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Upturn AI SWOT - About
FOXF 
Fox Factory Holding Corp (FOXF)
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Upturn Advisory Summary
06/30/2025: FOXF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $30.57
1 Year Target Price $30.57
| 2 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.33% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.08B USD | Price to earnings Ratio - | 1Y Target Price 30.57 |
Price to earnings Ratio - | 1Y Target Price 30.57 | ||
Volume (30-day avg) 7 | Beta 1.51 | 52 Weeks Range 17.95 - 54.85 | Updated Date 06/30/2025 |
52 Weeks Range 17.95 - 54.85 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -5.99 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.64% | Operating Margin (TTM) 3.25% |
Management Effectiveness
Return on Assets (TTM) 1.99% | Return on Equity (TTM) -23.42% |
Valuation
Trailing PE - | Forward PE 15.11 | Enterprise Value 1735877364 | Price to Sales(TTM) 0.76 |
Enterprise Value 1735877364 | Price to Sales(TTM) 0.76 | ||
Enterprise Value to Revenue 1.23 | Enterprise Value to EBITDA 16.75 | Shares Outstanding 41712400 | Shares Floating 41511761 |
Shares Outstanding 41712400 | Shares Floating 41511761 | ||
Percent Insiders 0.52 | Percent Institutions 103.08 |
Analyst Ratings
Rating 3 | Target Price 30.57 | Buy 1 | Strong Buy 2 |
Buy 1 | Strong Buy 2 | ||
Hold 4 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Fox Factory Holding Corp
Company Overview
History and Background
Fox Factory Holding Corp. was founded in 1974 by Bob Fox, initially focusing on motocross suspension. It has since expanded into mountain biking, off-road vehicles, and other performance-oriented applications. The company went public in 2013.
Core Business Areas
- Powered Vehicle Group (PVG): Designs, engineers, manufactures, and markets suspension products and components primarily for off-road vehicles, on-road vehicles, specialty vehicles, side-by-side vehicles, all-terrain vehicles, snowmobiles, and motorcycles.
- Specialty Sports Group (SSG): Designs, engineers, manufactures, and markets performance-defining suspension products and components primarily for mountain bikes, bicycles, and e-bikes.
Leadership and Structure
The leadership team includes the CEO, CFO, and various VPs overseeing different business units. The company is structured with distinct business segments (PVG and SSG) and functional departments (e.g., engineering, manufacturing, sales).
Top Products and Market Share
Key Offerings
- FOX Racing Shox: High-performance suspension systems for mountain bikes, off-road vehicles, and other applications. Fox is a leading brand in mountain bike suspension, with estimates suggesting a market share between 30-40% in the high-end segment. Competitors include RockShox (owned by SRAM) and Marzocchi (also owned by Fox).
- BDS Suspension: Aftermarket suspension systems for trucks and SUVs. Competitors include Rough Country, Rancho, and Pro Comp.
- FOX Powered Vehicle Suspension: Suspension systems for vehicles such as ATVs, UTVs and Snowmobiles. The market share is significant among premium brands, often chosen as OEM components. Competitors include Yamaha, Polaris, and Arctic Cat (Textron).
Market Dynamics
Industry Overview
The performance suspension industry is driven by demand for improved vehicle handling, ride quality, and off-road capability. The market is growing due to increasing popularity of outdoor recreational activities, customization of vehicles, and technological advancements in suspension systems.
Positioning
Fox Factory Holding Corp. is positioned as a premium brand known for high-performance, innovative suspension products. Its competitive advantages include strong brand recognition, engineering expertise, and established relationships with OEMs.
