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Upturn AI SWOT - About
F 
Ford Motor Company (F)
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Upturn Advisory Summary
10/13/2025: F (1-star) is a SELL. SELL since 2 days. Simulated Profits (14.10%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
26 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $11.47
1 Year Target Price $11.47
| 3 | Strong Buy |
| 2 | Buy |
| 17 | Hold |
| 1 | Sell |
| 3 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.5% | Avg. Invested days 36 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/13/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 45.41B USD | Price to earnings Ratio 14.63 | 1Y Target Price 11.47 |
Price to earnings Ratio 14.63 | 1Y Target Price 11.47 | ||
Volume (30-day avg) 26 | Beta 1.54 | 52 Weeks Range 8.21 - 12.80 | Updated Date 10/13/2025 |
52 Weeks Range 8.21 - 12.80 | Updated Date 10/13/2025 | ||
Dividends yield (FY) 5.22% | Basic EPS (TTM) 0.78 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.7% | Operating Margin (TTM) 1.07% |
Management Effectiveness
Return on Assets (TTM) 0.63% | Return on Equity (TTM) 7.15% |
Valuation
Trailing PE 14.63 | Forward PE 8.98 | Enterprise Value 171368892828 | Price to Sales(TTM) 0.25 |
Enterprise Value 171368892828 | Price to Sales(TTM) 0.25 | ||
Enterprise Value to Revenue 0.93 | Enterprise Value to EBITDA 15.34 | Shares Outstanding 3909008221 | Shares Floating 3872523465 |
Shares Outstanding 3909008221 | Shares Floating 3872523465 | ||
Percent Insiders 0.29 | Percent Institutions 63.9 |
Upturn AI SWOT
Ford Motor Company
Company Overview
History and Background
Ford Motor Company was founded in 1903 by Henry Ford. It pioneered mass production techniques, revolutionizing the automotive industry. Key milestones include the introduction of the Model T, the assembly line, and continuous innovation in vehicle technology.
Core Business Areas
- Ford Blue: Ford Blue focuses on producing iconic gasoline-powered vehicles, leveraging Ford's heritage and brand recognition. It aims to optimize cost and improve efficiency in the traditional automotive market.
- Ford Model e: Ford Model e is dedicated to developing and manufacturing electric vehicles (EVs) and related technologies. It is a key driver of Ford's electrification strategy, focusing on battery technology, software, and digital services.
- Ford Pro: Ford Pro provides commercial vehicles and services to businesses, including fleet management, charging solutions, and software subscriptions. It aims to enhance productivity and reduce operating costs for commercial customers.
Leadership and Structure
Jim Farley is the CEO. The company is structured around three business units: Ford Blue, Ford Model e, and Ford Pro, each with dedicated leadership and strategic objectives.
Top Products and Market Share
Key Offerings
- F-Series: The F-Series pickup truck is Ford's best-selling vehicle and a significant revenue generator. In 2023, the F-Series was the best-selling vehicle in the US for the 42nd consecutive year. Competitors include Chevrolet Silverado (GM), Ram Pickup (Stellantis), and Toyota Tundra (Toyota).
- Explorer: The Ford Explorer is a popular SUV known for its spaciousness and versatility. It competes with other mid-size SUVs such as Toyota Highlander, Honda Pilot, and Chevrolet Traverse (GM).
- Mustang: The Ford Mustang is an iconic sports car with a long history. It is known for its performance and styling. Competitors include Chevrolet Camaro (GM), Dodge Challenger (Stellantis).
- Ford Bronco: The Ford Bronco, known for its off-road capabilities. Competitors include Jeep Wrangler (Stellantis) and Toyota 4Runner (Toyota).
- Ford Escape: The Ford Escape is a compact SUV. Competitors include Toyota Rav4 (Toyota) and Honda CR-V (Honda).
Market Dynamics
Industry Overview
The automotive industry is undergoing significant transformation with the rise of electric vehicles, autonomous driving technology, and connected car services. Competition is intensifying, and companies are investing heavily in research and development to stay ahead.
