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GEN Restaurant Group, Inc. Class A Common Stock (GENK)



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Upturn Advisory Summary
08/28/2025: GENK (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $5.67
1 Year Target Price $5.67
2 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -58.98% | Avg. Invested days 14 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 105.05M USD | Price to earnings Ratio - | 1Y Target Price 5.67 |
Price to earnings Ratio - | 1Y Target Price 5.67 | ||
Volume (30-day avg) 3 | Beta 1.47 | 52 Weeks Range 3.14 - 10.26 | Updated Date 08/29/2025 |
52 Weeks Range 3.14 - 10.26 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 0.89% | Basic EPS (TTM) -0.15 |
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.01 | Actual -0.05 |
Profitability
Profit Margin -0.34% | Operating Margin (TTM) -3.42% |
Management Effectiveness
Return on Assets (TTM) -1.42% | Return on Equity (TTM) -11.25% |
Valuation
Trailing PE - | Forward PE 166.67 | Enterprise Value 181235115 | Price to Sales(TTM) 0.49 |
Enterprise Value 181235115 | Price to Sales(TTM) 0.49 | ||
Enterprise Value to Revenue 0.84 | Enterprise Value to EBITDA 18.57 | Shares Outstanding 5249570 | Shares Floating 4417037 |
Shares Outstanding 5249570 | Shares Floating 4417037 | ||
Percent Insiders 10.34 | Percent Institutions 27.69 |
Upturn AI SWOT
GEN Restaurant Group, Inc. Class A Common Stock

Company Overview
History and Background
GEN Restaurant Group, Inc., was founded to create a unique interactive dining experience. The company went public in 2023. Their focus is on all-you-can-eat Korean BBQ with a modern atmosphere.
Core Business Areas
- Restaurant Operations: The core business is operating a chain of all-you-can-eat Korean BBQ restaurants.
Leadership and Structure
The leadership team consists of executive officers responsible for various functions like operations, finance, and marketing. The organizational structure is typical of a restaurant chain with regional and store-level management.
Top Products and Market Share
Key Offerings
- All-You-Can-Eat Korean BBQ: GEN's main offering is an all-you-can-eat Korean BBQ experience. Market share is based on the Korean BBQ restaurant segment in the US. Competitors include other Korean BBQ chains like Honey Pig, Breakers Korean BBQ, and local independent Korean BBQ restaurants. Limited published market share data available for this niche.
Market Dynamics
Industry Overview
The restaurant industry is highly competitive. The Korean BBQ segment is growing in popularity, driven by cultural trends and demand for interactive dining experiences.
Positioning
GEN positions itself as a modern and upscale Korean BBQ experience, differentiating itself through ambiance, service, and quality of ingredients.
Total Addressable Market (TAM)
The TAM for Korean BBQ restaurants in the US is estimated to be several billion dollars. GEN is positioned to capture a portion of this market through expansion and brand building.
Upturn SWOT Analysis
Strengths
- Strong brand recognition within its target markets
- Unique and interactive dining experience
- Efficient operational model
- Scalable business model
Weaknesses
- Vulnerable to fluctuations in food costs
- Labor-intensive business
- Relatively small number of locations
- Reliance on specific geographic markets
Opportunities
- Expansion into new geographic markets
- Menu innovation and diversification
- Leveraging technology to improve customer experience
- Partnerships and collaborations
Threats
- Increased competition from other Korean BBQ restaurants and other dining options
- Economic downturns impacting consumer spending
- Changes in consumer preferences
- Regulatory changes impacting the restaurant industry
Competitors and Market Share
Key Competitors
- BBQ Holdings, Inc. (BBQ)
- Texas Roadhouse, Inc. (TXRH)
- Darden Restaurants, Inc. (DRI)
Competitive Landscape
GEN has a focused menu vs the larger market which allows for better cost and quality controls. Texas Roadhouse and Darden offer broader appeal.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is limited due to the recent IPO.
Future Projections: Analyst projections are limited due to the recent IPO but expected to focus on expansion and same-store sales growth.
Recent Initiatives: Recent initiatives include expanding their restaurant footprint and focusing on operational efficiencies.
Summary
GEN Restaurant Group is a relatively new public company focused on the growing Korean BBQ segment. While its focused menu and interactive dining experience offer potential, its small size and limited financial history present challenges. Future success hinges on effective expansion and adaptation to competitive pressures.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (when available)
- Industry reports
- Market analysis reports
- Company Website
Disclaimers:
This analysis is based on currently available information and is subject to change. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GEN Restaurant Group, Inc. Class A Common Stock
Exchange NASDAQ | Headquaters Cerritos, CA, United States | ||
IPO Launch date 2023-06-28 | Chairman & CEO Mr. Wook Jin Kim | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 289 | Website https://www.genkoreanbbq.com |
Full time employees 289 | Website https://www.genkoreanbbq.com |
GEN Restaurant Group, Inc. operates restaurants in the United States. The company offers meats, poultry, and seafood. GEN Restaurant Group, Inc. was founded in 2011 and is based in Cerritos, California.

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