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SNDL Inc.(SNDL)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SNDL
09/15/2026: SNDL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
SNDL Inc. is a Canadian company operating as a diversified cannabis and liquor retailer, moving away from its original focus on cultivation. The company's strengths lie in its extensive retail network, which provides a hedge against the volatility often seen in the pure-play cannabis sector. Its primary investment story centers on horizontal integration and capital allocation to drive profitability. However, investors face significant risks from intense industry competition, regulatory uncertainty, and the challenges of managing complex retail operations. The stock is likely best suited for those comfortable with high volatility and industry-specific risks; monitoring margins and cash flow efficiency is key to evaluating its long-term viability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | SNDL offers growth potential through consolidation but faces significant sector-wide headwinds. |
| Momentum investor | Weak fit | Momentum is highly conditional on speculative cannabis sentiment which is currently volatile. |
| Value investor | Mixed fit | The company is often priced based on asset value, but earnings consistency remains a challenge. |
| Dividend investor | Weak fit | SNDL does not currently pay a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | High volatility and industry regulation make this an unsuitable choice for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to wide swings based on cannabis industry news and speculative trading. |
| Valuation risk | Medium / high | Determining fundamental value is difficult given the evolving business model and reliance on acquisitions. |
| Competition risk (Cannabis/Retail) | High | Intense competition from both legal and illicit markets pressures margins. |
| Business quality | Medium | While the retail business is stable, the cannabis segment faces profitability hurdles. |
| Dividend income | Low / none | No income is currently distributed to shareholders. |
| Execution risk | Medium / high | Integrating diverse retail and production businesses requires complex management. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -27.52% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 332.26M USD | Price to earnings Ratio - | 1Y Target Price 3.54 |
Price to earnings Ratio - | 1Y Target Price 3.54 | ||
Volume (30-day avg) 1.4M shares | Beta 0.96 | 52 Weeks Range 1.17 - 2.89 | Updated Date 09/16/2026 |
52 Weeks Range 1.17 - 2.89 | Updated Date 09/16/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.06 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Cannabis Retail | Sale of recreational cannabis via Spiritleaf and Value Buds retail stores. | The company captures direct-to-consumer revenue from its cannabis retail locations. |
| Liquor Retail | Sale of spirits, wine, and beer through various liquor store banners. | This is a stable revenue generator providing cash flow that supports the broader business. |
| Cannabis Operations | Cultivation and wholesale of various cannabis brands. | This segment is focused on product manufacturing and wholesale distribution. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 94.34 | Enterprise Value 322.62M | Price to Sales(TTM) 0.36 |
Enterprise Value 322.62M | Price to Sales(TTM) 0.36 | ||
Enterprise Value to Revenue 0.48 | Enterprise Value to EBITDA 11.26 | Shares Outstanding 246.12M | Shares Floating 214.14M |
Shares Outstanding 246.12M | Shares Floating 214.14M | ||
Percent Insiders 1.69 | Percent Institutions 21.39 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About SNDL Inc.
Exchange NASDAQ | Headquarters Edmonton, AB, Canada | ||
IPO Launch date 2019-08-01 | CEO & Non Independent Director Mr. Zachary Ryan George IV | ||
Sector Consumer Defensive | Industry Beverages - Wineries & Distilleries | Full time employees 2751 | Website https://www.sndl.com |
Full time employees 2751 | Website https://www.sndl.com | ||
SNDL Inc. engages in the production, distribution, and sale of cannabis products for the adult-use market in Canada and internationally. It operates through four segments: Liquor Retail, Cannabis Retail, Cannabis Operations, and Investments. The company engages in the cultivation, distribution, and sale of cannabis for the adult-use and medical markets; sale of wines, beers, and spirits through liquor stores under the Wine and Beyond, Ace Liquor, and Liquor Depot retail banners; and private sale of adult-use cannabis products and accessories through its corporate-owned, controlled, and franchised retail cannabis stores. It also produces and distributes flower, pre-rolls, and vapes, as well as offers financial services; and provision of proprietary cannabis processing services. It offers its products under the Top Leaf, Contraband, Palmetto, Bon Jak, La Logue, Versus, Grasslands, Pearls by Grön, No Future, and Bhang Chocolate brands. The company was formerly known as Sundial Growers Inc. and changed its name to SNDL Inc. in July 2022. SNDL Inc. was incorporated in 2006 and is headquartered in Edmonton, Canada.
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