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Upturn AI SWOT - About
HHS 
Harte Hanks Inc (HHS)
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Upturn Advisory Summary
09/16/2025: HHS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $17.5
1 Year Target Price $17.5
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.66% | Avg. Invested days 60 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 28.21M USD | Price to earnings Ratio - | 1Y Target Price 17.5 |
Price to earnings Ratio - | 1Y Target Price 17.5 | ||
Volume (30-day avg) 1 | Beta -0.06 | 52 Weeks Range 3.06 - 7.72 | Updated Date 09/16/2025 |
52 Weeks Range 3.06 - 7.72 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.73% | Operating Margin (TTM) -0.13% |
Management Effectiveness
Return on Assets (TTM) 2.59% | Return on Equity (TTM) -14.09% |
Valuation
Trailing PE - | Forward PE 14.29 | Enterprise Value 46181291 | Price to Sales(TTM) 0.16 |
Enterprise Value 46181291 | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue 0.26 | Enterprise Value to EBITDA 4.59 | Shares Outstanding 7414790 | Shares Floating 2446660 |
Shares Outstanding 7414790 | Shares Floating 2446660 | ||
Percent Insiders 47.48 | Percent Institutions 31.88 |
Upturn AI SWOT
Harte Hanks Inc
Company Overview
History and Background
Harte Hanks Inc. was founded in 1923 as the San Angelo Standard-Times. Over time, it evolved from a media company to a marketing services provider, undergoing significant transformations in its business model.
Core Business Areas
- Customer Care: Harte Hanks provides customer care solutions, including contact center services, technical support, and customer experience management.
- Fulfillment: Harte Hanks offers fulfillment services, encompassing warehousing, order processing, and shipping solutions.
- Marketing Solutions: Harte Hanks delivers marketing services such as data analytics, digital marketing, and marketing automation.
Leadership and Structure
The company has a leadership team led by a CEO, CFO, and other executives. The organizational structure includes various departments and divisions focusing on different aspects of marketing services.
Top Products and Market Share
Key Offerings
- Product Name 1: Customer Care Solutions: Provides outsourced contact center and customer support services. Market share is difficult to ascertain precisely, but estimated within the top 20 providers. Competitors: Teleperformance (TEP.PA), Concentrix (CNXC)
- Product Name 2: Fulfillment Services: Includes warehousing, order processing, and shipping solutions. The company's market share is relatively smaller than the big players. Competitors: FedEx (FDX), UPS (UPS), XPO Logistics (XPO)
- Product Name 3: Marketing Solutions: Data analytics, digital marketing, and marketing automation, focusing on business to business. Small market share in the highly fragmented marketing solutions market. Competitors: Accenture (ACN), IBM (IBM), Wipro (WIT)
Market Dynamics
Industry Overview
The marketing services industry is competitive, with trends like digitization, data-driven marketing, and personalized customer experiences shaping the landscape.
Positioning
Harte Hanks positions itself as a provider of end-to-end marketing solutions, focusing on leveraging data and technology to improve customer engagement. Relatively niche.
Total Addressable Market (TAM)
The total addressable market (TAM) for the companyu2019s offerings spans billions of dollars. With the total TAM for marketing solutions expected to reach $800 Billion by 2026. Harte Hanks is only capturing a small piece of that TAM.
Upturn SWOT Analysis
Strengths
- End-to-end marketing solutions
- Data analytics capabilities
- Customer care experience
- Long-standing customer relationships
Weaknesses
- Smaller scale compared to larger competitors
- Lower market share
- Limited brand recognition compared to larger players
- Financial Instability
Opportunities
- Expanding digital marketing services
- Leveraging AI and machine learning
- Acquiring new customers through strategic partnerships
- Further penetrate existing customer base through cross-selling
Threats
- Increased competition from larger players
- Economic downturn affecting marketing budgets
- Data privacy regulations
- Rapid technological changes
Competitors and Market Share
Key Competitors
- CNXC
- TP
- ACN
- IBM
Competitive Landscape
Harte Hanks operates in a competitive landscape dominated by larger players with broader market reach and more diverse service offerings. Harte Hanks needs to be a niche specialist to survive and thrive.
Growth Trajectory and Initiatives
Historical Growth: Historical growth information is not readily available.
Future Projections: Future growth projections are not available. Analyst consensus is not available.
Recent Initiatives: Harte Hanks is focused on improving customer care capabilities, expanding its data analytics offerings, and driving operational efficiency.
Summary
Harte Hanks is a smaller player in the marketing services industry, operating in highly competitive environments. The Company has some key strengths in end to end marketing solutions, but struggles with low market share. Harte Hanks needs to ensure it is keeping up with technology advancements to stay competitive. The company needs to show a positive trend for Revenue and Net Income to prove it is successful. Data privacy regulations could prove to be a risk for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market research
- Analyst reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. The analysis is based on publicly available information and may not be complete or accurate. Investment decisions should be made based on your own research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Harte Hanks Inc
Exchange NASDAQ | Headquaters Chelmsford, MA, United States | ||
IPO Launch date 1993-11-04 | CEO - | ||
Sector Industrials | Industry Conglomerates | Full time employees 2000 | Website https://www.hartehanks.com |
Full time employees 2000 | Website https://www.hartehanks.com | ||
Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment and Logistics. It offers data and analytics, including audience identification, profiling, segmentation and prioritization, and predictive modeling and data strategy; research, an understanding of customers, category, competitors, and capabilities; strategy, which plans and executes omnichannel marketing, demand generation, and customer experience programs; creative and content, including creative concepts, messaging and content assets for print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice; marketing technology, a website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation; digital and multi-channel marketing execution and advertising; demand generation and account based marketing; and managed marketing services. It also provides product, print-on-demand, and mail fulfillment services, including as printing on demand, managing product recalls, and distributing literature and promotional products; and third-party logistics and freight optimization services. In addition, the company offers inside sales outsourcing, which provides B2B enterprises, and small to midsized businesses with an outsourced sales service; lead generation services; and sales play development, as well as customer service outsourcing, customer care technology and artificial intelligence transformation, and self-service technology. It serves B2B, healthcare, pharmaceuticals, health insurance, consumer, travel, hospitality, streaming, entertainment, quick service restaurants, financial, fintech, automotive, and retail industries. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.
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