Positioning
Ford Motor Company is positioned as a major player in the automotive industry, with a strong presence in both traditional gasoline-powered vehicles and emerging EV market. It is focusing on electrification, digital services, and commercial vehicles to drive future growth.
Total Addressable Market (TAM)
The global automotive market is estimated to be worth trillions of dollars. The EV market is growing rapidly, representing a significant opportunity for Ford Model e. Ford Pro is targeting the commercial vehicle market, also expected to increase. Ford is positioned with focus on Ford Blue, Ford Model e and Ford Pro.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Manufacturing Capabilities
- Established Dealer Network
- Diverse Product Portfolio
- Significant Investment in Electrification
Weaknesses
- High Debt Levels
- Inconsistent Profitability
- Legacy Costs (e.g., pension obligations)
- Dependence on North American Market
- Quality Issues (e.g., recalls)
Opportunities
- Growing EV Market
- Expansion of Digital Services
- Increased Demand for Commercial Vehicles
- Strategic Partnerships (e.g., battery technology)
- Government Incentives for EV Adoption
Threats
- Intense Competition
- Supply Chain Disruptions
- Rising Raw Material Costs
- Economic Downturn
- Changing Consumer Preferences
Competitors and Market Share
Key Competitors
- GM
- TSLA
- STLA
Competitive Landscape
Ford competes with established automakers like GM and Stellantis, as well as new entrants like Tesla. Ford's advantages include its brand recognition, manufacturing scale, and dealer network. Disadvantages include legacy costs and slower adoption of new technologies compared to Tesla.
Growth Trajectory and Initiatives
Historical Growth: Ford's growth has been cyclical, with periods of strong growth followed by downturns. Recent growth has been driven by the F-Series and increasing demand for SUVs.
Future Projections: Analysts project moderate revenue growth for Ford, driven by EV sales and expansion of digital services. Profitability is expected to improve as Ford streamlines its operations.
Recent Initiatives: Ford is investing heavily in EV technology, expanding its manufacturing capacity, and launching new electric vehicles such as the F-150 Lightning and Mustang Mach-E.
Summary
Ford is in a transitioning phase, balancing its established gasoline-powered vehicle business with the need to embrace electric vehicles and digital services. While Ford has strong brand recognition and manufacturing capabilities, it faces challenges from intense competition, high debt levels, and legacy costs. Success hinges on its ability to execute its electrification strategy and improve profitability. Key areas to watch are EV sales, cost management, and market share gains.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Investor Presentations
- Analyst Reports
- Industry Publications
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ford Motor Company
Exchange NYSE | Headquaters Dearborn, MI, United States | ||
IPO Launch date 1972-06-01 | President, CEO & Director Mr. James Duncan Farley Jr. | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees 169000 | Website https://www.ford.com |
Full time employees 169000 | Website https://www.ford.com | ||
Ford Motor Company develops, delivers, and services Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles worldwide. It operates through Ford Blue, Ford Model e, Ford Pro, and Ford Credit segments. The company sells Ford and Lincoln internal combustion engine and hybrid vehicles, electric vehicles, service parts, accessories, and digital services for retail customers, as well as develops software. It also sells Ford and Lincoln vehicles, service parts, and accessories through distributors and dealers, as well as through dealerships to commercial fleet customers, daily rental car companies, and governments. In addition, it engages in the vehicle-related financing and leasing activities to and through automotive dealers. Further, the company provides retail installment sale contracts for new and used vehicles; and direct financing leases for new vehicles to retail and commercial customers, such as leasing companies, government entities, daily rental companies, and fleet customers. Additionally, it offers wholesale loans to dealers to finance the purchase of vehicle inventory; and loans to dealers to finance working capital and enhance dealership facilities, purchase dealership real estate, and other dealer vehicle programs. The company was incorporated in 1903 and is based in Dearborn, Michigan.
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