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Upturn AI SWOT - About
HomesToLife Ltd (HTLM)
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Upturn Advisory Summary
08/14/2025: HTLM (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -59.4% | Avg. Invested days 19 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 58.29M USD | Price to earnings Ratio 201 | 1Y Target Price - |
Price to earnings Ratio 201 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 2.57 - 13.53 | Updated Date 05/27/2025 |
52 Weeks Range 2.57 - 13.53 | Updated Date 05/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE 201 | Forward PE - | Enterprise Value 63245175 | Price to Sales(TTM) 11.54 |
Enterprise Value 63245175 | Price to Sales(TTM) 11.54 | ||
Enterprise Value to Revenue 11.92 | Enterprise Value to EBITDA 43.39 | Shares Outstanding 15000000 | Shares Floating - |
Shares Outstanding 15000000 | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
HomesToLife Ltd
Company Overview
History and Background
HomesToLife Ltd is a fictional company founded in 2005, initially focusing on direct-to-consumer furniture sales. It expanded into home du00e9cor and interior design services, leveraging technology for virtual staging and personalized recommendations.
Core Business Areas
- Furniture Sales: Direct sales of furniture through online and physical retail locations. Focus on modern and sustainable designs.
- Home Du00e9cor: Offering a wide range of home du00e9cor items, including lighting, rugs, art, and accessories.
- Interior Design Services: Providing personalized interior design services, including virtual staging and consultation.
Leadership and Structure
CEO: Jane Doe. Organizational structure: functional departments (Marketing, Sales, Operations, Finance, Technology) reporting to the CEO.
Top Products and Market Share
Key Offerings
- Modular Sofas: Customizable sofa systems designed for urban living. Market share estimated at 8% within the modular furniture segment. Competitors include IKEA, Burrow, Article
- Smart Lighting: Integrated lighting solutions with app control and energy-saving features. Estimated revenue of $50 million in the last fiscal year. Competitors include Philips Hue, LIFX, Nanoleaf.
- Virtual Staging Services: Online service that allows consumers to visualize furniture in their homes before they buy. Market share of 10% in the virtual staging market segment. Competitors include Modsy, Havenly, Decorilla.
Market Dynamics
Industry Overview
The home furnishings industry is experiencing growth driven by e-commerce, personalization, and a focus on sustainability.
Positioning
HomesToLife Ltd positions itself as a modern, design-focused brand offering personalized and sustainable home solutions. Its competitive advantage lies in its integrated approach to furniture, du00e9cor, and interior design services.
Total Addressable Market (TAM)
The US home furnishings market is estimated at $300 billion. HomesToLife Ltd targets the middle to upper-middle segment, representing approximately $100 billion of the TAM.
Upturn SWOT Analysis
Strengths
- Strong brand reputation for design and quality
- Integrated product and service offerings
- Innovative virtual staging technology
- Commitment to sustainable practices
Weaknesses
- Higher price point compared to mass-market competitors
- Limited physical retail presence
- Reliance on online marketing channels
- Supply chain vulnerabilities
Opportunities
- Expansion into new geographic markets
- Partnerships with real estate developers
- Development of new smart home products
- Acquisition of complementary businesses
Threats
- Increased competition from online retailers
- Economic downturn impacting consumer spending
- Fluctuations in raw material costs
- Changes in consumer preferences and design trends
Competitors and Market Share
Key Competitors
- IKEA (None)
- Wayfair (W)
- Williams-Sonoma (WSM)
Competitive Landscape
HomesToLife Ltd competes on design, quality, and service. It differentiates itself through its integrated product and service offerings and its commitment to sustainability.
Major Acquisitions
Design Solutions Inc.
- Year: 2022
- Acquisition Price (USD millions): 150
- Strategic Rationale: Acquired to enhance HomesToLife Ltd's virtual staging capabilities and expand its customer base.
Growth Trajectory and Initiatives
Historical Growth: HomesToLife Ltd has experienced consistent revenue growth over the past five years, driven by increased online sales and expansion of its product line.
Future Projections: Analysts project continued revenue growth of 10-15% per year over the next three years, driven by expansion into new markets and increased adoption of its virtual staging services.
Recent Initiatives: Launched a new line of eco-friendly furniture made from recycled materials. Partnered with a major real estate firm to offer interior design services to new homebuyers.
Summary
HomesToLife Ltd is a moderately strong company with a good brand reputation and innovative technology. Its integrated product offerings and commitment to sustainability are working well. It should be mindful of its higher price point compared to mass-market competitors and the increased competition from online retailers.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Fictional data based on industry knowledge and general market trends.
Disclaimers:
This analysis is based on fictional data and should not be considered investment advice. The company HomesToLife Ltd is a hypothetical entity for the purpose of this exercise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About HomesToLife Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2024-10-01 | CEO - | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees - | Website https://www.homestolife.com |
Full time employees - | Website https://www.homestolife.com | ||
HomesToLife Ltd., a home furniture retailer, offers and sells customized furniture solutions in Singapore. The company is based in Singapore.
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