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Jack In The Box Inc (JACK)

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Upturn Advisory Summary
02/25/2026: JACK (1-star) is a SELL. SELL since 4 days. Simulated Profits (-15.45%). Updated daily EoD!
1 Year Target Price $23.44
1 Year Target Price $23.44
| 5 | Strong Buy |
| 1 | Buy |
| 13 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 332.59M USD | Price to earnings Ratio - | 1Y Target Price 23.44 |
Price to earnings Ratio - | 1Y Target Price 23.44 | ||
Volume (30-day avg) 20 | Beta 1.15 | 52 Weeks Range 13.99 - 39.10 | Updated Date 02/25/2026 |
52 Weeks Range 13.99 - 39.10 | Updated Date 02/25/2026 | ||
Dividends yield (FY) 2.58% | Basic EPS (TTM) -4.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-02-18 | When - | Estimate 1.15 | Actual 1 |
Profitability
Profit Margin -8.09% | Operating Margin (TTM) 14.41% |
Management Effectiveness
Return on Assets (TTM) 4.58% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE 4.14 | Enterprise Value 3462134838 | Price to Sales(TTM) 0.23 |
Enterprise Value 3462134838 | Price to Sales(TTM) 0.23 | ||
Enterprise Value to Revenue 2.33 | Enterprise Value to EBITDA 55.98 | Shares Outstanding 19103155 | Shares Floating 14248268 |
Shares Outstanding 19103155 | Shares Floating 14248268 | ||
Percent Insiders 8.75 | Percent Institutions 102.75 |
Upturn AI SWOT
Jack In The Box Inc

