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Ford Motor Company (F)
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Upturn Advisory Summary
01/09/2026: F (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
26 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $13.26
1 Year Target Price $13.26
| 3 | Strong Buy |
| 2 | Buy |
| 17 | Hold |
| 1 | Sell |
| 3 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.63% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 57.38B USD | Price to earnings Ratio 12.31 | 1Y Target Price 13.26 |
Price to earnings Ratio 12.31 | 1Y Target Price 13.26 | ||
Volume (30-day avg) 26 | Beta 1.63 | 52 Weeks Range 8.11 - 14.50 | Updated Date 01/9/2026 |
52 Weeks Range 8.11 - 14.50 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 4.37% | Basic EPS (TTM) 1.17 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.48% | Operating Margin (TTM) 3.15% |
Management Effectiveness
Return on Assets (TTM) 0.83% | Return on Equity (TTM) 10.3% |
Valuation
Trailing PE 12.31 | Forward PE 9.68 | Enterprise Value 176941010296 | Price to Sales(TTM) 0.3 |
Enterprise Value 176941010296 | Price to Sales(TTM) 0.3 | ||
Enterprise Value to Revenue 0.93 | Enterprise Value to EBITDA 14.38 | Shares Outstanding 3913646490 | Shares Floating 3876996795 |
Shares Outstanding 3913646490 | Shares Floating 3876996795 | ||
Percent Insiders 0.26 | Percent Institutions 65.32 |
Upturn AI SWOT
Ford Motor Company
Company Overview
History and Background
Ford Motor Company was founded by Henry Ford and incorporated on June 16, 1903. The company revolutionized the automotive industry with the introduction of the assembly line and the Model T, making car ownership accessible to the masses. Key milestones include the development of the V8 engine, the introduction of the F-Series trucks, the iconic Mustang, and recent strategic shifts towards electric vehicles (EVs) and connected car technology.
Core Business Areas
- Ford Blue: This segment is responsible for the traditional internal combustion engine (ICE) vehicles, including SUVs, trucks, and commercial vehicles. It focuses on maximizing profitability and cash flow from established product lines.
- Ford Model e: This segment is dedicated to the development and production of electric vehicles (EVs), software, and digital services. It aims to accelerate Ford's transition to an all-electric future.
- Ford Pro: This segment focuses on commercial vehicles and related services, catering to businesses and fleet customers. It offers a range of vehicles, software solutions, charging infrastructure, and financing to enhance productivity.
Leadership and Structure
Ford Motor Company is led by a Board of Directors and an executive management team. Key figures include Bill Ford Jr. (Executive Chairman) and Jim Farley (President and CEO). The company operates through its three core business segments: Ford Blue, Ford Model e, and Ford Pro.
Top Products and Market Share
Key Offerings
- Ford F-Series: The best-selling truck line in America for decades, offering a wide range of models for various consumer and commercial needs. Competitors include Chevrolet Silverado, Ram Pickup, and Toyota Tundra. Market share in the full-size pickup truck segment is significant, often exceeding 20% in the US.
- Ford Explorer: A popular mid-size SUV known for its spaciousness and versatility. Competitors include Chevrolet Traverse, Toyota Highlander, and Honda Pilot. It holds a substantial share in its segment.
- Ford Mustang Mach-E: Ford's all-electric SUV, a key offering in the growing EV market. Competitors include Tesla Model Y, Volkswagen ID.4, and Hyundai Ioniq 5. Market share in the electric SUV segment is growing but still developing.
- Ford Transit: A leading commercial van offering in North America and Europe, serving various business and cargo needs. Competitors include Mercedes-Benz Sprinter, Ram ProMaster, and Chevrolet Express. It is a dominant player in its segment.
Market Dynamics
Industry Overview
The automotive industry is undergoing a significant transformation driven by electrification, autonomous driving technology, and evolving consumer preferences. The global shift towards EVs, stricter emission regulations, and the rise of subscription-based mobility services are key trends. The industry faces challenges related to supply chain disruptions, semiconductor shortages, and intense competition.
Positioning
Ford is a legacy automaker positioned to leverage its established brand, extensive dealer network, and manufacturing scale to transition into the electric and connected vehicle era. Its strengths lie in its strong truck and commercial vehicle portfolio, while it aims to compete more aggressively in the EV segment. Its competitive advantages include brand loyalty, manufacturing expertise, and a growing portfolio of electric vehicles and related services.
Total Addressable Market (TAM)
The global automotive TAM is in the trillions of dollars, encompassing new vehicle sales, after-sales services, and mobility solutions. Ford is positioned to capture a significant portion of this TAM through its diverse product offerings, from traditional ICE vehicles to next-generation EVs and commercial solutions. The company's strategy aims to address both the existing ICE market and the rapidly expanding EV market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and customer loyalty.
