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Mattel Inc (MAT)



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Upturn Advisory Summary
08/14/2025: MAT (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $24.83
1 Year Target Price $24.83
9 | Strong Buy |
2 | Buy |
3 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.5% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.86B USD | Price to earnings Ratio 11.81 | 1Y Target Price 24.83 |
Price to earnings Ratio 11.81 | 1Y Target Price 24.83 | ||
Volume (30-day avg) 14 | Beta 0.62 | 52 Weeks Range 13.95 - 22.07 | Updated Date 08/15/2025 |
52 Weeks Range 13.95 - 22.07 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.54 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-21 | When Before Market | Estimate 0.2121 | Actual 0.19 |
Profitability
Profit Margin 9.86% | Operating Margin (TTM) 8.43% |
Management Effectiveness
Return on Assets (TTM) 7.48% | Return on Equity (TTM) 25.39% |
Valuation
Trailing PE 11.81 | Forward PE 11.49 | Enterprise Value 7701018000 | Price to Sales(TTM) 1.1 |
Enterprise Value 7701018000 | Price to Sales(TTM) 1.1 | ||
Enterprise Value to Revenue 1.44 | Enterprise Value to EBITDA 8.03 | Shares Outstanding 322200000 | Shares Floating 282575844 |
Shares Outstanding 322200000 | Shares Floating 282575844 | ||
Percent Insiders 0.76 | Percent Institutions 100.29 |
Upturn AI SWOT
Mattel Inc

