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Upturn AI SWOT - About
IMMR 
Immersion Corporation (IMMR)
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Upturn Advisory Summary
07/03/2025: IMMR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $12.25
1 Year Target Price $12.25
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.68% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 262.09M USD | Price to earnings Ratio 4.49 | 1Y Target Price 12.25 |
Price to earnings Ratio 4.49 | 1Y Target Price 12.25 | ||
Volume (30-day avg) 2 | Beta 1.41 | 52 Weeks Range 6.43 - 13.37 | Updated Date 07/4/2025 |
52 Weeks Range 6.43 - 13.37 | Updated Date 07/4/2025 | ||
Dividends yield (FY) 2.28% | Basic EPS (TTM) 1.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-02 | When - | Estimate 0.154 | Actual - |
Profitability
Profit Margin 40.62% | Operating Margin (TTM) 4.07% |
Management Effectiveness
Return on Assets (TTM) 5% | Return on Equity (TTM) 19.55% |
Valuation
Trailing PE 4.49 | Forward PE 5.14 | Enterprise Value 430318134 | Price to Sales(TTM) 1.61 |
Enterprise Value 430318134 | Price to Sales(TTM) 1.61 | ||
Enterprise Value to Revenue 2.64 | Enterprise Value to EBITDA 7.82 | Shares Outstanding 32396400 | Shares Floating 28759609 |
Shares Outstanding 32396400 | Shares Floating 28759609 | ||
Percent Insiders 9.77 | Percent Institutions 57.83 |
Upturn AI SWOT
Immersion Corporation
Company Overview
History and Background
Immersion Corporation was founded in 1993. It pioneered haptic technology, focusing initially on gaming and expanding into mobile devices, automotive, and other areas. It navigated periods of rapid growth and strategic shifts to adapt to market demands.
Core Business Areas
- Haptic Technology Licensing: Immersion licenses its haptic technology and patents to various industries, including mobile, automotive, and gaming. Revenue is primarily generated through royalty payments and licensing fees.
- Software and Development Tools: Immersion provides software and development tools to enable partners to integrate haptic feedback into their products and applications.
Leadership and Structure
The leadership team consists of experienced executives in technology licensing and intellectual property. The organizational structure is designed to support research and development, licensing, and business development activities.
Top Products and Market Share
Key Offerings
- Revenue: Varies widely depending on the licensor
- TouchSense Technology: TouchSense is a broad suite of haptic technologies licensed for use in mobile devices, gaming consoles, and other applications. Market share data is not publicly disclosed. Competitors include Texas Instruments (TXN) with their haptic drivers and solutions, and various open-source haptic libraries.
- Users: Varies widely depending on the licensor
- Automotive Haptic Solutions: Immersion provides haptic feedback solutions for automotive interfaces, such as touchscreens and controls. Market share data is not publicly disclosed. Competitors include Continental AG (CON.DE) and Alps Alpine (6770.T).
- Revenue: Varies widely depending on the licensor
- Users: Varies widely depending on the licensor
Market Dynamics
Industry Overview
The haptic technology market is growing, driven by increased demand for realistic and immersive user experiences in various applications, including mobile gaming, automotive interfaces, and virtual reality. The market is moderately fragmented, with a mix of established players and smaller, specialized companies.
Positioning
Immersion Corporation is a leader in haptic technology licensing, with a strong patent portfolio and a history of innovation. Its competitive advantages lie in its established brand, technological expertise, and broad range of licensing options.
Total Addressable Market (TAM)
The total addressable market (TAM) for haptic technology is estimated to be in the billions of USD, with projected growth in the coming years. Immersion Corporation is positioned to capture a significant share of this TAM through its licensing and development efforts.
Upturn SWOT Analysis
Strengths
- Strong patent portfolio
- Established brand recognition in haptics
- Diverse licensing revenue streams
- Technological expertise
Weaknesses
- Dependence on licensing revenue
- Potential for patent litigation
- Competition from larger companies
- Variable royalty revenue
Opportunities
- Growth in virtual and augmented reality
- Increased adoption of haptics in automotive
- Expansion into new application areas
- Partnerships with major technology companies
Threats
- Patent infringement
- Emergence of alternative haptic technologies
- Economic downturn affecting licensing revenue
- Changes in industry standards
Competitors and Market Share
Key Competitors
- Texas Instruments (TXN)
- ON Semiconductor (ON)
Competitive Landscape
Immersion Corporation's advantages lie in its specialization in haptic technology and its established patent portfolio. Disadvantages include competition from larger, more diversified companies with greater resources.
Growth Trajectory and Initiatives
Historical Growth: Immersion Corporation's historical growth has been tied to the adoption of haptic technology in various markets. The company has experienced periods of rapid growth and periods of slower growth as the market evolves.
Future Projections: Future growth is expected to be driven by continued adoption of haptics in mobile, automotive, and VR/AR applications. Analyst estimates are not readily available without real-time access to financial data services.
Recent Initiatives: Recent strategic initiatives include focusing on key vertical markets, strengthening the patent portfolio, and expanding partnerships.
Summary
Immersion Corporation is a leader in haptic technology licensing with a strong patent portfolio. It operates in a growing market with opportunities in mobile, automotive, and VR/AR. Key challenges include competition from larger companies and reliance on licensing revenue. The company is well-positioned to benefit from the increasing demand for immersive user experiences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Immersion Corporation Investor Relations
- Company Filings
- Market Research Reports
- Publicly Available Information
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Immersion Corporation
Exchange NASDAQ | Headquaters Aventura, FL, United States | ||
IPO Launch date 1999-11-12 | CEO, President & Chairperson Mr. Eric Brandon Singer | ||
Sector Technology | Industry Software - Application | Full time employees 14 | Website https://www.immersion.com |
Full time employees 14 | Website https://www.immersion.com | ||
Immersion Corporation, together with its subsidiaries, engages in the business of intellectual property (IP) that engages users' sense of touch when operating digital devices in North America, Europe, and Asia. The company provides software, related tools and technical assistance related to integrating its patented technology; educational content and general merchandise, and digital and physical textbooks through its bookstore locations, including virtual bookstores, and bookstore-affiliated e-commerce websites; and marketing services, including promotional activities and advertisements, as well as operates as a textbook wholesaler, and bookstore management hardware and software provider. It serves various markets, such as mobile devices, wearables, consumer, mobile entertainment, and other content; console gaming; automotive; medical; and commercial. The company was incorporated in 1993 and is headquartered in Aventura, Florida.
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