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Upturn AI SWOT - About
FTLF 
FitLife Brands, Inc. Common Stock (FTLF)
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Upturn Advisory Summary
10/20/2025: FTLF (1-star) is a SELL. SELL since 2 days. Simulated Profits (13.24%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $23
1 Year Target Price $23
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 13.4% | Avg. Invested days 43 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/20/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 166.22M USD | Price to earnings Ratio 22.12 | 1Y Target Price 23 |
Price to earnings Ratio 22.12 | 1Y Target Price 23 | ||
Volume (30-day avg) 2 | Beta 0.65 | 52 Weeks Range 9.83 - 20.98 | Updated Date 10/19/2025 |
52 Weeks Range 9.83 - 20.98 | Updated Date 10/19/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.63% | Operating Margin (TTM) 19.93% |
Management Effectiveness
Return on Assets (TTM) 13.17% | Return on Equity (TTM) 21.88% |
Valuation
Trailing PE 22.12 | Forward PE 11.75 | Enterprise Value 194949850 | Price to Sales(TTM) 2.64 |
Enterprise Value 194949850 | Price to Sales(TTM) 2.64 | ||
Enterprise Value to Revenue 3.09 | Enterprise Value to EBITDA 16.52 | Shares Outstanding 9391072 | Shares Floating 2901653 |
Shares Outstanding 9391072 | Shares Floating 2901653 | ||
Percent Insiders 15.12 | Percent Institutions 57.55 |
Upturn AI SWOT
FitLife Brands, Inc. Common Stock
Company Overview
History and Background
FitLife Brands, Inc. was founded in 1997. Initially focused on fitness equipment, it transitioned into a nutritional supplements and sports nutrition company. Key milestones include strategic acquisitions of supplement brands and expanding its product portfolio.
Core Business Areas
- Nutritional Supplements: Development, marketing, and distribution of sports nutrition and weight management supplements. Core products include protein powders, pre-workouts, and vitamins.
- Sports Nutrition: Focus on products that improve athletic performance, strength, and recovery. This includes performance enhancers, amino acids, and creatine products.
- Contract Manufacturing: Offers contract manufacturing services to other brands in the supplement industry.
Leadership and Structure
Dayton Judd is the Chief Executive Officer. The company has a board of directors overseeing strategic direction. Organizational structure is departmentalized around marketing, sales, operations, and R&D.
Top Products and Market Share
Key Offerings
- NUPRO: High-quality protein powder aimed at muscle recovery and growth. Estimated revenue contribution is significant, but specific figures are not publicly available. Competitors include Optimum Nutrition, MuscleTech, and BSN.
- PMD Sports: Sports nutrition supplements designed to enhance athletic performance. Competitors include Cellucor, BSN, and Nutrex Research. Market share data is unavailable.
- iSatori Bio-Active Technologies: Supplements focused on optimizing metabolic health and wellness. Competitors include Garden of Life, Nature's Bounty, and NOW Foods.
Market Dynamics
Industry Overview
The nutritional supplement industry is characterized by increasing consumer interest in health and wellness. Growth is driven by e-commerce, rising disposable incomes, and increased awareness of preventive healthcare. Intense competition and regulatory scrutiny are challenges.
Positioning
FitLife Brands is a mid-sized player in the nutritional supplement industry. Its competitive advantages include a diversified brand portfolio, established distribution channels, and a focus on quality and innovation.
Total Addressable Market (TAM)
The global dietary supplements market is estimated at hundreds of billions of dollars. FitLife Brands, with its diverse brand portfolio, can strategically target different customer segments within this market. Data on TAM size not fully available, so a general estimate of around $250B should suffice.
Upturn SWOT Analysis
Strengths
- Diverse brand portfolio
- Established distribution network
- Focus on quality ingredients
- Contract manufacturing capabilities
Weaknesses
- Limited brand recognition compared to larger competitors
- Reliance on third-party distribution
- Smaller marketing budget compared to competitors
- Potential vulnerability to supply chain disruptions
Opportunities
- Expanding into new international markets
- Developing innovative new products
- Increasing e-commerce presence
- Strategic acquisitions of smaller brands
Threats
- Increased competition from larger companies
- Changing regulatory environment
- Fluctuations in raw material costs
- Negative publicity or product recalls
Competitors and Market Share
Key Competitors
- GNC
- NUTR
- HLF
- USNA
Competitive Landscape
FitLife Brands faces intense competition from larger, more established companies. Its competitive advantages lie in its diversified brand portfolio and focus on niche market segments. Challenges include limited brand recognition and marketing budget.
Major Acquisitions
iSatori
- Year: 2015
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded FitLife Brands' product portfolio and market reach.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by strategic acquisitions and organic growth of existing brands. Fluctuation due to divestitures has been present.
Future Projections: Future growth is projected to be driven by product innovation, market expansion, and continued focus on e-commerce. Analyst estimates depend on company guidance and market conditions.
Recent Initiatives: Recent initiatives include launching new product lines, expanding distribution partnerships, and investing in marketing and branding efforts.
Summary
FitLife Brands has a diversified brand portfolio and established distribution, but it faces strong competition and has limited brand recognition compared to larger players. It needs to watch out for fluctuations in raw material costs. Strategic acquisitions and product innovation will be key to future growth, however its market share position is small compared to the overall size of the market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share is estimated based on available data and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About FitLife Brands, Inc. Common Stock
Exchange NASDAQ | Headquaters Omaha, NE, United States | ||
IPO Launch date 2007-11-02 | Chairman & CEO Mr. Dayton Robert Judd CPA | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 39 | Website https://www.fitlifebrands.com |
Full time employees 39 | Website https://www.fitlifebrands.com | ||
FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; general wellness products with an emphasis on natural, vegan, and organic ingredients; male health and weight loss products; energy products; general health supplements; and natural skincare and beauty products. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, Maritime Naturals, and MusclePharm through franchised stores, as well as through retail locations, which include specialty, mass, and online, and e-commerce platform. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.
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