Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
USNA 
USANA Health Sciences Inc (USNA)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/15/2025: USNA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $39
1 Year Target Price $39
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -30.78% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 374.76M USD | Price to earnings Ratio 11.39 | 1Y Target Price 39 |
Price to earnings Ratio 11.39 | 1Y Target Price 39 | ||
Volume (30-day avg) 1 | Beta 0.6 | 52 Weeks Range 19.88 - 41.84 | Updated Date 10/15/2025 |
52 Weeks Range 19.88 - 41.84 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.79% | Operating Margin (TTM) 7.09% |
Management Effectiveness
Return on Assets (TTM) 5.14% | Return on Equity (TTM) 6.35% |
Valuation
Trailing PE 11.39 | Forward PE 11.92 | Enterprise Value 344766179 | Price to Sales(TTM) 0.42 |
Enterprise Value 344766179 | Price to Sales(TTM) 0.42 | ||
Enterprise Value to Revenue 0.38 | Enterprise Value to EBITDA 3.56 | Shares Outstanding 18271836 | Shares Floating 9581020 |
Shares Outstanding 18271836 | Shares Floating 9581020 | ||
Percent Insiders 42.93 | Percent Institutions 61.51 |
Upturn AI SWOT
USANA Health Sciences Inc
Company Overview
History and Background
USANA Health Sciences Inc. was founded in 1992 by Dr. Myron Wentz. It began with a focus on developing high-quality nutritional supplements and expanded to personal care products. USANA uses a multi-level marketing (MLM) distribution model.
Core Business Areas
- Nutritional Supplements: USANA develops and manufactures a wide range of nutritional supplements, including vitamins, minerals, and antioxidants, designed to support overall health and wellness.
- Personal Care Products: USANA also offers a line of personal care products, including skincare, haircare, and body care items.
Leadership and Structure
Kevin Guest serves as the Chief Executive Officer. The company is structured with a board of directors and various executive leadership positions overseeing different departments such as sales, marketing, research and development, and operations.
Top Products and Market Share
Key Offerings
- CellSentials: CellSentials are USANA's flagship nutritional supplements, providing essential vitamins, minerals, and antioxidants. Competitors include Centrum, One A Day, and other multivitamin brands. Market share data is not directly disclosed for this specific product but it contributes significantly to the supplement segment revenue.
- USANA Probiotics: USANA Probiotics are designed to support digestive health. Competitors include Culturelle and Align. Market share data is not directly disclosed for this specific product, but it is part of the digestive health supplements market.
- Celavive Skincare: Celavive is USANA's premium skincare line. Competitors include Rodan + Fields and Nu Skin. Market share data is not directly disclosed for this specific product but contributes to revenue from personal care segment.
Market Dynamics
Industry Overview
The nutritional supplements and personal care industries are characterized by increasing consumer interest in health and wellness, growing demand for natural and organic products, and a highly competitive landscape.
Positioning
USANA is positioned as a premium provider of science-based nutritional supplements and personal care products, emphasizing quality and efficacy through its multi-level marketing distribution model. The company differentiates itself with a strong emphasis on scientific validation of its products.
Total Addressable Market (TAM)
The global nutritional supplements market is projected to reach hundreds of billions of dollars. USANA's positioning allows it to target health-conscious consumers seeking high-quality, scientifically-backed products, however, the TAM is very large, and USANA's market share remains relatively small.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Science-backed formulations
- Multi-level marketing distribution network
- High-quality product standards
Weaknesses
- Reliance on multi-level marketing model
- Vulnerability to regulatory scrutiny
- Potential for distributor compliance issues
- Geographic concentration of sales
Opportunities
- Expansion into new geographic markets
- Development of innovative new products
- Partnerships with healthcare professionals
- Increased focus on online sales channels
Threats
- Intense competition from other supplement and personal care companies
- Changes in consumer preferences and trends
- Economic downturns impacting consumer spending
- Negative publicity related to multi-level marketing
Competitors and Market Share
Key Competitors
- HLF
- NUS
- NUTR
Competitive Landscape
USANA faces intense competition in the nutritional supplement and personal care industries. The company must continually innovate to differentiate its products and maintain its competitive advantage.
Growth Trajectory and Initiatives
Historical Growth: USANA has experienced periods of growth and contraction. Historical growth requires the latest financial reports to ensure accuracy. Data will be presented as arrays of values for representation in a graph.
Future Projections: Future growth projections depend on market trends, regulatory changes, and management strategies. Analyst estimates vary depending on these conditions.
Recent Initiatives: Recent strategic initiatives typically involve new product launches, market expansions, and enhancements to the company's technology platform.
Summary
USANA is a well-established company with a strong brand and a science-backed approach to nutritional supplements and personal care. Its MLM distribution model presents both opportunities and challenges. The company's future success depends on its ability to innovate, expand into new markets, and effectively manage regulatory risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available information and should not be considered investment advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About USANA Health Sciences Inc
Exchange NYSE | Headquaters Salt Lake City, UT, United States | ||
IPO Launch date 1996-07-25 | CEO & President Mr. Jim Brown | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 1700 | Website https://www.usana.com |
Full time employees 1700 | Website https://www.usana.com | ||
USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional, personal care, and skincare products in the Asia Pacific, the Americas, and Europe. It operates in two segments, Direct selling and Hiya Direct-To-Consumer. The company offers USANA nutritional optimizers, including supplements for cardiovascular health, skeletal/structural health, and digestive health; Essentials/CellSentials, such as vitamin and mineral supplements for age group beginning with children 13 months of age; and food products that include meal replacement shakes, snack bars, and other related products for healthy weight management, digestive health, and energy and hydration. It also provides Celavive, a skincare regimen for various skin care types and ethnicities; and all other products comprising materials and online tools for associates to build business and marketing of products The company sells its products through retail customers, a subscription model, and direct selling, as well as online. The company has a research collaboration agreement with Beijing University of Chinese Medicine; and National Sports Training Bureau. USANA Health Sciences, Inc. was founded in 1992 and is headquartered in Salt Lake City, Utah.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.