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HHS logo HHS
Upturn stock ratingUpturn stock rating
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Harte Hanks Inc (HHS)

Upturn stock ratingUpturn stock rating
$3.61
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

08/28/2025: HHS (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $17.5

1 Year Target Price $17.5

Analysts Price Target For last 52 week
$17.5 Target price
52w Low $3.06
Current$3.61
52w High $7.72

Analysis of Past Performance

Type Stock
Historic Profit -12.66%
Avg. Invested days 60
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 26.77M USD
Price to earnings Ratio -
1Y Target Price 17.5
Price to earnings Ratio -
1Y Target Price 17.5
Volume (30-day avg) 1
Beta -0.18
52 Weeks Range 3.06 - 7.72
Updated Date 08/28/2025
52 Weeks Range 3.06 - 7.72
Updated Date 08/28/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.39

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-08-07
When -
Estimate 0.22
Actual -0.05

Profitability

Profit Margin -1.73%
Operating Margin (TTM) -0.13%

Management Effectiveness

Return on Assets (TTM) 2.59%
Return on Equity (TTM) -14.09%

Valuation

Trailing PE -
Forward PE 14.29
Enterprise Value 44735406
Price to Sales(TTM) 0.15
Enterprise Value 44735406
Price to Sales(TTM) 0.15
Enterprise Value to Revenue 0.26
Enterprise Value to EBITDA 4.45
Shares Outstanding 7414790
Shares Floating 2446660
Shares Outstanding 7414790
Shares Floating 2446660
Percent Insiders 47.48
Percent Institutions 31.88

ai summary icon Upturn AI SWOT

Harte Hanks Inc

stock logo

Company Overview

overview logo History and Background

Harte Hanks, founded in 1923, evolved from a small newspaper chain to a global marketing services firm. It has undergone significant transformation, adapting to changes in media and marketing technologies.

business area logo Core Business Areas

  • Customer Care: Provides customer support, order management, and technical assistance services.
  • Fulfillment & Logistics: Offers warehousing, order fulfillment, and logistics solutions.
  • Marketing Services: Provides data-driven marketing strategies, campaign management, and analytics.

leadership logo Leadership and Structure

The leadership team comprises executives with experience in marketing services, technology, and finance. The organizational structure is designed to support its different business segments.

Top Products and Market Share

overview logo Key Offerings

  • Customer Care Solutions: Offers multi-channel support solutions. Market share data is not publicly available. Competitors include Teleperformance (TEP), Concentrix (CNXC), and Sitel Group.
  • Fulfillment & Logistics Services: Provides order fulfillment, warehousing, and shipping services. Market share data not readily available. Competitors include XPO Logistics (XPO) and FedEx Supply Chain (FDX).
  • Marketing Services: Data-driven marketing campaigns and analytics, competing with firms like Acxiom (IPG) and Epsilon (ADS). Market share data not publicly available.

Market Dynamics

industry overview logo Industry Overview

The marketing services industry is competitive and constantly evolving, with a shift towards digital and data-driven solutions. The fulfillment and logistics sector is driven by e-commerce growth.

Positioning

Harte Hanks positions itself as a data-driven, customer-centric marketing services provider. Competitive advantages include its long history, data analytics capabilities, and comprehensive service offerings.

Total Addressable Market (TAM)

The total addressable market for marketing services and related sectors is estimated to be in the hundreds of billions of dollars. Harte Hanks is positioned to capture a segment of this market through its integrated offerings.

Upturn SWOT Analysis

Strengths

  • Comprehensive Service Offerings
  • Data Analytics Capabilities
  • Long-Standing History
  • Customer-Centric Approach

Weaknesses

  • Smaller Scale Compared to Major Competitors
  • Dependence on Key Clients
  • Inconsistent Profitability
  • Limited Brand Recognition

Opportunities

  • Expanding Digital Marketing Services
  • Capitalizing on E-commerce Growth
  • Leveraging Data Analytics
  • Acquiring Smaller Firms

Threats

  • Intense Competition
  • Changing Technology
  • Economic Downturns
  • Data Security and Privacy Concerns

Competitors and Market Share

competitor logo Key Competitors

  • CNXC
  • TEP
  • IPG

Competitive Landscape

Harte Hanks competes with larger, more established firms in the marketing services and customer care industries. Its competitive advantage lies in its specialized service offerings and data analytics capabilities.

Major Acquisitions

3Q Digital

  • Year: 2022
  • Acquisition Price (USD millions): 25
  • Strategic Rationale: Enhanced digital marketing capabilities and expanded client base.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been moderate and inconsistent due to industry changes and competition.

Future Projections: Future growth projections are dependent on strategic initiatives and industry trends.

Recent Initiatives: Recent initiatives include investments in digital marketing capabilities and data analytics.

Summary

Harte Hanks is a marketing services firm with a long history, but faces stiff competition from larger players. The company's strengths lie in its data analytics and comprehensive service offerings, but its smaller scale and inconsistent profitability are challenges. Expanding digital marketing services and capitalizing on e-commerce growth represent opportunities, while intense competition and changing technology are key threats. The recent acquisition may provide some advantages and boost growth.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Industry Reports
  • Market Research

Disclaimers:

This analysis is based on available data and industry trends. Actual results may vary. Market share data is estimated based on available information.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Harte Hanks Inc

Exchange NASDAQ
Headquaters Chelmsford, MA, United States
IPO Launch date 1993-11-04
CEO -
Sector Industrials
Industry Conglomerates
Full time employees 2000
Full time employees 2000

Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment and Logistics. It offers data and analytics, including audience identification, profiling, segmentation and prioritization, and predictive modeling and data strategy; research, an understanding of customers, category, competitors, and capabilities; strategy, which plans and executes omnichannel marketing, demand generation, and customer experience programs; creative and content, including creative concepts, messaging and content assets for print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice; marketing technology, a website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation; digital and multi-channel marketing execution and advertising; demand generation and account based marketing; and managed marketing services. It also provides product, print-on-demand, and mail fulfillment services, including as printing on demand, managing product recalls, and distributing literature and promotional products; and third-party logistics and freight optimization services. In addition, the company offers inside sales outsourcing, which provides B2B enterprises, and small to midsized businesses with an outsourced sales service; lead generation services; and sales play development, as well as customer service outsourcing, customer care technology and artificial intelligence transformation, and self-service technology. It serves B2B, healthcare, pharmaceuticals, health insurance, consumer, travel, hospitality, streaming, entertainment, quick service restaurants, financial, fintech, automotive, and retail industries. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.