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Upturn AI Summary - About
FitLife Brands, Inc. Common Stock(FTLF)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for FTLF
09/25/2026: FTLF (1-star) is currently NOT-A-BUY. Pass it for now.
FitLife Brands, Inc. is a small-cap company that markets a diverse portfolio of performance nutrition and wellness products. Its core strengths include a lean, acquisition-driven business model and an effective omnichannel distribution strategy that reaches both online and retail shoppers. The company's primary growth story centers on scaling its acquired brands and expanding its footprint within the highly active health-conscious consumer demographic. Risks include intense competition from larger conglomerates, potential regulatory hurdles, and execution challenges inherent in integrating new acquisitions. The stock may best suit growth-oriented investors with a high risk tolerance who are looking for exposure to the supplement market and are closely monitoring the company's operational integration efforts.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth potential through acquisitions but operates in a highly competitive and saturated industry. |
| Momentum investor | Strong fit while signal remains positive | If the stock shows strong price action, momentum investors may find opportunity in the company's acquisition-led narrative. |
| Value investor | Mixed fit | Valuation is dependent on the success of integrating acquired assets into the existing operating model. |
| Dividend investor | Weak fit | The company does not pay a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | The small-cap nature and reliance on M&A lead to volatility that may be unsuitable for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Small-cap stocks in the supplement industry often experience sharp price movements. |
| Valuation risk | Medium / high | Acquisition-heavy models often carry risks related to overpayment for intangible assets. |
| Competition risk (Supplement industry) | High | Intense competition from larger brands can pressure margins and market share. |
| Business quality | Medium | While the brand portfolio is growing, the company is still building its long-term operational scale. |
| Dividend income | Low / none | There is no dividend income for investors to rely on. |
| Execution risk | Medium / high | The success of the business model relies heavily on the effective integration of acquired brands. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 17.69% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 86.91M USD | Price to earnings Ratio 14.93 | 1Y Target Price 17.5 |
Price to earnings Ratio 14.93 | 1Y Target Price 17.5 | ||
Volume (30-day avg) 12.1K shares | Beta - | 52 Weeks Range 8.67 - 20.98 | Updated Date 09/26/2026 |
52 Weeks Range 8.67 - 20.98 | Updated Date 09/26/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.62 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Sports Nutrition | Performance supplements like NDS and iSatori sold via retail and online. | The company earns money by selling specialized fitness products to athletes and active individuals. |
| Wellness & Weight Loss | Metabolic Nutrition products focused on daily wellness and health goals. | A significant portion of revenue comes from consumers focused on everyday health and weight management. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 14.93 | Forward PE 7.3 | Enterprise Value 125.81M | Price to Sales(TTM) 0.86 |
Enterprise Value 125.81M | Price to Sales(TTM) 0.86 | ||
Enterprise Value to Revenue 1.24 | Enterprise Value to EBITDA 10.54 | Shares Outstanding 9.39M | Shares Floating 2.57M |
Shares Outstanding 9.39M | Shares Floating 2.57M | ||
Percent Insiders 15.19 | Percent Institutions 56.32 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About FitLife Brands, Inc. Common Stock
Exchange NASDAQ | Headquarters Omaha, NE, United States | ||
IPO Launch date 2007-11-02 | Chairman & CEO Mr. Dayton Robert Judd CPA | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 81 | Website https://www.fitlifebrands.com |
Full time employees 81 | Website https://www.fitlifebrands.com | ||
FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; general wellness products with an emphasis on natural, vegan, and organic ingredients; male health and weight loss products; energy products; general health supplements; and natural skincare and beauty products; supplements focused on targeted nutrition; supplements for weight loss, cleansing and sexual health, and total body wellness. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, Maritime Naturals, MusclePharm, Irwin Naturals, Applied Nutrition, and Nature's Secret through franchised stores, as well as through retail locations, which include specialty, mass, and online, and e-commerce platform. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.
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