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HHS 
Harte Hanks Inc (HHS)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
12/04/2025: HHS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $17.5
1 Year Target Price $17.5
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.66% | Avg. Invested days 60 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/04/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 21.13M USD | Price to earnings Ratio - | 1Y Target Price 17.5 |
Price to earnings Ratio - | 1Y Target Price 17.5 | ||
Volume (30-day avg) 1 | Beta -0.15 | 52 Weeks Range 2.33 - 6.00 | Updated Date 11/17/2025 |
52 Weeks Range 2.33 - 6.00 | Updated Date 11/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-13 | When After Market | Estimate 0.41 | Actual -0.3083 |
Profitability
Profit Margin -3.27% | Operating Margin (TTM) 2.65% |
Management Effectiveness
Return on Assets (TTM) 0.61% | Return on Equity (TTM) -26.62% |
Valuation
Trailing PE - | Forward PE 14.29 | Enterprise Value 42536441 | Price to Sales(TTM) 0.14 |
Enterprise Value 42536441 | Price to Sales(TTM) 0.14 | ||
Enterprise Value to Revenue 0.26 | Enterprise Value to EBITDA 4.97 | Shares Outstanding 7414794 | Shares Floating 2446728 |
Shares Outstanding 7414794 | Shares Floating 2446728 | ||
Percent Insiders 47.48 | Percent Institutions 31.45 |
Upturn AI SWOT
Harte Hanks Inc
Company Overview
History and Background
Harte Hanks, Inc. was founded in 1923 as the San Antonio Express and Evening News. Over time, it evolved from a newspaper publisher into a marketing services company. It's undergone several transformations, adapting to changes in the marketing landscape.
Core Business Areas
- Marketing Services: Provides a range of marketing solutions including data analytics, direct mail, digital marketing, customer care and fulfillment services. The company helps clients acquire, retain and engage with customers.
Leadership and Structure
Andrew Benett is the CEO. Harte Hanks operates with a functional organizational structure.
Top Products and Market Share
Key Offerings
- Data Analytics: Harte Hanks provides data-driven insights to help clients understand customer behavior and optimize marketing campaigns. While specific market share data is unavailable, the data analytics market is highly competitive with key players like Acxiom, Oracle, and Experian.
- Direct Mail: Harte Hanks offers direct mail marketing services, assisting clients in creating and distributing physical marketing materials. Market share data is not readily available, but competitors include Quad/Graphics and RR Donnelley.
Market Dynamics
Industry Overview
The marketing services industry is dynamic, driven by technological advancements, changing consumer behavior, and the increasing importance of data-driven marketing. There is a trend towards digital and personalized marketing solutions.
Positioning
Harte Hanks is positioned as a marketing services provider specializing in data-driven customer engagement. Their competitive advantage lies in integrating data analytics with various marketing channels.
Total Addressable Market (TAM)
The total addressable market for marketing services is in the hundreds of billions of dollars globally. Harte Hanks is positioned to capture a portion of this market through its specialized offerings.
Upturn SWOT Analysis
Strengths
- Data Analytics Capabilities
- Integrated Marketing Solutions
- Long-Standing Client Relationships
Weaknesses
- Smaller Scale Compared to Major Competitors
- Dependence on Key Clients
- Historical financial losses
Opportunities
- Growth in Digital Marketing
- Increased Demand for Data-Driven Insights
- Expansion into New Geographies
Threats
- Intense Competition
- Economic Downturn
- Changing Data Privacy Regulations
Competitors and Market Share
Key Competitors
- ACXM
- ORCL
- IBM
Competitive Landscape
Harte Hanks faces intense competition from larger, more established players in the marketing services industry. Its advantage lies in its specialized offerings and data analytics capabilities, but it must continue to innovate to maintain its competitive edge.
Growth Trajectory and Initiatives
Historical Growth: Detailed financial data would be required to complete this section.
Future Projections: Future growth projections for Harte Hanks would be based on analyst estimates, which are not available without access to financial data services.
Recent Initiatives: Recent strategic initiatives need to be confirmed from current new sources.
Summary
Harte Hanks is a marketing services company with strengths in data analytics and integrated solutions, but it faces challenges from larger competitors and the need to adapt to changing market conditions. Its future success depends on its ability to capitalize on growth opportunities in digital marketing and data-driven insights, while also mitigating threats from economic downturns and evolving regulations. Recent actions suggest a transition toward a more data-centric model. Solid financial performance is key to its survival in a fragmented sector.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Harte Hanks Investor Relations Website
- Market Research Reports
- Company Press Releases
- Yahoo Finance
Disclaimers:
The information provided is for informational purposes only and should not be considered as financial advice. Market share data and financial figures are estimates and may vary depending on the source. Always conduct your own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Harte Hanks Inc
Exchange NASDAQ | Headquaters Chelmsford, MA, United States | ||
IPO Launch date 1993-11-04 | CEO - | ||
Sector Industrials | Industry Conglomerates | Full time employees 2200 | Website https://www.hartehanks.com |
Full time employees 2200 | Website https://www.hartehanks.com | ||
Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment and Logistics. It offers data and analytics, including audience identification, profiling, segmentation and prioritization, and predictive modeling and data strategy; research, an understanding of customers, category, competitors, and capabilities; strategy, which plans and executes omnichannel marketing, demand generation, and customer experience programs; creative and content, including creative concepts, messaging and content assets for print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice; marketing technology, a website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation; digital and multi-channel marketing execution and advertising; demand generation and account based marketing; and managed marketing services. It also provides product, print-on-demand, and mail fulfillment services, including as printing on demand, managing product recalls, and distributing literature and promotional products; and third-party logistics and freight optimization services. In addition, the company offers inside sales outsourcing, which provides B2B enterprises, and small to midsized businesses with an outsourced sales service; lead generation services; and sales play development, as well as customer service outsourcing, customer care technology and artificial intelligence transformation, and self-service technology. It serves B2B, healthcare, pharmaceuticals, health insurance, consumer, travel, hospitality, streaming, entertainment, quick service restaurants, financial, fintech, automotive, and retail industries. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.
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