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JAKKS Pacific Inc (JAKK)



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Upturn Advisory Summary
06/30/2025: JAKK (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Year Target Price $36.5
Year Target Price $36.5
1 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Under performing |
0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 2.41% | Avg. Invested days 33 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 228.61M USD | Price to earnings Ratio 4.88 | 1Y Target Price 36.5 |
Price to earnings Ratio 4.88 | 1Y Target Price 36.5 | ||
Volume (30-day avg) 2 | Beta 1.08 | 52 Weeks Range 16.83 - 35.03 | Updated Date 06/30/2025 |
52 Weeks Range 16.83 - 35.03 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 4.88% | Basic EPS (TTM) 4.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.45% | Operating Margin (TTM) -3.32% |
Management Effectiveness
Return on Assets (TTM) 9.8% | Return on Equity (TTM) 21.76% |
Valuation
Trailing PE 4.88 | Forward PE 39.37 | Enterprise Value 226225715 | Price to Sales(TTM) 0.32 |
Enterprise Value 226225715 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 0.32 | Enterprise Value to EBITDA 3.31 | Shares Outstanding 11146200 | Shares Floating 8927127 |
Shares Outstanding 11146200 | Shares Floating 8927127 | ||
Percent Insiders 25.74 | Percent Institutions 55.9 |
Analyst Ratings
Rating 2 | Target Price 36.5 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
JAKKS Pacific Inc

Company Overview
History and Background
JAKKS Pacific Inc. was founded in 1995. It quickly rose to prominence through licensing agreements and strategic acquisitions, focusing on creating and marketing toys, action figures, and related products.
Core Business Areas
- Toys & Consumer Products: Designs, manufactures, and markets a diverse range of toys and consumer products, including action figures, dolls, role-play items, vehicles, and seasonal items.
- Costumes: Through its Disguise, Inc. subsidiary, designs and markets licensed and non-licensed costumes and accessories for Halloween and year-round dress-up.
- Footwear: Through its Seasons Footwear subsidiary, designs and markets licensed footwear.
Leadership and Structure
Stephen Berman serves as the CEO. The company has a typical corporate structure with departments for product development, marketing, sales, and finance. Ownership is largely institutional.
Top Products and Market Share
Key Offerings
- Action Figures: Develops and markets action figures based on popular licenses and original characters. Competitors include Hasbro (HAS), Mattel (MAT), and Bandai Namco (7832.JP). Market share varies by specific license and product line.
- Market Share (%):
- Dolls: Manufactures and markets dolls, including licensed and proprietary brands. Competitors include Mattel (MAT) with Barbie and Hasbro (HAS) with Baby Alive. Market share varies by product line.
- Market Share (%):
- Costumes & Accessories: Develops and markets licensed and non-licensed costumes and accessories through its Disguise subsidiary. Competitors include Rubie's Costume Company. Market share varies by specific license and product line.
- Market Share (%):
Market Dynamics
Industry Overview
The toy industry is highly competitive and influenced by trends, licensing agreements, and technological advancements. The costume industry is seasonal and heavily dependent on licensed properties.
Positioning
JAKKS Pacific operates as a mid-sized player focusing on licensing and value-priced products. Its competitive advantage lies in its ability to secure valuable licenses and efficiently bring products to market.
Total Addressable Market (TAM)
The global toy market is estimated to be worth $100 billion+, and the costume market is estimated to be in the billions. JAKKS Pacific is positioned to capture a portion of this market through licensing and product development.
Upturn SWOT Analysis
Strengths
- Strong licensing relationships
- Diverse product portfolio
- Established distribution network
- Cost-effective sourcing and production
Weaknesses
- Reliance on licensed properties
- Sensitivity to consumer trends
- Competition from larger players
- Volatility in financial performance
Opportunities
- Expansion into new markets
- Development of innovative products
- Strategic acquisitions
- Growth in e-commerce
Threats
- Economic downturns
- Changing consumer preferences
- Loss of key licenses
- Increased competition
Competitors and Market Share
Key Competitors
- HAS
- MAT
- Spin Master Corp (TOY.TO)
Competitive Landscape
JAKKS Pacific competes with larger, well-established companies like Hasbro and Mattel. JAKKS focuses on securing valuable licenses and offering products at competitive price points.
Major Acquisitions
Disguise, Inc.
- Year: 2010
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to expand its presence in the costume market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been variable, influenced by licensing agreements and economic conditions.
Future Projections: Future growth is dependent on successful licensing, product innovation, and market expansion. Analyst estimates would populate here.
Recent Initiatives: Recent initiatives include focusing on strategic licensing partnerships and e-commerce growth.
Summary
JAKKS Pacific is a mid-sized toy and costume company that relies on successful licensing agreements for its revenue. They face stiff competition from larger players and are susceptible to changing consumer tastes. Their focus on cost-effective sourcing and strategic acquisitions are beneficial, but financial volatility and reliance on licenses remain challenges. Securing sought-after licenses and leveraging e-commerce would be beneficial for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Analysis
- News Articles
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share and other data are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About JAKKS Pacific Inc
Exchange NASDAQ | Headquaters Santa Monica, CA, United States | ||
IPO Launch date 1996-05-01 | Co-Founder, Chairman, CEO, President & Secretary Mr. Stephen G. Berman | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 680 | Website https://www.jakks.com |
Full time employees 680 | Website https://www.jakks.com |
JAKKS Pacific, Inc. designs, produces, markets, sells, and distributes toys and related products, consumer products, kids indoor and outdoor furniture, costumes, and sporting goods and home furnishings space products worldwide. It operates through two segments, Toys/Consumer Products and Costumes. The company offers action figures and accessories, such as licensed characters; toy vehicles and accessories; dolls and accessories, including small, large, fashion, and baby dolls based on licenses, as well as infant and pre-school products; private label products; and foot-to-floor ride-on products. The company also provides role play, dress-up, pretend play, and novelty products for boys and girls based on brands and entertainment properties, as well as on its own proprietary brands; and indoor and outdoor kids' furniture, activity trays and tables, room décor, and seasonal and outdoor products. In addition, it offers Halloween and everyday costumes for various ages based on licensed and proprietary non-licensed brands, and related Halloween accessories; outdoor activity toys; junior sports toys, including hyper-charged balls, sport sets, and toy hoops; and board games. The company sells its products through in-house sales staff and independent sales representatives to toy and mass-market retail chain stores, department stores, office supply stores, drug and grocery store chains, club stores, value-oriented dollar stores, toy specialty stores, and wholesalers. The company's proprietary brands include Fly Wheels, Perfectly Cute, ReDo Skateboard Co., AirTitans, Sky Ball, JAKKS Wild Games, Moose Mountain, Maui Toys, SportsZone, Kids Only!, Xtreme Power Dozer, Disguise, WeeeDo, Ami Amis, and Wild Manes. JAKKS Pacific, Inc. was incorporated in 1995 and is headquartered in Santa Monica, California.
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