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Upturn AI SWOT - About
IMMR 
Immersion Corporation (IMMR)
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Upturn Advisory Summary
08/28/2025: IMMR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $12.25
1 Year Target Price $12.25
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.26% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 228.72M USD | Price to earnings Ratio 3.92 | 1Y Target Price 12.25 |
Price to earnings Ratio 3.92 | 1Y Target Price 12.25 | ||
Volume (30-day avg) 2 | Beta 1.39 | 52 Weeks Range 6.39 - 10.27 | Updated Date 08/29/2025 |
52 Weeks Range 6.39 - 10.27 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 2.35% | Basic EPS (TTM) 1.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 40.62% | Operating Margin (TTM) 4.07% |
Management Effectiveness
Return on Assets (TTM) 5% | Return on Equity (TTM) 19.55% |
Valuation
Trailing PE 3.92 | Forward PE 4.45 | Enterprise Value 395329988 | Price to Sales(TTM) 1.4 |
Enterprise Value 395329988 | Price to Sales(TTM) 1.4 | ||
Enterprise Value to Revenue 2.42 | Enterprise Value to EBITDA 7.19 | Shares Outstanding 32396400 | Shares Floating 27020244 |
Shares Outstanding 32396400 | Shares Floating 27020244 | ||
Percent Insiders 14.67 | Percent Institutions 53.3 |
Upturn AI SWOT
Immersion Corporation
Company Overview
History and Background
Immersion Corporation was founded in 1993. It initially focused on developing haptic technology for virtual reality and gaming. Over time, it expanded its offerings to include mobile devices, automotive, and medical sectors.
Core Business Areas
- Haptic Technologies: Develops and licenses haptic feedback technologies for various applications. This includes software and hardware components that enable users to 'feel' sensations on their devices.
- Licensing: Generates revenue through licensing its haptic technology patents and software to manufacturers of mobile devices, automotive systems, and other products.
Leadership and Structure
The leadership team includes the CEO, CFO, CTO, and other key executives. The organizational structure is typically divided into engineering, sales, marketing, and legal departments.
Top Products and Market Share
Key Offerings
- TouchSense: A software platform for creating haptic effects on mobile devices. Includes SDKs and tools for developers to integrate haptics into their apps. Market share data is difficult to obtain precisely. Competitors include AAC Technologies and Boru00e9as Technologies. A large part of their Revenue comes from licensing this to Samsung and Google Android, so they do not compete directly with them.
- Automotive Haptics: Haptic feedback solutions for automotive interfaces, such as touchscreens, buttons, and steering wheels. A specific market share figure is unavailable. It competes with Continental AG and Alps Alpine in the automotive space.
Market Dynamics
Industry Overview
The haptic technology market is growing, driven by increased demand for immersive experiences in gaming, mobile devices, automotive, and medical applications. Growth is fueled by advancements in sensors, actuators, and software algorithms.
Positioning
Immersion Corporation is a leading provider of haptic technology, with a strong patent portfolio and established relationships with major device manufacturers. Their competitive advantage lies in their extensive IP and expertise in haptic design.
Total Addressable Market (TAM)
The TAM for haptic technology is projected to reach billions of dollars in the coming years. Immersion Corporation is positioned to capture a significant portion of this market through its licensing model and partnerships. Predictions for TAM vary, but industry reports from sources like MarketsandMarkets and Global Market Insights suggest growth to around 5-10 Billion USD by 2030.
Upturn SWOT Analysis
Strengths
- Extensive patent portfolio
- Established relationships with major device manufacturers
- Expertise in haptic design
- High gross profit margins on licensing revenue
Weaknesses
- Reliance on licensing revenue
- Vulnerability to patent challenges
- Limited control over end-product quality
- Smaller company, with only 60 Employees in 2023
Opportunities
- Expanding haptic applications in automotive, medical, and VR/AR sectors
- Developing new haptic technologies and solutions
- Partnering with emerging device manufacturers
- Increased adoption of haptics in mobile gaming and entertainment
Threats
- Patent infringement by competitors
- Development of alternative haptic technologies
- Economic downturn affecting device sales
- Changes in industry standards
Competitors and Market Share
Key Competitors
- AACAY
- ALPIY
Competitive Landscape
Immersion Corporation faces competition from established technology companies and smaller specialized firms. Its advantage lies in its extensive patent portfolio, but it must continue to innovate and expand its market reach to maintain its position.
Growth Trajectory and Initiatives
Historical Growth: Immersion Corporation's growth has been primarily driven by the adoption of haptic technology in mobile devices. Growth has been steady, but can be sporadic based on individual deals and royalty streams.
Future Projections: Future growth is projected to come from expansion into new markets such as automotive and medical, as well as the continued adoption of haptics in mobile gaming and VR/AR. Analyst estimates vary. Revenue growth is expected to be single to double digit.
Recent Initiatives: Recent initiatives include developing haptic solutions for automotive touchscreens, partnering with VR/AR companies, and expanding its patent portfolio.
Summary
Immersion Corporation is a leading haptic technology licensor with a strong patent portfolio, resulting in high gross profit margins. While revenue growth is modest, potential lies in expansion into automotive, medical and VR/AR markets. Challenges include reliance on licensing revenue and vulnerability to patent infringements. Healthy financials give a solid foundation for growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Immersion Corporation Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry Reports (MarketsandMarkets, Global Market Insights)
- Analyst Reports
- Company Press Releases
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice and should not be used as the sole basis for investment decisions. Market conditions and company performance can change, so investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Immersion Corporation
Exchange NASDAQ | Headquaters Aventura, FL, United States | ||
IPO Launch date 1999-11-12 | CEO, President & Chairperson Mr. Eric Brandon Singer | ||
Sector Technology | Industry Software - Application | Full time employees 14 | Website https://www.immersion.com |
Full time employees 14 | Website https://www.immersion.com | ||
Immersion Corporation, together with its subsidiaries, engages in the business of intellectual property (IP) that engages users' sense of touch when operating digital devices in North America, Europe, and Asia. The company offers software, related tools and technical assistance related to integrating its patented technology; educational content and general merchandise, and digital and physical textbooks through its bookstore locations, including virtual bookstores, and bookstore-affiliated e-commerce websites; and marketing services, including promotional activities and advertisements, as well as operates as a textbook wholesaler, and bookstore management hardware and software provider. It serves various markets, such as mobile devices, wearables, consumer, mobile entertainment, and other content; console gaming; automotive; medical; and commercial. Immersion Corporation was incorporated in 1993 and is headquartered in Aventura, Florida.
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