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Upturn AI SWOT - About
FOXF 
Fox Factory Holding Corp (FOXF)
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Upturn Advisory Summary
08/14/2025: FOXF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $33
1 Year Target Price $33
| 2 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.59% | Avg. Invested days 43 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.24B USD | Price to earnings Ratio - | 1Y Target Price 33 |
Price to earnings Ratio - | 1Y Target Price 33 | ||
Volume (30-day avg) 7 | Beta 1.51 | 52 Weeks Range 17.95 - 44.27 | Updated Date 08/15/2025 |
52 Weeks Range 17.95 - 44.27 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -6.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.43 | Actual 0.4 |
Profitability
Profit Margin -17.5% | Operating Margin (TTM) 5.31% |
Management Effectiveness
Return on Assets (TTM) 2.02% | Return on Equity (TTM) -23.43% |
Valuation
Trailing PE - | Forward PE 17.39 | Enterprise Value 1874151526 | Price to Sales(TTM) 0.86 |
Enterprise Value 1874151526 | Price to Sales(TTM) 0.86 | ||
Enterprise Value to Revenue 1.3 | Enterprise Value to EBITDA 16.75 | Shares Outstanding 41800600 | Shares Floating 41599914 |
Shares Outstanding 41800600 | Shares Floating 41599914 | ||
Percent Insiders 0.51 | Percent Institutions 96.43 |
Upturn AI SWOT
Fox Factory Holding Corp
Company Overview
History and Background
Fox Factory Holding Corp. was founded in 1974 by Bob Fox, initially focusing on motocross suspension. It expanded into other markets, including mountain bikes, ATVs, and off-road vehicles. Over time, it grew through innovation and acquisitions, becoming a prominent player in the performance ride dynamics industry.
Core Business Areas
- Powered Vehicle Group (PVG): Designs, engineers, manufactures, and markets performance-defining products and systems for on-road and off-road vehicles and snowmobiles. These products include shocks, dampers, springs, and related components.
- Specialty Sports Group (SSG): Designs, engineers, manufactures, and markets performance-defining products and systems for mountain bikes, side-by-side vehicles, and other specialty applications. Products include suspension forks, shocks, seatposts, and related components.
Leadership and Structure
The CEO is Michael Dennison. The organizational structure includes functional departments such as Engineering, Manufacturing, Sales & Marketing, and Finance, with a division between the PVG and SSG segments.
Top Products and Market Share
Key Offerings
- FOX Shocks: High-performance shock absorbers for various applications, including trucks, SUVs, and off-road vehicles. Market share is estimated around 30-40% in the performance aftermarket. Competitors include Bilstein, Rancho, and King Shocks.
- FOX Mountain Bike Suspension: High-performance suspension forks and shocks for mountain bikes. Market share is estimated around 40-50% in the high-end market. Competitors include RockShox (owned by SRAM), and Marzocchi.
- FOX Powered Vehicle Suspension: High-performance suspension for UTVs, ATVs and other powered vehicles. Competitors include Polaris, Can-Am, Yamaha, and Honda.
Market Dynamics
Industry Overview
The performance ride dynamics industry is driven by demand for improved vehicle performance, handling, and comfort. Key trends include increasing adoption of advanced suspension technologies and growing demand for off-road and recreational vehicles.
Positioning
Fox Factory Holding Corp. is positioned as a leading provider of high-performance ride dynamics products. Its competitive advantages include its strong brand reputation, technological innovation, and diverse product portfolio.
Total Addressable Market (TAM)
The estimated TAM is several billion USD. Fox Factory Holding Corp. is well-positioned to capture a significant share of this market due to its established brand and reputation for high-quality products.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Technological innovation
- Diverse product portfolio
- Established relationships with OEMs
- Strong aftermarket presence
Weaknesses
- Reliance on discretionary consumer spending
- Susceptible to economic downturns
- Exposure to raw material price fluctuations
- Concentration of sales in specific markets
Opportunities
- Expanding into new geographic markets
- Developing new products and technologies
- Acquiring complementary businesses
- Increasing OEM partnerships
- Growth in electric vehicle suspension market
Threats
- Increased competition
- Changes in consumer preferences
- Economic recession
- Supply chain disruptions
- Changes in government regulations
Competitors and Market Share
Key Competitors
- SRAM Corporation (Private)
- TEN (TEN)
Competitive Landscape
Fox Factory Holding Corp. has a competitive advantage in the high-performance segment of the market. It faces competition from larger, more diversified companies, but it differentiates itself through its focus on innovation and product quality.
Major Acquisitions
Marucci Sports
- Year: 2020
- Acquisition Price (USD millions): 572
- Strategic Rationale: Diversification into adjacent markets, leveraging manufacturing and marketing expertise.
Growth Trajectory and Initiatives
Historical Growth: Fox Factory Holding Corp. has experienced strong growth over the past decade, driven by organic growth and strategic acquisitions.
Future Projections: Analysts project continued growth for Fox Factory Holding Corp., driven by increasing demand for performance ride dynamics products. Revenue is expected to grow at a rate of 8-12% per year.
Recent Initiatives: Recent initiatives include expanding production capacity, investing in R&D, and acquiring complementary businesses.
Summary
Fox Factory Holding Corp is a solid company with a strong brand and innovative products, which has historically led to consistent revenue and profit growth. The company benefits from its position in the high-performance segment, but it faces some risks from discretionary spending and raw material costs. Continued success will depend on managing these challenges and executing its growth strategies. Overall, it is performing well but should maintain a watchful eye on macroeconomic conditions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Investor Presentations
- Analyst Reports
- Industry Publications
- Company Website
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Market conditions and company performance can change rapidly, and investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fox Factory Holding Corp
Exchange NASDAQ | Headquaters Duluth, GA, United States | ||
IPO Launch date 2013-08-12 | CEO & Director Mr. Michael C. Dennison | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 4100 | Website https://www.ridefox.com |
Full time employees 4100 | Website https://www.ridefox.com | ||
Fox Factory Holding Corp. designs, engineers, manufactures, and markets performance-defining products and system worldwide. The company offers powered vehicle products for off-road vehicles and trucks, side-by-sides, on-road vehicles with and without off-road capabilities, ATVs, snowmobiles, specialty vehicles and applications, and motorcycles; aftermarket truck suspension component products; suspension systems; and motorcycle shocks, forks, cushioning, and hydraulic components under the Marzocchi brand name. It also provides lift kits and components with shock products and aftermarket accessory packages for trucks; suspension tuning services, as well as wheels, off-road tires and accessories; shock products, superchargers, interior accessories, tires, lighting, and body enhancements; and mid-end and high-end front fork and rear suspension products. In addition, the company offers mountain and gravel bike wheels, and other performance cycling components, including cranks, chainrings, pedals, bars, stems, and seat posts under the Race Face and Easton Cycling brand names, as well as baseball and softball products comprising metal bats, wood bats, apparel and accessories, batting gloves, fielding gloves, and bags and protective equipment under the Marucci brand. The company serves aftermarket applications products under the BDS Suspension, Zone Offroad, JKS Manufacturing, RT Pro UTV, 4x4 Posi-Lok, Ridetech, Fox Factory Vehicles, Black Widow, Rocky Ridge, Outside Van, and Custom Wheel House brands; upfitting products under the Black Widow, Rocky Ridge, Badlander, Black Ops, Harley-Davidson, and Shelby American brand names; and mountain bikes, e-bikes, and gravel bikes under the FOX, Race Face, Easton Cycling, and Marzocchi brands. Fox Factory Holding Corp. was incorporated in 2007 and is based in Duluth, Georgia.
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