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GTN-A 
Gray Television Inc (GTN-A)
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Upturn Advisory Summary
11/12/2025: GTN-A (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -42.78% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 514.59M USD | Price to earnings Ratio 4.4 | 1Y Target Price 18 |
Price to earnings Ratio 4.4 | 1Y Target Price 18 | ||
Volume (30-day avg) - | Beta 1.18 | 52 Weeks Range 4.84 - 11.90 | Updated Date 06/29/2025 |
52 Weeks Range 4.84 - 11.90 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 3.11% | Basic EPS (TTM) 2.34 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.72% | Operating Margin (TTM) 11.51% |
Management Effectiveness
Return on Assets (TTM) 4.96% | Return on Equity (TTM) 9.92% |
Valuation
Trailing PE 4.4 | Forward PE 2.06 | Enterprise Value 6722593594 | Price to Sales(TTM) 0.14 |
Enterprise Value 6722593594 | Price to Sales(TTM) 0.14 | ||
Enterprise Value to Revenue 1.87 | Enterprise Value to EBITDA 5.95 | Shares Outstanding 9586410 | Shares Floating 81914972 |
Shares Outstanding 9586410 | Shares Floating 81914972 | ||
Percent Insiders 80.36 | Percent Institutions 12.64 |
Upturn AI SWOT
Gray Television Inc
Company Overview
History and Background
Gray Television, Inc. was founded in 1946 and has grown through acquisitions to become one of the largest television broadcast companies in the United States. It started with one station and expanded strategically over the decades.
Core Business Areas
- Television Broadcasting: Owns and operates television stations, providing local news, programming, and advertising services.
- Digital Media: Operates websites and mobile applications associated with its television stations, providing digital content and advertising.
Leadership and Structure
Hilton H. Howell, Jr. is the Executive Chairman and CEO. The company has a typical corporate structure with a board of directors and various executive leadership roles overseeing different departments and regions.
Top Products and Market Share
Key Offerings
- Local News Programming: News programming, a key driver of viewership and advertising revenue. Competitors include other local broadcast stations and digital news outlets. Market share is geographically dependent on the local market and ratings (difficult to provide an exact figure without specific market data).
- Advertising Services: Advertising spots sold to local and national businesses. Competitors include other broadcast stations, cable channels, and digital advertising platforms. Revenue generation depends upon the market size and demographic served and number of spots filled.
Market Dynamics
Industry Overview
The broadcast television industry is facing challenges from cord-cutting and increasing competition from streaming services. However, local news and sports remain strong draws for traditional television.
Positioning
Gray Television focuses on local news and community-oriented programming, aiming to be a leading provider of local content in its markets. This gives them a competitive advantage in securing local advertising dollars.
Total Addressable Market (TAM)
The TAM for local broadcast advertising is billions of dollars annually. Gray is positioned to capture a share of this via strong local programming.
Upturn SWOT Analysis
Strengths
- Extensive network of local television stations
- Strong focus on local news and community content
- Established relationships with advertisers
- Experienced management team
Weaknesses
- Dependence on advertising revenue
- Exposure to cord-cutting trends
- High debt load from acquisitions
- Susceptibility to cyclical advertising markets
Opportunities
- Expansion of digital media offerings
- Acquisition of additional television stations
- Growth in retransmission fees
- Development of new revenue streams (e.g., OTT services)
Threats
- Decline in advertising revenue due to economic downturns
- Increased competition from streaming services
- Changes in FCC regulations
- Rise of alternative news sources
Competitors and Market Share
Key Competitors
- NEX
- SBGI
- TEGNA
Competitive Landscape
Gray Television competes with other broadcast companies for viewers and advertising revenue. Its advantages include a strong focus on local news and community content. Disadvantages include its high debt load.
Major Acquisitions
Quincy Media
- Year: 2021
- Acquisition Price (USD millions): 925
- Strategic Rationale: Expanded Gray's footprint in key markets and added complementary stations to its portfolio.
Growth Trajectory and Initiatives
Historical Growth: Gray has grown through acquisitions and organic growth of its existing stations.
Future Projections: Analyst projections vary depending on market conditions and company performance. Consensus estimates should be reviewed.
Recent Initiatives: Recent Initiatives involve the development of new revenue streams (e.g., OTT services) and Expansion of digital media offerings.
Summary
Gray Television is a large broadcasting company with a solid focus on local markets. Its strengths lie in its extensive network and commitment to local news, but its high debt and exposure to cord-cutting pose challenges. Strategic acquisitions and digital expansion are key to future growth. Overall, the company presents a mixed picture of opportunity and risk.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Industry Reports (e.g., Nielsen, BIA Advisory Services)
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Gray Television Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1993-03-17 | Executive Chairman & CEO Mr. Hilton Hatchett Howell Jr. | ||
Sector Communication Services | Industry Broadcasting | Full time employees 9118 | Website https://gray.tv |
Full time employees 9118 | Website https://gray.tv | ||
Gray Media, Inc., a multimedia company, owns and/or operates television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments. It also owns Gray Digital Media, a digital agency that provides clients with digital marketing strategies; and operates video production companies and studio production facilities. The company was formerly known as Gray Television, Inc. and changed its name to Gray Media, Inc. in January 2025. Gray Media, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.
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