
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


MCBC Holdings Inc (MCFT)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/16/2025: MCFT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $22.25
1 Year Target Price $22.25
0 | Strong Buy |
1 | Buy |
4 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -20.19% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 369.99M USD | Price to earnings Ratio 34.91 | 1Y Target Price 22.25 |
Price to earnings Ratio 34.91 | 1Y Target Price 22.25 | ||
Volume (30-day avg) 5 | Beta 1.03 | 52 Weeks Range 14.38 - 23.93 | Updated Date 09/16/2025 |
52 Weeks Range 14.38 - 23.93 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-27 | When - | Estimate 0.325 | Actual 0.4 |
Profitability
Profit Margin 2.48% | Operating Margin (TTM) 7.46% |
Management Effectiveness
Return on Assets (TTM) 2.43% | Return on Equity (TTM) 5.83% |
Valuation
Trailing PE 34.91 | Forward PE 18.35 | Enterprise Value 328855166 | Price to Sales(TTM) 1.3 |
Enterprise Value 328855166 | Price to Sales(TTM) 1.3 | ||
Enterprise Value to Revenue 1.16 | Enterprise Value to EBITDA 13.54 | Shares Outstanding 16306400 | Shares Floating 9087369 |
Shares Outstanding 16306400 | Shares Floating 9087369 | ||
Percent Insiders 4.14 | Percent Institutions 96.78 |
Upturn AI SWOT
MCBC Holdings Inc

Company Overview
History and Background
MCBC Holdings, Inc. was founded in 1979 as Malibu Boats. Initially focused on waterski boats, it expanded into wakeboard and wakesurf boats. It went public in 2014 and acquired Cobalt Boats in 2017.
Core Business Areas
- Malibu: Designs, engineers, manufactures, and markets performance sport boats, primarily under the Malibu brand for waterskiing, wakeboarding, and wakesurfing.
- Axis Wake Research: Designs, engineers, manufactures, and markets value-oriented performance sport boats under the Axis Wake Research brand.
- Cobalt Boats: Designs, engineers, manufactures, and markets luxury sterndrive and outboard boats under the Cobalt brand.
Leadership and Structure
Jack Springer serves as Chief Executive Officer. The company has a board of directors and operates with a functional organizational structure across its different boat brands.
Top Products and Market Share
Key Offerings
- Malibu Boats: High-performance watersports boats. Malibu has the highest market share in the US inboard watersports boat market. Competitors include MasterCraft, Nautique, and Supra. Revenue from this segment is a significant portion of the companyu2019s total revenue.
- Axis Wake Research Boats: Value-priced watersports boats targeting budget-conscious consumers. They are a direct competitor to Moomba and Supra brands.
- Cobalt Boats: Luxury sterndrive and outboard boats. Competing with brands like Sea Ray, Regal, and Formula. Cobalt brand contributes significantly to MCBC's total revenue.
Market Dynamics
Industry Overview
The recreational boating industry is influenced by economic conditions, consumer confidence, and discretionary spending. Demand for larger, more feature-rich boats has driven recent growth.
Positioning
MCBC Holdings is a leading manufacturer of recreational boats with a strong presence across multiple segments, from value-priced to luxury boats. Competitive advantages include its strong brand recognition and diversified product portfolio.
Total Addressable Market (TAM)
The TAM for recreational boats is estimated to be in the billions of dollars annually. MCBC Holdings is positioned to capture a significant share of this market across different price points.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Malibu, Axis, Cobalt)
- Diversified product portfolio
- Extensive dealer network
- Innovative product development
- Strong financial performance
Weaknesses
- Dependence on discretionary consumer spending
- Exposure to economic downturns
- Potential supply chain disruptions
- Seasonality of boat sales
Opportunities
- Expanding into new geographic markets
- Developing electric or hybrid boat models
- Acquiring complementary businesses
- Capitalizing on the growing popularity of watersports
Threats
- Increased competition
- Rising interest rates
- Fluctuations in raw material prices
- Changes in consumer preferences
- Economic recession
Competitors and Market Share
Key Competitors
- Brunswick Corporation (BC)
- MasterCraft Boat Holdings, Inc. (MCFT)
- Correct Craft (Private)
Competitive Landscape
MCBC Holdings has a strong competitive position due to its diversified product portfolio and strong brand recognition. Its competitors have varying strengths in specific segments, creating a dynamic competitive landscape.
Major Acquisitions
Cobalt Boats
- Year: 2017
- Acquisition Price (USD millions): 690
- Strategic Rationale: Expanded MCBC Holdings' presence in the luxury boat market and diversified its product portfolio.
Growth Trajectory and Initiatives
Historical Growth: Historical growth driven by organic sales growth, acquisitions, and product innovation.
Future Projections: Future growth dependent on industry trends, economic conditions, and the company's ability to execute its strategic initiatives.
Recent Initiatives: Recent initiatives include product innovation, dealer network expansion, and operational efficiency improvements.
Summary
MCBC Holdings is a leading manufacturer in the recreational boating industry with a strong portfolio of brands. Its financial performance and ability to adapt to market trends will be crucial. Factors to watch are rising interest rates and potential economic slowdowns. The company's strategic acquisitions and innovation initiatives have positioned it well for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Reports
- Industry Analysis Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MCBC Holdings Inc
Exchange NASDAQ | Headquaters Vonore, TN, United States | ||
IPO Launch date 2015-07-17 | CEO & Director Mr. Bradley M. Nelson | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 700 | Website https://www.mastercraft.com |
Full time employees 700 | Website https://www.mastercraft.com |
MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates in two segments, MasterCraft and Pontoon. The MasterCraft segment produces premium recreational performance sport boats primarily used for water skiing, wakeboarding, wake surfing, and general recreational boating. The Pontoon segment provides pontoon boats for use in general recreational boating. The company also offers ski/wake and outboard boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, Crest, and Balise brands through a network of independent dealers in the United States and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was founded in 1968 and is headquartered in Vonore, Tennessee.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.