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Gray Television Inc (GTN-A)

Upturn stock ratingUpturn stock rating
$9.9
Last Close (24-hour delay)
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PASS
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Upturn Advisory Summary

09/12/2025: GTN-A (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type Stock
Historic Profit -42.78%
Avg. Invested days 27
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/12/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 514.59M USD
Price to earnings Ratio 4.4
1Y Target Price 18
Price to earnings Ratio 4.4
1Y Target Price 18
Volume (30-day avg) -
Beta 1.18
52 Weeks Range 4.84 - 11.90
Updated Date 06/29/2025
52 Weeks Range 4.84 - 11.90
Updated Date 06/29/2025
Dividends yield (FY) 3.11%
Basic EPS (TTM) 2.34

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 7.72%
Operating Margin (TTM) 11.51%

Management Effectiveness

Return on Assets (TTM) 4.96%
Return on Equity (TTM) 9.92%

Valuation

Trailing PE 4.4
Forward PE 2.06
Enterprise Value 6722593594
Price to Sales(TTM) 0.14
Enterprise Value 6722593594
Price to Sales(TTM) 0.14
Enterprise Value to Revenue 1.87
Enterprise Value to EBITDA 5.95
Shares Outstanding 9586410
Shares Floating 81914972
Shares Outstanding 9586410
Shares Floating 81914972
Percent Insiders 80.36
Percent Institutions 12.64

ai summary icon Upturn AI SWOT

Gray Television Inc

stock logo

Company Overview

overview logo History and Background

Gray Television, Inc. was founded in 1946. It started as a single television station and grew through acquisitions and strategic partnerships to become one of the largest broadcast television companies in the U.S.

business area logo Core Business Areas

  • Television Broadcasting: Owns and operates television stations, primarily affiliated with major networks like CBS, NBC, ABC, and FOX. Generates revenue through advertising sales and retransmission consent agreements.
  • Digital Media: Operates digital platforms, including websites and mobile apps, affiliated with its television stations. Focuses on providing local news and content.
  • Production Services: Offers television production services. The production side provides revenue for Gray's broadcast services and programming.

leadership logo Leadership and Structure

Hilton H. Howell, Jr. serves as the Executive Chairman and CEO. The company has a traditional corporate structure with executive leadership overseeing various operational divisions.

Top Products and Market Share

overview logo Key Offerings

  • Local Broadcast Television: The core product is broadcast television programming, primarily news, sports, and entertainment. Market share varies by local market. Competitors include other local broadcast stations owned by Nexstar, Sinclair, and Tegna. National broadcasting networks like NBC, FOX, CBS are also competitors.
  • Digital Advertising: Digital advertising on the company's affiliated websites and mobile apps. Revenue is based on ad impressions and click-through rates. Competitors include large digital ad platforms like Google and Facebook, as well as other local news websites.
  • Retransmission Consent Fees: Fees paid by cable and satellite providers to carry Gray's stations. This constitutes a significant portion of revenue. Competitors are other television station owners and networks negotiating retransmission fees.

Market Dynamics

industry overview logo Industry Overview

The broadcast television industry is evolving with increasing competition from streaming services and digital media. Consolidation among station groups is ongoing, and retransmission consent negotiations are crucial.

Positioning

Gray Television is a leading local broadcaster focused on news and community engagement. Its strategy emphasizes owning stations in smaller to mid-sized markets, providing a strong local presence.

Total Addressable Market (TAM)

The U.S. broadcast TV advertising market is estimated to be worth tens of billions of dollars annually. Gray's positioning in local markets allows it to capture a portion of this TAM, leveraging local news and community events.

Upturn SWOT Analysis

Strengths

  • Strong local market presence
  • Diversified revenue streams (advertising, retransmission)
  • Experienced management team
  • Significant number of affiliated stations

Weaknesses

  • Dependence on advertising revenue
  • Exposure to cyclical advertising markets
  • High debt levels from acquisitions
  • Vulnerability to cord-cutting trends

Opportunities

  • Expanding digital media presence
  • Acquiring additional stations in strategic markets
  • Increasing retransmission consent fees
  • Developing new revenue streams (e.g., OTT services)

Threats

  • Competition from streaming services
  • Decline in traditional television viewership
  • Regulatory changes affecting broadcast ownership
  • Economic downturn impacting advertising spend

Competitors and Market Share

competitor logo Key Competitors

  • NXST
  • SBGI
  • TGNA

Competitive Landscape

Gray Television competes primarily on local news coverage and community engagement. It benefits from its extensive network of stations. However, it faces competition from larger, more diversified media companies and digital platforms.

Major Acquisitions

Quincy Media

  • Year: 2021
  • Acquisition Price (USD millions): 925
  • Strategic Rationale: Expanded Gray's footprint into new markets and increased its portfolio of affiliated stations.

Growth Trajectory and Initiatives

Historical Growth: Gray has grown significantly through strategic acquisitions of local television stations and expanding its digital footprint.

Future Projections: Analyst projections vary, but generally anticipate continued growth in revenue and earnings driven by advertising and retransmission consent fees, balanced against cord-cutting pressures.

Recent Initiatives: Recent initiatives include acquisitions of additional television stations, investments in digital media platforms, and efforts to negotiate favorable retransmission consent agreements.

Summary

Gray Television is a strong player in the local broadcast television market, benefiting from its extensive station network and diversified revenue streams. The company faces challenges from cord-cutting and digital competition, but its focus on local news and community engagement provides a competitive edge. Strategic acquisitions and digital expansion are key to future growth. High Debt and cyclical advertising markets are a risk.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Analyst Reports
  • Industry Publications

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary by region.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Gray Television Inc

Exchange NYSE
Headquaters Atlanta, GA, United States
IPO Launch date 1993-03-17
Executive Chairman & CEO Mr. Hilton Hatchett Howell Jr.
Sector Communication Services
Industry Broadcasting
Full time employees 9118
Full time employees 9118

Gray Media, Inc., a multimedia company, owns and/or operates television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments. It also owns Gray Digital Media, a digital agency that provides clients with digital marketing strategies; and operates video production companies and studio production facilities. The company was formerly known as Gray Television, Inc. and changed its name to Gray Media, Inc. in January 2025. Gray Media, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.