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MAT 
Mattel Inc (MAT)
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Upturn Advisory Summary
12/02/2025: MAT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
14 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $23.92
1 Year Target Price $23.92
| 9 | Strong Buy |
| 2 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.54% | Avg. Invested days 47 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/02/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.55B USD | Price to earnings Ratio 15.39 | 1Y Target Price 23.92 |
Price to earnings Ratio 15.39 | 1Y Target Price 23.92 | ||
Volume (30-day avg) 14 | Beta 0.72 | 52 Weeks Range 13.95 - 22.07 | Updated Date 12/2/2025 |
52 Weeks Range 13.95 - 22.07 | Updated Date 12/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.32 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.27% | Operating Margin (TTM) 22.19% |
Management Effectiveness
Return on Assets (TTM) 5.81% | Return on Equity (TTM) 18.9% |
Valuation
Trailing PE 15.39 | Forward PE 12.48 | Enterprise Value 8500362000 | Price to Sales(TTM) 1.25 |
Enterprise Value 8500362000 | Price to Sales(TTM) 1.25 | ||
Enterprise Value to Revenue 1.63 | Enterprise Value to EBITDA 10.18 | Shares Outstanding 310800000 | Shares Floating 262694376 |
Shares Outstanding 310800000 | Shares Floating 262694376 | ||
Percent Insiders 0.79 | Percent Institutions 101.8 |
Upturn AI SWOT
Mattel Inc
Company Overview
History and Background
Mattel Inc. was founded in 1945 by Harold Matson, Ruth Handler, and Elliot Handler. Initially, they focused on picture frames before transitioning to dollhouse furniture. The success of Barbie in 1959 cemented Mattel's position as a leading toy manufacturer. Throughout its history, Mattel has acquired numerous brands and expanded its product portfolio globally.
Core Business Areas
- North America: The North America segment is Mattelu2019s largest segment, comprising sales of toys and other products in the United States and Canada.
- International: This segment includes sales of Mattel products outside of North America, including in Europe, Latin America, and Asia/Pacific.
- American Girl: The American Girl segment is a direct-to-consumer business that sells dolls, accessories, and books through its catalog, website, and retail stores.
Leadership and Structure
Ynon Kreiz serves as Chairman and CEO. Mattel operates with a functional organizational structure, with various divisions responsible for product design, manufacturing, marketing, and sales. Key leadership positions include CFO, COO, and heads of major product lines.
Top Products and Market Share
Key Offerings
- Barbie: Barbie is Mattel's flagship brand. It is one of the most recognized and best-selling toys globally, with billions in annual revenue. Main Competitors: MGA Entertainment's Bratz dolls and Hasbro's My Little Pony.
- Hot Wheels: Hot Wheels is a leading brand of die-cast toy cars. Hot Wheels hold a strong market position with consistent global sales. Main Competitors: Matchbox (owned by Mattel), Auto World.
- Fisher-Price: Fisher-Price focuses on infant and preschool toys. Known for quality and innovation, and holds a significant share of the early childhood toy market. Main Competitors: LeapFrog, VTech.
Market Dynamics
Industry Overview
The toy industry is characterized by seasonal sales, changing consumer preferences, and increasing competition from digital entertainment. The industry is subject to trends in media, technology, and licensing.
Positioning
Mattel is a major player in the global toy industry, leveraging its iconic brands and established distribution network. Mattel is increasingly focused on digital integration and entertainment content related to its brands.
Total Addressable Market (TAM)
The global toy market is estimated at over $100 billion. Mattel is positioned to capture a significant portion of this TAM through its diverse portfolio and global reach.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Barbie, Hot Wheels, Fisher-Price)
- Global distribution network
- Extensive licensing agreements
- Significant manufacturing capabilities
Weaknesses
- Reliance on a few key brands
- Exposure to changing consumer trends
- Dependence on retail partnerships
- Inconsistent financial performance
Opportunities
- Expanding into new emerging markets
- Leveraging digital platforms and e-commerce
- Developing new licensed properties
- Creating immersive experiences and content
Threats
- Increasing competition from smaller brands
- Shifting consumer preferences towards digital entertainment
- Economic downturns impacting consumer spending
- Disruptions in global supply chains
Competitors and Market Share
Key Competitors
- HAS
- JAKK
- TC
- Spin Master Corp (TOY.TO)
Competitive Landscape
Mattel faces intense competition from other major toy manufacturers. Hasbro, and privately held LEGO are major competitors. Mattel's advantages include its iconic brands and global distribution network. Its disadvantages include its reliance on a few key brands and its exposure to changing consumer trends.
Major Acquisitions
HIT Entertainment
- Year: 2011
- Acquisition Price (USD millions): 680
- Strategic Rationale: Acquisition brought popular pre-school properties, Thomas & Friends and Bob the Builder, to Mattel's portfolio.
Growth Trajectory and Initiatives
Historical Growth: Mattel's historical growth has been mixed, with periods of strong growth followed by declines due to shifting consumer preferences and competitive pressures.
Future Projections: Analysts project moderate revenue growth for Mattel, driven by international expansion, digital initiatives, and the continued strength of its core brands.
Recent Initiatives: Recent initiatives include focusing on digital gaming, entertainment content, and streamlining operations to improve profitability.
Summary
Mattel's strength lies in its globally recognized brands and extensive distribution network. However, the company faces challenges due to reliance on these few brands, shifting consumer preferences, and increasing competition. Mattel is strategically focusing on digital integration, international expansion, and cost efficiencies to enhance future growth. Investors should monitor the company's progress in these areas, as well as its ability to innovate and adapt to changing market conditions.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q), Investor Presentations, Market Research Reports, News Articles
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on your own due diligence and consultation with a financial advisor. Market share data are estimates and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Mattel Inc
Exchange NASDAQ | Headquaters El Segundo, CA, United States | ||
IPO Launch date 1982-01-04 | Executive Chairman & CEO Mr. Ynon Kreiz | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 34000 | Website https://www.mattel.com |
Full time employees 34000 | Website https://www.mattel.com | ||
Mattel, Inc., a toy and family entertainment company, designs, manufactures, and markets toys and consumer products in North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. It operates through North America, International, and American Girl segments. The company offers dolls and accessories, as well as books, content, gaming, and lifestyle products for children under the Barbie, American Girl, Disney Princess and Disney Frozen, Monster High, and Polly Pocket brands; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels Mario Kart, Matchbox, and Cars brand names; and infant, toddler, and preschool products comprising content, toys, live events, and other consumer products under the Fisher-Price, Little People and Imaginext, and Thomas & Friends, and Power wheels brands. It also provides action figures, building sets, games, and other products under the Masters of the Universe, MEGA, UNO, Jurassic World, Minecraft, WWE, Lightyear, and Star Wars; and licensor partner brands, including Disney Pixar, Microsoft, NBCUniversal, and WWE. It sells its products directly to consumers through its catalog, website, and proprietary retail stores; retailers, including omnichannel retailers, discount and free-standing toy stores, chain stores, department stores, and other retail outlets; and wholesalers, as well as through agents and distributors. Additionally, it manufactures AI-powered products. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.
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