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HAS 
Hasbro Inc (HAS)
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Upturn Advisory Summary
12/02/2025: HAS (4-star) is a STRONG-BUY. BUY since 15 days. Simulated Profits (5.07%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
14 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $91.54
1 Year Target Price $91.54
| 7 | Strong Buy |
| 5 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 58.09% | Avg. Invested days 64 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/02/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.60B USD | Price to earnings Ratio - | 1Y Target Price 91.54 |
Price to earnings Ratio - | 1Y Target Price 91.54 | ||
Volume (30-day avg) 14 | Beta 0.55 | 52 Weeks Range 47.63 - 83.45 | Updated Date 12/2/2025 |
52 Weeks Range 47.63 - 83.45 | Updated Date 12/2/2025 | ||
Dividends yield (FY) 3.39% | Basic EPS (TTM) -3.99 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -12.81% | Operating Margin (TTM) 24.58% |
Management Effectiveness
Return on Assets (TTM) 8.86% | Return on Equity (TTM) -62.84% |
Valuation
Trailing PE - | Forward PE 15.72 | Enterprise Value 14317538099 | Price to Sales(TTM) 2.66 |
Enterprise Value 14317538099 | Price to Sales(TTM) 2.66 | ||
Enterprise Value to Revenue 3.29 | Enterprise Value to EBITDA 8.76 | Shares Outstanding 140337023 | Shares Floating 139403782 |
Shares Outstanding 140337023 | Shares Floating 139403782 | ||
Percent Insiders 0.72 | Percent Institutions 92.48 |
Upturn AI SWOT
Hasbro Inc
Company Overview
History and Background
Hasbro Inc. was founded in 1923 by Hassenfeld Brothers as a textile remnant company. It evolved into a toy company in the 1940s and became Hasbro in 1968. Significant milestones include the introduction of Mr. Potato Head, G.I. Joe, and Transformers.
Core Business Areas
- Consumer Products: Includes toys and games like Transformers, My Little Pony, Monopoly, and Nerf. This segment generates revenue through sales to retailers and direct-to-consumer channels.
- Entertainment: Focuses on creating and distributing entertainment content based on Hasbro's brands, including movies, TV shows, and digital gaming. This segment generates revenue through licensing, distribution deals, and content production.
- Wizards of the Coast and Digital Gaming: Home to the popular trading card game Magic: The Gathering and Dungeons & Dragons. Revenue is generated through sales of physical products and digital game sales.
Leadership and Structure
Chris Cocks is the CEO. The organizational structure is divided into business units based on product lines and geographical regions, with centralized functions for finance, marketing, and operations.
Top Products and Market Share
Key Offerings
- Magic: The Gathering: A collectible card game with a large and dedicated player base. Competitors include Poku00e9mon and Yu-Gi-Oh!. Market share within the trading card game industry is estimated to be significant but precise figures are dynamic.
- Monopoly: A classic board game that has been a top-selling product for decades. Competitors include other board games like Scrabble and Clue. Strong global presence and brand recognition.
- Transformers: A toy and entertainment franchise with a wide range of products, including action figures, movies, and video games. Competitors include other action figure lines from Mattel and other entertainment franchises.
- Dungeons & Dragons: A fantasy tabletop role-playing game. Competitors include Paizo's Pathfinder and Chaosium's Call of Cthulhu. D&D has seen tremendous growth in recent years due to the popularity of streaming services and is the leading product within the role playing game market.
Market Dynamics
Industry Overview
The toy and game industry is experiencing a mix of traditional toy sales and increased demand for digital gaming and entertainment. Streaming services and platforms such as Twitch are also affecting the overall state of the industry.
Positioning
Hasbro Inc. is a major player in the toy and game industry with a strong portfolio of established brands and a growing presence in digital entertainment. Their competitive advantage lies in their brand recognition and their ability to leverage these brands across multiple platforms.
Total Addressable Market (TAM)
The global toy market size is expected to grow to approximately $140 billion by 2028. Hasbro is well-positioned to capture a significant portion of this market, with initiatives in digital gaming and entertainment expected to drive further growth. The gaming market is currently around $250 billion.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Diversified revenue streams
- Experienced management team
Weaknesses
- Dependence on licensed properties
- Seasonality of sales
- Vulnerability to economic downturns
- Recent layoffs impacting morale
Opportunities
- Expansion into emerging markets
- Growth in digital gaming
- Increased demand for licensed merchandise
- Leveraging digital platforms
Threats
- Intense competition
- Changing consumer preferences
- Economic recession
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- MAT (Mattel, Inc.)
- JAKK (JAKKS Pacific, Inc.)
- ATVI (Activision Blizzard, Inc.)
Competitive Landscape
Hasbro possesses strong brands like Magic: The Gathering but faces pressure from Mattel's iconic brands like Barbie. Digital gaming poses both an opportunity and a threat, with competition from Activision Blizzard and other video game publishers.
Major Acquisitions
Entertainment One (eOne)
- Year: 2019
- Acquisition Price (USD millions): 3800
- Strategic Rationale: The acquisition of eOne was aimed to expand Hasbro's entertainment capabilities and create content based on its brands.
Growth Trajectory and Initiatives
Historical Growth: Hasbro has seen growth driven by its core brands and expansion into digital entertainment. Recent years have presented challenges with supply chain issues and shifting consumer preferences.
Future Projections: Analysts predict moderate growth for Hasbro, driven by digital gaming and expansion into new markets. However, economic uncertainty and competition remain key challenges.
Recent Initiatives: Recent initiatives include focusing on core brands, expanding digital gaming offerings, and cost-cutting measures.
Summary
Hasbro has a solid foundation in core toy and game brands and is strategically expanding into digital entertainment. While the eOne acquisition has not worked out as planned, its strong brand portfolio positions it well. The company must manage competition from Mattel and challenges in the digital gaming space. Future growth depends on successful execution of its digital strategy and leveraging its brands across platforms.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hasbro Inc
Exchange NASDAQ | Headquaters Pawtucket, RI, United States | ||
IPO Launch date 1984-12-18 | CEO & Director Mr. Christian P. Cocks | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 4985 | Website https://shop.hasbro.com/en-in |
Full time employees 4985 | Website https://shop.hasbro.com/en-in | ||
Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and NERF as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
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