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Upturn AI SWOT - About
HLT 
Hilton Worldwide Holdings Inc (HLT)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/21/2025: HLT (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
26 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $274.75
1 Year Target Price $274.75
| 7 | Strong Buy |
| 3 | Buy |
| 15 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 22.62% | Avg. Invested days 59 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/21/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 61.39B USD | Price to earnings Ratio 39.98 | 1Y Target Price 274.75 |
Price to earnings Ratio 39.98 | 1Y Target Price 274.75 | ||
Volume (30-day avg) 26 | Beta 1.19 | 52 Weeks Range 195.81 - 279.81 | Updated Date 10/20/2025 |
52 Weeks Range 195.81 - 279.81 | Updated Date 10/20/2025 | ||
Dividends yield (FY) 0.23% | Basic EPS (TTM) 6.53 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-22 | When Before Market | Estimate 2.05 | Actual - |
Profitability
Profit Margin 32.92% | Operating Margin (TTM) 58.45% |
Management Effectiveness
Return on Assets (TTM) 9.55% | Return on Equity (TTM) - |
Valuation
Trailing PE 39.98 | Forward PE 27.93 | Enterprise Value 72216014589 | Price to Sales(TTM) 12.72 |
Enterprise Value 72216014589 | Price to Sales(TTM) 12.72 | ||
Enterprise Value to Revenue 6.29 | Enterprise Value to EBITDA 27.57 | Shares Outstanding 235193753 | Shares Floating 230699200 |
Shares Outstanding 235193753 | Shares Floating 230699200 | ||
Percent Insiders 2.06 | Percent Institutions 101.57 |
Upturn AI SWOT
Hilton Worldwide Holdings Inc
Company Overview
History and Background
Hilton Worldwide Holdings Inc. was founded in 1919 by Conrad Hilton. It grew from a single hotel in Cisco, Texas, to become one of the largest hospitality companies globally, encompassing a wide portfolio of brands across various segments.
Core Business Areas
- Hotel Management and Franchising: This segment involves managing hotels owned by others and franchising the Hilton brand to independent hotel operators. Hilton generates fees from management and franchise agreements.
- Ownership: Hilton directly owns, leases, or has a financial interest in certain hotels. Revenue is generated from room sales, food and beverage, and other services offered at these properties.
Leadership and Structure
Christopher J. Nassetta serves as President and CEO. The company is structured with various executive vice presidents overseeing different business functions such as finance, operations, and marketing. The Board of Directors provides oversight and strategic direction.
Top Products and Market Share
Key Offerings
- Hilton Hotels & Resorts: Flagship brand with full-service hotels and resorts. Competitors include Marriott (MAR) and Hyatt (H).
- DoubleTree by Hilton: Upscale, full-service hotels. Competitors include Hyatt Regency (H) and Sheraton (MAR).
- Hampton by Hilton: Focused service hotel brand offering complimentary breakfast. Competitors include Holiday Inn Express (IHG) and Fairfield Inn & Suites (MAR).
- Waldorf Astoria Hotels & Resorts: Luxury brand known for iconic properties and exceptional service. Competitors include Four Seasons Hotels and Resorts and The Ritz-Carlton (MAR).
Market Dynamics
Industry Overview
The hospitality industry is cyclical and impacted by economic conditions, travel trends, and geopolitical events. Increased competition from alternative lodging options and evolving customer preferences are key factors.
Positioning
Hilton holds a strong position due to its global brand recognition, extensive portfolio of brands catering to different market segments, and robust loyalty program (Hilton Honors).
Total Addressable Market (TAM)
The global hotel and resorts market is estimated to be over $1.2 trillion USD. Hilton is well-positioned to capture a significant portion of this market through its brand recognition and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive global network
- Diverse brand portfolio
- Loyalty program (Hilton Honors)
- Experienced management team
Weaknesses
- High capital expenditure
- Sensitivity to economic downturns
- Dependence on third-party hotel owners
- Franchise model exposes to reputational risk if franchisees don't maintain standards.
Opportunities
- Expansion into emerging markets
- Growth in extended-stay and all-inclusive segments
- Technological innovation and personalization
- Strategic partnerships with airlines and other travel providers
Threats
- Economic recession and decreased travel spending
- Increased competition from online travel agencies (OTAs)
- Alternative lodging options (e.g., Airbnb)
- Geopolitical instability
- Pandemics and health crises
Competitors and Market Share
Key Competitors
- MAR
- IHG
- H
Competitive Landscape
Hilton's advantages include its brand portfolio and Hilton Honors program. Disadvantages may include high capital expenditure compared to primarily franchise-based models.
Major Acquisitions
Graduate Hotels
- Year: 2022
- Acquisition Price (USD millions): 210
- Strategic Rationale: Expanded Hilton's portfolio into the university-anchored markets and added unique brand offerings.
Growth Trajectory and Initiatives
Historical Growth: Hilton has demonstrated consistent growth through organic expansion, strategic acquisitions, and a focus on its franchise model.
Future Projections: Analyst estimates are not available in real-time, but projections generally anticipate continued growth driven by global travel demand and Hilton's expansion plans.
Recent Initiatives: Focus on digital transformation (e.g., mobile check-in), expansion of Hilton Honors loyalty program, and strategic partnerships to enhance customer experience.
Summary
Hilton is a strong player in the hospitality industry, leveraging its brand recognition and diverse portfolio. The company's franchise model provides scalability, but economic downturns and competition from alternative lodging pose challenges. Focusing on technological innovation and strategic partnerships can further enhance its position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- Analyst Estimates (Note: Analyst estimates are hypothetical and for illustrative purposes only)
- Company Website
- Press Releases
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Actual financial performance may vary. Market share data and analyst estimates are approximations and subject to change. This analysis is based on publicly available information and current market conditions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hilton Worldwide Holdings Inc
Exchange NYSE | Headquaters McLean, VA, United States | ||
IPO Launch date 2013-12-12 | President, CEO & Director Mr. Christopher J. Nassetta | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 181000 | Website https://www.hilton.com |
Full time employees 181000 | Website https://www.hilton.com | ||
Hilton Worldwide Holdings Inc., a hospitality company, engages in managing, franchising, owning, and leasing hotels and resorts. It operates in two segments, Management and Franchise, and Ownership. The company engages in the hotel management and licensing of its brand names, trademarks, and service marks. It operates a portfolio of luxury, lifestyle, full service, focused service, all-suites, timeshare, and economy hotels under the Waldorf Astoria Hotels & Resorts, Waldorf Astoria Costa Rica Punta Cacique, LXR Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, Tapestry Collection by Hilton, Tempo by Hilton, Motto by Hilton, NoMad Hotels, Signia by Hilton, Hilton Hotels & Resorts, Graduate by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Spark by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton, LivSmart Studios by Hilton, and Hilton Grand Vacations brand names. The company has operations in North America, South America, and Central America, including various Caribbean nations; Europe, the Middle East, and Africa; and the Asia Pacific. Hilton Worldwide Holdings Inc. was founded in 1919 and is headquartered in McLean, Virginia.
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