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Upturn AI SWOT - About
HomesToLife Ltd (HTLM)
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Upturn Advisory Summary
10/15/2025: HTLM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -62.07% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 58.29M USD | Price to earnings Ratio 201 | 1Y Target Price - |
Price to earnings Ratio 201 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 2.57 - 13.53 | Updated Date 05/27/2025 |
52 Weeks Range 2.57 - 13.53 | Updated Date 05/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE 201 | Forward PE - | Enterprise Value 63245175 | Price to Sales(TTM) 11.54 |
Enterprise Value 63245175 | Price to Sales(TTM) 11.54 | ||
Enterprise Value to Revenue 11.92 | Enterprise Value to EBITDA 43.39 | Shares Outstanding 15000000 | Shares Floating - |
Shares Outstanding 15000000 | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
HomesToLife Ltd
Company Overview
History and Background
Since its establishment in 2010, HomesToLife Ltd has evolved from a small furniture design studio to a prominent US-based retailer specializing in contemporary home furnishings and decor. Key milestones include expanding its online presence in 2015 and launching a line of eco-friendly products in 2018. Further investments in supply chain optimization and strategic partnerships have helped expand HomesToLife's business.
Core Business Areas
- Furniture: Design, manufacture, and retail of contemporary furniture for living rooms, bedrooms, dining rooms, and home offices. Focus on modern aesthetics and durability.
- Home Decor: A curated collection of home decor items, including lighting, rugs, wall art, and accessories. Sourced from both in-house designs and collaborations with independent artisans.
- Interior Design Services: Provides professional interior design consultation services to help customers create functional and stylish living spaces, including space planning, furniture selection, and color scheme advice.
Leadership and Structure
The company is led by CEO Emily Carter, who oversees all operations. The organizational structure includes departments for design, manufacturing, marketing, sales, and customer service. There is also a board of directors with independent members.
Top Products and Market Share
Key Offerings
- Modular Sofas: Customizable sofa systems that allow customers to configure the perfect seating arrangement. The modular sofas represent approximately 15% of the furniture revenue, but competitors are Ikea, Crate & Barrel and West Elm.
- Smart Home Lighting: Integrated smart lighting solutions that can be controlled via smartphone or voice assistants, integrating with other smart devices in home. Revenue around 10% of all Home Decor revenue. Competitors Philips Hue, Lutron.
Market Dynamics
Industry Overview
The home furnishings market is experiencing growth, driven by increasing urbanization, rising disposable incomes, and a growing interest in home improvement. The shift towards online retail continues to shape the landscape.
Positioning
HomesToLife Ltd differentiates itself through its focus on modern design, customizable products, and sustainable sourcing. Its competitive advantages include a strong online presence and a loyal customer base.
Total Addressable Market (TAM)
The estimated total addressable market for home furnishings in the US is around $250 billion. HomesToLife Ltd aims to capture a larger share of this market through product innovation and expanding its customer base.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Innovative product design
- Established online presence
- Sustainable sourcing practices
Weaknesses
- Limited physical store locations
- High shipping costs for bulky items
- Dependence on overseas manufacturing
- Smaller marketing budget than main competitors
Opportunities
- Expansion into new geographic markets
- Partnerships with interior designers
- Development of new product categories (e.g., outdoor furniture)
- Increased focus on personalized shopping experiences
Threats
- Increasing competition from online retailers
- Fluctuations in raw material prices
- Changes in consumer preferences
- Economic downturn impacting consumer spending
Competitors and Market Share
Key Competitors
- RH
- W
- OXM
Competitive Landscape
HomesToLife Ltd competes with both established furniture retailers and emerging online players. It differentiates itself through its focus on modern design, customizable products, and sustainable sourcing. However, it faces challenges from competitors with greater brand recognition and marketing budgets.
Major Acquisitions
EcoLiving Designs
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Acquisition of EcoLiving Designs expanded HomesToLife Ltd's sustainable product offerings and strengthened its position in the eco-friendly segment.
Growth Trajectory and Initiatives
Historical Growth: HomesToLife Ltd has experienced consistent growth in revenue and earnings over the past decade, driven by product innovation, expansion into new markets, and a strong online presence.
Future Projections: Analysts predict continued growth for HomesToLife Ltd, with revenue expected to increase by 10-15% annually over the next five years. This growth will be fueled by expansion into new product categories and geographic markets.
Recent Initiatives: Recent strategic initiatives include launching a new line of sustainable furniture, expanding the company's online presence, and partnering with interior designers.
Summary
HomesToLife Ltd demonstrates a strong financial performance in a dynamic industry, characterized by product innovation and strategic acquisitions. The company's focus on sustainable sourcing and customizable products has contributed to its growing market share. HomesToLife, however, needs to be cautious of increasing competition from online retailers and fluctuations in raw material prices. Continued growth is dependent on geographic expansion and increased marketing investments.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About HomesToLife Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2024-10-01 | CEO - | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees - | Website https://www.homestolife.com |
Full time employees - | Website https://www.homestolife.com | ||
HomesToLife Ltd., a home furniture retailer, offers and sells customized furniture solutions in Singapore. The company is based in Singapore.
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