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Hertz Global Holdings Inc (HTZ)



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Upturn Advisory Summary
08/14/2025: HTZ (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $4.01
1 Year Target Price $4.01
0 | Strong Buy |
0 | Buy |
6 | Hold |
4 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -49.4% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.63B USD | Price to earnings Ratio - | 1Y Target Price 4.01 |
Price to earnings Ratio - | 1Y Target Price 4.01 | ||
Volume (30-day avg) 10 | Beta 2.15 | 52 Weeks Range 2.47 - 9.39 | Updated Date 08/15/2025 |
52 Weeks Range 2.47 - 9.39 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate -0.4 | Actual -0.34 |
Profitability
Profit Margin -29.58% | Operating Margin (TTM) 4.62% |
Management Effectiveness
Return on Assets (TTM) -1.14% | Return on Equity (TTM) -350.48% |
Valuation
Trailing PE - | Forward PE 11.78 | Enterprise Value 21041519598 | Price to Sales(TTM) 0.19 |
Enterprise Value 21041519598 | Price to Sales(TTM) 0.19 | ||
Enterprise Value to Revenue 2.44 | Enterprise Value to EBITDA 18.64 | Shares Outstanding 310785984 | Shares Floating 123444272 |
Shares Outstanding 310785984 | Shares Floating 123444272 | ||
Percent Insiders 2.21 | Percent Institutions 99.58 |
Upturn AI SWOT
Hertz Global Holdings Inc
Company Overview
History and Background
Hertz Global Holdings, Inc. was founded in 1918 as Rent-a-Car Inc. It became Hertz Drive-Ur-Self System in 1923 and was acquired by General Motors in 1925. It went through multiple ownership changes, including a stint under Ford and private equity firms, before re-emerging from bankruptcy in 2021.
Core Business Areas
- Car Rental: Provides vehicle rental services to a wide range of customers, including leisure and business travelers, as well as local residents.
- Fleet Leasing: Offers fleet management and leasing solutions to businesses of various sizes.
- Ride Sharing: Partnerships with ride-sharing services like Uber allows drivers to rent vehicles.
Leadership and Structure
The CEO is Gil West. The company has a board of directors and operates with a typical corporate structure with various departments such as operations, finance, and marketing.
Top Products and Market Share
Key Offerings
- Car Rental: Short-term car rentals for daily, weekly, and monthly use. Hertz has a significant market share in the car rental industry, estimated to be around 25%. Competitors include Avis Budget Group, Enterprise Holdings, and Sixt.
- Fleet Management: Long-term fleet management solutions for businesses. Market share data specific to Hertz's fleet management division is harder to find, but it competes with companies like ARI, Element Fleet Management, and LeasePlan. Revenue generated from the fleet management is hard to isolate, but it is a considerable segment.
- Hertz Gold Plus Rewards: Loyalty program to increase and engage customers.
Market Dynamics
Industry Overview
The car rental industry is competitive and cyclical, influenced by tourism, business travel, and economic conditions. The industry is experiencing a shift towards electric vehicles and alternative mobility solutions.
Positioning
Hertz is one of the largest car rental companies globally, with a well-recognized brand. It has been investing in electric vehicles to adapt to evolving market trends. It competes on price, service, and fleet availability.
Total Addressable Market (TAM)
The global car rental market is estimated to be worth several billion USD annually. The electric vehicle TAM is a very large market where Hertz is trying to position themselves. Hertz captures a percentage of these TAM's. Hertz is making moves to further position itself in the EV Market. (estimated TAM is approximately $118 Billion by 2030)
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive global network
- Large fleet size
- Loyalty program (Hertz Gold Plus Rewards)
Weaknesses
- High debt levels (historically)
- Fleet depreciation costs
- Dependence on travel industry
- Customer service challenges
Opportunities
- Growing demand for electric vehicles
- Expansion into new markets
- Partnerships with technology companies (e.g., ride-sharing services)
- Increased focus on sustainable travel options
Threats
- Economic downturns
- Competition from ride-sharing services
- Fluctuations in fuel prices
- Impact of autonomous vehicles
- Geopolitical events
Competitors and Market Share
Key Competitors
- CAR
- AVIS
- SIXT
Competitive Landscape
Hertz is one of the top competitors in the car rental market. It has a good brand, but its EVs still face challenges and competition. Budget is strong in the budget segment. Avis is known for its technological advancements and is a close competitor to Hertz. Sixt is expanding globally and is becoming an increasingly strong contender.
Major Acquisitions
Donlen Corporation
- Year: 2011
- Acquisition Price (USD millions): 960
- Strategic Rationale: Expanded Hertz's fleet management capabilities. Provided entry into other segments of the fleet business.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent due to economic cycles, ownership changes, and the recent bankruptcy. The re-emergence from bankruptcy and electric vehicle strategy are key drivers for future growth.
Future Projections: Analyst estimates vary, but generally project moderate revenue growth driven by increased travel and expansion of the electric vehicle fleet. Projections are subject to risks related to economic conditions and competition.
Recent Initiatives: Investing heavily in building its electric vehicle fleet. Partnerships with Uber, Polestar, and other companies to support and grow its EV rental business.
Summary
Hertz is a well-known brand in the car rental industry that has faced challenges like bankruptcy. Its investments in EVs could position it well, however, those investments may not return what is expected. The company needs to closely manage debt and operating expenses. Continued improvement in customer service is important.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Industry reports, Analyst estimates, Market research reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share and financial figures are estimates and may vary depending on the source. This analysis is based on publicly available information and assumptions, and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hertz Global Holdings Inc
Exchange NASDAQ | Headquaters Estero, FL, United States | ||
IPO Launch date 2021-07-01 | CEO & Director Mr. Wayne Gilbert West | ||
Sector Industrials | Industry Rental & Leasing Services | Full time employees 26000 | Website https://www.hertz.com |
Full time employees 26000 | Website https://www.hertz.com |
Hertz Global Holdings, Inc. operates as a vehicle rental company. It operates through two segments: Americas RAC and International RAC. The company offers vehicle rental services under the Hertz, Dollar, and Thrifty brands from company-operated, licensee, and franchisee locations in the United States, Africa, Asia, Australia, Canada, the Caribbean, Europe, Latin America, the Middle East, and New Zealand. It also sells vehicles and value-added services. Hertz Global Holdings, Inc. was founded in 1918 and is headquartered in Estero, Florida.

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