Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
MCFT 
MCBC Holdings Inc (MCFT)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: MCFT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $22.25
1 Year Target Price $22.25
| 0 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -21.33% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 366.14M USD | Price to earnings Ratio - | 1Y Target Price 22.25 |
Price to earnings Ratio - | 1Y Target Price 22.25 | ||
Volume (30-day avg) 5 | Beta 1 | 52 Weeks Range 14.38 - 23.50 | Updated Date 08/29/2025 |
52 Weeks Range 14.38 - 23.50 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-27 | When - | Estimate 0.325 | Actual 0.4 |
Profitability
Profit Margin 2.48% | Operating Margin (TTM) 7.46% |
Management Effectiveness
Return on Assets (TTM) 2.43% | Return on Equity (TTM) 5.83% |
Valuation
Trailing PE - | Forward PE 22.03 | Enterprise Value 332834116 | Price to Sales(TTM) 1.29 |
Enterprise Value 332834116 | Price to Sales(TTM) 1.29 | ||
Enterprise Value to Revenue 1.1 | Enterprise Value to EBITDA 321.58 | Shares Outstanding 16605100 | Shares Floating 9274101 |
Shares Outstanding 16605100 | Shares Floating 9274101 | ||
Percent Insiders 4.06 | Percent Institutions 95.08 |
Upturn AI SWOT
MCBC Holdings Inc
Company Overview
History and Background
MCBC Holdings Inc., originally known as MasterCraft Boat Company, was founded in 1968. It has grown to become a significant player in the performance sports boat industry, known for its innovation and high-quality products. Initially focused on ski boats, the company has expanded its product line to include wakeboard and surf boats.
Core Business Areas
- MasterCraft: Designs, manufactures, and markets performance sports boats primarily for waterskiing, wakeboarding, and wakesurfing.
- Crest: Designs, manufactures and markets pontoon boats.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives responsible for overseeing the company's strategic direction and operations. MCBC has a traditional corporate structure with departments for sales, marketing, manufacturing, engineering, and finance.
Top Products and Market Share
Key Offerings
- MasterCraft Boats: High-performance boats designed for watersports. MCBC has one of the highest brand loyalty. Market share is around 25%. Competitors include Malibu Boats (MBUU) and Brunswick Corporation (BC).
- Crest Pontoon Boats: Luxury pontoon boats. Market share is smaller but growing rapidly. Competitors include Brunswick Corporation (BC) and Polaris Inc. (PII).
Market Dynamics
Industry Overview
The recreational boating industry is cyclical and influenced by economic conditions, consumer confidence, and interest rates. It is experiencing growth due to increased participation in watersports and outdoor activities.
Positioning
MCBC Holdings Inc. is positioned as a premium brand in the performance sports boat market, emphasizing innovation, quality, and customer experience.
Total Addressable Market (TAM)
The global recreational boat market is estimated to be tens of billions of dollars. MCBC is positioned well to capture more market share.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Innovative product design
- High-quality manufacturing
- Established dealer network
- Strong financial performance
Weaknesses
- Susceptibility to economic downturns
- Dependence on discretionary spending
- Geographic concentration of sales
- Premium price point
Opportunities
- Expanding into new geographic markets
- Developing new product lines
- Acquiring complementary businesses
- Capitalizing on increasing interest in watersports
- Further penetrate pontoon market
Threats
- Increased competition
- Fluctuations in raw material costs
- Changes in consumer preferences
- Environmental regulations
- Economic recessions
Competitors and Market Share
Key Competitors
- MBUU
- BC
- PII
Competitive Landscape
MCBC competes with other boat manufacturers on factors such as brand reputation, product innovation, quality, and price. MCBC's strength is in the premium performance sport boat market.
Major Acquisitions
Crest Marine
- Year: 2018
- Acquisition Price (USD millions): 80
- Strategic Rationale: Expanded MCBC's product portfolio into the pontoon boat market.
Growth Trajectory and Initiatives
Historical Growth: Historical Growth trends is unavailable.
Future Projections: Future Projections are unavailable. Projections for MCBC Holdings Inc's future growth based on analyst estimates.
Recent Initiatives: MCBC is focused on innovation in boat technology, strategic acquisitions, and expanding its market presence.
Summary
MCBC Holdings Inc. is a strong player in the performance sports boat industry with a solid brand and innovative products. Their strategic acquisition of Crest Marine boosted their presence in the growing pontoon market. However, the company is susceptible to economic downturns and faces increasing competition. Continued focus on innovation and market expansion is essential for sustained growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Industry reports
- Analyst estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Market share numbers are estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MCBC Holdings Inc
Exchange NASDAQ | Headquaters Vonore, TN, United States | ||
IPO Launch date 2015-07-17 | CEO & Director Mr. Bradley M. Nelson | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 920 | Website https://www.mastercraft.com |
Full time employees 920 | Website https://www.mastercraft.com | ||
MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates through three segments: MasterCraft, Pontoon, and Aviara. The MasterCraft segment produces premium recreational performance sport boats primarily used for water skiing, wakeboarding, wake surfing, and general recreational boating. The Pontoon segment provides pontoon boats for use in general recreational boating. The Aviara segment produces luxury day boats for use in general recreational boating. The company also offers ski/wake, outboard, and sterndrive boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, Crest, Balise, and Aviara brands through a network of independent dealers in North America and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was founded in 1968 and is headquartered in Vonore, Tennessee.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.