Total Addressable Market (TAM)
The total addressable market is estimated to be in the billions of dollars, encompassing various segments such as mountain biking, off-road vehicles, and aftermarket upgrades. Fox is well-positioned to capture a significant share of this TAM due to its brand reputation and product portfolio.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- High-performance products
- Engineering expertise
- Established OEM relationships
- Diverse product portfolio
Weaknesses
- Premium pricing may limit market reach
- Dependence on cyclical industries (e.g., powersports)
- Exposure to commodity price fluctuations
- Relatively small compared to giant automotive suppliers
Opportunities
- Expanding into new markets (e.g., electric vehicles)
- Developing innovative suspension technologies
- Acquiring complementary businesses
- Increasing aftermarket sales
Threats
- Economic downturns
- Increased competition
- Changing consumer preferences
- Supply chain disruptions
- Fluctuations in raw material costs
Competitors and Market Share
Key Competitors
- SRAM (private)
- TEN (TEN)
Competitive Landscape
Fox Factory Holding Corp. competes on product performance, innovation, and brand reputation. SRAM is a significant competitor in the mountain bike suspension market. TEN is a major player in automotive parts and aftermarket.
Major Acquisitions
Marzocchi
- Year: 2015
- Acquisition Price (USD millions): 15.5
- Strategic Rationale: Expanded product portfolio and market presence in mountain bike suspension.
BDS Suspension
- Year: 2016
- Acquisition Price (USD millions): 62.5
- Strategic Rationale: Strengthened position in the aftermarket truck and SUV suspension market.
Growth Trajectory and Initiatives
Historical Growth: Fox Factory Holding Corp. has experienced strong growth in the past, driven by increased demand for its products and strategic acquisitions.
Future Projections: Analysts project continued growth for Fox Factory Holding Corp., supported by increasing demand for performance suspension systems and expansion into new markets. Revenue growth is expected to be in the single-digit percentages for the next few years.
Recent Initiatives: Recent initiatives include investing in new product development, expanding manufacturing capacity, and pursuing strategic acquisitions.
Summary
Fox Factory Holding Corp. is a strong company with a solid brand and engineering capabilities. While it enjoys a competitive market position with good market share, it's sensitive to economic cycles and material costs. Strategic acquisitions are adding value to the company. It has opportunities in EV vehicle suspension system markets but should watch out for increased competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Market research reports
- Analyst estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual due diligence and professional guidance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fox Factory Holding Corp
Exchange NASDAQ | Headquaters Duluth, GA, United States | ||
IPO Launch date 2013-08-12 | CEO & Director Mr. Michael C. Dennison | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 4100 | Website https://www.ridefox.com |
Full time employees 4100 | Website https://www.ridefox.com | ||
Fox Factory Holding Corp. designs, engineers, manufactures, and markets performance-defining products and system worldwide. The company offers powered vehicle products for off-road vehicles and trucks, side-by-sides, on-road vehicles with and without off-road capabilities, ATVs, snowmobiles, specialty vehicles and applications, and motorcycles; aftermarket truck suspension component products; suspension systems; and motorcycle shocks, forks, cushioning, and hydraulic components under the Marzocchi brand name. It also provides lift kits and components with shock products and aftermarket accessory packages for trucks; suspension tuning services, as well as wheels, off-road tires and accessories; shock products, superchargers, interior accessories, tires, lighting, and body enhancements; and mid-end and high-end front fork and rear suspension products. In addition, the company offers mountain and gravel bike wheels, and other performance cycling components, including cranks, chainrings, pedals, bars, stems, and seat posts under the Race Face and Easton Cycling brand names, as well as baseball and softball products comprising metal bats, wood bats, apparel and accessories, batting gloves, fielding gloves, and bags and protective equipment under the Marucci brand. The company serves aftermarket applications products under the BDS Suspension, Zone Offroad, JKS Manufacturing, RT Pro UTV, 4x4 Posi-Lok, Ridetech, Fox Factory Vehicles, Black Widow, Rocky Ridge, Outside Van, and Custom Wheel House brands; upfitting products under the Black Widow, Rocky Ridge, Badlander, Black Ops, Harley-Davidson, and Shelby American brand names; and mountain bikes, e-bikes, and gravel bikes under the FOX, Race Face, Easton Cycling, and Marzocchi brands. Fox Factory Holding Corp. was incorporated in 2007 and is based in Duluth, Georgia.
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