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Upturn AI Summary - About
Hilton Worldwide Holdings Inc(HLT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for HLT
09/25/2026: HLT (3-star) is currently NOT-A-BUY. Pass it for now.
Hilton Worldwide Holdings Inc is a prominent global hospitality company known for its diverse brand portfolio and resilient asset-light business model. By focusing on franchise and management fees rather than property ownership, Hilton has maintained historically strong margins and efficient capital allocation. The primary growth story revolves around brand expansion, including lifestyle and luxury segments, alongside its robust Hilton Honors loyalty program. Key risks include exposure to cyclical travel demand, potential macroeconomic downturns, and competition from alternative lodging platforms. The stock is best suited for growth and dividend-oriented investors seeking exposure to the recovering hospitality industry, with ongoing monitoring of unit growth and RevPAR metrics required.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Hilton offers consistent unit growth and room inventory expansion that appeals to growth-oriented portfolios. |
| Momentum investor | Strong fit while signal remains positive | The stock often follows upward trends in travel demand and hospitality industry cycles. |
| Value investor | Mixed fit | The company often trades at a premium multiple due to its strong asset-light model. |
| Dividend investor | Strong fit | Hilton provides stable, reliable dividends backed by a highly cash-generative business. |
| Low-risk investor | Mixed fit | While established, the stock is subject to broader travel industry volatility and macroeconomic risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Travel stocks are sensitive to economic news and sentiment. |
| Valuation risk | Medium | Higher multiples can limit upside if growth expectations are not met. |
| Competition risk (alternative lodging) | Medium / high | Platforms like Airbnb continue to reshape consumer expectations. |
| Business quality | Strong | The asset-light franchise model creates durable and high-margin cash flows. |
| Dividend income | Medium | The dividend is steady, though not traditionally high-yield compared to utilities. |
| Execution risk | Medium | Success depends on maintaining consistent brand standards across thousands of franchises. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 40.79% | Avg. Invested days 67 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 70.66B USD | Price to earnings Ratio 46.1 | 1Y Target Price 353 |
Price to earnings Ratio 46.1 | 1Y Target Price 353 | ||
Volume (30-day avg) 1.7M shares | Beta 1.06 | 52 Weeks Range 253.04 - 357.84 | Updated Date 09/27/2026 |
52 Weeks Range 253.04 - 357.84 | Updated Date 09/27/2026 | ||
Dividends yield (FY) 0.19% | Basic EPS (TTM) 6.81 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Management and Franchise Fees | Fees charged to hotel owners for brand usage and management services. | This is the primary engine of the company, providing high-margin, predictable cash flow. |
| Owned and Leased Hotels | Direct ownership of hotel properties and operational control. | This provides supplemental revenue and control over key flagship properties. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 46.1 | Forward PE 28.74 | Enterprise Value 82.16B | Price to Sales(TTM) 13.84 |
Enterprise Value 82.16B | Price to Sales(TTM) 13.84 | ||
Enterprise Value to Revenue 6.58 | Enterprise Value to EBITDA 26.57 | Shares Outstanding 225.06M | Shares Floating 220.77M |
Shares Outstanding 225.06M | Shares Floating 220.77M | ||
Percent Insiders 2.19 | Percent Institutions 96.87 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Hilton Worldwide Holdings Inc
Exchange NYSE | Headquarters McLean, VA, United States | ||
IPO Launch date 2013-12-12 | President, CEO & Director Mr. Christopher J. Nassetta | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 182000 | Website https://www.hilton.com |
Full time employees 182000 | Website https://www.hilton.com | ||
Hilton Worldwide Holdings Inc., a hospitality company, engages in managing, franchising, and leasing hotels and resorts. It operates in two segments, Management and Franchise, and Ownership. The company engages in the hotel management and licensing of its brand names, trademarks, and service marks. It operates a brand portfolio of luxury, lifestyle, full service, focused service, all-suites hotel, and timeshare under the Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Signia by Hilton, NoMad, Canopy by Hilton, Graduate by Hilton, Tempo by Hilton, Motto by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, Curio Collection by Hilton, Tapestry Collection by Hilton, Outset Collection by Hilton, Embassy Suites by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton, LivSmart Studios by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Spark by Hilton, Hilton Grand Vacations, Small Luxury Hotels of the World, AutoCamp, and Hilton Honors brand names. The company has operations in North America, South America, and Central America, including various Caribbean nations; Europe, the Middle East, and Africa; and the Asia Pacific. Hilton Worldwide Holdings Inc. was founded in 1919 and is headquartered in McLean, Virginia.
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