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Upturn AI SWOT - About
HAS 
Hasbro Inc (HAS)
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Upturn Advisory Summary
10/15/2025: HAS (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
14 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $89.58
1 Year Target Price $89.58
| 7 | Strong Buy |
| 5 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 50.5% | Avg. Invested days 73 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 10.43B USD | Price to earnings Ratio - | 1Y Target Price 89.58 |
Price to earnings Ratio - | 1Y Target Price 89.58 | ||
Volume (30-day avg) 14 | Beta 0.6 | 52 Weeks Range 48.07 - 82.19 | Updated Date 10/17/2025 |
52 Weeks Range 48.07 - 82.19 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 3.78% | Basic EPS (TTM) -4.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-23 | When - | Estimate 1.62 | Actual - |
Profitability
Profit Margin -13.37% | Operating Margin (TTM) 22.81% |
Management Effectiveness
Return on Assets (TTM) 9.02% | Return on Equity (TTM) -77.42% |
Valuation
Trailing PE - | Forward PE 14.71 | Enterprise Value 13343480031 | Price to Sales(TTM) 2.45 |
Enterprise Value 13343480031 | Price to Sales(TTM) 2.45 | ||
Enterprise Value to Revenue 3.14 | Enterprise Value to EBITDA 8.76 | Shares Outstanding 140232540 | Shares Floating 132146732 |
Shares Outstanding 140232540 | Shares Floating 132146732 | ||
Percent Insiders 5.95 | Percent Institutions 90.25 |
Upturn AI SWOT
Hasbro Inc
Company Overview
History and Background
Hasbro Inc., founded in 1923 as Hassenfeld Brothers, started as a textile remnant business. It evolved into a toy company in the 1940s and gained prominence with Mr. Potato Head in 1952 and G.I. Joe in 1964. Hasbro has expanded through acquisitions and licensing, becoming a global leader in toys, games, and entertainment.
Core Business Areas
- Wizards of the Coast and Digital Gaming: This segment includes trading card games like Magic: The Gathering and digital gaming experiences.
- Entertainment: Encompasses film and TV production, including brands like Transformers and My Little Pony.
- Toys and Games: This is the core business, featuring brands like Nerf, Monopoly, and Play-Doh. Other brands in this segment include preschool brands (Peppa Pig and PJ Masks), partner brands (Disney Princess, Star Wars and Marvel), Hasbro Gaming and emerging brands.
Leadership and Structure
Chris Cocks serves as the Chief Executive Officer. Hasbro operates with a divisional structure, with separate teams managing Wizards of the Coast, entertainment, and toy & game portfolios. The Board of Directors oversees the company's overall strategy and performance.
Top Products and Market Share
Key Offerings
- Magic: The Gathering: A collectible card game with a large, dedicated fanbase. Dominates the trading card game market. Wizards of the Coast, a Hasbro subsidiary, owns this brand. Competitors include Pokemon and Yu-Gi-Oh!
- Nerf: A brand of toy blasters and sports products, known for its foam darts. Holds a significant share of the toy blaster market. Competitors include Buzz Bee Toys and Zuru.
- Monopoly: A classic board game owned by Hasbro. Competitors include other real-estate related board games such as Payday.
- Peppa Pig: A children's animated tv series popular in the pre-school market. It is one of Hasbro's key pre-school brands. Competitors include Bluey by BBC Studios.
Market Dynamics
Industry Overview
The toy and game industry is competitive and influenced by changing consumer preferences, technological advancements (e.g., digital gaming), and licensing agreements. The entertainment industry is dynamic and subject to trends in movie and TV viewership.
Positioning
Hasbro is a major player in the toy and game industry, leveraging its strong brand portfolio and entertainment assets. Its competitive advantages include established brands, licensing partnerships (e.g., Disney), and a diversified business model.
Total Addressable Market (TAM)
The global toys and games market is estimated at over $100 billion. Hasbro is positioned to capture a substantial portion of this market through its diverse product lines and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio (e.g., Monopoly, Nerf, Magic: The Gathering)
- Licensing agreements with major entertainment companies (e.g., Disney)
- Diversified business model (toys, games, entertainment)
- Global distribution network
Weaknesses
- Dependence on licensed properties
- Seasonality of toy sales
- Exposure to changing consumer tastes
- High marketing and advertising expenses
Opportunities
- Expansion into emerging markets
- Growth in digital gaming
- Development of new intellectual property
- Leveraging entertainment assets for cross-promotion
Threats
- Competition from other toy and game companies
- Economic downturns affecting consumer spending
- Counterfeit products
- Changing demographics and play patterns
Competitors and Market Share
Key Competitors
- MAT
- JAKK
- FUN
Competitive Landscape
Hasbro competes with other major toy and game companies for market share. Its advantages include a strong brand portfolio, licensing partnerships, and a diversified business model. Disadvantages include dependence on licensed properties and exposure to changing consumer tastes.
Major Acquisitions
Entertainment One (eOne)
- Year: 2019
- Acquisition Price (USD millions): 3800
- Strategic Rationale: To expand Hasbro's entertainment capabilities and access new intellectual property.
Growth Trajectory and Initiatives
Historical Growth: Hasbro's growth has been driven by new product development, acquisitions, and expansion into international markets.
Future Projections: Analyst estimates for future growth depend on factors such as new product releases, licensing agreements, and overall economic conditions.
Recent Initiatives: Recent initiatives include focusing on digital gaming, expanding entertainment production, and strengthening licensing partnerships.
Summary
Hasbro is a strong company with a well-diversified portfolio of brands and revenue streams. The Entertainment One (eOne) acquisition has expanded Hasbro's entertainment offerings to compete in a rapidly changing market. Rising interest rates and inflation are making the toy and game industry more price conscious. Therefore Hasbro needs to keep a close eye on competitors while maintaining a solid stream of intellectual property that drives brand awareness.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Hasbro Investor Relations, SEC Filings, Market Research Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hasbro Inc
Exchange NASDAQ | Headquaters Pawtucket, RI, United States | ||
IPO Launch date 1984-12-18 | CEO & Director Mr. Christian P. Cocks | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 4985 | Website https://shop.hasbro.com/en-in |
Full time employees 4985 | Website https://shop.hasbro.com/en-in | ||
Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and NERF as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
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