Company Overview
History and Background
Jack in the Box Inc. was founded in 1951 by Robert O. Peterson in San Diego, California. It began as a small drive-thru hamburger restaurant and has since grown into a major fast-food chain. Key milestones include its expansion into a publicly traded company, significant menu innovations, and strategic acquisitions and divestitures of other restaurant brands. The company has evolved to focus primarily on its Jack in the Box brand, known for its distinctive clown mascot and diverse menu offerings.
Core Business Areas
- Jack in the Box Restaurants: Operates and franchises Jack in the Box restaurants, serving a wide variety of menu items including burgers, tacos, chicken, breakfast items, and shakes. The brand is recognized for its late-night operating hours and value-oriented menu.
- Franchising Operations: Manages a network of franchisees who operate Jack in the Box restaurants, contributing to revenue through franchise fees and royalties.
Leadership and Structure
Jack in the Box Inc. is led by a Board of Directors and a senior management team. Key roles typically include a Chief Executive Officer (CEO), Chief Financial Officer (CFO), and heads of operations, marketing, and human resources. The company operates a franchised and company-owned restaurant model.
Top Products and Market Share
Key Offerings
- Burgers: Jack in the Box offers a variety of burgers, from classic cheeseburgers to specialty options like the 'Jumbo Jack' and 'Bacon Cheddar Cheeseburger.' Competitors include McDonald's, Burger King, and Wendy's. Specific market share data for individual product lines is not publicly disclosed by Jack in the Box.
- Tacos: Jack in the Box is known for its signature 'Tiny Tacos' and other taco varieties, differentiating itself in the burger-centric fast-food market. Competitors in this niche include Taco Bell. Specific market share data for individual product lines is not publicly disclosed by Jack in the Box.
- Breakfast: The company offers a full breakfast menu, including breakfast sandwiches, burritos, and coffee, competing with McDonald's, Burger King, and Dunkin'. Specific market share data for individual product lines is not publicly disclosed by Jack in the Box.
Market Dynamics
Industry Overview
The fast-food industry is highly competitive and mature, characterized by intense price competition, evolving consumer preferences towards healthier options, and a growing demand for convenience and digital ordering. The industry is also subject to labor costs, supply chain disruptions, and regulatory changes.
Positioning
Jack in the Box positions itself as a quick-service restaurant offering a unique and diverse menu at a competitive price point. Its competitive advantages include its brand recognition, late-night hours, and a menu that extends beyond traditional burgers, including tacos and breakfast items. However, it faces strong competition from larger, more established players.
Total Addressable Market (TAM)
The US quick-service restaurant market is valued in the hundreds of billions of dollars annually. Jack in the Box operates within this large TAM, primarily targeting value-conscious consumers looking for variety. Its current market share represents a small fraction of this overall market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and a loyal customer base.
- Diverse menu offerings, including unique items like tacos, differentiating it from many competitors.
- Extensive operating hours, including late-night service.
- Established franchise system.
Weaknesses
- Smaller scale and market presence compared to industry giants.
- Perceived lower quality ingredients by some consumers.
- Dependence on a limited number of core menu items.
- Challenges in attracting younger demographics consistently.
Opportunities
- Expansion of digital ordering and delivery services.
- Menu innovation to cater to evolving health and dietary trends.
- Refranchising of company-owned stores to improve capital efficiency.
- Leveraging its established brand for potential international expansion.
Threats
- Intense competition from other fast-food and fast-casual chains.
- Rising labor and food costs impacting profitability.
- Changing consumer preferences towards healthier or premium options.
- Potential economic downturns affecting consumer discretionary spending.
Competitors and Market Share
Key Competitors
- McDonald's Corporation (MCD)
- Burger King (part of Restaurant Brands International - RBI)
- Wendy's Company (WEN)
- Taco Bell (part of Yum! Brands - YUM)
Competitive Landscape
Jack in the Box faces fierce competition from larger players with greater brand recognition and marketing budgets. Its advantage lies in its unique menu offerings and value proposition, appealing to a specific segment of the market. However, it struggles to match the scale and efficiency of industry leaders.
Major Acquisitions
Qdoba Mexican Eats
- Year: 2003
- Acquisition Price (USD millions):
- Strategic Rationale: To diversify its restaurant portfolio beyond quick-service burgers and enter the rapidly growing fast-casual Mexican segment.
Qdoba Mexican Eats (Divested)
- Year: 2018
- Acquisition Price (USD millions): 300
- Strategic Rationale: To divest the fast-casual Qdoba brand and refocus on strengthening the core Jack in the Box brand and improving capital allocation.
Growth Trajectory and Initiatives
Historical Growth: Jack in the Box has historically shown growth through same-store sales increases and strategic market penetration. However, growth can be impacted by competition and market saturation. (Specific historical growth rates require detailed financial analysis).
Future Projections: Analyst projections for Jack in the Box typically focus on expected same-store sales growth, new store openings, and profitability improvements. These projections are subject to market conditions and company execution. (Specific future projections require analyst reports).
Recent Initiatives: Recent initiatives may include menu innovations, promotional campaigns, investments in technology for ordering and delivery, and efforts to optimize the store portfolio. The company has also explored strategic partnerships and divestitures.
Summary
Jack in the Box Inc. is a well-established fast-food chain with a recognizable brand and a unique menu. Its strengths lie in its diverse offerings and late-night service, appealing to a value-conscious segment. However, it faces intense competition and challenges in matching the scale and marketing power of larger rivals. Opportunities exist in digital expansion and menu innovation, but the company must carefully navigate rising costs and evolving consumer preferences to maintain its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Jack in the Box Inc. Investor Relations
- U.S. Securities and Exchange Commission (SEC) filings (10-K, 10-Q)
- Industry research reports
- Financial news outlets (e.g., Wall Street Journal, Bloomberg)
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Financial data and market share figures are subject to change and may not be completely up-to-date. Specific numerical financial data requires access to the latest official company reports.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Jack In The Box Inc
Exchange NASDAQ | Headquaters San Diego, CA, United States | ||
IPO Launch date 1987-02-24 | CEO & Director Mr. Lance F. Tucker CPA | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 1316 | Website https://www.jackinthebox.com |
Full time employees 1316 | Website https://www.jackinthebox.com | ||
Jack in the Box Inc., together with its subsidiaries, develops, operates, and franchises quick-service restaurants (QSR) in the United States. It operates through Jack in the Box and Del Taco segments. The company engages in the operation of a hamburger chain under the Jack in the Box brand; and a Mexican-American QSR chain under the Del Taco brand. The company was formerly known as Foodmaker, Inc and changed its name to Jack in the Box Inc. in November 1999. Jack in the Box Inc. was founded in 1951 and is headquartered in San Diego, California.

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