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Upturn AI SWOT - About
GTN 
Gray Television Inc (GTN)
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Upturn Advisory Summary
06/30/2025: GTN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Year Target Price $5.1
Year Target Price $5.1
| 3 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Under performing |
| 1 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -69.3% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 516.88M USD | Price to earnings Ratio 1.94 | 1Y Target Price 5.1 |
Price to earnings Ratio 1.94 | 1Y Target Price 5.1 | ||
Volume (30-day avg) 6 | Beta 1.18 | 52 Weeks Range 2.80 - 6.11 | Updated Date 06/30/2025 |
52 Weeks Range 2.80 - 6.11 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 7.10% | Basic EPS (TTM) 2.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.72% | Operating Margin (TTM) 11.51% |
Management Effectiveness
Return on Assets (TTM) 4.96% | Return on Equity (TTM) 9.92% |
Valuation
Trailing PE 1.94 | Forward PE 1.13 | Enterprise Value 6729806122 | Price to Sales(TTM) 0.14 |
Enterprise Value 6729806122 | Price to Sales(TTM) 0.14 | ||
Enterprise Value to Revenue 1.87 | Enterprise Value to EBITDA 5.96 | Shares Outstanding 92207000 | Shares Floating 81914972 |
Shares Outstanding 92207000 | Shares Floating 81914972 | ||
Percent Insiders 7.32 | Percent Institutions 75.32 |
Analyst Ratings
Rating 3 | Target Price 5.1 | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold 2 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Gray Television Inc
Company Overview
History and Background
Gray Television, Inc. was founded in 1897 in Albany, Georgia, originally as a publishing company. It transitioned to broadcasting in the 20th century and has grown through acquisitions to become one of the largest television broadcast companies in the United States.
Core Business Areas
- Television Broadcasting: Owns and operates television stations across the U.S., affiliated with major networks like CBS, NBC, ABC, and FOX. Generates revenue through advertising sales, retransmission consent fees, and digital media initiatives.
Leadership and Structure
Hilton H. Howell, Jr. serves as the Executive Chairman and Chief Executive Officer. The company has a traditional hierarchical structure with various VPs and directors overseeing different departments and stations.
Top Products and Market Share
Key Offerings
- Local Television Broadcasting: Operates local TV stations, providing news, sports, and entertainment programming. Generates revenue through advertising sales and retransmission fees. Competitors include other local TV station operators like Nexstar Media Group and Sinclair Broadcast Group. Market share is geographically dispersed; no single competitor dominates the entire US market.
- Digital Media: Operates websites and mobile apps associated with its television stations, offering online news, video content, and advertising opportunities. Competitors include local news websites and national digital media companies. Revenue from this is growing but a smaller piece of total revenue.
- Digital Revenue Share: Approximately 10% of total revenue in 2023
Market Dynamics
Industry Overview
The television broadcasting industry is undergoing a transformation with the rise of streaming services and cord-cutting. Broadcasters are focusing on local content, digital media, and retransmission revenue to maintain profitability.
Positioning
Gray Television is positioned as a leading local television broadcaster, with a focus on mid-sized markets. Its competitive advantage lies in its extensive network of local stations and its ability to generate strong retransmission revenue.
Total Addressable Market (TAM)
The U.S. broadcast TV advertising market is estimated at $17 billion. Gray Television is positioned to capture a portion of this TAM through its local station network. Retransmission TAM could be even higher at approximately $20 billion per year.
Upturn SWOT Analysis
Strengths
- Extensive network of local television stations
- Strong relationships with major networks
- Significant retransmission consent revenue
- Experienced management team
- Growing digital media presence
Weaknesses
- Dependence on advertising revenue
- Susceptibility to economic downturns
- High debt load due to acquisitions
- Cord-cutting trends impacting viewership
- Limited presence in major metropolitan markets
Opportunities
- Expansion through acquisitions
- Growth in digital media revenue
- Increasing retransmission consent fees
- Development of new programming formats
- Capitalizing on ATSC 3.0 technology
Threats
- Continued cord-cutting and shift to streaming
- Increased competition from digital media companies
- Regulation of retransmission consent fees
- Economic recession impacting advertising revenue
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- NXST
- SBGI
- TEGNA
Competitive Landscape
Gray Television competes primarily on local news and programming. It must compete with other broadcasting groups in the same markets. They can't raise their prices too much higher compared to peers.
Major Acquisitions
Quincy Media
- Year: 2021
- Acquisition Price (USD millions): 925
- Strategic Rationale: Expanded Gray's footprint into new markets and strengthened its position as a leading local broadcaster.
Growth Trajectory and Initiatives
Historical Growth: Gray Television has grown significantly through acquisitions over the past decade. However, organic growth has been more modest.
Future Projections: Analysts project moderate revenue growth driven by digital media and retransmission fees. Profitability is expected to improve with cost-cutting measures. It will take time to offset their current high debt ratio
Recent Initiatives: Focus on digital media initiatives, including expanding online news content and video offerings. Exploring opportunities related to ATSC 3.0 technology.
Summary
Gray Television is a major player in the local television broadcasting industry, benefiting from a large network of stations and significant retransmission revenue. However, the company faces challenges related to cord-cutting and a high debt load. Growth opportunities lie in digital media and potential acquisitions. The company needs to manage its debt and adapt to the changing media landscape to sustain long-term growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Investor Relations Materials
- Analyst Reports
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on thorough research and consultation with a qualified financial advisor. Market share data is estimated based on available information and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Gray Television Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2002-08-30 | Executive Chairman & CEO Mr. Hilton Hatchett Howell Jr. | ||
Sector Communication Services | Industry Broadcasting | Full time employees 9118 | Website https://gray.tv |
Full time employees 9118 | Website https://gray.tv | ||
Gray Media, Inc., a multimedia company, owns and/or operates television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments. It also owns Gray Digital Media, a digital agency that provides clients with digital marketing strategies; and operates video production companies and studio production facilities. The company was formerly known as Gray Television, Inc. and changed its name to Gray Media, Inc. in January 2025. Gray Media, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.
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