
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT - About
BJs Restaurants Inc (BJRI)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/24/2025: BJRI (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $38.83
1 Year Target Price $38.83
| 1 | Strong Buy |
| 0 | Buy |
| 6 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -3.26% | Avg. Invested days 50 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 729.43M USD | Price to earnings Ratio 27.48 | 1Y Target Price 38.83 |
Price to earnings Ratio 27.48 | 1Y Target Price 38.83 | ||
Volume (30-day avg) 8 | Beta 1.35 | 52 Weeks Range 28.92 - 47.02 | Updated Date 10/26/2025 |
52 Weeks Range 28.92 - 47.02 | Updated Date 10/26/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.2 |
Earnings Date
Report Date 2025-10-23 | When - | Estimate 0.0628 | Actual - |
Profitability
Profit Margin 1.99% | Operating Margin (TTM) 5.86% |
Management Effectiveness
Return on Assets (TTM) 2.9% | Return on Equity (TTM) 7.12% |
Valuation
Trailing PE 27.48 | Forward PE 14.2 | Enterprise Value 1158341277 | Price to Sales(TTM) 0.53 |
Enterprise Value 1158341277 | Price to Sales(TTM) 0.53 | ||
Enterprise Value to Revenue 0.84 | Enterprise Value to EBITDA 11.31 | Shares Outstanding 22124179 | Shares Floating 19727024 |
Shares Outstanding 22124179 | Shares Floating 19727024 | ||
Percent Insiders 4.45 | Percent Institutions 103.32 |
Upturn AI SWOT
BJs Restaurants Inc

Company Overview
History and Background
BJ's Restaurants, Inc. was founded in 1978 in Southern California. Initially a deep-dish pizza concept under the name 'Chicago Pizza,' it evolved into a casual dining chain with an extensive menu. The company went public in 1996 (NASDAQ: BJRI) and has since expanded across the United States.
Core Business Areas
- Restaurant Operations: BJ's operates casual dining restaurants featuring a wide menu of pizzas, pastas, burgers, appetizers, and desserts, along with an extensive selection of craft beers.
Leadership and Structure
The leadership team includes the CEO, CFO, and other key executives. The organizational structure is hierarchical with regional and restaurant-level management overseeing operations.
Top Products and Market Share
Key Offerings
- Deep Dish Pizza: BJ's signature deep-dish pizza is a core menu item. Market share data specific to pizza is difficult to isolate for BJ's. Competitors include Pizza Hut (YUM), Domino's (DPZ), and Papa John's (PZZA).
- Pizookie Dessert: The Pizookie is a popular dessert item. Market share data is not publicly available. Competitors include dessert offerings at other casual dining chains like Cheesecake Factory (CAKE) and Chili's (EAT).
- Craft Beers: BJ's offers a wide selection of craft beers, many brewed in-house. The craft beer market is highly fragmented. Competitors include other brewpubs and craft beer brands.
Market Dynamics
Industry Overview
The casual dining industry is highly competitive and subject to changing consumer preferences, economic conditions, and food and labor costs.
Positioning
BJ's Restaurants is positioned as a premium casual dining chain offering a diverse menu and craft beer selection. Its competitive advantage lies in its extensive menu and strong brand recognition.
Total Addressable Market (TAM)
The U.S. casual dining market is estimated to be hundreds of billions of dollars. BJ's Restaurants captures a small, but significant, portion of this TAM through its geographic presence and brand appeal.
Upturn SWOT Analysis
Strengths
- Extensive menu offering
- Strong brand recognition
- In-house craft beer production
- Established restaurant locations
- Loyalty Program
Weaknesses
- High operating costs
- Sensitivity to economic downturns
- Complex menu management
- Geographic concentration in certain regions
- Dependence on commodity prices
Opportunities
- Expansion into new markets
- Menu innovation and diversification
- Enhancement of digital ordering and delivery
- Development of new restaurant concepts
- Increase in the usage of loyalty program
Threats
- Increased competition from other casual dining chains
- Rising food and labor costs
- Changing consumer preferences
- Economic recession
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DIN
- TXRH
- CAKE
- EAT
- DRI
Competitive Landscape
BJ's competes effectively with its extensive menu and craft beer selection. Challenges include maintaining profitability in a competitive market.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by new restaurant openings and same-store sales growth.
Future Projections: Analyst estimates vary. Future growth depends on execution of strategic initiatives and market conditions.
Recent Initiatives: Recent strategic initiatives may include menu enhancements, technology investments, and marketing campaigns.
Summary
BJ's Restaurants is a well-established casual dining chain with a diverse menu and strong brand recognition. The company faces challenges related to rising costs and competition. Strategic initiatives focused on menu innovation and digital enhancement are crucial for future growth. BJ's needs to carefully manage its costs and adapt to evolving consumer preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Analyst Reports
- Industry Publications
- Company Website
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data is subject to change. Consult a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BJs Restaurants Inc
Exchange NASDAQ | Headquaters Huntington Beach, CA, United States | ||
IPO Launch date 1996-10-08 | CEO, President & Director Mr. Lyle D. Tick | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 21230 | Website https://www.bjsrestaurants.com |
Full time employees 21230 | Website https://www.bjsrestaurants.com | ||
BJ's Restaurants, Inc. operates full-service restaurants in the United States. Its restaurants offer pizzas, craft and other beers, appetizers, entrées, pastas, sandwiches, specialty salads, and desserts. The company was formerly known as Chicago Pizza & Brewery, Inc. and changed its name to BJ's Restaurants, Inc. in August 2004. BJ's Restaurants, Inc. was founded in 1978 and is based in Huntington Beach, California.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

