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FTLF logo FTLF
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FTLF logo

FitLife Brands, Inc. Common Stock (FTLF)

Upturn stock ratingUpturn stock rating
$14.46
Last Close (24-hour delay)
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PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

06/04/2025: FTLF (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

2 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $20.5

1 Year Target Price $20.5

Analysts Price Target For last 52 week
$20.5Target price
Low$9.83
Current$14.46
high$17.75

Analysis of Past Performance

Type Stock
Historic Profit -0.63%
Avg. Invested days 39
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/04/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 122.27M USD
Price to earnings Ratio 14.47
1Y Target Price 20.5
Price to earnings Ratio 14.47
1Y Target Price 20.5
Volume (30-day avg) 2
Beta 0.82
52 Weeks Range 9.83 - 17.75
Updated Date 06/30/2025
52 Weeks Range 9.83 - 17.75
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.9

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 13.85%
Operating Margin (TTM) 20.65%

Management Effectiveness

Return on Assets (TTM) 13.97%
Return on Equity (TTM) 25.89%

Valuation

Trailing PE 14.47
Forward PE 12.87
Enterprise Value 128471936
Price to Sales(TTM) 1.91
Enterprise Value 128471936
Price to Sales(TTM) 1.91
Enterprise Value to Revenue 2.01
Enterprise Value to EBITDA 9.95
Shares Outstanding 9391070
Shares Floating 2901653
Shares Outstanding 9391070
Shares Floating 2901653
Percent Insiders 15.12
Percent Institutions 54.64

Analyst Ratings

Rating 2
Target Price 20.5
Buy 1
Strong Buy 1
Buy 1
Strong Buy 1
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

FitLife Brands, Inc. Common Stock

stock logo

Company Overview

overview logo History and Background

FitLife Brands, Inc. was founded to acquire and develop innovative nutritional supplement brands. It focuses on sports nutrition and weight management products and has grown through acquisitions and organic growth of existing brands.

business area logo Core Business Areas

  • Sports Nutrition: This segment offers products aimed at athletes and fitness enthusiasts to enhance performance, build muscle, and recover quickly. Products include protein powders, pre-workouts, and performance enhancers.
  • Weight Management: This segment provides products for individuals seeking to manage their weight, reduce fat, and improve body composition. Products include fat burners, appetite suppressants, and meal replacement shakes.
  • Vitamins and Supplements: This segment focuses on general health and wellness products, offering vitamins, minerals, and supplements to support overall health and well-being.

leadership logo Leadership and Structure

Dayton Judd serves as the CEO of FitLife Brands. The company operates with a functional structure across sales, marketing, operations, and finance.

Top Products and Market Share

overview logo Key Offerings

  • NUPHORIA: NUPHORIA is a leading product in the sports nutrition category and is their biggest revenue generator. It offers a range of pre-workout, protein, and BCAA products. Market share for sports nutrition is fragmented, and NUPHORIA competes with brands from Glanbia (Optimum Nutrition), Nutrabolt (C4 Energy), and BSN. NUPHORIA may account for approximately 30% of FitLife revenue based on general estimations.
  • PMD: PMD provides products in the health and wellness category that cater to weight management and vitality. PMD competes with brands from Herbalife Nutrition, WW International, and Nutrisystem. PMD may account for approximately 20% of FitLife revenue based on general estimations.

Market Dynamics

industry overview logo Industry Overview

The nutritional supplement industry is experiencing growth driven by increasing health awareness, rising disposable incomes, and an aging population. The industry is highly competitive and subject to regulatory scrutiny.

Positioning

FitLife Brands focuses on acquiring and developing smaller, niche brands with strong market potential. Its competitive advantage lies in its ability to identify and integrate these brands into its existing portfolio.

Total Addressable Market (TAM)

The global dietary supplements market is expected to reach approximately $230 billion by 2027. FitLife Brands holds a small share of this market, with growth dependent on brand acquisitions and organic sales increase. Their position is still considered a small player compared to competitors with large scale.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio
  • Acquisition strategy
  • Diversified product offerings
  • Distribution network

Weaknesses

  • High dependence on acquisitions
  • Limited brand awareness compared to larger competitors
  • Small scale
  • Inability to compete with marketing budgets of competition

Opportunities

  • Expanding distribution channels
  • Acquiring complementary brands
  • Entering new geographic markets
  • Developing innovative product formulations

Threats

  • Intense competition
  • Changing consumer preferences
  • Regulatory changes
  • Economic downturns

Competitors and Market Share

competitor logo Key Competitors

  • Glanbia (GLB.I)
  • Nutrabolt (Private)
  • Herbalife Nutrition (HLF)
  • WW International (WW)

Competitive Landscape

FitLife Brands competes with larger, more established players in the nutritional supplement industry. Its advantage lies in its niche brands and targeted marketing efforts. However, they lack the marketing resources to compete head-to-head against larger competitors. This disadvantage is offset somewhat by distribution through major retailers.

Major Acquisitions

iSatori, Inc.

  • Year: 2015
  • Acquisition Price (USD millions): 2.7
  • Strategic Rationale: Acquired to expand FitLife Brands' product portfolio and distribution network.

Growth Trajectory and Initiatives

Historical Growth: FitLife Brands has grown through a combination of acquisitions and organic sales growth of its existing brands.

Future Projections: Future growth projections are not available without reference to analyst reports. Analysts project single digit topline growth.

Recent Initiatives: Recent initiatives include launching new products within existing brands and expanding distribution partnerships.

Summary

FitLife Brands is a smaller player in the competitive nutritional supplement market, and grows via acquisitions. Its strengths lie in its brand portfolio and diversified product line, however, its smaller scale and limited marketing resources are weaknesses. Opportunities include distribution channel expansion, while threats include intense competition and regulatory changes. FitLife Brands' long-term success hinges on their ability to effectively identify and integrate new brands.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Industry Reports
  • Market Research

Disclaimers:

The information provided is for informational purposes only and does not constitute investment advice. Market share estimates are approximate and based on available data.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About FitLife Brands, Inc. Common Stock

Exchange NASDAQ
Headquaters Omaha, NE, United States
IPO Launch date 2007-11-02
Chairman & CEO Mr. Dayton Robert Judd CPA
Sector Consumer Defensive
Industry Packaged Foods
Full time employees 39
Full time employees 39

FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; general wellness products with an emphasis on natural, vegan, and organic ingredients; male health and weight loss products; energy products; general health supplements; and natural skincare and beauty products. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, Maritime Naturals, and MusclePharm through franchised stores, as well as through retail locations, which include specialty, mass, and online, and e-commerce platform. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.