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Upturn AI SWOT - About
Georgia Power Co (GPJA)
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Upturn Advisory Summary
09/17/2025: GPJA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -0.64% | Avg. Invested days 41 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 191.99M USD | Price to earnings Ratio 0.13 | 1Y Target Price - |
Price to earnings Ratio 0.13 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 20.70 - 24.39 | Updated Date 06/29/2025 |
52 Weeks Range 20.70 - 24.39 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 4.94% | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE 0.13 | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Georgia Power Co
Company Overview
History and Background
Georgia Power was founded in 1902 and is the largest subsidiary of Southern Company. It provides electricity to 2.7 million customers in Georgia. Over its history, it has focused on expanding its infrastructure and adapting to changing energy needs.
Core Business Areas
- Power Generation: Owns and operates a diverse portfolio of power plants, including coal, nuclear, natural gas, hydro, and solar facilities.
- Transmission and Distribution: Maintains and operates the transmission and distribution infrastructure to deliver electricity to customers across Georgia.
- Customer Service: Provides customer service and energy efficiency programs to residential, commercial, and industrial customers.
Leadership and Structure
Georgia Power's leadership team consists of executives overseeing various aspects of the business, reporting to the CEO. The company is organized into functional departments, including power generation, transmission, distribution, customer service, and finance.
Top Products and Market Share
Key Offerings
- Electricity Sales: Georgia Power's primary product is electricity, sold to residential, commercial, and industrial customers. The company holds a significant market share in Georgia. Competitors are municipal and cooperative utilities, and alternative energy providers.
- Energy Efficiency Programs: Georgia Power offers energy efficiency programs and services to help customers reduce their energy consumption. These programs are designed to help control energy costs and reduce carbon footprint. Competitors include other utility companies and energy efficiency service providers.
- Renewable Energy Solutions: Solar power purchase agreements (PPAs), distributed generation programs. Georgia Power's market share of renewable energy solutions is growing, facing competition from independent solar developers.
Market Dynamics
Industry Overview
The electric utility industry is undergoing significant changes, driven by factors such as increasing demand for renewable energy, advancements in energy storage technology, and evolving regulatory requirements.
Positioning
Georgia Power is a leading electric utility in Georgia, with a strong focus on reliability, affordability, and sustainability. Its competitive advantages include its extensive infrastructure, diverse generation portfolio, and established customer base.
Total Addressable Market (TAM)
The TAM for electricity sales in Georgia is estimated to be in the billions of dollars annually. Georgia Power is well-positioned to capture a significant share of this market due to its incumbent position and extensive infrastructure.
Upturn SWOT Analysis
Strengths
- Large, established customer base
- Diverse power generation portfolio
- Extensive transmission and distribution infrastructure
- Strong financial resources (as a subsidiary of Southern Company)
- Experience in nuclear power generation
Weaknesses
- Reliance on fossil fuels
- Exposure to regulatory risks
- Capital-intensive operations
- Aging infrastructure in some areas
- Vulnerability to extreme weather events
Opportunities
- Growing demand for renewable energy
- Investment in energy storage technologies
- Expansion of energy efficiency programs
- Development of new transmission infrastructure
- Electrification of transportation
Threats
- Increasing competition from alternative energy providers
- Rising fuel costs
- Stricter environmental regulations
- Cybersecurity threats
- Economic downturns
Competitors and Market Share
Key Competitors
- DUK
- NEE
- EXC
Competitive Landscape
Georgia Power benefits from a captive market in its service territory but faces increasing competition from renewable energy providers. Its advantages include its established infrastructure and strong customer relationships. Disadvantages include regulatory constraints and legacy fossil fuel assets.
Growth Trajectory and Initiatives
Historical Growth: Georgia Power's historical growth is closely tied to the economic growth of Georgia and population increases.
Future Projections: Future growth is projected to be driven by increasing electricity demand and investments in renewable energy.
Recent Initiatives: Modernization of grid infrastructure, expansion of renewable energy portfolio, and investments in energy efficiency programs are the main initiative the company is working on.
Summary
Georgia Power, as a subsidiary of Southern Company, is a major player in Georgia's energy market with a strong customer base and diverse generation portfolio. It's capitalizing on growth in renewable energy, but also faces challenges in regulation and infrastructure modernization. The company benefits from the stability of its parent company but is subject to Southern Company's overall strategic direction. The company is moving in the right direction, but must deal with aging infrastructure and legacy costs. The success of the company is dependent on the success of Southern Company.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Southern Company Investor Relations
- U.S. Energy Information Administration (EIA)
- Georgia Public Service Commission (PSC) filings
Disclaimers:
The information provided is based on publicly available data and analyst estimates. Actual performance may vary. Market share estimates are approximate. This analysis is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Georgia Power Co
Exchange NYSE | Headquaters - | ||
IPO Launch date 2017-09-25 | CEO - | ||
Sector - | Industry - | Full time employees 6986 | Website |
Full time employees 6986 | Website | ||
Georgia Power Company engages in generation, transmission, distribution, purchases, and sells electric service in Georgia. It generates electricity from coal, nuclear, and natural gas sources, as well as renewable sources, such as solar, hydroelectric, and wind. The company serves approximately 600 communities, including Athens, Atlanta, Augusta, Columbus, Macon, Rome, and Savannah, as well as in rural areas; and at wholesale to Oglethorpe Power Corporation, municipal electric authority of Georgia, city of Dalton, various electric membership corporations, and non-affiliated utilities. Georgia Power also markets and sells outdoor lighting services. The company was founded in 1927 and is based in Atlanta, Georgia. Georgia Power Company is a subsidiary of The Southern Company.
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