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Genasys Inc (GNSS)



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Upturn Advisory Summary
06/30/2025: GNSS (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $4.67
1 Year Target Price $4.67
2 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -45.4% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 78.12M USD | Price to earnings Ratio - | 1Y Target Price 4.67 |
Price to earnings Ratio - | 1Y Target Price 4.67 | ||
Volume (30-day avg) 3 | Beta 0.54 | 52 Weeks Range 1.46 - 4.04 | Updated Date 06/30/2025 |
52 Weeks Range 1.46 - 4.04 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.64 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -101.82% | Operating Margin (TTM) -90.23% |
Management Effectiveness
Return on Assets (TTM) -35.53% | Return on Equity (TTM) -131.75% |
Valuation
Trailing PE - | Forward PE 11.93 | Enterprise Value 87593683 | Price to Sales(TTM) 2.81 |
Enterprise Value 87593683 | Price to Sales(TTM) 2.81 | ||
Enterprise Value to Revenue 3.15 | Enterprise Value to EBITDA -7.26 | Shares Outstanding 45154500 | Shares Floating 38375458 |
Shares Outstanding 45154500 | Shares Floating 38375458 | ||
Percent Insiders 7.45 | Percent Institutions 54.79 |
Analyst Ratings
Rating 2 | Target Price 4.67 | Buy 1 | Strong Buy 2 |
Buy 1 | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Genasys Inc

Company Overview
History and Background
Genasys Inc, formerly LRAD Corporation, was founded in 1980. Initially focused on security systems, the company evolved to specialize in mass notification and critical communication systems. The company changed its name to Genasys Inc. in 2019 to reflect its broader solutions portfolio.
Core Business Areas
- Mass Notification Systems: Develops and markets long-range acoustic devices (LRADs) and emergency warning systems, providing clear, directed communication in various environments.
- Critical Communication Solutions: Offers integrated communication systems for public safety, defense, and critical infrastructure applications, enabling effective communication during emergencies.
Leadership and Structure
Richard S. Danforth serves as the Chief Executive Officer. The company operates with a functional organizational structure, with departments focusing on sales, marketing, engineering, and operations.
Top Products and Market Share
Key Offerings
- LRAD Systems: Long-Range Acoustic Devices used for directional communication and crowd control. Genasys is estimated to have a significant share of the directed acoustics market, though precise figures are unavailable. Competitors include Ultra Electronics and Cerbair.
- Genasys Emergency Management (GEM) Platform: Software platform for emergency notification and incident management. Market share data for this specific platform is not readily available. Competitors include Everbridge (EVBG) and OnSolve.
Market Dynamics
Industry Overview
The mass notification and critical communications market is growing, driven by increasing security concerns and the need for effective emergency response systems.
Positioning
Genasys Inc. holds a strong position in the LRAD market due to its patented technology and established brand recognition. Their GEM platform is positioned to compete in the broader emergency management software market.
Total Addressable Market (TAM)
The TAM for mass notification systems is expected to reach billions of dollars globally. Genasys is positioned to capture a portion of this TAM through its LRAD and GEM products.
Upturn SWOT Analysis
Strengths
- Patented LRAD technology
- Established brand recognition
- Strong presence in the defense and public safety sectors
- Growing recurring revenue through software subscriptions
Weaknesses
- Concentration of revenue in specific sectors
- Relatively small size compared to larger competitors
- Potential for negative publicity related to LRAD use in crowd control
- Dependence on government contracts
Opportunities
- Expanding into new geographic markets
- Developing new applications for LRAD technology
- Growing demand for emergency management software
- Partnerships with other technology providers
Threats
- Competition from larger, more established companies
- Potential for product liability lawsuits
- Changes in government regulations
- Economic downturn affecting government spending
Competitors and Market Share
Key Competitors
- EVBG
- MSFT
- ONSL
Competitive Landscape
Genasys faces competition from larger companies with greater resources. Its competitive advantage lies in its specialized LRAD technology, but it must innovate to maintain its market position.
Growth Trajectory and Initiatives
Historical Growth: Genasys has demonstrated slow revenue growth. Future profitability remains a question.
Future Projections: Analyst estimates suggest continued growth in revenue, driven by increased adoption of emergency management software.
Recent Initiatives: Recent initiatives include expanding the GEM platform and targeting new international markets.
Summary
Genasys Inc. shows moderate revenue growth but struggles with profitability. It benefits from a strong position in LRAD technology but must effectively compete in the broader emergency management software market. The company needs to carefully manage costs and capitalize on growth opportunities to achieve sustainable profitability and increased shareholder value.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Statements
- Industry Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Genasys Inc
Exchange NASDAQ | Headquaters San Diego, CA, United States | ||
IPO Launch date 1997-05-09 | CEO & Director Mr. Richard S. Danforth | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 202 | Website https://genasys.com |
Full time employees 202 | Website https://genasys.com |
Genasys Inc. engages in the designing, developing, and commercializing of critical communications hardware and software solutions to alert, inform, and protect people principally in Asia Pacific, North and South America, Europe, the Middle East, and Africa. The company operates through two segments, Hardware and Software. It provides Genasys ALERT, an interactive, cloud-based SaaS solution that is designed to enable SLED and enterprise customers to send critical information to at-risk individuals or groups when an emergency occurs using emails, voice calls, text messages, panic buttons, desktop alerts, TV, social media, and other; Genasys EVAC that enables responding agencies to react swiftly, make collaborative decisions, and communicate event status in real time to other agencies, businesses, and the public; and Genasys CONNECT, an instant communication platform that enables first responders and public safety personnel to collaborate and share information in a single space with text, videos, images, and audio from any location. The company also offers Genasys ACOUSTICS, a mass notification speaker system; Genasys LRAD, an acoustic hailing device that projects alert tones and audible voice messages; and Genasys TRAFFIC AI by Ladris, an AI-powered traffic modeling and simulation. It sells its products directly to governments, militaries, end-users, and prime vendors. The company was formerly known as LRAD Corporation and changed its name to Genasys Inc. in January 2020. Genasys Inc. was incorporated in 1992 and is based in San Diego, California.
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