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MCBC Holdings Inc (MCFT)

Upturn stock ratingUpturn stock rating
$20.26
Last Close (24-hour delay)
Profit since last BUY12.24%
upturn advisory
Consider higher Upturn Star rating
BUY since 37 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Time period over
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Upturn Advisory Summary

07/09/2025: MCFT (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

5 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $18.75

1 Year Target Price $18.75

Analysts Price Target For last 52 week
$18.75 Target price
52w Low $14.38
Current$20.26
52w High $23

Analysis of Past Performance

Type Stock
Historic Profit -27.72%
Avg. Invested days 20
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/09/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 335.42M USD
Price to earnings Ratio -
1Y Target Price 18.75
Price to earnings Ratio -
1Y Target Price 18.75
Volume (30-day avg) 5
Beta 1
52 Weeks Range 14.38 - 23.00
Updated Date 07/9/2025
52 Weeks Range 14.38 - 23.00
Updated Date 07/9/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.51

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -2.21%
Operating Margin (TTM) 5.42%

Management Effectiveness

Return on Assets (TTM) -0.75%
Return on Equity (TTM) -4.72%

Valuation

Trailing PE -
Forward PE 20.2
Enterprise Value 302114626
Price to Sales(TTM) 1.11
Enterprise Value 302114626
Price to Sales(TTM) 1.11
Enterprise Value to Revenue 1
Enterprise Value to EBITDA 291.9
Shares Outstanding 16605100
Shares Floating 9402821
Shares Outstanding 16605100
Shares Floating 9402821
Percent Insiders 3.96
Percent Institutions 95.01

ai summary icon Upturn AI SWOT

MCBC Holdings Inc

stock logo

Company Overview

overview logo History and Background

MCBC Holdings, Inc. is a leading manufacturer of recreational boats, known for its MasterCraft brand. Founded in 1968 as MasterCraft Boat Company, it has evolved through acquisitions and expansions to become MCBC Holdings.

business area logo Core Business Areas

  • MasterCraft: Designs, manufactures, and markets premium performance sport boats, including wakeboard, wakesurf, and ski boats.
  • Crest: Manufactures pontoon boats.
  • Aviara: Manufactures luxury day boats.

leadership logo Leadership and Structure

The company has a CEO, CFO, and other key executives. The organizational structure is typical of a manufacturing company, with departments for design, engineering, production, sales, and marketing.

Top Products and Market Share

overview logo Key Offerings

  • MasterCraft Wakeboard Boats: High-performance wakeboard boats; estimate ~10-15% market share in the performance towboat segment. Competitors include Malibu Boats (MBUU) and Correct Craft (private).
  • Crest Pontoon Boats: Luxury pontoon boats; estimate ~3-5% market share in the pontoon segment. Competitors include Brunswick Corporation (BC) and Polaris (PII).
  • Aviara Day Boats: Luxury day boats catering to a more premium market segment. Competitors include Sea Ray (BC) and Cobalt Boats (private).

Market Dynamics

industry overview logo Industry Overview

The recreational boating industry is cyclical and affected by economic conditions, consumer confidence, and interest rates. Recent years have seen growth due to increased leisure spending and demand for outdoor activities.

Positioning

MCBC Holdings is positioned as a premium player in the performance sport boat and pontoon markets. Its competitive advantages include strong brand recognition, innovative designs, and a dealer network.

Total Addressable Market (TAM)

The TAM for recreational boats is estimated at $15-20 billion annually. MCBC Holdings, with its focus on specific segments, aims to capture a significant share of the premium market.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition (MasterCraft)
  • Innovative product design
  • Extensive dealer network
  • Diversified product portfolio (MasterCraft, Crest, Aviara)
  • Strong focus on customer experience

Weaknesses

  • Cyclical business model
  • Dependence on economic conditions
  • High price point compared to competitors
  • Vulnerability to supply chain disruptions

Opportunities

  • Expansion into new geographic markets
  • Development of electric or hybrid boat models
  • Acquisitions of complementary businesses
  • Growing demand for water sports and recreational boating
  • Increased focus on digitalization and connectivity in boats

Threats

  • Economic downturns
  • Increased competition
  • Rising interest rates
  • Changes in consumer preferences
  • Environmental regulations

Competitors and Market Share

competitor logo Key Competitors

  • MBUU
  • BC
  • PII

Competitive Landscape

MCBC holds a strong position but faces competition from larger players like Brunswick (BC) and Malibu (MBUU). Its strength lies in specific segments and brand loyalty.

Major Acquisitions

Crest Marine

  • Year: 2018
  • Acquisition Price (USD millions): 80
  • Strategic Rationale: Expanded MCBC's product portfolio into the pontoon boat market.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been strong, driven by acquisitions and increased demand for recreational boats.

Future Projections: Analysts project continued growth, but at a moderate pace, driven by product innovation and market expansion.

Recent Initiatives: Recent initiatives include investments in new product development and expansion of the dealer network.

Summary

MCBC Holdings is a strong player in the premium recreational boat market, particularly with its MasterCraft brand. The company benefits from brand recognition and innovative products but remains exposed to economic cycles and competitive pressures. Expanding its product line and maintaining a strong dealer network are essential for future success. It should also look at other companies for acquisition and growth.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC filings, analyst reports, industry publications

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market data and estimates are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About MCBC Holdings Inc

Exchange NASDAQ
Headquaters Vonore, TN, United States
IPO Launch date 2015-07-17
CEO & Director Mr. Bradley M. Nelson
Sector Consumer Cyclical
Industry Recreational Vehicles
Full time employees 920
Full time employees 920

MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates through three segments: MasterCraft, Pontoon, and Aviara. The MasterCraft segment produces premium recreational performance sport boats primarily used for water skiing, wakeboarding, wake surfing, and general recreational boating. The Pontoon segment provides pontoon boats for use in general recreational boating. The Aviara segment produces luxury day boats for use in general recreational boating. The company also offers ski/wake, outboard, and sterndrive boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, Crest, Balise, and Aviara brands through a network of independent dealers in North America and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was founded in 1968 and is headquartered in Vonore, Tennessee.