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HAS logo HAS
Upturn stock ratingUpturn stock rating
HAS logo

Hasbro Inc (HAS)

Upturn stock ratingUpturn stock rating
$78.38
Last Close (24-hour delay)
Profit since last BUY21.86%
upturn advisory
WEAK BUY
BUY since 86 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

09/12/2025: HAS (4-star) is a REGULAR-BUY. BUY since 86 days. Simulated Profits (21.86%). Updated daily EoD!

Upturn Star Rating

rating

Above Average Performance

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Number of Analysts

rating

14 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $88.33

1 Year Target Price $88.33

Analysts Price Target For last 52 week
$88.33 Target price
52w Low $48.07
Current$78.38
52w High $82.19

Analysis of Past Performance

Type Stock
Historic Profit 57.54%
Avg. Invested days 73
Today’s Advisory WEAK BUY
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 5.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/12/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 10.99B USD
Price to earnings Ratio -
1Y Target Price 88.33
Price to earnings Ratio -
1Y Target Price 88.33
Volume (30-day avg) 14
Beta 0.58
52 Weeks Range 48.07 - 82.19
Updated Date 09/14/2025
52 Weeks Range 48.07 - 82.19
Updated Date 09/14/2025
Dividends yield (FY) 3.50%
Basic EPS (TTM) -4.07

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -13.37%
Operating Margin (TTM) 22.81%

Management Effectiveness

Return on Assets (TTM) 8.73%
Return on Equity (TTM) -77.42%

Valuation

Trailing PE -
Forward PE 15.5
Enterprise Value 13793626485
Price to Sales(TTM) 2.59
Enterprise Value 13793626485
Price to Sales(TTM) 2.59
Enterprise Value to Revenue 3.24
Enterprise Value to EBITDA 8.76
Shares Outstanding 140232992
Shares Floating 132149536
Shares Outstanding 140232992
Shares Floating 132149536
Percent Insiders 5.95
Percent Institutions 89.73

ai summary icon Upturn AI SWOT

Hasbro Inc

stock logo

Company Overview

overview logo History and Background

Hasbro, Inc. was founded in 1923 as Hassenfeld Brothers, initially a textile remnants business. It evolved into a toy company in the 1940s, gaining prominence with Mr. Potato Head in 1952 and G.I. Joe in 1964. Through acquisitions and strategic shifts, Hasbro has become a leading global play and entertainment company.

business area logo Core Business Areas

  • Wizards of the Coast and Digital Gaming: Focuses on trading cards, role-playing games, and digital gaming, including Magic: The Gathering and Dungeons & Dragons.
  • Hasbro Entertainment: Development and production of content across film, television, animation, and digital platforms, leveraging Hasbro's IP.
  • Consumer Products: Manufacture, sale, and licensing of toys, games, and consumer products based on Hasbro brands and licensed properties.

leadership logo Leadership and Structure

The current CEO is Chris Cocks. The company operates with a board of directors and a leadership team responsible for various business units.

Top Products and Market Share

overview logo Key Offerings

  • Magic: The Gathering: Trading card game with a significant player base and substantial revenue. Dominates TCG market, competition from Pokemon (Nintendo), Yu-Gi-Oh! (Konami).
  • Dungeons & Dragons: Role-playing game with growing popularity and revenue through books, digital platforms, and licensing. Competition from Paizou2019s Pathfinder and various other RPG systems.
  • Nerf: Brand of toy blasters. One of the most popular toy brands. Competition from Buzz Bee Toys.
  • Transformers: Toy line and media franchise featuring transforming robots. High revenue through movies, toys and merchandise. Competition from Bandai.

Market Dynamics

industry overview logo Industry Overview

The toy and game industry is competitive, influenced by consumer trends, technological advancements (digital gaming), and licensing agreements. The entertainment segment faces increasing competition from streaming services and content creators.

Positioning

Hasbro is a major player in the toy, game, and entertainment industries, leveraging its well-known brands and intellectual property to maintain a strong market presence.

Total Addressable Market (TAM)

The global toy market is projected to reach hundreds of billions of dollars. The digital gaming market is even larger. Hasbro leverages its well-known IP to address this TAM.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio
  • Diversified business segments
  • Established distribution channels
  • Intellectual property ownership

Weaknesses

  • Dependence on licensed properties
  • Vulnerability to changing consumer preferences
  • Potential for supply chain disruptions
  • Difficulty predicting entertainment trends

Opportunities

  • Expansion into emerging markets
  • Growth in digital gaming and eSports
  • Strategic partnerships and acquisitions
  • Leveraging IP across multiple platforms

Threats

  • Intense competition
  • Economic downturns
  • Changing regulations
  • Piracy and counterfeiting

Competitors and Market Share

competitor logo Key Competitors

  • MAT
  • BANDAI
  • NINTENDO

Competitive Landscape

Hasbro competes with Mattel in the toy market, Bandai in collectables, and Nintendo in gaming. Hasbro's strengths are its strong brands and diversified portfolio. Mattel has Barbie. All companies fight over limited shelf space at retailers.

Major Acquisitions

Entertainment One (eOne)

  • Year: 2019
  • Acquisition Price (USD millions): 3800
  • Strategic Rationale: Expanded Hasbro's entertainment capabilities and IP ownership.

Growth Trajectory and Initiatives

Historical Growth: Hasbro has experienced growth driven by acquisitions, successful product launches, and expansion into new markets.

Future Projections: Analyst projections vary, but generally expect continued growth in digital gaming and entertainment segments. Overall growth depends on Hasbro's success at launching new products.

Recent Initiatives: Focus on digital gaming, expanding entertainment content, and strategic licensing agreements.

Summary

Hasbro is a well-established player in the toy and entertainment industries, holding a diverse portfolio of brands. A key strength is its established IP and distribution. Hasbro must be aware of trends and continue to adapt to changes in demand and growing competition. Furthermore, it should be wary of the high risk investments into the media and movie landscape.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings (10K, 10Q)
  • Industry Reports
  • Analyst Reports
  • Company Press Releases
  • Websites

Disclaimers:

This analysis is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change. Actual results may vary.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Hasbro Inc

Exchange NASDAQ
Headquaters Pawtucket, RI, United States
IPO Launch date 1984-12-18
CEO & Director Mr. Christian P. Cocks
Sector Consumer Cyclical
Industry Leisure
Full time employees 4985
Full time employees 4985

Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and NERF as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.