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Upturn AI SWOT - About
IMMR 
Immersion Corporation (IMMR)
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Upturn Advisory Summary
10/31/2025: IMMR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $13.5
1 Year Target Price $13.5
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.15% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 216.73M USD | Price to earnings Ratio 3.72 | 1Y Target Price 13.5 |
Price to earnings Ratio 3.72 | 1Y Target Price 13.5 | ||
Volume (30-day avg) 2 | Beta 1.15 | 52 Weeks Range 6.35 - 10.21 | Updated Date 11/1/2025 |
52 Weeks Range 6.35 - 10.21 | Updated Date 11/1/2025 | ||
Dividends yield (FY) 2.49% | Basic EPS (TTM) 1.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 40.62% | Operating Margin (TTM) 4.07% |
Management Effectiveness
Return on Assets (TTM) 5% | Return on Equity (TTM) 19.55% |
Valuation
Trailing PE 3.72 | Forward PE 17.48 | Enterprise Value 405372882 | Price to Sales(TTM) 1.33 |
Enterprise Value 405372882 | Price to Sales(TTM) 1.33 | ||
Enterprise Value to Revenue 2.48 | Enterprise Value to EBITDA 7.37 | Shares Outstanding 32396432 | Shares Floating 26518747 |
Shares Outstanding 32396432 | Shares Floating 26518747 | ||
Percent Insiders 16.22 | Percent Institutions 53.59 |
Upturn AI SWOT
Immersion Corporation
Company Overview
History and Background
Immersion Corporation was founded in 1993. It pioneered haptic technology, initially focusing on medical and gaming applications. Over time, it has expanded into automotive, mobile, and other sectors, licensing its technology to various manufacturers.
Core Business Areas
- Haptic Technology Licensing: Licenses haptic technology and intellectual property to OEMs and suppliers in automotive, mobile, gaming, and other markets.
- Software and Tools: Provides software development kits (SDKs) and tools to enable developers to integrate haptics into their products and applications.
Leadership and Structure
The leadership team includes a CEO, CFO, CTO, and various vice presidents overseeing key business functions. The organizational structure consists of engineering, sales, marketing, legal, and finance departments.
Top Products and Market Share
Key Offerings
- TouchSense Technology: A suite of haptic software and tools that enable realistic touch feedback in devices and applications. Market share information is not publicly available, but Immersion is a leader in haptics licensing for mobile. Competitors include Cirque, Alps Alpine, and various in-house solutions developed by major device manufacturers.
- Active Sensing Technology: Allows users to provide feedback to applications using pressure or force, enabling more intuitive and engaging user interfaces. Market share is limited as this technology is still emerging. Competitors include companies developing pressure sensors and gesture recognition technologies.
Market Dynamics
Industry Overview
The haptics market is growing, driven by increasing demand for realistic and immersive user experiences in gaming, automotive, mobile, and virtual/augmented reality (VR/AR) applications. The automotive segment is growing quickly due to safety and alerts provided through vehicle touch interfaces.
Positioning
Immersion Corporation is a leader in haptic technology licensing, holding a significant patent portfolio and serving a broad range of industries. Its competitive advantage lies in its intellectual property and established relationships with major manufacturers.
Total Addressable Market (TAM)
The global haptics technology market is expected to reach $54.7 billion by 2030. Immersion Corporation, with its broad IP portfolio, is well-positioned to capture a significant portion of this TAM through licensing agreements and software solutions.
Upturn SWOT Analysis
Strengths
- Extensive patent portfolio
- Established relationships with major manufacturers
- Technological expertise in haptic feedback
- Diverse application across multiple industries
Weaknesses
- Reliance on licensing agreements
- Exposure to litigation risks
- Competition from in-house solutions
- Market adoption can be slow
Opportunities
- Growth in VR/AR markets
- Expansion into automotive applications
- Partnerships with software developers
- New applications in medical devices
Threats
- Patent infringement risks
- Competition from alternative technologies
- Economic downturn affecting consumer spending
- Changes in industry standards
Competitors and Market Share
Key Competitors
- ALPS
- AACAY
- STM
Competitive Landscape
Immersion Corporation's advantage lies in its IP portfolio. Disadvantages include reliance on licensing agreements and competition from in-house solutions.
Major Acquisitions
No recent acquisitions.
- Year: 0
- Acquisition Price (USD millions): 0
- Strategic Rationale: N/A
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been dependent on licensing revenue and market adoption of haptic technology.
Future Projections: Future growth is expected to be driven by VR/AR, automotive, and mobile applications. Analyst estimates depend on market conditions and specific licensing agreements.
Recent Initiatives: Recent initiatives include focusing on partnerships in the automotive sector and developing new haptic solutions for VR/AR devices.
Summary
Immersion Corporation is a key player in the haptics market due to its strong patent portfolio. Its growth is tied to successful licensing deals and expansion into VR/AR and automotive sectors. Litigation risks and competition from internal tech remain challenges, requiring strategic partnerships to sustain growth. Overall, the company's future relies on continued innovation and market adoption of its haptic technologies.
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Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Company Investor Relations
Disclaimers:
This analysis is based on publicly available information and estimates. Actual results may vary. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Immersion Corporation
Exchange NASDAQ | Headquaters Aventura, FL, United States | ||
IPO Launch date 1999-11-12 | CEO, President & Chairperson Mr. Eric Brandon Singer | ||
Sector Technology | Industry Software - Application | Full time employees 14 | Website https://www.immersion.com |
Full time employees 14 | Website https://www.immersion.com | ||
Immersion Corporation, together with its subsidiaries, engages in the business of intellectual property (IP) that engages users' sense of touch when operating digital devices in North America, Europe, and Asia. The company offers software, related tools and technical assistance related to integrating its patented technology; educational content and general merchandise, and digital and physical textbooks through its bookstore locations, including virtual bookstores, and bookstore-affiliated e-commerce websites; and marketing services, including promotional activities and advertisements, as well as operates as a textbook wholesaler, and bookstore management hardware and software provider. It serves various markets, such as mobile devices, wearables, consumer, mobile entertainment, and other content; console gaming; automotive; medical; and commercial. Immersion Corporation was incorporated in 1993 and is headquartered in Aventura, Florida.
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