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High Tide Inc(HITI)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for HITI
09/17/2026: HITI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
High Tide Inc. is a Canadian-based cannabis retailer and global e-commerce operator known for its discount-focused 'Canna Cabana' store model and proprietary loyalty program. The company’s primary strength lies in its extensive retail footprint and data-driven customer acquisition, which provides a competitive edge in a crowded market. Its growth story centers on scaling its loyalty member base and increasing margins through private-label accessories. However, the company faces risks from intense price competition, volatile cannabis regulations, and the challenges of managing previous acquisitions. High Tide may suit investors looking for exposure to the cannabis sector who prioritize market share and loyalty data over immediate profitability or dividend income.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth potential through retail consolidation, but faces significant industry headwinds. |
| Momentum investor | Weak fit | The stock has struggled with sustained momentum due to broader sector weakness. |
| Value investor | Mixed fit | Valuation is often tied to speculative future regulatory changes rather than current earnings multiples. |
| Dividend investor | Weak fit | High Tide does not pay a dividend and focuses on reinvesting cash into operations. |
| Low-risk investor | Weak fit | The cannabis industry is inherently high-risk and volatile, making it unsuitable for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to rapid price swings driven by cannabis industry news and sentiment. |
| Valuation risk | Medium / high | Market valuations are often sensitive to changing regulatory expectations. |
| Competition risk | High | The Canadian retail market is saturated with discount competitors pressuring margins. |
| Business quality | Medium | The business has established a solid operational footprint but faces structural margin challenges. |
| Dividend income | Low / none | No dividend is currently provided to shareholders. |
| Execution risk | Medium | Integrating numerous acquisitions successfully is critical to long-term profitability. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 1.29% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 239.79M USD | Price to earnings Ratio - | 1Y Target Price 4.67 |
Price to earnings Ratio - | 1Y Target Price 4.67 | ||
Volume (30-day avg) 676.9K shares | Beta 1.08 | 52 Weeks Range 2.02 - 4.06 | Updated Date 09/17/2026 |
52 Weeks Range 2.02 - 4.06 | Updated Date 09/17/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.41 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Cannabis Retail | Revenue from sales of cannabis products at Canna Cabana stores in Canada. | This is the primary driver of top-line revenue for the company. |
| E-Commerce Accessories | Global sales of pipes, papers, and lifestyle accessories via websites like Grasscity. | This segment provides higher profit margins compared to cannabis retail. |
| Membership Services | Data and subscription revenue from the Cabana Club loyalty program. | This helps retain customers and increases the frequency of their purchases. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-09-14 | When After Market | Estimate 0.01 | Actual 0.02 |
Profitability
Profit Margin -4.63% | Operating Margin (TTM) 5.32% |
Management Effectiveness
Return on Assets (TTM) 5.74% | Return on Equity (TTM) -26.04% |
Valuation
Trailing PE - | Forward PE 18.69 | Enterprise Value 326.31M | Price to Sales(TTM) 0.33 |
Enterprise Value 326.31M | Price to Sales(TTM) 0.33 | ||
Enterprise Value to Revenue 0.65 | Enterprise Value to EBITDA 16.4 | Shares Outstanding 89.14M | Shares Floating 75.88M |
Shares Outstanding 89.14M | Shares Floating 75.88M | ||
Percent Insiders 12.19 | Percent Institutions 8.79 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About High Tide Inc
Exchange NASDAQ | Headquarters Calgary, AB, Canada | ||
IPO Launch date 2019-01-28 | Founder, CEO, President & Executive Chairman Mr. Harkirat Grover | ||
Sector Healthcare | Industry Pharmaceutical Retailers | Full time employees 1832 | Website https://www.hightideinc.com |
Full time employees 1832 | Website https://www.hightideinc.com | ||
High Tide Inc. engages in the cannabis retail business in Canada, the United States, and internationally. The company operates through Bricks and Mortar, E-commerce, and Medical Cannabis Distribution segments. It manufactures and distributes consumption accessories; cannabis; and hemp derived products. The company also engages in data analytics; advertising; product sourcing and imports; event-based cannabis retail; medical cannabis distribution; accessories retail; and other related services. It provides its products under the Daily High Club, DankStop, FAB CBD, GC, Nuleaf Naturals, Smoke Cartel, Blessed CBD, Fastendr, Famous Brandz, Queen of Bud, Canna Cabana, Grasscity, Daily High Club, and Valiant Distribution brands. The company sells its products through a network of retail stores, e-commerce platforms, and the wholesale distribution arm. The company was formerly known as High Tide Ventures Inc. and changed its name to High Tide Inc. in October 2018. The company was founded in 2009 and is headquartered in Calgary, Canada.
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