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Georgia Power Co (GPJA)
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Upturn Advisory Summary
11/12/2025: GPJA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 0.08% | Avg. Invested days 49 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 191.99M USD | Price to earnings Ratio 0.13 | 1Y Target Price - |
Price to earnings Ratio 0.13 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 20.70 - 24.39 | Updated Date 06/29/2025 |
52 Weeks Range 20.70 - 24.39 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 4.94% | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE 0.13 | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Georgia Power Co
Company Overview
History and Background
Georgia Power, founded in 1902, is the largest subsidiary of Southern Company. It has grown to become a key provider of electricity in Georgia, playing a crucial role in the state's economic development.
Core Business Areas
- Electric Generation: Georgia Power operates a diverse portfolio of power plants, including nuclear, coal, natural gas, hydro, and renewable energy facilities, to generate electricity.
- Transmission and Distribution: The company maintains an extensive network of transmission lines and distribution infrastructure to deliver electricity to its customers across the state.
- Customer Service: Georgia Power provides customer service, including billing, energy efficiency programs, and assistance with power outages.
Leadership and Structure
Georgia Power is led by a President and CEO who reports to the Southern Company leadership team. The organizational structure includes various departments such as operations, finance, customer service, and regulatory affairs.
Top Products and Market Share
Key Offerings
- Electricity: Georgia Power's primary product is electricity, supplied to residential, commercial, and industrial customers. They serve 2.7 million customers. Competitors include municipal power companies and electric cooperatives. Market share is approximately 45% within Georgia.
- Energy Efficiency Programs: Georgia Power offers various energy efficiency programs to help customers reduce their energy consumption and save money. These programs involve rebates, audits, and educational resources. These programs are often incentivized to compete with solar panel installation. Limited revenue information is available.
Market Dynamics
Industry Overview
The electric utility industry is undergoing significant changes, driven by factors such as increasing demand for renewable energy, stricter environmental regulations, and technological advancements.
Positioning
Georgia Power is a major player in the Southeast electricity market, known for its reliability, scale, and diverse energy portfolio. They are proactively working to transition to renewable energy sources.
Total Addressable Market (TAM)
The TAM for electricity in Georgia is estimated to be around $15-20 billion annually. Georgia Power captures a significant portion of this TAM due to its large customer base and established infrastructure.
Upturn SWOT Analysis
Strengths
- Large Customer Base
- Diverse Energy Portfolio
- Strong Infrastructure
- Reliable Service
- Established Regulatory Relationships
Weaknesses
- Reliance on Traditional Energy Sources
- Exposure to Regulatory Risks
- High Capital Expenditures
- Dependence on Southern Company
- Rate Case Outcomes Influence Profitability
Opportunities
- Expansion of Renewable Energy
- Smart Grid Investments
- Electric Vehicle Infrastructure
- Population Growth in Georgia
- Federal incentives for clean energy
Threats
- Increasing Competition from Renewables
- Stringent Environmental Regulations
- Fluctuations in Fuel Prices
- Economic Downturns
- Cybersecurity Threats
Competitors and Market Share
Key Competitors
- SO (Southern Company)
- NRG (NRG Energy)
- DUK (Duke Energy)
Competitive Landscape
Georgia Power benefits from its established infrastructure and large customer base. However, it faces increasing competition from renewable energy providers and faces pressure to invest in cleaner energy sources.
Major Acquisitions
Renewable Energy Portfolio
- Year: 2023
- Acquisition Price (USD millions): 350
- Strategic Rationale: Expanded renewable energy generation capacity and met regulatory requirements for renewable energy sources.
Growth Trajectory and Initiatives
Historical Growth: Georgia Power's historical growth is tied to the overall growth of the Georgia economy and population.
Future Projections: Future growth is expected to be driven by increased demand for electricity, particularly from data centers and electric vehicles, and investments in renewable energy projects.
Recent Initiatives: Recent initiatives include investments in renewable energy projects, smart grid technologies, and electric vehicle charging infrastructure.
Summary
Georgia Power is a large and established utility company with a dominant position in Georgia's electricity market. Its strengths include a large customer base and diverse energy portfolio; however, it faces challenges related to environmental regulations and competition from renewable energy sources. Recent initiatives to invest in renewable energy and smart grid technologies position the company for future growth. The company must continue to adapt to the evolving energy landscape to maintain its competitive advantage.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Southern Company Annual Reports
- SEC Filings
- Industry Reports
- Company Press Releases
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Georgia Power Co
Exchange NYSE | Headquaters - | ||
IPO Launch date 2017-09-25 | CEO - | ||
Sector - | Industry - | Full time employees 6986 | Website |
Full time employees 6986 | Website | ||
Georgia Power Company engages in generation, transmission, distribution, purchases, and sells electric service in Georgia. It generates electricity from coal, nuclear, and natural gas sources, as well as renewable sources, such as solar, hydroelectric, and wind. The company serves approximately 600 communities, including Athens, Atlanta, Augusta, Columbus, Macon, Rome, and Savannah, as well as in rural areas; and at wholesale to Oglethorpe Power Corporation, municipal electric authority of Georgia, city of Dalton, various electric membership corporations, and non-affiliated utilities. Georgia Power also markets and sells outdoor lighting services. The company was founded in 1927 and is based in Atlanta, Georgia. Georgia Power Company is a subsidiary of The Southern Company.
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