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Upturn AI SWOT - About
GTN 
Gray Television Inc (GTN)
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Upturn Advisory Summary
08/08/2025: GTN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $5.1
1 Year Target Price $5.1
| 3 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -67.94% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/08/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 477.40M USD | Price to earnings Ratio 1.76 | 1Y Target Price 5.1 |
Price to earnings Ratio 1.76 | 1Y Target Price 5.1 | ||
Volume (30-day avg) 6 | Beta 1.21 | 52 Weeks Range 2.80 - 5.80 | Updated Date 08/8/2025 |
52 Weeks Range 2.80 - 5.80 | Updated Date 08/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-08 | When - | Estimate -0.3725 | Actual -0.4845 |
Profitability
Profit Margin 7.72% | Operating Margin (TTM) 11.51% |
Management Effectiveness
Return on Assets (TTM) 4.96% | Return on Equity (TTM) 9.92% |
Valuation
Trailing PE 1.76 | Forward PE 1.13 | Enterprise Value 6686559720 | Price to Sales(TTM) 0.13 |
Enterprise Value 6686559720 | Price to Sales(TTM) 0.13 | ||
Enterprise Value to Revenue 1.86 | Enterprise Value to EBITDA 5.92 | Shares Outstanding 92207000 | Shares Floating 81914972 |
Shares Outstanding 92207000 | Shares Floating 81914972 | ||
Percent Insiders 7.28 | Percent Institutions 75.37 |
Upturn AI SWOT
Gray Television Inc
Company Overview
History and Background
Gray Television, Inc. was founded in 1946 by James Harrison Gray. Initially a single television station, it has grown through acquisitions to become one of the largest owners of television stations in the United States.
Core Business Areas
- Television Broadcasting: Owns and operates television stations, providing programming and advertising sales.
- Digital Media: Operates websites and digital platforms associated with its television stations, offering local news and advertising opportunities.
- Production: Produces content for broadcast and digital platforms.
Leadership and Structure
Hilton Howell III serves as the Executive Chairman and CEO. The company has a traditional corporate structure with various departmental heads reporting to the CEO.
Top Products and Market Share
Key Offerings
- Local News Programming: Gray Television's primary offering is local news programming through its owned and operated stations. Market share varies by DMA (Designated Market Area). Competitors include other broadcast networks, cable news, and digital news outlets. Revenue from local news contributes significantly to overall broadcasting revenue.
- Advertising Sales: Advertising slots, both local and national, are sold during programming. Market share depends on the local market and station reach. Competitors include other television stations, radio, and digital advertising platforms. Advertising revenues are a core financial component.
- Syndicated Programming: Distribution of broadcast TV syndicated programs such as magazines or court shows. Varies by DMA (Designated Market Area) Competitors include Tegna and Nexstar. Revenue from local news contributes significantly to overall broadcasting revenue.
Market Dynamics
Industry Overview
The television broadcasting industry is undergoing transformation with the rise of streaming services. Traditional broadcasting is facing challenges from cord-cutting and shifting advertising dollars to digital platforms.
Positioning
Gray Television is positioned as a local broadcaster with a strong focus on news and community programming. Its strategy involves acquiring stations in attractive markets.
Total Addressable Market (TAM)
The TAM for television advertising in the US is estimated to be billions of dollars annually. Gray Television's positioning in local markets gives it access to a portion of this TAM. However, it faces increasing competition from digital advertising platforms that are capturing a larger share of the total advertising spending.
Upturn SWOT Analysis
Strengths
- Extensive network of local television stations
- Strong focus on local news
- Experienced management team
- Diversified revenue streams (advertising, retransmission fees)
Weaknesses
- Dependence on advertising revenue
- Vulnerability to economic downturns
- High debt levels due to acquisitions
- Exposure to regulatory changes
Opportunities
- Expansion into new markets through acquisitions
- Growth in digital advertising revenue
- Development of new programming formats
- Increase in retransmission fees
Threats
- Cord-cutting and decline in traditional viewership
- Competition from streaming services
- Economic recession impacting advertising spend
- Changes in FCC regulations
Competitors and Market Share
Key Competitors
- NXST
- SBGI
- TEGNA
Competitive Landscape
Gray Television benefits from a wide geographic footprint and a strong local news presence. However, it faces intense competition from other broadcast groups and digital media outlets. Key competitive factors include programming quality, advertising rates, and market coverage.
Major Acquisitions
Quincy Media
- Year: 2021
- Acquisition Price (USD millions): 925
- Strategic Rationale: Expanded Gray's presence in attractive markets and added valuable local news assets.
Growth Trajectory and Initiatives
Historical Growth: Discuss historical growth trends, including revenue growth, acquisition history, and expansion into new markets.
Future Projections: Based on analyst estimates, projected revenue growth, earnings growth, and market share gains.
Recent Initiatives: Highlight recent strategic initiatives, such as acquisitions, partnerships, and investments in digital media.
Summary
Gray Television is a prominent local broadcaster with a solid footprint across the United States. Its strength lies in its local news programming and diversified revenue streams. However, the company faces challenges from cord-cutting, competition from digital media, and high debt levels. Successful integration of acquisitions and a focus on digital growth are crucial for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Industry Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Gray Television Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2002-08-30 | Executive Chairman & CEO Mr. Hilton Hatchett Howell Jr. | ||
Sector Communication Services | Industry Broadcasting | Full time employees 9118 | Website https://gray.tv |
Full time employees 9118 | Website https://gray.tv | ||
Gray Media, Inc., a multimedia company, owns and/or operates television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments. It also owns Gray Digital Media, a digital agency that provides clients with digital marketing strategies; and operates video production companies and studio production facilities. The company was formerly known as Gray Television, Inc. and changed its name to Gray Media, Inc. in January 2025. Gray Media, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.
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