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BJs Restaurants Inc (BJRI)



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Upturn Advisory Summary
08/28/2025: BJRI (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $42.33
1 Year Target Price $42.33
1 | Strong Buy |
0 | Buy |
6 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -3.26% | Avg. Invested days 50 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 745.36M USD | Price to earnings Ratio 28.07 | 1Y Target Price 42.33 |
Price to earnings Ratio 28.07 | 1Y Target Price 42.33 | ||
Volume (30-day avg) 8 | Beta 1.59 | 52 Weeks Range 27.89 - 47.02 | Updated Date 08/28/2025 |
52 Weeks Range 27.89 - 47.02 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.2 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.99% | Operating Margin (TTM) 5.86% |
Management Effectiveness
Return on Assets (TTM) 2.9% | Return on Equity (TTM) 7.12% |
Valuation
Trailing PE 28.07 | Forward PE 19.57 | Enterprise Value 1197058590 | Price to Sales(TTM) 0.54 |
Enterprise Value 1197058590 | Price to Sales(TTM) 0.54 | ||
Enterprise Value to Revenue 0.87 | Enterprise Value to EBITDA 11.69 | Shares Outstanding 22124200 | Shares Floating 19735431 |
Shares Outstanding 22124200 | Shares Floating 19735431 | ||
Percent Insiders 4.48 | Percent Institutions 103.39 |
Upturn AI SWOT
BJs Restaurants Inc

Company Overview
History and Background
BJ's Restaurants, Inc. was founded in 1978 in Southern California as a single pizzeria called BJ's Chicago Pizzeria. Over time, it evolved into a brewery and restaurant chain, known for its extensive menu and award-winning beer.
Core Business Areas
- Restaurant Operations: This segment encompasses the operation of BJ's Restaurants, including food and beverage sales, customer service, and overall restaurant management.
Leadership and Structure
The leadership team includes Greg Trojan (CEO), Thomas A. Houdek (CFO), and numerous VPs across various departments. The organizational structure follows a typical corporate hierarchy with restaurant-level employees, regional managers, and corporate executives.
Top Products and Market Share
Key Offerings
- Deep Dish Pizza: BJ's signature deep-dish pizza. While exact market share data for this specific item is unavailable, pizza sales contribute significantly to overall revenue. Competitors include Pizza Hut (YUM), Domino's (DPZ), and Papa John's (PZZA).
- Pizookie Dessert: A warm, oven-fresh cookie topped with ice cream. This is a popular dessert item. Specific market share data is not available, but contributes significantly to dessert sales. Competitors include dessert offerings at chains like Cheesecake Factory (CAKE).
- Craft Beer: BJ's brews its own craft beers. Craft beer sales contribute significantly to overall beverage revenue. Competitors include breweries like Boston Beer Company (SAM) and craft beer selections at other casual dining restaurants.
Market Dynamics
Industry Overview
The restaurant industry is highly competitive, with trends toward healthier options, online ordering, and delivery services. Casual dining faces pressure from fast-casual and quick-service restaurants.
Positioning
BJ's Restaurants Inc. positions itself as a casual dining restaurant with a diverse menu and a focus on craft beer, appealing to a broad customer base. Its competitive advantage lies in its wide menu selection and brewery concept.
Total Addressable Market (TAM)
The US restaurant industry is a multi-billion dollar market. BJ's Restaurants Inc. captures a small percentage of the overall market, but has room to grow by expanding its footprint and enhancing its menu offerings.
Upturn SWOT Analysis
Strengths
- Diverse menu appealing to a wide range of customers
- Brewery concept and craft beer offerings
- Strong brand recognition
- Loyalty program
- Strong management team
Weaknesses
- High labor costs
- Susceptibility to fluctuations in food costs
- Competition from other casual dining chains
- Relatively small geographic footprint compared to national chains
Opportunities
- Expansion into new markets
- Increased focus on online ordering and delivery
- Menu innovation with healthier options
- Leveraging loyalty program data for targeted marketing
- Partnerships with third party delivery services
Threats
- Economic downturn impacting consumer spending
- Rising food and labor costs
- Increased competition from other restaurants
- Changing consumer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- TXRH
- DIN
- CAKE
- DRI
Competitive Landscape
BJ's Restaurants Inc. competes with other casual dining chains on factors such as menu selection, price, atmosphere, and service. Its craft beer offerings provide a unique differentiator.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by new restaurant openings and same-store sales growth.
Future Projections: Future growth is expected to come from continued restaurant expansion, online ordering, and menu innovation. Analyst estimates would provide specific projections.
Recent Initiatives: Recent initiatives include enhancing the online ordering platform, expanding delivery partnerships, and introducing new menu items.
Summary
BJ's Restaurants Inc. is a casual dining chain with a diverse menu and brewery concept. The company faces competition in the restaurant industry but has growth opportunities through expansion, online ordering, and menu innovation. While not currently paying dividends, its focus is on reinvesting for growth. Its AI rating depends on fundamental analysis that would require updated figures.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, analyst estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Actual financial performance may differ from projections.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BJs Restaurants Inc
Exchange NASDAQ | Headquaters Huntington Beach, CA, United States | ||
IPO Launch date 1996-10-08 | CEO, President & Director Mr. Lyle D. Tick | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 21230 | Website https://www.bjsrestaurants.com |
Full time employees 21230 | Website https://www.bjsrestaurants.com |
BJ's Restaurants, Inc. operates full-service restaurants in the United States. Its restaurants offer pizzas, craft and other beers, appetizers, entrées, pastas, sandwiches, specialty salads, and desserts. The company was formerly known as Chicago Pizza & Brewery, Inc. and changed its name to BJ's Restaurants, Inc. in August 2004. BJ's Restaurants, Inc. was founded in 1978 and is based in Huntington Beach, California.

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