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Hilton Worldwide Holdings Inc (HLT)



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Upturn Advisory Summary
09/16/2025: HLT (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $274.25
1 Year Target Price $274.25
7 | Strong Buy |
3 | Buy |
15 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 28.53% | Avg. Invested days 58 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 64.61B USD | Price to earnings Ratio 42.19 | 1Y Target Price 274.25 |
Price to earnings Ratio 42.19 | 1Y Target Price 274.25 | ||
Volume (30-day avg) 26 | Beta 1.22 | 52 Weeks Range 195.81 - 279.81 | Updated Date 09/15/2025 |
52 Weeks Range 195.81 - 279.81 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 0.22% | Basic EPS (TTM) 6.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 32.92% | Operating Margin (TTM) 58.45% |
Management Effectiveness
Return on Assets (TTM) 9.55% | Return on Equity (TTM) - |
Valuation
Trailing PE 42.19 | Forward PE 29.67 | Enterprise Value 75936779761 | Price to Sales(TTM) 13.39 |
Enterprise Value 75936779761 | Price to Sales(TTM) 13.39 | ||
Enterprise Value to Revenue 6.61 | Enterprise Value to EBITDA 28.99 | Shares Outstanding 235194000 | Shares Floating 230701552 |
Shares Outstanding 235194000 | Shares Floating 230701552 | ||
Percent Insiders 2.06 | Percent Institutions 101.84 |
Upturn AI SWOT
Hilton Worldwide Holdings Inc

Company Overview
History and Background
Hilton Worldwide Holdings Inc. was founded in 1919 by Conrad Hilton. It has grown from a single hotel to a global hospitality company with a diverse portfolio of brands.
Core Business Areas
- Hotel Management and Franchising: Manages and franchises hotels and resorts under various brands, earning fees from these activities. This includes full-service and limited-service hotels.
Leadership and Structure
Christopher J. Nassetta serves as the President and CEO. The company is structured with various executive vice presidents overseeing different departments and regional operations.
Top Products and Market Share
Key Offerings
- Hilton Hotels & Resorts: A full-service hotel brand targeting business and leisure travelers. Competitors include Marriott Hotels & Resorts and Hyatt Regency.
- DoubleTree by Hilton: Upscale, full-service hotels and resorts known for their warm cookie welcome. Competitors include Embassy Suites by Hilton and Hyatt's hotels.
- Hampton by Hilton: A mid-priced, limited-service hotel brand focused on value and convenience. Competitors include Holiday Inn Express and Fairfield Inn & Suites by Marriott.
Market Dynamics
Industry Overview
The hospitality industry is currently experiencing recovery post-pandemic, with increasing demand for leisure and business travel. Trends include personalized experiences and sustainable practices.
Positioning
Hilton is a leading global hospitality company with a strong brand portfolio, a large loyalty program (Hilton Honors), and a significant presence in key markets. Its competitive advantage lies in its scale, brand recognition, and loyalty program.
Total Addressable Market (TAM)
The global hospitality market is estimated to be worth hundreds of billions of dollars. Hilton is well-positioned to capture a significant portion of this TAM through its diverse brand portfolio and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive loyalty program (Hilton Honors)
- Diverse brand portfolio
- Global presence
- Efficient management and franchising model
Weaknesses
- Highly dependent on economic conditions
- Franchise model can lead to inconsistencies in quality
- Vulnerable to cybersecurity threats
Opportunities
- Expansion into emerging markets
- Growth of the luxury travel segment
- Development of new technologies to enhance guest experience
- Strategic partnerships to broaden service offerings
- Growth in all-inclusive and extended-stay segment
Threats
- Economic downturns
- Increased competition from alternative lodging options (e.g., Airbnb)
- Geopolitical instability
- Changes in consumer preferences
- Labor shortages
Competitors and Market Share
Key Competitors
- MAR
- HLT
- BSTS
- IHG
- XHR
Competitive Landscape
Hilton possesses a strong brand portfolio and loyalty program, providing a competitive advantage. However, it faces competition from other major hotel chains and alternative lodging options.
Major Acquisitions
The Waldorf Astoria
- Year: 2014
- Acquisition Price (USD millions): 1950
- Strategic Rationale: This acquisition significantly enhanced Hilton's luxury brand portfolio and strengthened its presence in key global markets.
Growth Trajectory and Initiatives
Historical Growth: Hilton has historically grown through expansion of its brand portfolio, strategic acquisitions, and organic growth in key markets.
Future Projections: Future growth projections would come from analyst estimates which are commonly accessible on finance sites. These estimate future revenue, earnings and stock price targets.
Recent Initiatives: Recent strategic initiatives include expansion of its loyalty program, focus on sustainability, and investment in technology to enhance the guest experience.
Summary
Hilton is a leading global hospitality company with a strong brand portfolio and loyalty program. Its strengths lie in its global presence, diverse offerings, and efficient management. However, Hilton is susceptible to economic downturns and competition from alternative lodging options, therefore, they will need to closely monitor macroeconomic trends and innovate to meet changing consumer preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Analyst estimates
- Industry reports
- Finance portals such as Yahoo Finance, Google Finance
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data are estimates and may not be precise. Financial figures are based on available information and are subject to change. Please contact a professional financial advisor to conduct your own research.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hilton Worldwide Holdings Inc
Exchange NYSE | Headquaters McLean, VA, United States | ||
IPO Launch date 2013-12-12 | President, CEO & Director Mr. Christopher J. Nassetta | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 181000 | Website https://www.hilton.com |
Full time employees 181000 | Website https://www.hilton.com |
Hilton Worldwide Holdings Inc., a hospitality company, engages in managing, franchising, owning, and leasing hotels and resorts. It operates in two segments, Management and Franchise, and Ownership. The company engages in the hotel management and licensing of its brand names, trademarks, and service marks. It operates a portfolio of luxury, lifestyle, full service, focused service, all-suites, timeshare, and economy hotels under the Waldorf Astoria Hotels & Resorts, Waldorf Astoria Costa Rica Punta Cacique, LXR Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, Tapestry Collection by Hilton, Tempo by Hilton, Motto by Hilton, NoMad Hotels, Signia by Hilton, Hilton Hotels & Resorts, Graduate by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Spark by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton, LivSmart Studios by Hilton, and Hilton Grand Vacations brand names. The company has operations in North America, South America, and Central America, including various Caribbean nations; Europe, the Middle East, and Africa; and the Asia Pacific. Hilton Worldwide Holdings Inc. was founded in 1919 and is headquartered in McLean, Virginia.

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