its position in the truck and SUV aftermarket, adding complementary load-carrying and sway control solutions.
Growth Trajectory and Initiatives
Historical Growth: Fox Factory has exhibited strong historical growth, driven by innovation in its core suspension technology, expansion into new product categories, and a successful acquisition strategy. The company has consistently expanded its revenue base and market presence across its diverse business segments.
Future Projections: Analyst projections generally indicate continued revenue and earnings growth for Fox Factory, supported by trends in outdoor recreation, powersports, and the burgeoning electric vehicle market. Expectations are for further market share gains and potential expansion into adjacent product areas.
Recent Initiatives: Recent initiatives include focusing on the electric vehicle market with specialized suspension solutions, expanding production capacity to meet demand, and integrating newly acquired businesses to leverage synergies and broaden their product offerings. Investments in R&D for next-generation suspension technologies are ongoing.
Summary
Fox Factory Holding Corp is a strong performer with a leading position in high-performance suspension systems across cycling, powersports, and specialized vehicles. Its diversified business model, strong brands, and consistent revenue growth are key strengths. Opportunities in the EV market and continued acquisition strategy provide significant future growth potential. However, the company must remain vigilant against competitive pressures and economic sensitivities impacting discretionary spending.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations Filings (SEC)
- Financial News and Data Providers (e.g., Bloomberg, Refinitiv)
- Industry Research Reports
- Company Press Releases
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Financial data and market share estimations are subject to change and may not be entirely precise. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fox Factory Holding Corp
Exchange NASDAQ | Headquaters Duluth, GA, United States | ||
IPO Launch date 2013-08-12 | CEO & Director Mr. Michael C. Dennison | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 4100 | Website https://www.ridefox.com |
Full time employees 4100 | Website https://www.ridefox.com | ||
Fox Factory Holding Corp. designs, engineers, manufactures, and markets performance-defining products and system worldwide. The company offers powered vehicle products for off-road vehicles and trucks, side-by-sides, on-road vehicles with and without off-road capabilities, ATVs, snowmobiles, specialty vehicles and applications, and motorcycles; aftermarket truck suspension component products; suspension systems; and motorcycle shocks, forks, cushioning, and hydraulic components under the Marzocchi brand name. It also provides lift kits and components with shock products and aftermarket accessory packages for trucks; suspension tuning services, as well as wheels, off-road tires and accessories; shock products, superchargers, interior accessories, tires, lighting, and body enhancements; and mid-end and high-end front fork and rear suspension products. In addition, the company offers mountain and gravel bike wheels, and other performance cycling components, including cranks, chainrings, pedals, bars, stems, and seat posts under the Race Face and Easton Cycling brand names, as well as baseball and softball products comprising metal bats, wood bats, apparel and accessories, batting gloves, fielding gloves, and bags and protective equipment under the Marucci brand. The company serves aftermarket applications products under the BDS Suspension, Zone Offroad, JKS Manufacturing, RT Pro UTV, 4x4 Posi-Lok, Ridetech, Fox Factory Vehicles, Black Widow, Rocky Ridge, Outside Van, and Custom Wheel House brands; upfitting products under the Black Widow, Rocky Ridge, Badlander, Black Ops, Harley-Davidson, and Shelby American brand names; and mountain bikes, e-bikes, and gravel bikes under the FOX, Race Face, Easton Cycling, and Marzocchi brands. Fox Factory Holding Corp. was incorporated in 2007 and is based in Duluth, Georgia.
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