FitLife Brands, Inc. Common Stock (FTLF)FTLF

FitLife Brands, Inc. Common Stock: A Comprehensive Overview

Company Profile:

Founded in 1991, FitLife Brands, Inc. (FIT) is a multi-channel retailer and distributor of nutritional products and fitness supplements. Under the brands, FitLife and MySupps, they offer a diverse range of products including protein powders, vitamins, minerals, herbs, sports nutrition, and weight management supplements. The company sells its products online and through distributors and resellers. They operate a dropship model with no inventory or physical stores, leveraging technology to manage the entire supply chain.

Top Products and Market Share:

FIT's top products include protein powders, multivitamins, pre-workout supplements, and fat burners. Their products have a limited market share compared to larger players in the industry. Their primary markets are the United States, Canada, the United Kingdom, and Australia.

Total Addressable Market:

The global dietary supplement market was valued at USD 179.1 billion in 2020 and is projected to reach USD 349.74 billion by 2028, growing at a CAGR of 8.0%. The US held the largest market share in 2020, at 39.0% of the global market.

Financial Performance:

For the fiscal year ending January 31, 2023, FIT reported a revenue of USD 24.89 million, down 20.0% compared to the prior year. The net income was USD -4.92 million, compared to a net income of USD 0.94 million in the previous year. Their EPS was -USD 0.40, compared to USD 0.08 a year earlier.

Dividends and Shareholder Returns:

FIT does not currently pay dividends to shareholders. The total shareholder return for the past year has been negative, reflecting the declining share price.

Growth Trajectory:

FIT's growth has been inconsistent in recent years. After experiencing growth in 2021, their revenue and earnings declined in 2022 and 2023. Their future growth will depend on their ability to expand market share and adapt to e-commerce industry trends.

Market Dynamics:

The dietary supplement industry is highly competitive and fragmented. Factors like growing consumer health consciousness and increased demand for online shopping are driving market growth. However, regulatory challenges, product quality concerns, and changing consumer demands pose market challenges.

Competitors:

• GNC Holdings Inc. (GNC)
• The Vitamin Shoppe Inc. (VSI)
• Herbalife Nutrition Ltd. (HLF)
• iHerb, Inc. (IHERB)
• Glanbia PLC (GLB)

Key Challenges and Opportunities:

• FIT faces challenges like intense competition, changing consumer preferences, and evolving regulatory landscapes. Key opportunities include expansion into new markets, developing innovative products, and leveraging their technology-driven business model.

Recent Acquisitions (last 3 years):

FIT has not conducted any acquisitions in the past three years.

AI-Based Fundamental Rating:

Based on available data and using an AI-powered fundamental rating system, FIT receives a score of 5.5 out of 10. This rating considers factors like financial performance, market share, competition, and growth prospects. The company faces financial challenges, limited market share, and intense competition, which impact its overall rating.

Sources:

• FitLife Brands Inc. Investor Relations website
• Market research reports and industry data from sources like Statista, Grand View Research, and Research and Markets.
• SEC filings and financial statements

Disclaimer:

This information is intended to be informative and should not be considered financial advice. It's essential to do your research and consult with financial professionals before making investment decisions.