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SNDL Inc. (SNDL)



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Upturn Advisory Summary
09/12/2025: SNDL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $4.74
1 Year Target Price $4.74
2 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.88% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 620.21M USD | Price to earnings Ratio - | 1Y Target Price 4.74 |
Price to earnings Ratio - | 1Y Target Price 4.74 | ||
Volume (30-day avg) 2 | Beta 3.92 | 52 Weeks Range 1.15 - 2.74 | Updated Date 09/14/2025 |
52 Weeks Range 1.15 - 2.74 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -10.41% | Operating Margin (TTM) 1.19% |
Management Effectiveness
Return on Assets (TTM) -0.5% | Return on Equity (TTM) -8.44% |
Valuation
Trailing PE - | Forward PE 333.33 | Enterprise Value 576031154 | Price to Sales(TTM) 0.66 |
Enterprise Value 576031154 | Price to Sales(TTM) 0.66 | ||
Enterprise Value to Revenue 0.84 | Enterprise Value to EBITDA -1.61 | Shares Outstanding 257350000 | Shares Floating 224772402 |
Shares Outstanding 257350000 | Shares Floating 224772402 | ||
Percent Insiders 4.32 | Percent Institutions 16.54 |
Upturn AI SWOT
SNDL Inc.

Company Overview
History and Background
SNDL Inc., formerly known as Alcanna Inc., was founded in 2006. Initially focused on liquor retailing, it transitioned to cannabis production and retail after legalization in Canada. Significant milestones include rebranding as Sundial Growers, listing on the NASDAQ, and expanding its product portfolio through acquisitions and strategic investments.
Core Business Areas
- Cannabis Cultivation and Production: SNDL grows and produces cannabis products for the recreational and medical markets.
- Retail Operations: SNDL operates cannabis retail stores under various banners, including Value Buds, Spiritleaf, and other retail brands, primarily in Canada.
- Investment Portfolio: SNDL has strategic investments in other cannabis companies and related ventures.
Leadership and Structure
SNDL's leadership team consists of a CEO, CFO, and other key executives. The organizational structure includes departments for cultivation, production, retail, finance, and marketing.
Top Products and Market Share
Key Offerings
- Dried Flower: SNDL offers a variety of dried flower cannabis products. Competitors include Canopy Growth Corporation (CGC), Aurora Cannabis (ACB). Market share data is variable and dependent upon region, but industry reports suggest market share is in the single-digit percentage.
- Pre-Rolls: SNDL produces pre-rolled cannabis joints. Competitors include Tilray (TLRY), Organigram (OGI). Market share data is variable and dependent upon region, but industry reports suggest market share is in the single-digit percentage.
- Vapes: SNDL sells vaporizers and vape cartridges containing cannabis oil. Competitors include Cronos Group (CRON). Market share data is variable and dependent upon region, but industry reports suggest market share is in the single-digit percentage.
- Cannabis 2.0 Products (Edibles, Beverages, etc.): SNDL provides infused goods like gummies and beverages. Competitors include Canopy Growth Corporation (CGC), Aurora Cannabis (ACB). Market share data is variable and dependent upon region, but industry reports suggest market share is in the single-digit percentage.
Market Dynamics
Industry Overview
The cannabis industry is characterized by rapid growth, increasing legalization, and evolving regulations. It's also marked by intense competition and volatility.
Positioning
SNDL aims to be a vertically integrated cannabis company with a focus on both production and retail. Its competitive advantages include a diversified product portfolio and strategic investments.
Total Addressable Market (TAM)
The global legal cannabis market is projected to reach hundreds of billions of dollars in the coming years. SNDL is positioned to capture a portion of this market through its various business segments. Estimates vary widely, but some project a TAM exceeding $200 billion within the next decade. SNDL's market capitalization represents a small fraction of this potential TAM.
Upturn SWOT Analysis
Strengths
- Diversified revenue streams (cultivation, retail, investment)
- Strategic acquisitions and investments
- Strong brand portfolio
- Debt free balance sheet
Weaknesses
- Profitability challenges
- Negative earnings
- Dependence on regulatory environment
- High operating expenses relative to revenue
Opportunities
- Further expansion of retail footprint
- New product development
- International market expansion
- Increased cannabis legalization in North America
Threats
- Intense competition
- Regulatory changes and uncertainty
- Fluctuations in cannabis prices
- Economic downturn impacting consumer spending
Competitors and Market Share
Key Competitors
- CGC
- ACB
- TLRY
- CRON
- OGI
Competitive Landscape
SNDL faces intense competition from larger, more established cannabis companies. It aims to differentiate itself through its diversified revenue streams and strategic investments. SNDL's advantages include it's lack of debt but profitability struggles plague company.
Major Acquisitions
Alcanna Inc
- Year: 2022
- Acquisition Price (USD millions): 246
- Strategic Rationale: Diversified revenue streams and increased retail footprint.
The Valens Company
- Year: 2023
- Acquisition Price (USD millions): 107
- Strategic Rationale: Increased production capabilities and product portfolio.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and expansion of retail operations.
Future Projections: Future growth is projected to come from increased cannabis legalization, new product launches, and international expansion.
Recent Initiatives: Recent initiatives include strategic acquisitions, expansion of retail networks, and cost-cutting measures.
Summary
SNDL Inc. faces challenges in achieving profitability despite its strategic acquisitions and diverse revenue streams. A strong cash balance provides financial flexibility, but negative cash flow from operations raises concerns. The company's success depends on navigating regulatory complexities, effectively managing competition, and realizing synergies from acquisitions. SNDL must focus on improving efficiency and profitability to deliver sustainable value to shareholders.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC, SEDAR)
- Analyst Reports
- Industry Publications
- Company Investor Presentations
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be made based on individual circumstances and consultation with a qualified financial advisor. Market share estimates are approximate and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SNDL Inc.
Exchange NASDAQ | Headquaters Calgary, AB, Canada | ||
IPO Launch date 2019-08-01 | CEO & Non Independent Director Mr. Zachary Ryan George IV | ||
Sector Consumer Defensive | Industry Beverages - Wineries & Distilleries | Full time employees 2604 | Website https://www.sndl.com |
Full time employees 2604 | Website https://www.sndl.com |
SNDL Inc. engages in the production, distribution, and sale of cannabis products for the adult-use market in Canada. The company operates through four segments: Liquor Retail, Cannabis Retail, Cannabis Operations, and Investments. It engages in the cultivation, distribution, and sale of cannabis for the adult-use and medical markets; sale of wines, beers, and spirits through liquor stores under the Wine and Beyond, Ace Liquor, and Liquor Depot retail banners; and private sale of adult-use cannabis products and accessories through its owned and franchised retail cannabis stores. The company also produces and distributes flower, pre-rolls, and vapes, as well as offers financial services. It offers its products under the Top Leaf, Contraband, Palmetto, Bon Jak, La Logue, Versus, Grasslands, Pearls by Grön, No Future, and Bhang Chocolate brands. The company was formerly known as Sundial Growers Inc. and changed its name to SNDL Inc. in July 2022. SNDL Inc. was incorporated in 2006 and is headquartered in Calgary, Canada.

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