Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
Hertz Global Holdings Inc (HTZ)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/13/2025: HTZ (1-star) is a SELL. SELL since 3 days. Simulated Profits (-16.79%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $4.01
1 Year Target Price $4.01
| 0 | Strong Buy |
| 0 | Buy |
| 6 | Hold |
| 4 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -57.89% | Avg. Invested days 24 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.74B USD | Price to earnings Ratio - | 1Y Target Price 4.01 |
Price to earnings Ratio - | 1Y Target Price 4.01 | ||
Volume (30-day avg) 10 | Beta 2.17 | 52 Weeks Range 2.77 - 9.39 | Updated Date 10/13/2025 |
52 Weeks Range 2.77 - 9.39 | Updated Date 10/13/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -29.58% | Operating Margin (TTM) 4.62% |
Management Effectiveness
Return on Assets (TTM) -1.14% | Return on Equity (TTM) -350.48% |
Valuation
Trailing PE - | Forward PE 11.78 | Enterprise Value 21485943840 | Price to Sales(TTM) 0.2 |
Enterprise Value 21485943840 | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 2.49 | Enterprise Value to EBITDA 19.03 | Shares Outstanding 310786183 | Shares Floating 123466027 |
Shares Outstanding 310786183 | Shares Floating 123466027 | ||
Percent Insiders 2.21 | Percent Institutions 111.42 |
Upturn AI SWOT
Hertz Global Holdings Inc
Company Overview
History and Background
Hertz Global Holdings Inc. was founded in 1918 by Walter L. Jacobs as Rent-a-Car Inc. It was acquired by John Hertz in 1923 and renamed Hertz Drive-Ur-Self System. The company has since undergone several ownership changes and a recent bankruptcy in 2020 due to the COVID-19 pandemic, emerging in 2021.
Core Business Areas
- Car Rental: Provides vehicle rentals to individuals and businesses across various brands, including Hertz, Dollar, and Thrifty.
- Fleet Management: Offers fleet management services for businesses, including vehicle maintenance, telematics, and remarketing.
- Sales: Sells used rental vehicles through its retail channels.
Leadership and Structure
The CEO of Hertz Global Holdings Inc. is Gil West. The company has a traditional corporate structure with various departments reporting to executive leadership.
Top Products and Market Share
Key Offerings
- Car Rental Services: Hertz provides car rental services to a broad range of customers, including leisure and business travelers. Competitors include Avis Budget Group (CAR) and Enterprise Holdings. Market share estimates fluctuate, but Hertz is a major player, with around 25% of the market, with Avis trailing closely behind.
- Fleet Leasing: Hertz Fleet Management provides fleet leasing and management solutions to businesses. Competitors include ARI, Donlen, and Element Fleet Management. Precise market share data is not readily available but is a smaller percentage of the overall car rental market compared to the car rental segment.
- Value-Added Products and Services: Offerings such as insurance options, GPS navigation, and child seats contribute incremental revenue and profit. Competitors include third party insurance companies.
Market Dynamics
Industry Overview
The car rental industry is highly competitive and cyclical, influenced by economic conditions, travel trends, and technological advancements. It has rebounded since the Pandemic. The electrification of Fleets is also a major trend.
Positioning
Hertz is one of the largest car rental companies in the world, with a strong brand recognition and a large fleet. Its competitive advantages include its extensive global network, brand loyalty programs, and diverse fleet options.
Total Addressable Market (TAM)
The global car rental market is expected to reach approximately $130 billion by 2027. Hertz is well-positioned to capture a significant share of this market through its established brand, global presence, and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Global Brand Recognition
- Extensive Network of Locations
- Diverse Fleet Options
- Loyalty Programs
Weaknesses
- High Debt Levels (post-bankruptcy)
- Dependence on Travel Industry
- Operational Inefficiencies
- Fleet Management Costs
Opportunities
- Growing demand for electric vehicles
- Expansion into emerging markets
- Partnerships with ride-sharing companies
- Development of new mobility services
Threats
- Economic downturns
- Increased competition from ride-sharing services
- Fluctuations in fuel prices
- Changes in consumer travel preferences
Competitors and Market Share
Key Competitors
- CAR
- Privately Held Enterprise Holdings
Competitive Landscape
Hertz faces intense competition from Avis Budget Group (CAR) and privately held Enterprise Holdings, as well as from ride-sharing services like Uber and Lyft. Hertz's advantages lie in its brand recognition and established global network, while its disadvantages stem from high debt levels and legacy operational inefficiencies.
Major Acquisitions
Donlen Corporation
- Year: 2011
- Acquisition Price (USD millions): 925
- Strategic Rationale: Expanded Hertz's presence in the fleet management market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth was impacted significantly by the 2020 bankruptcy. Post-restructuring, growth is focused on operational efficiency and fleet modernization.
Future Projections: Analyst estimates vary widely, depending on economic conditions and company strategy, requiring a view on multiple credible sources for a reliable projection.
Recent Initiatives: Recent initiatives include investing in electric vehicle fleets, improving customer service, and streamlining operations.
Summary
Hertz is a major player in the car rental industry with strong brand recognition, but the company's financial health remains a concern due to high debt following its recent bankruptcy. Its initiatives of electric vehicles could lead to future successes, however, it is faced with the threats of ridesharing companies becoming more prevalent. The company needs to focus on improving operational efficiency to enhance its profitability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Press Releases
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Investment decisions should be made based on individual circumstances and after consulting with a qualified financial advisor. Market share data is approximate and may vary based on different sources and methodologies.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hertz Global Holdings Inc
Exchange NASDAQ | Headquaters Estero, FL, United States | ||
IPO Launch date 2021-07-01 | CEO & Director Mr. Wayne Gilbert West | ||
Sector Industrials | Industry Rental & Leasing Services | Full time employees 26000 | Website https://www.hertz.com |
Full time employees 26000 | Website https://www.hertz.com | ||
Hertz Global Holdings, Inc. operates as a vehicle rental company. It operates through two segments: Americas RAC and International RAC. The company offers vehicle rental services under the Hertz, Dollar, and Thrifty brands from company-operated, licensee, and franchisee locations in the United States, Africa, Asia, Australia, Canada, the Caribbean, Europe, Latin America, the Middle East, and New Zealand. It also sells vehicles and value-added services. Hertz Global Holdings, Inc. was founded in 1918 and is headquartered in Estero, Florida.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.