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Harte Hanks Inc (HHS)



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Upturn Advisory Summary
08/28/2025: HHS (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $17.5
1 Year Target Price $17.5
1 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.66% | Avg. Invested days 60 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 26.77M USD | Price to earnings Ratio - | 1Y Target Price 17.5 |
Price to earnings Ratio - | 1Y Target Price 17.5 | ||
Volume (30-day avg) 1 | Beta -0.18 | 52 Weeks Range 3.06 - 7.72 | Updated Date 08/28/2025 |
52 Weeks Range 3.06 - 7.72 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.22 | Actual -0.05 |
Profitability
Profit Margin -1.73% | Operating Margin (TTM) -0.13% |
Management Effectiveness
Return on Assets (TTM) 2.59% | Return on Equity (TTM) -14.09% |
Valuation
Trailing PE - | Forward PE 14.29 | Enterprise Value 44735406 | Price to Sales(TTM) 0.15 |
Enterprise Value 44735406 | Price to Sales(TTM) 0.15 | ||
Enterprise Value to Revenue 0.26 | Enterprise Value to EBITDA 4.45 | Shares Outstanding 7414790 | Shares Floating 2446660 |
Shares Outstanding 7414790 | Shares Floating 2446660 | ||
Percent Insiders 47.48 | Percent Institutions 31.88 |
Upturn AI SWOT
Harte Hanks Inc

Company Overview
History and Background
Harte Hanks, founded in 1923, evolved from a small newspaper chain to a global marketing services firm. It has undergone significant transformation, adapting to changes in media and marketing technologies.
Core Business Areas
- Customer Care: Provides customer support, order management, and technical assistance services.
- Fulfillment & Logistics: Offers warehousing, order fulfillment, and logistics solutions.
- Marketing Services: Provides data-driven marketing strategies, campaign management, and analytics.
Leadership and Structure
The leadership team comprises executives with experience in marketing services, technology, and finance. The organizational structure is designed to support its different business segments.
Top Products and Market Share
Key Offerings
- Customer Care Solutions: Offers multi-channel support solutions. Market share data is not publicly available. Competitors include Teleperformance (TEP), Concentrix (CNXC), and Sitel Group.
- Fulfillment & Logistics Services: Provides order fulfillment, warehousing, and shipping services. Market share data not readily available. Competitors include XPO Logistics (XPO) and FedEx Supply Chain (FDX).
- Marketing Services: Data-driven marketing campaigns and analytics, competing with firms like Acxiom (IPG) and Epsilon (ADS). Market share data not publicly available.
Market Dynamics
Industry Overview
The marketing services industry is competitive and constantly evolving, with a shift towards digital and data-driven solutions. The fulfillment and logistics sector is driven by e-commerce growth.
Positioning
Harte Hanks positions itself as a data-driven, customer-centric marketing services provider. Competitive advantages include its long history, data analytics capabilities, and comprehensive service offerings.
Total Addressable Market (TAM)
The total addressable market for marketing services and related sectors is estimated to be in the hundreds of billions of dollars. Harte Hanks is positioned to capture a segment of this market through its integrated offerings.
Upturn SWOT Analysis
Strengths
- Comprehensive Service Offerings
- Data Analytics Capabilities
- Long-Standing History
- Customer-Centric Approach
Weaknesses
- Smaller Scale Compared to Major Competitors
- Dependence on Key Clients
- Inconsistent Profitability
- Limited Brand Recognition
Opportunities
- Expanding Digital Marketing Services
- Capitalizing on E-commerce Growth
- Leveraging Data Analytics
- Acquiring Smaller Firms
Threats
- Intense Competition
- Changing Technology
- Economic Downturns
- Data Security and Privacy Concerns
Competitors and Market Share
Key Competitors
- CNXC
- TEP
- IPG
Competitive Landscape
Harte Hanks competes with larger, more established firms in the marketing services and customer care industries. Its competitive advantage lies in its specialized service offerings and data analytics capabilities.
Major Acquisitions
3Q Digital
- Year: 2022
- Acquisition Price (USD millions): 25
- Strategic Rationale: Enhanced digital marketing capabilities and expanded client base.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been moderate and inconsistent due to industry changes and competition.
Future Projections: Future growth projections are dependent on strategic initiatives and industry trends.
Recent Initiatives: Recent initiatives include investments in digital marketing capabilities and data analytics.
Summary
Harte Hanks is a marketing services firm with a long history, but faces stiff competition from larger players. The company's strengths lie in its data analytics and comprehensive service offerings, but its smaller scale and inconsistent profitability are challenges. Expanding digital marketing services and capitalizing on e-commerce growth represent opportunities, while intense competition and changing technology are key threats. The recent acquisition may provide some advantages and boost growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Market Research
Disclaimers:
This analysis is based on available data and industry trends. Actual results may vary. Market share data is estimated based on available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Harte Hanks Inc
Exchange NASDAQ | Headquaters Chelmsford, MA, United States | ||
IPO Launch date 1993-11-04 | CEO - | ||
Sector Industrials | Industry Conglomerates | Full time employees 2000 | Website https://www.hartehanks.com |
Full time employees 2000 | Website https://www.hartehanks.com |
Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment and Logistics. It offers data and analytics, including audience identification, profiling, segmentation and prioritization, and predictive modeling and data strategy; research, an understanding of customers, category, competitors, and capabilities; strategy, which plans and executes omnichannel marketing, demand generation, and customer experience programs; creative and content, including creative concepts, messaging and content assets for print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice; marketing technology, a website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation; digital and multi-channel marketing execution and advertising; demand generation and account based marketing; and managed marketing services. It also provides product, print-on-demand, and mail fulfillment services, including as printing on demand, managing product recalls, and distributing literature and promotional products; and third-party logistics and freight optimization services. In addition, the company offers inside sales outsourcing, which provides B2B enterprises, and small to midsized businesses with an outsourced sales service; lead generation services; and sales play development, as well as customer service outsourcing, customer care technology and artificial intelligence transformation, and self-service technology. It serves B2B, healthcare, pharmaceuticals, health insurance, consumer, travel, hospitality, streaming, entertainment, quick service restaurants, financial, fintech, automotive, and retail industries. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.

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