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Upturn AI SWOT - About
HZO 
MarineMax Inc (HZO)
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Upturn Advisory Summary
10/15/2025: HZO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $30.17
1 Year Target Price $30.17
| 6 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -38.37% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 547.75M USD | Price to earnings Ratio - | 1Y Target Price 30.17 |
Price to earnings Ratio - | 1Y Target Price 30.17 | ||
Volume (30-day avg) 8 | Beta 1.53 | 52 Weeks Range 16.85 - 35.46 | Updated Date 10/17/2025 |
52 Weeks Range 16.85 - 35.46 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.15% | Operating Margin (TTM) 4.19% |
Management Effectiveness
Return on Assets (TTM) 2.09% | Return on Equity (TTM) -2.69% |
Valuation
Trailing PE - | Forward PE 14.37 | Enterprise Value 1678243010 | Price to Sales(TTM) 0.24 |
Enterprise Value 1678243010 | Price to Sales(TTM) 0.24 | ||
Enterprise Value to Revenue 0.72 | Enterprise Value to EBITDA 17.71 | Shares Outstanding 21463563 | Shares Floating 18705710 |
Shares Outstanding 21463563 | Shares Floating 18705710 | ||
Percent Insiders 13.19 | Percent Institutions 94.73 |
Upturn AI SWOT
MarineMax Inc
Company Overview
History and Background
MarineMax Inc. was founded in 1998 through the merger of several leading boat retailers. It has grown through acquisitions and expansion of its product and service offerings to become the largest recreational boat retailer in the United States.
Core Business Areas
- Retail Sales: Sales of new and used recreational boats and related marine products, including engines, trailers, parts, and accessories.
- Service and Repair: Maintenance, repair, and storage services for boats.
- Finance and Insurance: Arranging financing and insurance for customers.
- Marinas: Operation of marinas that provide boat storage, fueling, and other services.
Leadership and Structure
W. Brett McGill is the current President and Chief Executive Officer. The company has a board of directors that oversees management. It is organized into retail sales divisions and support departments.
Top Products and Market Share
Key Offerings
- Marine Accessories: Sales of accessories, parts, and related equipment for boats. Competitors include West Marine and online retailers.
- New Boats: Sales of new recreational boats from various manufacturers, including Sea Ray, Boston Whaler, and Azimut. Competitors include independent boat dealerships and other national retailers like Bass Pro Shops and Cabela's. Market share data for specific boat brands sold by MarineMax is difficult to pinpoint, but the new boat sales represent a substantial portion of their revenue.
- Service & Repair: Maintenance, repair, and storage services for boats. Competitors include local marine repair shops and other dealerships. This segment has continued growth post COVID-19.
- Used Boats: Sales of previously owned recreational boats. Competitors include private sellers, online marketplaces, and other dealerships. Market share data for used boats is widely distributed and not specific to MarineMax. This segment is seeing continued growth.
Market Dynamics
Industry Overview
The recreational boating industry is cyclical and influenced by economic conditions, consumer confidence, and interest rates. It experienced a surge in demand during the COVID-19 pandemic, but this has normalized to some degree.
Positioning
MarineMax Inc. is the largest recreational boat retailer in the U.S., with a broad geographic footprint and a diversified product and service offering. Its competitive advantages include its size, brand recognition, and relationships with boat manufacturers.
Total Addressable Market (TAM)
The global recreational boat market is estimated to reach around $50 billion. MarineMax is well-positioned to capture a significant portion of this market through its retail network and service offerings, but faces competition from various other players.
Upturn SWOT Analysis
Strengths
- Largest recreational boat retailer in the U.S.
- Broad geographic footprint
- Diversified product and service offering
- Strong relationships with boat manufacturers
- Brand recognition
- Integrated business model including retail, service, and finance.
Weaknesses
- Dependence on economic conditions
- Cyclical nature of the industry
- Seasonality of sales
- High inventory levels
- Potential margin compression from online competition
Opportunities
- Continued growth in the recreational boating market
- Expansion into new geographic markets
- Acquisition of smaller boat retailers
- Development of new products and services
- Increase in online sales
- Growth in boat-sharing and rental programs.
Threats
- Economic downturns
- Rising interest rates
- Increased competition from online retailers
- Changes in consumer preferences
- Environmental regulations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- BC
- POWW
- ONE
Competitive Landscape
MarineMax has advantages of scale, brand recognition, and a national footprint. Smaller competitors may have local expertise and lower overhead costs. Competition from online retailers is increasing.
Major Acquisitions
Island Global Yachting (IGY Marinas)
- Year: 2022
- Acquisition Price (USD millions): 480
- Strategic Rationale: Expanded the company's marina and service offerings and enhanced its customer experience.
Growth Trajectory and Initiatives
Historical Growth: MarineMax has grown significantly through acquisitions and organic expansion. Growth in the past was driven by a surge in boating demand.
Future Projections: Analyst estimates for future growth vary depending on economic conditions and the overall boating market.
Recent Initiatives: MarineMax has been investing in digital marketing, expanding its marina network, and acquiring related businesses to drive growth.
Summary
MarineMax is a leading recreational boat retailer benefiting from its extensive network and diversified offerings. While the company is susceptible to economic downturns and seasonal sales fluctuations, its strategic acquisitions and expansion into related services are solidifying its position. Investors should be aware of the cyclical nature of the industry and the potential impact of rising interest rates and competition. The company needs to watch out for changing customer preference on rentals vs ownership.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual circumstances and professional advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MarineMax Inc
Exchange NYSE | Headquaters Oldsmar, FL, United States | ||
IPO Launch date 1998-06-02 | CEO, President & Director Mr. William Brett McGill | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 4050 | Website https://www.marinemax.com |
Full time employees 4050 | Website https://www.marinemax.com | ||
MarineMax, Inc. operates as a recreational boat and yacht retailer and superyacht services company in the United States. It operates through two segments, Retail Operations and Product Manufacturing. The company sells new and used recreational boats, including pleasure and fishing boats, mega-yachts, yachts, sport cruisers, motor yachts, e-power yachts, pontoon boats, ski boats, jet boats, and other recreational boats. It also offers marine parts and accessories comprising marine electronics; dock and anchoring products that include boat fenders, lines, and anchors; boat covers; trailer parts; water sport accessories, which comprise tubes, lines, wakeboards, and skis; engine parts; oils; lubricants; steering and control systems; corrosion control products and service products; high-performance accessories, including propellers and instruments; and a line of boating accessories, such as life jackets, inflatables, and water sports equipment. In addition, the company provides novelty items, such as shirts, caps, and license plates; marine engines and equipment; maintenance, repair, and slip and storage services; and boat or yacht brokerage services, as well as yacht charters and power catamarans. Further, it offers new or used boat finance services; arranges insurance coverage, including boat property, disability, undercoating, gel sealant, fabric protection, trailer tire and wheel protection, and casualty insurance coverage; and manufactures and sells sport yachts and yachts. Additionally, the company operates MarineMax vacations in Tortola and British Virgin Islands. It also markets and sells its products through offsite locations and print catalog. MarineMax, Inc. was incorporated in 1998 and is based in Oldsmar, Florida.
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