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Upturn AI SWOT - About
IMMR 
Immersion Corporation (IMMR)
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Upturn Advisory Summary
09/18/2025: IMMR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $13.5
1 Year Target Price $13.5
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.26% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/18/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 239.41M USD | Price to earnings Ratio 4.11 | 1Y Target Price 13.5 |
Price to earnings Ratio 4.11 | 1Y Target Price 13.5 | ||
Volume (30-day avg) 2 | Beta 1.24 | 52 Weeks Range 6.39 - 10.27 | Updated Date 09/18/2025 |
52 Weeks Range 6.39 - 10.27 | Updated Date 09/18/2025 | ||
Dividends yield (FY) 2.32% | Basic EPS (TTM) 1.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-09-16 | When After Market | Estimate 0.23 | Actual - |
Profitability
Profit Margin 40.62% | Operating Margin (TTM) 4.07% |
Management Effectiveness
Return on Assets (TTM) 5% | Return on Equity (TTM) 19.55% |
Valuation
Trailing PE 4.11 | Forward PE 16.98 | Enterprise Value 398569631 | Price to Sales(TTM) 1.47 |
Enterprise Value 398569631 | Price to Sales(TTM) 1.47 | ||
Enterprise Value to Revenue 2.44 | Enterprise Value to EBITDA 7.24 | Shares Outstanding 32396400 | Shares Floating 26772735 |
Shares Outstanding 32396400 | Shares Floating 26772735 | ||
Percent Insiders 15.44 | Percent Institutions 53.62 |
Upturn AI SWOT
Immersion Corporation
Company Overview
History and Background
Immersion Corporation was founded in 1993. It is a developer and licensor of touch feedback technology, also known as haptics. It focuses on creating realistic and immersive touch experiences for digital devices and content. Over the years, Immersion has acquired key patents and partnered with various companies to integrate its haptic technology into a wide range of products.
Core Business Areas
- Haptics Licensing: Immersion licenses its haptic technology and patent portfolio to various industries including mobile, gaming, automotive, and medical. This licensing allows companies to integrate realistic touch feedback into their devices and applications. This is Immersion's primary revenue stream.
- Software and Development Tools: Immersion provides software and development tools that enable developers to design and implement haptic effects in their applications and content. This includes SDKs (Software Development Kits) and APIs (Application Programming Interfaces).
- Engineering Services: Immersion offers engineering services to assist companies in integrating and optimizing haptic technology into their products. These services include consulting, design, and testing.
Leadership and Structure
As of November 2024, the CEO of Immersion Corporation is Francis Jose, and the company operates with a standard corporate structure, with various departments responsible for research and development, sales and marketing, legal, and finance.
Top Products and Market Share
Key Offerings
- TouchSense Technology: TouchSense is Immersion's flagship haptic technology platform, used in smartphones, wearables, and other devices. Market share data is proprietary, but Immersion is a key player in the haptics market. Competitors include AAC Technologies and Boru00e9as Technologies.
- Gaming Haptics Solutions: Immersion provides haptic solutions for gaming controllers and virtual reality (VR) devices, enhancing the immersive gaming experience. Market share is difficult to quantify precisely, but Immersion is a significant provider in this space. Competitors include Razer and Corsair, especially for specialized gaming peripherals.
- Automotive Haptics: Immersion develops haptic feedback systems for automotive interfaces, such as touchscreens and buttons, improving driver safety and user experience. Immersion competes with Continental and Bosch in this space. Market share is difficult to quantify.
Market Dynamics
Industry Overview
The haptics industry is growing rapidly, driven by the increasing demand for immersive and realistic user experiences in various applications, including mobile devices, gaming, automotive, and healthcare. Advancements in technology and decreasing costs are making haptics more accessible and widespread.
Positioning
Immersion Corporation is a leader in the haptics technology space, with a strong patent portfolio and a reputation for innovation. Its competitive advantage lies in its extensive experience, proprietary technology, and strategic partnerships with leading manufacturers.
Total Addressable Market (TAM)
The global haptics technology market is projected to reach billions of USD. The exact TAM varies based on specific reports and segmentation. Immersion is positioned to capture a significant portion of this market through its licensing and product offerings.
Upturn SWOT Analysis
Strengths
- Strong patent portfolio
- Established brand recognition
- Experienced management team
- Strategic partnerships with leading manufacturers
- Diverse customer base
Weaknesses
- Dependence on licensing revenue
- Susceptibility to patent litigation
- Small company size relative to some competitors
- Limited direct product sales
Opportunities
- Expanding into new markets such as healthcare and automotive
- Developing new haptic technologies and applications
- Acquiring complementary technologies or companies
- Capitalizing on the growth of virtual and augmented reality
Threats
- Competition from larger technology companies
- Patent infringement by competitors
- Economic downturn affecting consumer spending
- Changes in industry standards
Competitors and Market Share
Key Competitors
- AACAY
- Boreas Technologies (Private)
- NXP Semiconductors (NXPI)
Competitive Landscape
Immersion Corporation faces competition from larger technology companies with more resources, but its specialized expertise and strong patent portfolio provide a competitive advantage. AAC Technologies and Boru00e9as Technologies are direct competitors in haptic solutions, while NXP has some overlaps in some markets.
Major Acquisitions
Digital Immersion
- Year: 2000
- Acquisition Price (USD millions): 4.5
- Strategic Rationale: Expansion of their patent portfolio and to allow Immersion to be a solutions provider for haptics.
Growth Trajectory and Initiatives
Historical Growth: Immersion has experienced moderate growth over the past few years, driven by increased adoption of haptic technology in various industries.
Future Projections: Analysts expect Immersion to continue to grow in the coming years, driven by the increasing demand for immersive experiences. Revenue projections vary based on analyst estimates.
Recent Initiatives: Recent initiatives include expanding partnerships in the automotive and healthcare sectors, and investing in research and development of new haptic technologies.
Summary
Immersion Corporation is a key player in the haptics market, leveraging its strong patent portfolio and partnerships for growth. Its dependence on licensing revenue presents a risk, but expansion into new markets like automotive and healthcare offers significant opportunities. Competition remains a challenge, requiring Immersion to continue innovating and securing its market position. Despite the challenges, Immersion has great technologies and patents to grow.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Immersion Corporation's investor relations website
- Market research reports on the haptics industry
- Financial news articles and analyst reports
- Crunchbase
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Immersion Corporation
Exchange NASDAQ | Headquaters Aventura, FL, United States | ||
IPO Launch date 1999-11-12 | CEO, President & Chairperson Mr. Eric Brandon Singer | ||
Sector Technology | Industry Software - Application | Full time employees 14 | Website https://www.immersion.com |
Full time employees 14 | Website https://www.immersion.com | ||
Immersion Corporation, together with its subsidiaries, engages in the business of intellectual property (IP) that engages users' sense of touch when operating digital devices in North America, Europe, and Asia. The company offers software, related tools and technical assistance related to integrating its patented technology; educational content and general merchandise, and digital and physical textbooks through its bookstore locations, including virtual bookstores, and bookstore-affiliated e-commerce websites; and marketing services, including promotional activities and advertisements, as well as operates as a textbook wholesaler, and bookstore management hardware and software provider. It serves various markets, such as mobile devices, wearables, consumer, mobile entertainment, and other content; console gaming; automotive; medical; and commercial. Immersion Corporation was incorporated in 1993 and is headquartered in Aventura, Florida.
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