Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
FTLF 
FitLife Brands, Inc. Common Stock (FTLF)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/02/2025: FTLF (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $20.5
1 Year Target Price $20.5
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -0.63% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/02/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 132.79M USD | Price to earnings Ratio 15.71 | 1Y Target Price 20.5 |
Price to earnings Ratio 15.71 | 1Y Target Price 20.5 | ||
Volume (30-day avg) 2 | Beta 0.82 | 52 Weeks Range 9.83 - 17.75 | Updated Date 07/1/2025 |
52 Weeks Range 9.83 - 17.75 | Updated Date 07/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.9 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.85% | Operating Margin (TTM) 20.65% |
Management Effectiveness
Return on Assets (TTM) 13.97% | Return on Equity (TTM) 25.89% |
Valuation
Trailing PE 15.71 | Forward PE 12.87 | Enterprise Value 128471936 | Price to Sales(TTM) 2.08 |
Enterprise Value 128471936 | Price to Sales(TTM) 2.08 | ||
Enterprise Value to Revenue 2.01 | Enterprise Value to EBITDA 9.95 | Shares Outstanding 9391070 | Shares Floating 2901653 |
Shares Outstanding 9391070 | Shares Floating 2901653 | ||
Percent Insiders 15.12 | Percent Institutions 54.62 |
Analyst Ratings
Rating 1 | Target Price 20.5 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
FitLife Brands, Inc. Common Stock
Company Overview
History and Background
FitLife Brands, Inc. was founded to acquire and develop innovative nutritional supplement brands. It focuses on sports nutrition and weight management products and has grown through acquisitions and organic growth of existing brands.
Core Business Areas
- Sports Nutrition: This segment offers products aimed at athletes and fitness enthusiasts to enhance performance, build muscle, and recover quickly. Products include protein powders, pre-workouts, and performance enhancers.
- Weight Management: This segment provides products for individuals seeking to manage their weight, reduce fat, and improve body composition. Products include fat burners, appetite suppressants, and meal replacement shakes.
- Vitamins and Supplements: This segment focuses on general health and wellness products, offering vitamins, minerals, and supplements to support overall health and well-being.
Leadership and Structure
Dayton Judd serves as the CEO of FitLife Brands. The company operates with a functional structure across sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- NUPHORIA: NUPHORIA is a leading product in the sports nutrition category and is their biggest revenue generator. It offers a range of pre-workout, protein, and BCAA products. Market share for sports nutrition is fragmented, and NUPHORIA competes with brands from Glanbia (Optimum Nutrition), Nutrabolt (C4 Energy), and BSN. NUPHORIA may account for approximately 30% of FitLife revenue based on general estimations.
- PMD: PMD provides products in the health and wellness category that cater to weight management and vitality. PMD competes with brands from Herbalife Nutrition, WW International, and Nutrisystem. PMD may account for approximately 20% of FitLife revenue based on general estimations.
Market Dynamics
Industry Overview
The nutritional supplement industry is experiencing growth driven by increasing health awareness, rising disposable incomes, and an aging population. The industry is highly competitive and subject to regulatory scrutiny.
Positioning
FitLife Brands focuses on acquiring and developing smaller, niche brands with strong market potential. Its competitive advantage lies in its ability to identify and integrate these brands into its existing portfolio.
Total Addressable Market (TAM)
The global dietary supplements market is expected to reach approximately $230 billion by 2027. FitLife Brands holds a small share of this market, with growth dependent on brand acquisitions and organic sales increase. Their position is still considered a small player compared to competitors with large scale.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Acquisition strategy
- Diversified product offerings
- Distribution network
Weaknesses
- High dependence on acquisitions
- Limited brand awareness compared to larger competitors
- Small scale
- Inability to compete with marketing budgets of competition
Opportunities
- Expanding distribution channels
- Acquiring complementary brands
- Entering new geographic markets
- Developing innovative product formulations
Threats
- Intense competition
- Changing consumer preferences
- Regulatory changes
- Economic downturns
Competitors and Market Share
Key Competitors
- Glanbia (GLB.I)
- Nutrabolt (Private)
- Herbalife Nutrition (HLF)
- WW International (WW)
Competitive Landscape
FitLife Brands competes with larger, more established players in the nutritional supplement industry. Its advantage lies in its niche brands and targeted marketing efforts. However, they lack the marketing resources to compete head-to-head against larger competitors. This disadvantage is offset somewhat by distribution through major retailers.
Major Acquisitions
iSatori, Inc.
- Year: 2015
- Acquisition Price (USD millions): 2.7
- Strategic Rationale: Acquired to expand FitLife Brands' product portfolio and distribution network.
Growth Trajectory and Initiatives
Historical Growth: FitLife Brands has grown through a combination of acquisitions and organic sales growth of its existing brands.
Future Projections: Future growth projections are not available without reference to analyst reports. Analysts project single digit topline growth.
Recent Initiatives: Recent initiatives include launching new products within existing brands and expanding distribution partnerships.
Summary
FitLife Brands is a smaller player in the competitive nutritional supplement market, and grows via acquisitions. Its strengths lie in its brand portfolio and diversified product line, however, its smaller scale and limited marketing resources are weaknesses. Opportunities include distribution channel expansion, while threats include intense competition and regulatory changes. FitLife Brands' long-term success hinges on their ability to effectively identify and integrate new brands.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Market Research
Disclaimers:
The information provided is for informational purposes only and does not constitute investment advice. Market share estimates are approximate and based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About FitLife Brands, Inc. Common Stock
Exchange NASDAQ | Headquaters Omaha, NE, United States | ||
IPO Launch date 2007-11-02 | Chairman & CEO Mr. Dayton Robert Judd CPA | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 39 | Website https://www.fitlifebrands.com |
Full time employees 39 | Website https://www.fitlifebrands.com | ||
FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; general wellness products with an emphasis on natural, vegan, and organic ingredients; male health and weight loss products; energy products; general health supplements; and natural skincare and beauty products. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, Maritime Naturals, and MusclePharm through franchised stores, as well as through retail locations, which include specialty, mass, and online, and e-commerce platform. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.