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Upturn AI SWOT - About
Georgia Power Co (GPJA)
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Upturn Advisory Summary
07/14/2025: GPJA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -9.59% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 191.99M USD | Price to earnings Ratio 0.13 | 1Y Target Price - |
Price to earnings Ratio 0.13 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 20.70 - 24.39 | Updated Date 06/29/2025 |
52 Weeks Range 20.70 - 24.39 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 4.94% | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE 0.13 | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Georgia Power Co
Company Overview
History and Background
Georgia Power was founded in 1902 as the Georgia Railway and Electric Company. It has grown to become the largest subsidiary of Southern Company, providing electricity to most of Georgia.
Core Business Areas
- Electricity Generation: Generates electricity through various sources, including fossil fuels, nuclear power, and renewables.
- Electricity Transmission and Distribution: Transmits and distributes electricity to residential, commercial, and industrial customers.
- Customer Service: Provides customer service and support related to electricity usage and billing.
- Renewable Energy Solutions: Offers renewable energy programs and solutions to customers.
Leadership and Structure
Georgia Power's leadership consists of executives within the Southern Company structure. Kim Greene is the chairman, president, and CEO. Organizational structure follows a typical utility model with departments for generation, transmission, distribution, customer service, and finance.
Top Products and Market Share
Key Offerings
- Electricity Supply: Provides electricity to over 2.7 million customers in Georgia. Market share is approximately 25% within the deregulated market of Georgia. Competitors include municipal power companies and cooperatives.
- Market Share (%): 25
- Energy Efficiency Programs: Offers programs to help customers reduce energy consumption and lower bills. Market share and revenue data is not publicly available. Competitors include private energy auditing firms and other utilities offering similar programs.
- Market Share (%):
- Market Share (%):
- Renewable Energy Options: Provides options for customers to purchase renewable energy or participate in renewable energy programs. Market share and revenue data is not publicly available. Competitors include other utilities and renewable energy providers.
Market Dynamics
Industry Overview
The electricity industry is undergoing significant changes, driven by factors such as increasing demand for renewable energy, advancements in energy storage technology, and evolving regulatory landscapes.
Positioning
Georgia Power is a dominant player in the Georgia electricity market, leveraging its infrastructure and customer base. Its competitive advantages include its large-scale generation capacity, extensive transmission network, and established relationships with regulators.
Total Addressable Market (TAM)
The TAM for electricity in Georgia is estimated to be tens of billions of dollars annually. Georgia Power is well-positioned to capture a significant portion of this market due to its established infrastructure and large customer base.
Upturn SWOT Analysis
Strengths
- Established Infrastructure
- Large Customer Base
- Reliable Power Generation
- Strong Regulatory Relationships
- Part of Southern Company
Weaknesses
- Reliance on Fossil Fuels
- Nuclear Power Plant Cost Overruns (Vogtle)
- Rate Increases
- Environmental Concerns
- Debt levels of Southern Company
Opportunities
- Expansion of Renewable Energy Sources
- Investment in Smart Grid Technologies
- Growth in Electric Vehicle Adoption
- Energy Storage Solutions
- Government Incentives for Clean Energy
Threats
- Increasing Competition from Renewable Energy Providers
- Stringent Environmental Regulations
- Fluctuations in Fuel Prices
- Cybersecurity Threats
- Economic Downturns
Competitors and Market Share
Key Competitors
- Duke Energy (DUK)
- NextEra Energy (NEE)
- Dominion Energy (D)
Competitive Landscape
Georgia Power benefits from its established infrastructure and customer base but faces competition from other utilities and renewable energy providers. Duke Energy and NextEra Energy are aggressive in expanding their renewable footprint which gives them an advantage.
Growth Trajectory and Initiatives
Historical Growth: Georgia Power's growth has been steady, driven by population growth and economic development in Georgia.
Future Projections: Future growth is expected to be driven by increasing demand for electricity, particularly from electric vehicles and data centers. Investments in renewable energy and smart grid technologies are also expected to contribute to growth.
Recent Initiatives: Recent initiatives include the completion of the Vogtle nuclear expansion project, investments in renewable energy projects, and the implementation of smart grid technologies.
Summary
Georgia Power is a major electricity provider with a strong presence in Georgia. Its established infrastructure and customer base are significant strengths. However, reliance on fossil fuels and nuclear cost overruns pose challenges. Expanding renewable energy sources and managing regulatory pressures are critical for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Southern Company Annual Reports
- Georgia Public Service Commission
- EIA (Energy Information Administration)
- Company Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated based on available public information. Georgia Power is not a publicly traded entity, therefore metrics are part of Southern Company SO.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Georgia Power Co
Exchange NYSE | Headquaters - | ||
IPO Launch date 2017-09-25 | CEO - | ||
Sector - | Industry - | Full time employees 6986 | Website |
Full time employees 6986 | Website | ||
Georgia Power Company engages in generation, transmission, distribution, purchases, and sells electric service in Georgia. It generates electricity from coal, nuclear, and natural gas sources, as well as renewable sources, such as solar, hydroelectric, and wind. The company serves approximately 600 communities, including Athens, Atlanta, Augusta, Columbus, Macon, Rome, and Savannah, as well as in rural areas; and at wholesale to Oglethorpe Power Corporation, municipal electric authority of Georgia, city of Dalton, various electric membership corporations, and non-affiliated utilities. Georgia Power also markets and sells outdoor lighting services. The company was founded in 1927 and is based in Atlanta, Georgia. Georgia Power Company is a subsidiary of The Southern Company.
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