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Upturn AI SWOT - About
GTN-A 
Gray Television Inc (GTN-A)
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Upturn Advisory Summary
09/17/2025: GTN-A (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -42.78% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 514.59M USD | Price to earnings Ratio 4.4 | 1Y Target Price 18 |
Price to earnings Ratio 4.4 | 1Y Target Price 18 | ||
Volume (30-day avg) - | Beta 1.18 | 52 Weeks Range 4.84 - 11.90 | Updated Date 06/29/2025 |
52 Weeks Range 4.84 - 11.90 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 3.11% | Basic EPS (TTM) 2.34 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.72% | Operating Margin (TTM) 11.51% |
Management Effectiveness
Return on Assets (TTM) 4.96% | Return on Equity (TTM) 9.92% |
Valuation
Trailing PE 4.4 | Forward PE 2.06 | Enterprise Value 6722593594 | Price to Sales(TTM) 0.14 |
Enterprise Value 6722593594 | Price to Sales(TTM) 0.14 | ||
Enterprise Value to Revenue 1.87 | Enterprise Value to EBITDA 5.95 | Shares Outstanding 9586410 | Shares Floating 81914972 |
Shares Outstanding 9586410 | Shares Floating 81914972 | ||
Percent Insiders 80.36 | Percent Institutions 12.64 |
Upturn AI SWOT
Gray Television Inc
Company Overview
History and Background
Gray Television, Inc. was founded in 1946. It started as a single television station and grew through acquisitions and strategic partnerships to become one of the largest broadcast television companies in the U.S.
Core Business Areas
- Television Broadcasting: Owns and operates television stations, primarily affiliated with major networks like CBS, NBC, ABC, and FOX. Generates revenue through advertising sales and retransmission consent agreements.
- Digital Media: Operates digital platforms, including websites and mobile apps, affiliated with its television stations. Focuses on providing local news and content.
- Production Services: Offers television production services. The production side provides revenue for Gray's broadcast services and programming.
Leadership and Structure
Hilton H. Howell, Jr. serves as the Executive Chairman and CEO. The company has a traditional corporate structure with executive leadership overseeing various operational divisions.
Top Products and Market Share
Key Offerings
- Local Broadcast Television: The core product is broadcast television programming, primarily news, sports, and entertainment. Market share varies by local market. Competitors include other local broadcast stations owned by Nexstar, Sinclair, and Tegna. National broadcasting networks like NBC, FOX, CBS are also competitors.
- Digital Advertising: Digital advertising on the company's affiliated websites and mobile apps. Revenue is based on ad impressions and click-through rates. Competitors include large digital ad platforms like Google and Facebook, as well as other local news websites.
- Retransmission Consent Fees: Fees paid by cable and satellite providers to carry Gray's stations. This constitutes a significant portion of revenue. Competitors are other television station owners and networks negotiating retransmission fees.
Market Dynamics
Industry Overview
The broadcast television industry is evolving with increasing competition from streaming services and digital media. Consolidation among station groups is ongoing, and retransmission consent negotiations are crucial.
Positioning
Gray Television is a leading local broadcaster focused on news and community engagement. Its strategy emphasizes owning stations in smaller to mid-sized markets, providing a strong local presence.
Total Addressable Market (TAM)
The U.S. broadcast TV advertising market is estimated to be worth tens of billions of dollars annually. Gray's positioning in local markets allows it to capture a portion of this TAM, leveraging local news and community events.
Upturn SWOT Analysis
Strengths
- Strong local market presence
- Diversified revenue streams (advertising, retransmission)
- Experienced management team
- Significant number of affiliated stations
Weaknesses
- Dependence on advertising revenue
- Exposure to cyclical advertising markets
- High debt levels from acquisitions
- Vulnerability to cord-cutting trends
Opportunities
- Expanding digital media presence
- Acquiring additional stations in strategic markets
- Increasing retransmission consent fees
- Developing new revenue streams (e.g., OTT services)
Threats
- Competition from streaming services
- Decline in traditional television viewership
- Regulatory changes affecting broadcast ownership
- Economic downturn impacting advertising spend
Competitors and Market Share
Key Competitors
- NXST
- SBGI
- TGNA
Competitive Landscape
Gray Television competes primarily on local news coverage and community engagement. It benefits from its extensive network of stations. However, it faces competition from larger, more diversified media companies and digital platforms.
Major Acquisitions
Quincy Media
- Year: 2021
- Acquisition Price (USD millions): 925
- Strategic Rationale: Expanded Gray's footprint into new markets and increased its portfolio of affiliated stations.
Growth Trajectory and Initiatives
Historical Growth: Gray has grown significantly through strategic acquisitions of local television stations and expanding its digital footprint.
Future Projections: Analyst projections vary, but generally anticipate continued growth in revenue and earnings driven by advertising and retransmission consent fees, balanced against cord-cutting pressures.
Recent Initiatives: Recent initiatives include acquisitions of additional television stations, investments in digital media platforms, and efforts to negotiate favorable retransmission consent agreements.
Summary
Gray Television is a strong player in the local broadcast television market, benefiting from its extensive station network and diversified revenue streams. The company faces challenges from cord-cutting and digital competition, but its focus on local news and community engagement provides a competitive edge. Strategic acquisitions and digital expansion are key to future growth. High Debt and cyclical advertising markets are a risk.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary by region.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Gray Television Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1993-03-17 | Executive Chairman & CEO Mr. Hilton Hatchett Howell Jr. | ||
Sector Communication Services | Industry Broadcasting | Full time employees 9118 | Website https://gray.tv |
Full time employees 9118 | Website https://gray.tv | ||
Gray Media, Inc., a multimedia company, owns and/or operates television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments. It also owns Gray Digital Media, a digital agency that provides clients with digital marketing strategies; and operates video production companies and studio production facilities. The company was formerly known as Gray Television, Inc. and changed its name to Gray Media, Inc. in January 2025. Gray Media, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.
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