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Upturn AI SWOT - About
FTLF 
FitLife Brands, Inc. Common Stock (FTLF)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/15/2025: FTLF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $23
1 Year Target Price $23
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.67% | Avg. Invested days 40 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 165.66M USD | Price to earnings Ratio 22.05 | 1Y Target Price 23 |
Price to earnings Ratio 22.05 | 1Y Target Price 23 | ||
Volume (30-day avg) 2 | Beta 0.65 | 52 Weeks Range 9.83 - 19.20 | Updated Date 09/14/2025 |
52 Weeks Range 9.83 - 19.20 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.63% | Operating Margin (TTM) 19.93% |
Management Effectiveness
Return on Assets (TTM) 13.17% | Return on Equity (TTM) 21.88% |
Valuation
Trailing PE 22.05 | Forward PE 10.5 | Enterprise Value 175322510 | Price to Sales(TTM) 2.63 |
Enterprise Value 175322510 | Price to Sales(TTM) 2.63 | ||
Enterprise Value to Revenue 2.78 | Enterprise Value to EBITDA 14.86 | Shares Outstanding 9391070 | Shares Floating 2901653 |
Shares Outstanding 9391070 | Shares Floating 2901653 | ||
Percent Insiders 15.12 | Percent Institutions 57.55 |
Upturn AI SWOT
FitLife Brands, Inc. Common Stock
Company Overview
History and Background
FitLife Brands, Inc. was founded to acquire, market, and distribute nutritional supplements. It has grown through acquisitions and organic growth, focusing on sports nutrition, weight loss, and general health.
Core Business Areas
- Sports Nutrition: Formulates and markets sports nutrition products aimed at athletes and fitness enthusiasts. Brands include NDS Nutrition, PMD Sports, SirenLabs, and iSatori Morph.
- Weight Loss: Offers products designed to aid in weight management and fat loss. Brands include Metabolix Nutrition.
- Health and Wellness: Provides supplements and products focused on overall health and wellness, including multivitamins and natural health solutions.
Leadership and Structure
The company is led by a board of directors and executive management team. Daylon Clary is the CEO. Organizational structure includes departments for product development, marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- NDS Nutrition Products: NDS Nutrition offers a range of supplements focused on muscle building and performance enhancement. Market share data is not explicitly reported but NDS contributes significantly to FitLife's overall revenue. Competitors include Optimum Nutrition (GLBL), MuscleTech (IHRB), and Cellucor (NBH).
- PMD Sports Products: PMD Sports focuses on pre-workout and performance-enhancing supplements. Market share data is not explicitly reported. PMD contributes significantly to FitLife's overall revenue. Competitors include Cellucor (NBH), BSN (GLBL), and Pre-Kaged (KAGED MUSCLE).
- iSatori Morph Products: iSatori Morph specializes in performance nutrition supplements for various fitness goals. Specific market share data not available. Competitors include Myprotein (THG), Transparent Labs, and Legion Athletics.
Market Dynamics
Industry Overview
The nutritional supplement industry is experiencing growth driven by increasing health consciousness, fitness trends, and an aging population. The market is competitive, with numerous players ranging from large corporations to smaller niche brands.
Positioning
FitLife Brands positions itself as a provider of high-quality, science-backed nutritional supplements through a portfolio of diverse brands. Its competitive advantage lies in its multi-brand strategy, allowing it to cater to different segments within the market.
Total Addressable Market (TAM)
The global dietary supplements market is estimated at over $150 billion USD. FitLife Brands is positioned to capture a portion of this market through its brand portfolio and distribution channels.
Upturn SWOT Analysis
Strengths
- Diverse brand portfolio
- Established distribution network
- Focus on science-backed formulations
- Strong brand recognition within specific niches
- Acquisition Growth History
Weaknesses
- Limited marketing budget compared to larger competitors
- Dependence on third-party manufacturers
- Smaller market share compared to industry giants
- Susceptible to changing consumer preferences and regulatory changes
Opportunities
- Expansion into new geographic markets
- Development of innovative product formulations
- Increased focus on e-commerce and direct-to-consumer sales
- Strategic acquisitions of complementary brands
Threats
- Intense competition from larger players
- Fluctuations in raw material costs
- Changes in government regulations regarding dietary supplements
- Negative publicity or product recalls
Competitors and Market Share
Key Competitors
- GNC
- NUTR
- HLTH
- NBH
Competitive Landscape
FitLife Brands faces intense competition from larger, well-established companies with greater resources. However, its diversified brand portfolio and focus on specific market segments provide a competitive edge.
Major Acquisitions
iSatori Technologies
- Year: 2015
- Acquisition Price (USD millions): 7.5
- Strategic Rationale: Expanded product portfolio and market reach in the sports nutrition category.
Growth Trajectory and Initiatives
Historical Growth: FitLife Brands has demonstrated growth through acquisitions and organic sales increases. Historical growth rates have fluctuated based on market conditions and strategic initiatives.
Future Projections: Future growth projections depend on factors such as market trends, competitive dynamics, and the company's execution of its strategic plan. Analyst estimates would be needed for specific projections.
Recent Initiatives: Recent initiatives include new product launches, expansion of distribution channels, and marketing campaigns to promote brand awareness.
Summary
FitLife Brands is a niche player in the competitive nutritional supplement market, leveraging a diverse brand portfolio and strategic acquisitions for growth. While smaller than its key competitors, its targeted approach and focus on quality offer advantages. Continued success hinges on effective marketing, innovation, and managing evolving consumer preferences in a regulated environment. Financial performance, specifically increased market share needs improvement.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings (where available)
- Industry Reports
- Market Research Data
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Investment decisions should be made based on individual circumstances and consultation with a qualified financial advisor. Market share numbers are estimates and may not reflect exact figures.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About FitLife Brands, Inc. Common Stock
Exchange NASDAQ | Headquaters Omaha, NE, United States | ||
IPO Launch date 2007-11-02 | Chairman & CEO Mr. Dayton Robert Judd CPA | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 39 | Website https://www.fitlifebrands.com |
Full time employees 39 | Website https://www.fitlifebrands.com | ||
FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; general wellness products with an emphasis on natural, vegan, and organic ingredients; male health and weight loss products; energy products; general health supplements; and natural skincare and beauty products. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, Maritime Naturals, and MusclePharm through franchised stores, as well as through retail locations, which include specialty, mass, and online, and e-commerce platform. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.
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