
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


Hasbro Inc (HAS)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/12/2025: HAS (4-star) is a REGULAR-BUY. BUY since 86 days. Simulated Profits (21.86%). Updated daily EoD!
1 Year Target Price $88.33
1 Year Target Price $88.33
7 | Strong Buy |
5 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 57.54% | Avg. Invested days 73 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 10.99B USD | Price to earnings Ratio - | 1Y Target Price 88.33 |
Price to earnings Ratio - | 1Y Target Price 88.33 | ||
Volume (30-day avg) 14 | Beta 0.58 | 52 Weeks Range 48.07 - 82.19 | Updated Date 09/14/2025 |
52 Weeks Range 48.07 - 82.19 | Updated Date 09/14/2025 | ||
Dividends yield (FY) 3.50% | Basic EPS (TTM) -4.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -13.37% | Operating Margin (TTM) 22.81% |
Management Effectiveness
Return on Assets (TTM) 8.73% | Return on Equity (TTM) -77.42% |
Valuation
Trailing PE - | Forward PE 15.5 | Enterprise Value 13793626485 | Price to Sales(TTM) 2.59 |
Enterprise Value 13793626485 | Price to Sales(TTM) 2.59 | ||
Enterprise Value to Revenue 3.24 | Enterprise Value to EBITDA 8.76 | Shares Outstanding 140232992 | Shares Floating 132149536 |
Shares Outstanding 140232992 | Shares Floating 132149536 | ||
Percent Insiders 5.95 | Percent Institutions 89.73 |
Upturn AI SWOT
Hasbro Inc

Company Overview
History and Background
Hasbro, Inc. was founded in 1923 as Hassenfeld Brothers, initially a textile remnants business. It evolved into a toy company in the 1940s, gaining prominence with Mr. Potato Head in 1952 and G.I. Joe in 1964. Through acquisitions and strategic shifts, Hasbro has become a leading global play and entertainment company.
Core Business Areas
- Wizards of the Coast and Digital Gaming: Focuses on trading cards, role-playing games, and digital gaming, including Magic: The Gathering and Dungeons & Dragons.
- Hasbro Entertainment: Development and production of content across film, television, animation, and digital platforms, leveraging Hasbro's IP.
- Consumer Products: Manufacture, sale, and licensing of toys, games, and consumer products based on Hasbro brands and licensed properties.
Leadership and Structure
The current CEO is Chris Cocks. The company operates with a board of directors and a leadership team responsible for various business units.
Top Products and Market Share
Key Offerings
- Magic: The Gathering: Trading card game with a significant player base and substantial revenue. Dominates TCG market, competition from Pokemon (Nintendo), Yu-Gi-Oh! (Konami).
- Dungeons & Dragons: Role-playing game with growing popularity and revenue through books, digital platforms, and licensing. Competition from Paizou2019s Pathfinder and various other RPG systems.
- Nerf: Brand of toy blasters. One of the most popular toy brands. Competition from Buzz Bee Toys.
- Transformers: Toy line and media franchise featuring transforming robots. High revenue through movies, toys and merchandise. Competition from Bandai.
Market Dynamics
Industry Overview
The toy and game industry is competitive, influenced by consumer trends, technological advancements (digital gaming), and licensing agreements. The entertainment segment faces increasing competition from streaming services and content creators.
Positioning
Hasbro is a major player in the toy, game, and entertainment industries, leveraging its well-known brands and intellectual property to maintain a strong market presence.
Total Addressable Market (TAM)
The global toy market is projected to reach hundreds of billions of dollars. The digital gaming market is even larger. Hasbro leverages its well-known IP to address this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Diversified business segments
- Established distribution channels
- Intellectual property ownership
Weaknesses
- Dependence on licensed properties
- Vulnerability to changing consumer preferences
- Potential for supply chain disruptions
- Difficulty predicting entertainment trends
Opportunities
- Expansion into emerging markets
- Growth in digital gaming and eSports
- Strategic partnerships and acquisitions
- Leveraging IP across multiple platforms
Threats
- Intense competition
- Economic downturns
- Changing regulations
- Piracy and counterfeiting
Competitors and Market Share
Key Competitors
- MAT
- BANDAI
- NINTENDO
Competitive Landscape
Hasbro competes with Mattel in the toy market, Bandai in collectables, and Nintendo in gaming. Hasbro's strengths are its strong brands and diversified portfolio. Mattel has Barbie. All companies fight over limited shelf space at retailers.
Major Acquisitions
Entertainment One (eOne)
- Year: 2019
- Acquisition Price (USD millions): 3800
- Strategic Rationale: Expanded Hasbro's entertainment capabilities and IP ownership.
Growth Trajectory and Initiatives
Historical Growth: Hasbro has experienced growth driven by acquisitions, successful product launches, and expansion into new markets.
Future Projections: Analyst projections vary, but generally expect continued growth in digital gaming and entertainment segments. Overall growth depends on Hasbro's success at launching new products.
Recent Initiatives: Focus on digital gaming, expanding entertainment content, and strategic licensing agreements.
Summary
Hasbro is a well-established player in the toy and entertainment industries, holding a diverse portfolio of brands. A key strength is its established IP and distribution. Hasbro must be aware of trends and continue to adapt to changes in demand and growing competition. Furthermore, it should be wary of the high risk investments into the media and movie landscape.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10K, 10Q)
- Industry Reports
- Analyst Reports
- Company Press Releases
- Websites
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hasbro Inc
Exchange NASDAQ | Headquaters Pawtucket, RI, United States | ||
IPO Launch date 1984-12-18 | CEO & Director Mr. Christian P. Cocks | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 4985 | Website https://shop.hasbro.com/en-in |
Full time employees 4985 | Website https://shop.hasbro.com/en-in |
Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and NERF as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.