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Upturn AI SWOT - About
Georgia Power Co (GPJA)
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Upturn Advisory Summary
08/28/2025: GPJA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -3.86% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 191.99M USD | Price to earnings Ratio 0.13 | 1Y Target Price - |
Price to earnings Ratio 0.13 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 20.70 - 24.39 | Updated Date 06/29/2025 |
52 Weeks Range 20.70 - 24.39 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 4.94% | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE 0.13 | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Georgia Power Co
Company Overview
History and Background
Georgia Power, founded in 1902, is the largest subsidiary of Southern Company. It has grown to become a major provider of electricity in Georgia, contributing significantly to the state's economic development. Key milestones include rural electrification efforts and expansion of generating capacity through various fuel sources.
Core Business Areas
- Power Generation: Georgia Power generates electricity through nuclear, coal, natural gas, hydro, and renewable energy sources.
- Transmission and Distribution: The company transmits and distributes electricity to its customers across Georgia.
- Customer Service: Georgia Power provides customer service and energy efficiency programs to its residential, commercial, and industrial customers.
Leadership and Structure
Georgia Power's leadership team consists of executives overseeing various functions. The company is structured as a subsidiary within the Southern Company, with a hierarchical management framework.
Top Products and Market Share
Key Offerings
- Electricity: Georgia Power's primary product is electricity supplied to over 2.7 million customers across Georgia. Market share is estimated at approximately 25% of the state's total electricity market. Competitors include municipal utilities and electric cooperatives.
- Energy Efficiency Programs: Georgia Power offers various energy efficiency programs, including rebates for energy-efficient appliances and home energy audits. These programs help customers reduce energy consumption and lower their bills.Competitors are other utility providers that offer similar rebates and programs.
Market Dynamics
Industry Overview
The electric utility industry is undergoing a transition towards cleaner energy sources, driven by environmental regulations and technological advancements. Demand for electricity is expected to grow, driven by population and economic growth, as well as electrification in sectors like transportation.
Positioning
Georgia Power is a major player in the Georgia electricity market, with a significant customer base and a diversified portfolio of generating assets. Its competitive advantages include its size, financial strength, and experience in the industry.
Total Addressable Market (TAM)
The total addressable market for electricity in Georgia is estimated to be billions of dollars annually. Georgia Power is well-positioned to capture a significant share of this market, but must compete to maintain this share and grow it, particularly as the market changes.
Upturn SWOT Analysis
Strengths
- Large customer base
- Diversified generation portfolio
- Financial strength
- Experience in the industry
- Regulatory expertise
Weaknesses
- Dependence on regulated rates
- Exposure to environmental regulations
- Aging infrastructure
- Nuclear plant construction delays
- High Debt to equity ratio
Opportunities
- Growth in electricity demand
- Expansion of renewable energy sources
- Investment in grid modernization
- Development of new energy technologies
- Government incentives for clean energy
Threats
- Increasing competition from alternative energy sources
- Changes in environmental regulations
- Economic downturns
- Cybersecurity threats
- Rising fuel costs
Competitors and Market Share
Key Competitors
- NextEra Energy (NEE)
- Duke Energy (DUK)
- Dominion Energy (D)
Competitive Landscape
Georgia Power benefits from its regulated monopoly status within its service territory. However, it faces increasing competition from renewable energy providers and distributed generation technologies. Its advantages include its size, financial strength, and established infrastructure.
Major Acquisitions
Renewable Energy Project Portfolio
- Year: 2023
- Acquisition Price (USD millions): 150
- Strategic Rationale: Expanded renewable energy capacity and diversification of generation mix.
Growth Trajectory and Initiatives
Historical Growth: Georgia Power's historical growth has been driven by population and economic growth in Georgia, as well as strategic investments in new generating capacity and grid infrastructure.
Future Projections: Future growth is expected to be driven by continued population growth, increasing electrification, and investments in renewable energy sources. Analyst estimates suggest steady, but moderate revenue and earnings growth.
Recent Initiatives: Recent strategic initiatives include investments in solar energy projects, upgrades to the transmission grid, and the construction of new nuclear reactors (Vogtle expansion).
Summary
Georgia Power, as a Southern Company subsidiary, holds a dominant position in Georgia's electricity market due to its large customer base and diverse generation portfolio. Its financial strength provides a stable revenue stream, though regulatory constraints and aging infrastructure pose challenges. Opportunities arise from increasing electricity demand and renewable energy expansion, but competition and environmental regulations represent threats. The company's regulated monopoly status provides stability, but they must make the right capital investment decisions and navigate political hurdles to stay competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Southern Company Investor Relations
- U.S. Energy Information Administration (EIA)
- S&P Global Market Intelligence
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market data and analyst estimates are subject to change. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Georgia Power Co
Exchange NYSE | Headquaters - | ||
IPO Launch date 2017-09-25 | CEO - | ||
Sector - | Industry - | Full time employees 6986 | Website |
Full time employees 6986 | Website | ||
Georgia Power Company engages in generation, transmission, distribution, purchases, and sells electric service in Georgia. It generates electricity from coal, nuclear, and natural gas sources, as well as renewable sources, such as solar, hydroelectric, and wind. The company serves approximately 600 communities, including Athens, Atlanta, Augusta, Columbus, Macon, Rome, and Savannah, as well as in rural areas; and at wholesale to Oglethorpe Power Corporation, municipal electric authority of Georgia, city of Dalton, various electric membership corporations, and non-affiliated utilities. Georgia Power also markets and sells outdoor lighting services. The company was founded in 1927 and is based in Atlanta, Georgia. Georgia Power Company is a subsidiary of The Southern Company.
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