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GEN Restaurant Group, Inc. Class A Common Stock (GENK)



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Upturn Advisory Summary
09/17/2025: GENK (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $5.67
1 Year Target Price $5.67
2 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -58.98% | Avg. Invested days 14 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 102.09M USD | Price to earnings Ratio - | 1Y Target Price 5.67 |
Price to earnings Ratio - | 1Y Target Price 5.67 | ||
Volume (30-day avg) 3 | Beta 1.44 | 52 Weeks Range 3.03 - 10.26 | Updated Date 09/17/2025 |
52 Weeks Range 3.03 - 10.26 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 0.98% | Basic EPS (TTM) -0.15 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.34% | Operating Margin (TTM) -3.42% |
Management Effectiveness
Return on Assets (TTM) -1.42% | Return on Equity (TTM) -11.25% |
Valuation
Trailing PE - | Forward PE 166.67 | Enterprise Value 180762654 | Price to Sales(TTM) 0.47 |
Enterprise Value 180762654 | Price to Sales(TTM) 0.47 | ||
Enterprise Value to Revenue 0.84 | Enterprise Value to EBITDA 18.52 | Shares Outstanding 5249566 | Shares Floating 4417037 |
Shares Outstanding 5249566 | Shares Floating 4417037 | ||
Percent Insiders 10.34 | Percent Institutions 26.51 |
Upturn AI SWOT
GEN Restaurant Group, Inc. Class A Common Stock

Company Overview
History and Background
GEN Restaurant Group, Inc., formerly known as BBQ Holdings, Inc., began as Famous Dave's of America, Inc. Founded in 1994, it initially focused on barbeque restaurants. Over time, it diversified its portfolio through acquisitions and strategic shifts, ultimately leading to a focus on GEN Korean BBQ and rebranding to GEN Restaurant Group in recent years. It went public in 2015 under the ticker BBQH.
Core Business Areas
- GEN Korean BBQ: This is the company's core business, featuring an interactive dining experience where customers grill their own meats at the table. This segment is a high-growth area for the company.
- Other Restaurant Concepts: The company has a portfolio of other restaurant brands including Famous Dave's, but the core focus is on expanding and developing the GEN Korean BBQ concept.
Leadership and Structure
The CEO of GEN Restaurant Group is David Q. McMahan. The company operates with a traditional corporate structure, including a board of directors and various management teams overseeing operations, finance, and marketing.
Top Products and Market Share
Key Offerings
- GEN Korean BBQ Experience: This offering encompasses the interactive dining experience at GEN Korean BBQ restaurants, featuring a wide selection of meats, seafood, and side dishes for grilling at the table. While specific market share data is difficult to pinpoint due to the fragmented nature of the Korean BBQ market, the company aims to expand its footprint in this growing sector. Competitors include other Korean BBQ chains such as Kang Hodong Baekjeong and Quu00e1n u1ed0c Ngon.
- Famous Dave's BBQ: Famous Dave's menu includes ribs, brisket, pulled pork, chicken, and various sides. Market share is lower compared to the peak, but it still contributes to revenue. Competitors include Dickey's Barbecue Pit and Sonny's BBQ.
Market Dynamics
Industry Overview
The restaurant industry is highly competitive, with trends toward experiential dining and ethnic cuisine. Korean BBQ is a growing segment driven by its interactive nature and social appeal.
Positioning
GEN Restaurant Group is positioned as a leader in the Korean BBQ segment, focusing on high-quality ingredients and a unique dining experience. Their competitive advantage lies in the GEN brand's popularity and scalability.
Total Addressable Market (TAM)
The TAM for the Korean BBQ segment is estimated to be in the billions of dollars, reflecting the increasing popularity of Korean cuisine and experiential dining. GEN Restaurant Group is well-positioned to capture a significant portion of this market through expansion and brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition for GEN Korean BBQ
- Scalable business model
- Experiential dining concept attracts customers
- Experienced management team
- Solid financial performance
Weaknesses
- Reliance on a single core concept (GEN Korean BBQ)
- Potential for increased competition in the Korean BBQ market
- Fluctuations in meat prices can impact profitability
- Labor intensive business model
Opportunities
- Expansion into new geographic markets
- Menu innovation and new product offerings
- Leveraging technology to enhance the customer experience
- Strategic acquisitions to expand the portfolio of brands
Threats
- Economic downturns can impact consumer spending
- Rising labor costs and supply chain disruptions
- Changing consumer preferences
- Increased competition from other restaurant chains
Competitors and Market Share
Key Competitors
- Texas Roadhouse (TXRH)
- Darden Restaurants (DRI)
- Bloomin' Brands (BLMN)
- Brinker International (EAT)
Competitive Landscape
GEN Restaurant Group's competitive advantage lies in its unique GEN Korean BBQ concept and strong brand recognition. However, it faces competition from larger, more established restaurant chains with greater resources.
Major Acquisitions
CraftWorks Holdings
- Year: 2020
- Acquisition Price (USD millions): 93
- Strategic Rationale: Expanded BBQ Holdings' portfolio of restaurant brands.
Growth Trajectory and Initiatives
Historical Growth: GEN Restaurant Group's growth has been driven by the expansion of its GEN Korean BBQ concept, with new restaurant openings and same-store sales growth. The company has also made strategic acquisitions to diversify its portfolio.
Future Projections: Analyst estimates typically project continued growth in revenue and earnings, driven by new restaurant openings and same-store sales growth. The company's ability to execute its expansion plans and maintain profitability will be key to its future success.
Recent Initiatives: Recent initiatives include new restaurant openings, menu innovation, and investments in technology to enhance the customer experience.
Summary
GEN Restaurant Group, Inc. shows promise with its focus on the popular GEN Korean BBQ concept. Successful expansion and management of meat price fluctuations will be crucial. Its future hinges on the ability to capitalize on growth opportunities and navigate competitive pressures effectively. Diversification will assist with sustained growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Industry Research Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GEN Restaurant Group, Inc. Class A Common Stock
Exchange NASDAQ | Headquaters Cerritos, CA, United States | ||
IPO Launch date 2023-06-28 | Chairman & CEO Mr. Wook Jin Kim | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 289 | Website https://www.genkoreanbbq.com |
Full time employees 289 | Website https://www.genkoreanbbq.com |
GEN Restaurant Group, Inc. operates restaurants in the United States. The company offers meats, poultry, and seafood. GEN Restaurant Group, Inc. was founded in 2011 and is based in Cerritos, California.

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