- Dominant market position in trucks and commercial vehicles.
- Extensive global manufacturing and distribution network.
- Significant investments in EV technology and product development.
- Growing portfolio of connected services and software.
Weaknesses
- High costs associated with EV transition and legacy ICE operations.
- Dependence on semiconductor supply chain stability.
- Challenges in achieving profitability in EV segment initially.
- Lagging behind some competitors in software development and autonomous driving.
- Managing a diverse product portfolio across different propulsion types.
Opportunities
- Growing demand for electric vehicles and related charging infrastructure.
- Expansion of connected car services and software monetization.
- Leveraging commercial vehicle expertise for fleet electrification and services.
- Partnerships and collaborations for technology development (e.g., battery technology, autonomous driving).
- Growth in emerging markets with increasing vehicle demand.
Threats
- Intensifying competition from new EV startups and established automakers.
- Potential for further supply chain disruptions (e.g., raw materials for batteries).
- Fluctuations in raw material prices (e.g., lithium, cobalt).
- Economic downturns impacting vehicle sales.
- Regulatory changes and evolving emission standards.
Competitors and Market Share
Key Competitors
- General Motors Company (GM)
- Stellantis N.V. (STLA)
- Toyota Motor Corporation (TM)
- Tesla, Inc. (TSLA)
Competitive Landscape
Ford competes in a highly competitive automotive landscape. Its advantages include its strong brand loyalty, especially in the truck segment, and its established manufacturing capabilities. Disadvantages can include the cost and complexity of transitioning to EVs and competing with agile EV-only manufacturers like Tesla. Ford's strategy involves leveraging its existing strengths while rapidly developing its EV and software offerings to capture future market share.
Growth Trajectory and Initiatives
Historical Growth: Ford has experienced cyclical growth driven by new model introductions, economic conditions, and industry trends. Recent years have shown a focus on transforming the business towards electrification and software-defined vehicles, which may impact short-term growth figures while building long-term potential.
Future Projections: Analyst projections for Ford's future growth are often tied to the success of its EV rollout, profitability of its core businesses, and market adoption of new technologies. Forecasts typically consider revenue growth, EPS improvement, and market share expansion in key segments.
Recent Initiatives: Key recent initiatives include: The launch and scaling of Ford Model e (EV division), the introduction of new EV models like the F-150 Lightning and Mustang Mach-E, restructuring of operations for greater efficiency, significant investments in battery manufacturing and R&D, and the development of software and subscription services.
Summary
Ford Motor Company is a legacy automaker undergoing a significant transformation towards electrification and digital services. Its strengths lie in its iconic truck brands and established commercial vehicle business, providing a solid foundation for its ambitious EV strategy. However, it faces intense competition, high transition costs, and supply chain vulnerabilities. Continued success hinges on the effective execution of its EV roadmap, profitability of new ventures, and adaptation to rapidly evolving consumer and technological landscapes.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Ford Motor Company Investor Relations
- SEC Filings (10-K, 10-Q)
- Reputable financial news outlets (e.g., Wall Street Journal, Bloomberg)
- Market research firms (for industry and market share data)
- Analyst reports and financial data aggregators
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Data accuracy is subject to the sources used and may vary. Investment decisions should be based on independent research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ford Motor Company
Exchange NYSE | Headquaters Dearborn, MI, United States | ||
IPO Launch date 1972-06-01 | President, CEO & Director Mr. James Duncan Farley Jr. | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees 171000 | Website https://www.ford.com |
Full time employees 171000 | Website https://www.ford.com | ||
Ford Motor Company develops, delivers, and services Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles worldwide. It operates through Ford Blue, Ford Model e, Ford Pro, and Ford Credit segments. The company sells Ford and Lincoln internal combustion engine and hybrid vehicles, electric vehicles, service parts, accessories, and digital services for retail customers, as well as develops software. It also sells Ford and Lincoln vehicles, service parts, and accessories through distributors and dealers, as well as through dealerships to commercial fleet customers, daily rental car companies, and governments. In addition, it engages in the vehicle-related financing and leasing activities to and through automotive dealers. Further, the company provides retail installment sale contracts for new and used vehicles; and direct financing leases for new vehicles to retail and commercial customers, such as leasing companies, government entities, daily rental companies, and fleet customers. Additionally, it offers wholesale loans to dealers to finance the purchase of vehicle inventory; and loans to dealers to finance working capital and enhance dealership facilities, purchase dealership real estate, and other dealer vehicle programs. The company was incorporated in 1903 and is based in Dearborn, Michigan.
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