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Upturn AI SWOT - About
MCFT 
MCBC Holdings Inc (MCFT)
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Upturn Advisory Summary
07/09/2025: MCFT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $18.75
1 Year Target Price $18.75
| 0 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -27.72% | Avg. Invested days 20 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/09/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 335.42M USD | Price to earnings Ratio - | 1Y Target Price 18.75 |
Price to earnings Ratio - | 1Y Target Price 18.75 | ||
Volume (30-day avg) 5 | Beta 1 | 52 Weeks Range 14.38 - 23.00 | Updated Date 07/9/2025 |
52 Weeks Range 14.38 - 23.00 | Updated Date 07/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.21% | Operating Margin (TTM) 5.42% |
Management Effectiveness
Return on Assets (TTM) -0.75% | Return on Equity (TTM) -4.72% |
Valuation
Trailing PE - | Forward PE 20.2 | Enterprise Value 302114626 | Price to Sales(TTM) 1.11 |
Enterprise Value 302114626 | Price to Sales(TTM) 1.11 | ||
Enterprise Value to Revenue 1 | Enterprise Value to EBITDA 291.9 | Shares Outstanding 16605100 | Shares Floating 9402821 |
Shares Outstanding 16605100 | Shares Floating 9402821 | ||
Percent Insiders 3.96 | Percent Institutions 95.01 |
Upturn AI SWOT
MCBC Holdings Inc
Company Overview
History and Background
MCBC Holdings, Inc. is a leading manufacturer of recreational boats, known for its MasterCraft brand. Founded in 1968 as MasterCraft Boat Company, it has evolved through acquisitions and expansions to become MCBC Holdings.
Core Business Areas
- MasterCraft: Designs, manufactures, and markets premium performance sport boats, including wakeboard, wakesurf, and ski boats.
- Crest: Manufactures pontoon boats.
- Aviara: Manufactures luxury day boats.
Leadership and Structure
The company has a CEO, CFO, and other key executives. The organizational structure is typical of a manufacturing company, with departments for design, engineering, production, sales, and marketing.
Top Products and Market Share
Key Offerings
- MasterCraft Wakeboard Boats: High-performance wakeboard boats; estimate ~10-15% market share in the performance towboat segment. Competitors include Malibu Boats (MBUU) and Correct Craft (private).
- Crest Pontoon Boats: Luxury pontoon boats; estimate ~3-5% market share in the pontoon segment. Competitors include Brunswick Corporation (BC) and Polaris (PII).
- Aviara Day Boats: Luxury day boats catering to a more premium market segment. Competitors include Sea Ray (BC) and Cobalt Boats (private).
Market Dynamics
Industry Overview
The recreational boating industry is cyclical and affected by economic conditions, consumer confidence, and interest rates. Recent years have seen growth due to increased leisure spending and demand for outdoor activities.
Positioning
MCBC Holdings is positioned as a premium player in the performance sport boat and pontoon markets. Its competitive advantages include strong brand recognition, innovative designs, and a dealer network.
Total Addressable Market (TAM)
The TAM for recreational boats is estimated at $15-20 billion annually. MCBC Holdings, with its focus on specific segments, aims to capture a significant share of the premium market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (MasterCraft)
- Innovative product design
- Extensive dealer network
- Diversified product portfolio (MasterCraft, Crest, Aviara)
- Strong focus on customer experience
Weaknesses
- Cyclical business model
- Dependence on economic conditions
- High price point compared to competitors
- Vulnerability to supply chain disruptions
Opportunities
- Expansion into new geographic markets
- Development of electric or hybrid boat models
- Acquisitions of complementary businesses
- Growing demand for water sports and recreational boating
- Increased focus on digitalization and connectivity in boats
Threats
- Economic downturns
- Increased competition
- Rising interest rates
- Changes in consumer preferences
- Environmental regulations
Competitors and Market Share
Key Competitors
- MBUU
- BC
- PII
Competitive Landscape
MCBC holds a strong position but faces competition from larger players like Brunswick (BC) and Malibu (MBUU). Its strength lies in specific segments and brand loyalty.
Major Acquisitions
Crest Marine
- Year: 2018
- Acquisition Price (USD millions): 80
- Strategic Rationale: Expanded MCBC's product portfolio into the pontoon boat market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been strong, driven by acquisitions and increased demand for recreational boats.
Future Projections: Analysts project continued growth, but at a moderate pace, driven by product innovation and market expansion.
Recent Initiatives: Recent initiatives include investments in new product development and expansion of the dealer network.
Summary
MCBC Holdings is a strong player in the premium recreational boat market, particularly with its MasterCraft brand. The company benefits from brand recognition and innovative products but remains exposed to economic cycles and competitive pressures. Expanding its product line and maintaining a strong dealer network are essential for future success. It should also look at other companies for acquisition and growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC filings, analyst reports, industry publications
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data and estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MCBC Holdings Inc
Exchange NASDAQ | Headquaters Vonore, TN, United States | ||
IPO Launch date 2015-07-17 | CEO & Director Mr. Bradley M. Nelson | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 920 | Website https://www.mastercraft.com |
Full time employees 920 | Website https://www.mastercraft.com | ||
MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates through three segments: MasterCraft, Pontoon, and Aviara. The MasterCraft segment produces premium recreational performance sport boats primarily used for water skiing, wakeboarding, wake surfing, and general recreational boating. The Pontoon segment provides pontoon boats for use in general recreational boating. The Aviara segment produces luxury day boats for use in general recreational boating. The company also offers ski/wake, outboard, and sterndrive boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, Crest, Balise, and Aviara brands through a network of independent dealers in North America and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was founded in 1968 and is headquartered in Vonore, Tennessee.
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