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Upturn AI Summary - About
MasterCraft Boat Holdings, Inc.(MCFT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for MCFT
10/30/2026: MCFT (1-star) is currently NOT-A-BUY. Pass it for now.
MasterCraft Boat Holdings, Inc. is a manufacturer of premium performance recreational boats, known for its flagship MasterCraft tow boats and its expanded portfolio including Crest pontoons and NauticStar outboard boats. The company has a leading position in the high-end watersports segment but is fundamentally tied to the cyclical nature of the recreational marine industry and consumer discretionary spending. Its primary opportunity lies in brand innovation and market share growth in the pontoon segment, while its main risks include high sensitivity to interest rates and competition from larger, diversified marine conglomerates. This stock may suit investors looking for value in a cyclical market, though it requires monitoring of dealer inventory levels and macroeconomic sentiment.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is tied to the cyclical nature of the marine industry rather than secular technology trends. |
| Momentum investor | Weak fit | The stock often follows broader economic cycles rather than short-term price momentum. |
| Value investor | Strong fit | The stock is often priced at lower multiples due to cyclical concerns, potentially offering value if fundamentals stabilize. |
| Dividend investor | Mixed fit | Dividend policy is subject to change based on the cyclical capital requirements of the marine business. |
| Low-risk investor | Weak fit | High sensitivity to interest rates and consumer sentiment leads to inherent price volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price is highly sensitive to macroeconomic shifts and interest rate environments. |
| Valuation risk | Medium | Investors must assess whether current multiples appropriately price in the cyclical downturn. |
| Competition risk (Marine industry incumbents) | Medium / high | Larger competitors with greater resources can pressure margins and market share. |
| Business quality | Medium | The company maintains solid premium positioning but operates in a capital-intensive, cyclical industry. |
| Dividend income | Low | Capital allocation is prioritized toward debt reduction and operations over consistent dividend payouts. |
| Execution risk | Medium | Success depends on managing dealer inventory levels and balancing product demand through economic cycles. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -32.1% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/30/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 520.57M USD | Price to earnings Ratio - | 1Y Target Price 25 |
Price to earnings Ratio - | 1Y Target Price 25 | ||
Volume (30-day avg) 181.3K shares | Beta 1.12 | 52 Weeks Range 17.19 - 28.44 | Updated Date 11/01/2026 |
52 Weeks Range 17.19 - 28.44 | Updated Date 11/01/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.09 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| MasterCraft Segment | Performance inboard tow boats. | The primary revenue driver for the core, high-end watersports brand. |
| Crest Segment | Luxury pontoon boats. | A key growth segment in the leisure boating market. |
| NauticStar Segment | Outboard saltwater boats. | Provides exposure to the saltwater fishing and coastal recreation market. |
| Geography | Primarily North American sales. | Highly dependent on the economic health of the U.S. and Canadian consumer. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 11.55 | Enterprise Value 487.02M | Price to Sales(TTM) 1.49 |
Enterprise Value 487.02M | Price to Sales(TTM) 1.49 | ||
Enterprise Value to Revenue 1.4 | Enterprise Value to EBITDA 32.01 | Shares Outstanding 24.22M | Shares Floating 17.96M |
Shares Outstanding 24.22M | Shares Floating 17.96M | ||
Percent Insiders 24.61 | Percent Institutions 74 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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