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Upturn AI SWOT - About
FTLF 
FitLife Brands, Inc. Common Stock (FTLF)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
08/28/2025: FTLF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $23
1 Year Target Price $23
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 19.68% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 175.94M USD | Price to earnings Ratio 23.35 | 1Y Target Price 23 |
Price to earnings Ratio 23.35 | 1Y Target Price 23 | ||
Volume (30-day avg) 2 | Beta 0.8 | 52 Weeks Range 9.83 - 18.96 | Updated Date 08/28/2025 |
52 Weeks Range 9.83 - 18.96 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date 2025-08-14 | When - | Estimate 0.6 | Actual 0.18 |
Profitability
Profit Margin 12.63% | Operating Margin (TTM) 19.93% |
Management Effectiveness
Return on Assets (TTM) 13.17% | Return on Equity (TTM) 21.88% |
Valuation
Trailing PE 23.35 | Forward PE 19.92 | Enterprise Value 185605733 | Price to Sales(TTM) 2.79 |
Enterprise Value 185605733 | Price to Sales(TTM) 2.79 | ||
Enterprise Value to Revenue 2.94 | Enterprise Value to EBITDA 15.73 | Shares Outstanding 9391070 | Shares Floating 2901653 |
Shares Outstanding 9391070 | Shares Floating 2901653 | ||
Percent Insiders 15.12 | Percent Institutions 57.52 |
Upturn AI SWOT
FitLife Brands, Inc. Common Stock
Company Overview
History and Background
FitLife Brands, Inc. was incorporated in 2005. It has evolved from a focus on nutritional supplements to a multi-brand portfolio targeting various health and wellness needs.
Core Business Areas
- Nutritional Supplements: Develops, markets, and distributes sports nutrition and weight loss products. These can be found in brick and mortar retailers as well as online channels.
- Contract Manufacturing: Provides contract manufacturing services for other companies in the health and wellness industry.
Leadership and Structure
Dayton Judd serves as the Chairman of the Board and CEO. The company has a typical corporate structure with departments for sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- NUPERFECT: A range of nutritional supplements for weight management and general health. Market share data is not readily available to estimate the revenue. Competitors: Nutrisystem, Herbalife, Weight Watchers.
- PMD: A sports nutrition brand offering pre-workout, protein, and other performance-enhancing supplements. Market share data is not readily available to estimate the revenue. Competitors: Optimum Nutrition, Cellucor, MuscleTech.
- iSatori: A brand that was acquired and offers a comprehensive line of dietary supplements. Market share data is not readily available to estimate the revenue. Competitors: GNC, The Vitamin Shoppe, Bodybuilding.com.
Market Dynamics
Industry Overview
The dietary supplement industry is growing, driven by increasing health consciousness and demand for convenient nutrition solutions. This also includes an increase demand for products sold on Amazon, Walmart and other online platforms.
Positioning
FitLife Brands positions itself as a provider of science-backed nutritional supplements for diverse consumer needs. Competitive advantages include a multi-brand portfolio and diversified distribution channels.
Total Addressable Market (TAM)
The global dietary supplements market is estimated at over $150 billion. FitLife Brands aims to capture a larger share through product innovation and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Multi-brand portfolio
- Diversified distribution channels
- Strong expertise in supplement formulation
- Growth by Acquisitions
Weaknesses
- High reliance on key brands
- Vulnerability to changing consumer preferences
- Limited brand recognition compared to major competitors
- Smaller relative size compared to other firms.
Opportunities
- Expanding into new markets and product categories
- Increasing online presence and e-commerce sales
- Partnering with influencers and athletes
- Acquiring complementary brands
Threats
- Increasing competition from larger players
- Changing regulations and scrutiny of supplement industry
- Fluctuations in raw material costs
- Negative publicity or product recalls
Competitors and Market Share
Key Competitors
- Nutraceutical International Corporation (NUTR)
- Herbalife Nutrition Ltd. (HLF)
- USANA Health Sciences, Inc. (USNA)
Competitive Landscape
FitLife Brands competes with larger companies with greater brand recognition and resources. Its strength lies in its multi-brand portfolio and focused product development.
Major Acquisitions
iSatori, Inc.
- Year: 2015
- Acquisition Price (USD millions): 6.1
- Strategic Rationale: Expanded product portfolio and market reach.
Growth Trajectory and Initiatives
Historical Growth: FitLife Brands has grown through acquisitions and organic sales growth of its existing brands.
Future Projections: Analyst estimates vary, but project continued growth driven by expansion into new markets and product innovation.
Recent Initiatives: Recent initiatives include expanding into e-commerce channels and launching new product lines.
Summary
FitLife Brands operates in a competitive but growing market and has a multi-brand portfolio which allows the company to diversify and grow its revenue. The company's smaller size relative to competitors and high reliance on key brands could be risky. Opportunity exists for future growth, but the company must manage market threats by continuing to innovate and grow sales.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share data are estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About FitLife Brands, Inc. Common Stock
Exchange NASDAQ | Headquaters Omaha, NE, United States | ||
IPO Launch date 2007-11-02 | Chairman & CEO Mr. Dayton Robert Judd CPA | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 39 | Website https://www.fitlifebrands.com |
Full time employees 39 | Website https://www.fitlifebrands.com | ||
FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; general wellness products with an emphasis on natural, vegan, and organic ingredients; male health and weight loss products; energy products; general health supplements; and natural skincare and beauty products. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, Maritime Naturals, and MusclePharm through franchised stores, as well as through retail locations, which include specialty, mass, and online, and e-commerce platform. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.
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