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Upturn AI SWOT - About
HHS 
Harte Hanks Inc (HHS)
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Upturn Advisory Summary
07/09/2025: HHS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $17.5
1 Year Target Price $17.5
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.66% | Avg. Invested days 60 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/09/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 27.62M USD | Price to earnings Ratio - | 1Y Target Price 17.5 |
Price to earnings Ratio - | 1Y Target Price 17.5 | ||
Volume (30-day avg) 1 | Beta -0.23 | 52 Weeks Range 3.24 - 8.52 | Updated Date 07/8/2025 |
52 Weeks Range 3.24 - 8.52 | Updated Date 07/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -16.83% | Operating Margin (TTM) 1.03% |
Management Effectiveness
Return on Assets (TTM) -19.13% | Return on Equity (TTM) -147.49% |
Valuation
Trailing PE - | Forward PE 14.29 | Enterprise Value 42039391 | Price to Sales(TTM) 0.15 |
Enterprise Value 42039391 | Price to Sales(TTM) 0.15 | ||
Enterprise Value to Revenue 0.23 | Enterprise Value to EBITDA 3.58 | Shares Outstanding 7364430 | Shares Floating 2422087 |
Shares Outstanding 7364430 | Shares Floating 2422087 | ||
Percent Insiders 47.81 | Percent Institutions 32.18 |
Upturn AI SWOT
Harte Hanks Inc
Company Overview
History and Background
Harte Hanks, Inc. was founded in 1923 as the San Antonio Express and Evening News. Over time, it expanded into direct marketing and customer engagement solutions, evolving from a media company to a data-driven marketing services provider.
Core Business Areas
- Customer Care: Provides multi-channel customer engagement and support services, including contact center solutions, customer experience strategy, and technology integration.
- Fulfillment: Offers comprehensive fulfillment solutions, encompassing order management, warehousing, distribution, and returns processing for various industries.
- Marketing Services: Encompasses data-driven marketing strategies, including database marketing, digital marketing, and direct mail campaigns to enhance customer acquisition and retention.
Leadership and Structure
The leadership team includes Brian Linscott (CEO). Harte Hanks operates with a structure focused on its three core business areas, supported by centralized functions such as finance, HR, and technology.
Top Products and Market Share
Key Offerings
- Customer Care Solutions: Contact center outsourcing, customer support, and technical assistance. The competitive landscape includes companies like Teleperformance and Concentrix. Revenue data is not publicly broken down by specific service offerings. Market share within contact center outsourcing varies, and Harte Hanks holds a portion of the market competing against major players.
- Fulfillment Services: Order fulfillment, warehousing, and shipping for e-commerce and other businesses. Competitors include DHL Supply Chain and XPO Logistics. While market share data specific to Harte Hanks fulfillment segment is not readily available, the market is highly competitive.
- Data-Driven Marketing: Marketing strategy, database management, and campaign execution. Competitors are Acxiom and Epsilon. Harte Hanks's revenue from this service is hard to discern. The data-driven market has very complex market share.
Market Dynamics
Industry Overview
The customer engagement and marketing services industry is experiencing growth driven by the increasing importance of customer experience and data-driven strategies. E-commerce growth fuels fulfillment services. Technology plays an increasing role in each of the market segments.
Positioning
Harte Hanks positions itself as a provider of integrated customer engagement and fulfillment solutions, leveraging data and technology. Its competitive advantage lies in its ability to provide end-to-end services, from marketing to customer care to fulfillment.
Total Addressable Market (TAM)
The combined TAM for customer care, fulfillment, and data-driven marketing is estimated to be in the hundreds of billions of dollars. Harte Hanks holds a fraction of this TAM, focused on serving specific industries and client needs.
Upturn SWOT Analysis
Strengths
- Integrated service offerings
- Strong data analytics capabilities
- Experienced management team
- Established client relationships
Weaknesses
- Smaller scale compared to major competitors
- Dependence on key clients
- Past financial performance volatility
Opportunities
- Expansion into new geographic markets
- Adoption of AI and automation in service delivery
- Growth in e-commerce fulfillment
- Increased demand for personalized customer experiences
Threats
- Intense competition
- Economic downturn impacting marketing budgets
- Data security and privacy concerns
- Technological changes requiring constant adaptation
Competitors and Market Share
Key Competitors
- TP (Teleperformance)
- CNXC (Concentrix)
- G (Genpact)
Competitive Landscape
Harte Hanks faces intense competition from larger, more diversified companies. Its advantages include specialized expertise and integrated solutions, while its disadvantages stem from its smaller scale and limited resources.
Major Acquisitions
Marketing Technology Solutions (MTS)
- Year: 2015
- Acquisition Price (USD millions): 35
- Strategic Rationale: Expand digital marketing capabilities and enhance data-driven service offerings.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, with periods of decline followed by efforts to restructure and revitalize the business.
Future Projections: Future growth projections depend on the company's ability to execute its strategic plans, capitalize on market opportunities, and compete effectively. Analyst estimates are variable.
Recent Initiatives: Recent initiatives include focusing on core service offerings, investing in technology, and strengthening client relationships.
Summary
Harte Hanks is a mid-sized player in the customer engagement and marketing services space, facing competition from much larger rivals. It is focusing on core business areas and technology investments to grow, but it needs to manage its client dependency and control overhead. The company needs to execute its strategic plan, capitalizing on marketing opportunities, and remaining competitive. Financials have stabilized, though, but not yet reaching a strong point. Harte Hanks should monitor its financials, and execute well on initiatives.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market research reports
- Analyst reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data is based on estimates and may not be precise. Financial data is based on past performance and is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Harte Hanks Inc
Exchange NASDAQ | Headquaters Chelmsford, MA, United States | ||
IPO Launch date 1993-11-04 | CEO - | ||
Sector Industrials | Industry Conglomerates | Full time employees 2000 | Website https://www.hartehanks.com |
Full time employees 2000 | Website https://www.hartehanks.com | ||
Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment and Logistics. It offers data and analytics, including audience identification, profiling, segmentation and prioritization, and predictive modeling and data strategy; research, an understanding of customers, category, competitors, and capabilities; strategy, which plans and executes omnichannel marketing, demand generation, and customer experience programs; creative and content, including creative concepts, messaging and content assets for print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice; marketing technology, a website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation; digital and multi-channel marketing execution and advertising; demand generation and account based marketing; and managed marketing services. It also provides product, print-on-demand, and mail fulfillment services, including as printing on demand, managing product recalls, and distributing literature and promotional products; and third-party logistics and freight optimization services. In addition, the company offers inside sales outsourcing, which provides B2B enterprises, and small to midsized businesses with an outsourced sales service; lead generation services; and sales play development, as well as customer service outsourcing, customer care technology and artificial intelligence transformation, and self-service technology. It serves B2B, healthcare, pharmaceuticals, health insurance, consumer, travel, hospitality, streaming, entertainment, quick service restaurants, financial, fintech, automotive, and retail industries. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.
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