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Upturn AI SWOT - About
GTN-A 
Gray Television Inc (GTN-A)
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Upturn Advisory Summary
07/03/2025: GTN-A (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -27.79% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 514.59M USD | Price to earnings Ratio 4.4 | 1Y Target Price 18 |
Price to earnings Ratio 4.4 | 1Y Target Price 18 | ||
Volume (30-day avg) - | Beta 1.18 | 52 Weeks Range 4.84 - 11.90 | Updated Date 06/29/2025 |
52 Weeks Range 4.84 - 11.90 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 3.11% | Basic EPS (TTM) 2.34 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.72% | Operating Margin (TTM) 11.51% |
Management Effectiveness
Return on Assets (TTM) 4.96% | Return on Equity (TTM) 9.92% |
Valuation
Trailing PE 4.4 | Forward PE 2.06 | Enterprise Value 6722593594 | Price to Sales(TTM) 0.14 |
Enterprise Value 6722593594 | Price to Sales(TTM) 0.14 | ||
Enterprise Value to Revenue 1.87 | Enterprise Value to EBITDA 5.95 | Shares Outstanding 9586410 | Shares Floating 81914972 |
Shares Outstanding 9586410 | Shares Floating 81914972 | ||
Percent Insiders 80.36 | Percent Institutions 12.64 |
Upturn AI SWOT
Gray Television Inc
Company Overview
History and Background
Gray Television, Inc. was founded in 1946 as Gray Communications Systems. It began with a single television station, WALB-TV in Albany, Georgia. Over the decades, it has grown through acquisitions to become one of the largest television broadcast companies in the United States.
Core Business Areas
- Television Broadcasting: Owns and operates television stations affiliated with major networks such as CBS, NBC, ABC, and FOX, providing local news, programming, and advertising opportunities.
- Digital Media: Operates websites and mobile applications associated with its television stations, providing digital content and advertising solutions.
- Production: Creates syndicated content and other original programming.
Leadership and Structure
Hilton H. Howell, Jr. serves as the Executive Chairman and Chief Executive Officer. The company has a standard corporate structure with a board of directors and various executive management positions overseeing different aspects of the business.
Top Products and Market Share
Key Offerings
- Competitors: Sinclair Broadcast Group (SBGI), Nexstar Media Group (NXST).
- Local News Broadcasting: Gray's local news programs are a primary revenue driver. Market share varies by region, but it consistently aims for leading positions in its markets. Competitors include Sinclair Broadcast Group (SBGI) and Nexstar Media Group (NXST). Revenue data is not directly available for this specific product but drives 60-70% of the television broadcast revenue.
- Advertising Sales: Sale of advertising slots during local news, syndicated programming, and digital platforms. Revenue fluctuates with economic conditions and political advertising cycles. Competitors include other broadcasters and digital advertising platforms. Significant portion of the companyu2019s revenue.
- Competitors: Sinclair Broadcast Group (SBGI), Nexstar Media Group (NXST), Google, Facebook.
Market Dynamics
Industry Overview
The television broadcasting industry faces challenges from cord-cutting, streaming services, and shifts in advertising revenue. However, local news and live events remain strongholds for broadcast television.
Positioning
Gray is a leading player in the local broadcast television market, focusing on owning stations in mid-sized to smaller markets. Its competitive advantage lies in its extensive local news operations and strong community ties.
Total Addressable Market (TAM)
The US broadcast TV advertising market is estimated to be around $17 billion annually. Gray is positioned to capture a significant portion through its local stations.
Upturn SWOT Analysis
Strengths
- Extensive portfolio of local television stations
- Strong local news operations
- Experienced management team
- Diversified revenue streams
Weaknesses
- Vulnerable to economic downturns affecting advertising revenue
- High debt load from acquisitions
- Susceptible to cord-cutting trends
- Reliance on traditional broadcast model
Opportunities
- Expansion into new markets through acquisitions
- Growth in digital advertising revenue
- Development of new content and programming
- Leveraging ATSC 3.0 technology
Threats
- Competition from streaming services
- Decline in linear TV viewership
- Regulatory changes impacting broadcast ownership rules
- Economic recession reducing advertising spending
Competitors and Market Share
Key Competitors
- NXST
- SBGI
- TEGNA
Competitive Landscape
Gray faces intense competition from other broadcast groups and digital media companies. Its focus on local news and smaller markets differentiates it to some extent. Scale is key in this industry.
Major Acquisitions
Quincy Media
- Year: 2021
- Acquisition Price (USD millions): 925
- Strategic Rationale: Expanded Gray's footprint in the Midwest and Southeast, adding high-quality stations to its portfolio.
Growth Trajectory and Initiatives
Historical Growth: Growth has primarily been driven by acquisitions of other television stations.
Future Projections: Projections depend on factors like advertising market growth, cord-cutting trends, and successful integration of acquired stations.
Recent Initiatives: Focusing on digital transformation, investing in ATSC 3.0 technology, and expanding content offerings.
Summary
Gray Television is a major player in the local broadcast television market, focusing on smaller to mid-sized markets. It's facing challenges with cord-cutting but has strengths in its local news operations. Acquisitions have driven growth, but high debt levels are a concern. Adapting to digital trends and leveraging ATSC 3.0 are critical for its future.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Financial news sources
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice, and investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Gray Television Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1993-03-17 | Executive Chairman & CEO Mr. Hilton Hatchett Howell Jr. | ||
Sector Communication Services | Industry Broadcasting | Full time employees 9118 | Website https://gray.tv |
Full time employees 9118 | Website https://gray.tv | ||
Gray Media, Inc., a multimedia company, owns and/or operates television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments. It also owns Gray Digital Media, a digital agency that provides clients with digital marketing strategies; and operates video production companies and studio production facilities. The company was formerly known as Gray Television, Inc. and changed its name to Gray Media, Inc. in January 2025. Gray Media, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.
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