Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
MAT 
Mattel Inc (MAT)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
11/13/2025: MAT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
14 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $23.92
1 Year Target Price $23.92
| 9 | Strong Buy |
| 2 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.85% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/13/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.01B USD | Price to earnings Ratio 14.65 | 1Y Target Price 23.92 |
Price to earnings Ratio 14.65 | 1Y Target Price 23.92 | ||
Volume (30-day avg) 14 | Beta 0.72 | 52 Weeks Range 13.95 - 22.07 | Updated Date 11/14/2025 |
52 Weeks Range 13.95 - 22.07 | Updated Date 11/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.32 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-22 | When After Market | Estimate 1.08 | Actual 0.89 |
Profitability
Profit Margin 8.27% | Operating Margin (TTM) 22.19% |
Management Effectiveness
Return on Assets (TTM) 5.81% | Return on Equity (TTM) 18.9% |
Valuation
Trailing PE 14.65 | Forward PE 11.65 | Enterprise Value 8066796000 | Price to Sales(TTM) 1.15 |
Enterprise Value 8066796000 | Price to Sales(TTM) 1.15 | ||
Enterprise Value to Revenue 1.54 | Enterprise Value to EBITDA 9.66 | Shares Outstanding 310800000 | Shares Floating 266523432 |
Shares Outstanding 310800000 | Shares Floating 266523432 | ||
Percent Insiders 0.79 | Percent Institutions 104.36 |
Upturn AI SWOT
Mattel Inc
Company Overview
History and Background
Mattel, Inc. was founded in 1945 by Harold Matson, Ruth Handler, and Elliot Handler. Initially a picture frame business, it shifted to toy manufacturing. Barbie, launched in 1959, became a cultural icon, followed by Hot Wheels in 1968. Mattel grew through acquisitions and expanded its portfolio, navigating industry shifts and adapting to evolving consumer preferences.
Core Business Areas
- North America: Sales of toys and other products in North America.
- International: Sales of toys and other products in international markets.
- American Girl: Direct-to-consumer and retail sales of American Girl dolls, accessories, and experiences.
Leadership and Structure
Ynon Kreiz serves as Chairman and CEO. Mattel operates with a functional organizational structure with various divisions focusing on specific brands and regions.
Top Products and Market Share
Key Offerings
- Barbie: Barbie is a fashion doll and Mattel's most iconic brand. Competitors include MGA Entertainment's Bratz and Hasbro's My Little Pony. Barbie is estimated to generate over $1 billion in revenue annually. Market share for fashion dolls fluctuates, with Barbie holding a leading, but not dominant, position.
- Hot Wheels: Hot Wheels are die-cast toy cars. A major competitor is Matchbox by Mattel. Hot Wheels is estimated to generate nearly $1 billion in sales. Hot Wheels maintains a strong market share in the die-cast vehicle category.
- Fisher-Price: Fisher-Price is focused on preschool toys. Fisher-Price competitors include LeapFrog and VTech. Revenue is estimated in hundreds of millions of dollars annually.
Market Dynamics
Industry Overview
The toy industry is driven by consumer spending, product innovation, licensing deals, and digital integration. Trends include increasing demand for educational toys, sustainable toys, and licensed merchandise. The industry is competitive and affected by economic cycles.
Positioning
Mattel is a leading global toy company with a portfolio of iconic brands. Its competitive advantages include strong brand recognition, extensive distribution networks, and licensing agreements.
Total Addressable Market (TAM)
The global toy market is estimated to be over $100 billion. Mattel is positioned to capture a significant portion of this market through its diverse product offerings and global presence. However, market fragmentation and changing consumer preferences present challenges.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Diverse product portfolio
- Licensing agreements
- Global presence
Weaknesses
- Reliance on a few key brands
- Susceptibility to economic cycles
- Exposure to changing consumer preferences
- Supply chain vulnerabilities
Opportunities
- Expansion into emerging markets
- Development of digital and online content
- Strategic acquisitions
- Focus on sustainability
- Leveraging entertainment through film and tv
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
- Intellectual property infringement
Competitors and Market Share
Key Competitors
- HAS
- JAKK
- BAND
Competitive Landscape
Mattel competes with Hasbro (HAS), Jakks Pacific (JAKK), and other toy companies. Mattel's strengths lie in its iconic brands, while weaknesses include its historical reliance on a few core products. They are leveraging entertainment partnerships to move the brands into new markets and revive older toy lines.
Growth Trajectory and Initiatives
Historical Growth: Mattel's growth has been inconsistent due to economic cycles and changes in consumer preferences.
Future Projections: Analyst projections depend on market conditions and execution of strategic initiatives.
Recent Initiatives: Focus on digital content, entertainment, and cost-cutting measures.
Summary
Mattel is a leading toy company with a strong brand portfolio but faces challenges in a competitive industry. Its iconic brands like Barbie and Hot Wheels provide a solid foundation, but the company needs to adapt to changing consumer preferences and leverage digital opportunities. Strategic initiatives focused on entertainment and cost management will be crucial for future growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Financial news sources
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Mattel Inc
Exchange NASDAQ | Headquaters El Segundo, CA, United States | ||
IPO Launch date 1982-01-04 | Executive Chairman & CEO Mr. Ynon Kreiz | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 34000 | Website https://www.mattel.com |
Full time employees 34000 | Website https://www.mattel.com | ||
Mattel, Inc., a toy and family entertainment company, designs, manufactures, and markets toys and consumer products in North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. It operates through North America, International, and American Girl segments. The company offers dolls and accessories, as well as books, content, gaming, and lifestyle products for children under the Barbie, American Girl, Disney Princess and Disney Frozen, Monster High, and Polly Pocket brands; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels Mario Kart, Matchbox, and Cars brand names; and infant, toddler, and preschool products comprising content, toys, live events, and other consumer products under the Fisher-Price, Little People and Imaginext, and Thomas & Friends, and Power wheels brands. It also provides action figures, building sets, games, and other products under the Masters of the Universe, MEGA, UNO, Jurassic World, Minecraft, WWE, Lightyear, and Star Wars; and licensor partner brands, including Disney Pixar, Microsoft, NBCUniversal, and WWE. It sells its products directly to consumers through its catalog, website, and proprietary retail stores; retailers, including omnichannel retailers, discount and free-standing toy stores, chain stores, department stores, and other retail outlets; and wholesalers, as well as through agents and distributors. Additionally, it manufactures AI-powered products. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.