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Upturn AI SWOT - About
MarineMax Inc (HZO)

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Upturn Advisory Summary
12/04/2025: HZO (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $30.17
1 Year Target Price $30.17
| 6 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -38.37% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 520.93M USD | Price to earnings Ratio - | 1Y Target Price 30.17 |
Price to earnings Ratio - | 1Y Target Price 30.17 | ||
Volume (30-day avg) 8 | Beta 1.66 | 52 Weeks Range 16.85 - 33.45 | Updated Date 12/5/2025 |
52 Weeks Range 16.85 - 33.45 | Updated Date 12/5/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date 2025-11-13 | When Before Market | Estimate -0.12 | Actual -0.04 |
Profitability
Profit Margin -1.37% | Operating Margin (TTM) 2.06% |
Management Effectiveness
Return on Assets (TTM) 1.85% | Return on Equity (TTM) -3.18% |
Valuation
Trailing PE - | Forward PE 32.36 | Enterprise Value 1593046795 | Price to Sales(TTM) 0.23 |
Enterprise Value 1593046795 | Price to Sales(TTM) 0.23 | ||
Enterprise Value to Revenue 0.69 | Enterprise Value to EBITDA 19.12 | Shares Outstanding 21869518 | Shares Floating 19086184 |
Shares Outstanding 21869518 | Shares Floating 19086184 | ||
Percent Insiders 13.07 | Percent Institutions 97.97 |
Upturn AI SWOT
MarineMax Inc

Company Overview
History and Background
MarineMax Inc. was founded in 1998 through the merger of several leading marine dealerships. The company has grown through strategic acquisitions and organic expansion to become one of the largest recreational boat and yacht retailers in the United States.
Core Business Areas
- Retail Sales: Sale of new and used recreational boats and yachts, engines, trailers, parts, and accessories.
- Service and Repair: Maintenance, repair, and service of boats and yachts.
- Finance and Insurance: Arranging financing and insurance for boat purchases.
- Marina and Storage: Providing marina services and boat storage.
Leadership and Structure
W. Brett McGill is the current CEO. The company has a typical corporate structure with a board of directors and various executive leadership roles overseeing different business functions.
Top Products and Market Share
Key Offerings
- New Boats: Sales of new boats including cruisers, yachts, sport boats, and fishing boats. Competitors include Bass Pro Shops (private), Brunswick Corporation (BC), and West Marine (private). Market share is not specifically broken down to individual products.
- Used Boats: Sales of pre-owned boats of various types. Similar competitors as new boats. Market share is not specifically broken down to individual products.
- Service and Maintenance: Providing service and maintenance for the products they sell and for older products. Competitors include local marinas and repair shops. Market share is not specifically broken down to individual products.
Market Dynamics
Industry Overview
The recreational boating industry is cyclical, influenced by economic conditions, consumer confidence, and discretionary spending. Demand has recently been affected by increased interest rates and inflation. There are also longer term tailwinds, such as increases in leisure spending.
Positioning
MarineMax is a large, established retailer with a broad geographic footprint and a diversified product and service offering. It differentiates itself through customer service, product selection, and strategic acquisitions.
Total Addressable Market (TAM)
The global recreational boating market is estimated to be significant (tens of billions of dollars). MarineMax is positioned to capture a share of this TAM through its retail operations, service offerings, and expansion strategies.
Upturn SWOT Analysis
Strengths
- Large Retail Footprint
- Diversified Product Offering
- Strong Brand Recognition
- Strategic Acquisitions
- Experienced Management Team
Weaknesses
- Dependence on Economic Conditions
- Seasonality of Business
- High Inventory Levels
- Interest Rate sensitivity
Opportunities
- Expansion into New Markets
- Growth in Service and Aftermarket Sales
- Increased Demand for Boating Activities
- Digital Sales Growth
Threats
- Economic Downturns
- Increased Competition
- Rising Interest Rates
- Changes in Consumer Preferences
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- BC
- MCFT
- ONEW
Competitive Landscape
MarineMax competes with other boat retailers, manufacturers, and service providers. Its large size and diversified offering provide a competitive advantage, but smaller, more specialized competitors may be more nimble.
Major Acquisitions
Island Global Yachting (IGY Marinas)
- Year: 2022
- Acquisition Price (USD millions): 480
- Strategic Rationale: Expanded marina and service business, providing recurring revenue and synergies with existing operations.
Growth Trajectory and Initiatives
Historical Growth: MarineMax has grown through acquisitions and organic expansion.
Future Projections: Future growth projections require analyst reports and company guidance.
Recent Initiatives: Recent initiatives include acquisitions of dealerships and marina operators, expansion into new markets, and investments in digital sales platforms.
Summary
MarineMax is a leading boat retailer with a strong market presence and diversified revenue streams. Its strategic acquisitions and focus on customer service are positive. However, the company is susceptible to economic cycles and interest rate changes which could affect sales. It needs to focus on managing inventory and expanding its service offerings to maintain growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share data is approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MarineMax Inc
Exchange NYSE | Headquaters Oldsmar, FL, United States | ||
IPO Launch date 1998-06-02 | CEO, President & Director Mr. William Brett McGill | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 3385 | Website https://www.marinemax.com |
Full time employees 3385 | Website https://www.marinemax.com | ||
MarineMax, Inc. operates as a recreational boat and yacht retailer and superyacht services company in the United States. It operates through two segments, Retail Operations and Product Manufacturing. The company sells new and used recreational boats, including pleasure and fishing boats, mega-yachts, yachts, sport cruisers, motor yachts, e-power yachts, pontoon boats, ski boats, jet boats, and other recreational boats. It also offers marine parts and accessories comprising marine electronics; dock and anchoring products that include boat fenders, lines, and anchors; boat covers; trailer parts; water sport accessories, which comprise tubes, lines, wakeboards, and skis; engine parts; oils; lubricants; steering and control systems; corrosion control products and service products; high-performance accessories, including propellers and instruments; and a line of boating accessories, such as life jackets, inflatables, and water sports equipment. In addition, the company provides novelty items, such as shirts, caps, and license plates; marine engines and equipment; maintenance, repair, and slip and storage services; and boat or yacht brokerage services, as well as yacht charters and power catamarans. Further, it offers new or used boat finance services; arranges insurance coverage, including boat property, disability, undercoating, gel sealant, fabric protection, trailer tire and wheel protection, and casualty insurance coverage; and manufactures and sells sport yachts and yachts. Additionally, the company operates MarineMax vacations in Tortola and British Virgin Islands. It also markets and sells its products through offsite locations and print catalog. The company was incorporated in 1998 and is based in Oldsmar, Florida.

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