Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Hasbro Inc(HAS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for HAS
11/05/2026: HAS (5-star) is a STRONG-BUY. BUY for 17 days. Simulated Profits (25.23%). Updated daily EoD!
Hasbro Inc is a major participant in the branded entertainment, toy, and gaming sectors, known for a portfolio that includes Magic: The Gathering and Monopoly. The company's primary strength lies in its ability to leverage iconic intellectual property across both physical toys and high-margin digital gaming. Its core investment story revolves around a strategic focus on its most profitable brands and the expansion of digital experiences. Investors should monitor risks such as supply chain costs, shifting consumer trends, and intense competition from digital-native media. With a history of dividends, Hasbro may appeal to income-oriented investors while providing exposure to the consumer discretionary space.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is largely driven by specific digital and gaming segments rather than systemic industry-wide expansion. |
| Momentum investor | Weak fit | The stock tends to trade based on long-term cycle cycles rather than short-term price momentum. |
| Value investor | Strong fit | Current valuations often offer entry points for a company with stable, defensible core brands. |
| Dividend investor | Strong fit | Hasbro provides a consistent dividend yield, making it suitable for income-focused portfolios. |
| Low-risk investor | Mixed fit | Consumer discretionary exposure introduces volatility, though the brand portfolio offers some defensive qualities. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Toy and game sales are highly seasonal and sensitive to retail shifts. |
| Valuation risk | Medium | Expectations around digital gaming growth can occasionally inflate share prices. |
| Competition risk (Digital/Gaming) | High | Engagement with traditional play is increasingly challenged by immersive digital platforms. |
| Business quality | Strong | The company owns tier-one intellectual property like Magic: The Gathering. |
| Dividend income | Medium | Dividends are subject to the company's ability to maintain cash flow amidst restructuring. |
| Execution risk | Medium / high | Successfully integrating physical products with digital content remains a complex operational challenge. |
Price Behavior
Steady Uptrend
The stock demonstrates consistent and steady upward price momentum.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 76.25% | Avg. Invested days 50 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 11/05/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 17.00B USD | Price to earnings Ratio 18.12 | 1Y Target Price 119.08 |
Price to earnings Ratio 18.12 | 1Y Target Price 119.08 | ||
Volume (30-day avg) 2.4M shares | Beta 0.36 | 52 Weeks Range 73.01 - 124.00 | Updated Date 11/05/2026 |
52 Weeks Range 73.01 - 124.00 | Updated Date 11/05/2026 | ||
Dividends yield (FY) 2.37% | Basic EPS (TTM) 6.71 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Wizards of the Coast | Magic: The Gathering, Dungeons & Dragons, and digital tabletop platforms. | This is the high-margin growth engine driving much of the company's profitability. |
| Consumer Products | Action figures, board games, and dolls like Transformers and Nerf. | This segment provides volume and mass-market reach but faces high competition and seasonality. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-20 | When Before Market | Estimate 1.86 | Actual 2.9 |
Profitability
Profit Margin 18.44% | Operating Margin (TTM) 32.43% |
Management Effectiveness
Return on Assets (TTM) 14.94% | Return on Equity (TTM) 139.78% |
Valuation
Trailing PE 18.12 | Forward PE 16.72 | Enterprise Value 19.12B | Price to Sales(TTM) 3.28 |
Enterprise Value 19.12B | Price to Sales(TTM) 3.28 | ||
Enterprise Value to Revenue 3.59 | Enterprise Value to EBITDA 12.13 | Shares Outstanding 139.86M | Shares Floating 139.22M |
Shares Outstanding 139.86M | Shares Floating 139.22M | ||
Percent Insiders 0.58 | Percent Institutions 100.98 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.