Company Overview
History and Background
Mattel Inc. was founded in 1945 by Harold Matson, Ruth Handler, and Elliot Handler. Initially, they focused on picture frames before transitioning to dollhouse furniture made from scrap materials. Their big break came with the Barbie doll in 1959, followed by Hot Wheels in 1968, establishing Mattel as a major player in the toy industry. They've grown through acquisitions and diversification, facing challenges but remaining a leading toy manufacturer.
Core Business Areas
- North America: Includes sales to retailers and consumers in the United States and Canada. Represents a significant portion of Mattel's revenue.
- International: Encompasses sales outside of North America, covering Europe, Latin America, and Asia-Pacific regions. Focused on expanding global brand presence and adapting to local market demands.
- Toy Segments: Covers various categories like Dolls (Barbie, Monster High), Infant, Toddler, and Preschool (Fisher-Price, Thomas & Friends), Vehicles (Hot Wheels, Matchbox), Action Figures, Building Sets, and Games.
- Entertainment: Focuses on developing and producing content, including movies, television shows, and digital experiences based on Mattel's brands.
Leadership and Structure
Ynon Kreiz serves as Chairman and CEO. The company is structured into business segments based on product categories and geographic regions, with a corporate headquarters overseeing global strategy and operations. Key executives lead each segment, reporting to the CEO.
Top Products and Market Share
Key Offerings
- Barbie: Barbie is Mattel's flagship product and a global icon. The Barbie brand includes dolls, accessories, and entertainment content. Competitors include MGA Entertainment's Bratz and L.O.L. Surprise! dolls. Barbie has a high market share within the doll segment, but market share specifics fluctuate. 2023 Q4 sales increased 16% YoY in constant currency. Mattel's Barbie Movie contributed significant revenue.
- Hot Wheels: Hot Wheels is a leading brand in die-cast vehicles. It includes toy cars, tracks, and playsets. Competitors include Matchbox (also owned by Mattel), and other die-cast car manufacturers such as Greenlight and Tomy. Hot Wheels commands a sizable market share within the die-cast vehicle segment. 2023 Q4 sales increased 16% YoY in constant currency.
- Fisher-Price: Fisher-Price offers infant, toddler, and preschool toys. Products include play gyms, learning toys, and baby gear. Competitors include LeapFrog, VTech, and Hasbro's Playskool. Fisher-Price holds a strong position in the early childhood toy market, focusing on developmental toys.
- Thomas & Friends: Thomas & Friends is a franchise based on trains, toys and entertainment. Thomas & Friends is a leading brand for pre-school children. Competitors include Brio, and similar brands.
Market Dynamics
Industry Overview
The toy industry is highly competitive and influenced by trends, technological advancements, and consumer preferences. There's a growing demand for eco-friendly toys, digital integration, and licensed products. The industry is also affected by economic conditions and seasonal trends.
Positioning
Mattel Inc. is a leading global toy company with a strong portfolio of iconic brands. It leverages its brand recognition and innovation to compete effectively. Its competitive advantages include brand heritage, licensing agreements, and a global distribution network.
Total Addressable Market (TAM)
The global toy market is estimated to be worth hundreds of billions of dollars. Mattel Inc. is positioned to capture a significant share of this market by leveraging its established brands, expanding into new markets, and developing innovative products. Expected to hit US$155.93 Billion by 2028.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio (Barbie, Hot Wheels, Fisher-Price)
- Global distribution network
- Licensing agreements with major entertainment properties
- Diversified product range
- Established relationships with major retailers
Weaknesses
- Reliance on a few key brands
- Vulnerability to changing consumer trends
- Intense competition
- Supply chain disruptions
- Dependence on holiday sales peaks
Opportunities
- Expanding into emerging markets
- Developing digital and interactive toys
- Leveraging entertainment content (movies, TV shows)
- Focusing on sustainable and eco-friendly products
- Creating strategic partnerships and collaborations
Threats
- Economic downturns affecting consumer spending
- Competition from digital entertainment and gaming
- Counterfeit products
- Changing demographics and consumer preferences
- Increasing raw material costs
Competitors and Market Share
Key Competitors
- HAS
- JAKK
- SPIN
- TCFCF
Competitive Landscape
Mattel competes with other major toy manufacturers on product innovation, brand recognition, and distribution. Mattel's strengths include its iconic brands and global reach, while its weaknesses may include reliance on a few key product lines.
Growth Trajectory and Initiatives
Historical Growth: Mattel's historical growth has been influenced by product innovation, brand management, and strategic acquisitions. They have experienced periods of strong growth as well as challenges related to shifting consumer preferences and economic factors.
Future Projections: Future growth projections for Mattel will need to be extracted from Analyst estimates and projections.
Recent Initiatives: Recent initiatives include focusing on entertainment content, expanding into new markets, and emphasizing sustainable products. Mattel films will likely contribute greatly to the company's overall financial growth.
Summary
Mattel Inc. is a strong company with iconic brands that hold up in both retail toy sales and entertainment, especially regarding the recent Barbie movie. Mattel can capitalize on it's entertainment sector to generate further revenue. Mattel should keep on top of shifting toy trends and adapt to the changing dynamics within the toy market. Furthermore, Mattel will need to be wary of competition and economic downturns which can hurt consumer spending.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Mattel Inc. Annual Reports
- Industry Reports
- Analyst Estimates
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Mattel Inc
Exchange NASDAQ | Headquaters El Segundo, CA, United States | ||
IPO Launch date 1982-01-04 | Executive Chairman & CEO Mr. Ynon Kreiz | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 34000 | Website https://www.mattel.com |
Full time employees 34000 | Website https://www.mattel.com |
Mattel, Inc., a toy and family entertainment company, designs, manufactures, and markets toys and consumer products in North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. It operates through North America, International, and American Girl segments. The company offers dolls and accessories, as well as books, content, gaming, and lifestyle products for children under the Barbie, American Girl, Disney Princess and Disney Frozen, Monster High, and Polly Pocket brands; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels Mario Kart, Matchbox, and Cars brand names; and infant, toddler, and preschool products comprising content, toys, live events, and other consumer products under the Fisher-Price, Little People and Imaginext, and Thomas & Friends, and Power wheels brands. It also provides action figures, building sets, games, and other products under the Masters of the Universe, MEGA, UNO, Jurassic World, Minecraft, WWE, Lightyear, and Star Wars; and licensor partner brands, including Disney Pixar, Microsoft, NBCUniversal, and WWE. It sells its products directly to consumers through its catalog, website, and proprietary retail stores; retailers, including omnichannel retailers, discount and free-standing toy stores, chain stores, department stores, and other retail outlets; and wholesalers, as well as through agents and distributors. Additionally, it manufactures AI-powered products. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.

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