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Upturn AI SWOT - About
YUM 
Yum! Brands Inc (YUM)
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Upturn Advisory Summary
08/14/2025: YUM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
29 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $158.57
1 Year Target Price $158.57
| 6 | Strong Buy |
| 2 | Buy |
| 21 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -18.09% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 40.73B USD | Price to earnings Ratio 29.01 | 1Y Target Price 158.57 |
Price to earnings Ratio 29.01 | 1Y Target Price 158.57 | ||
Volume (30-day avg) 29 | Beta 0.73 | 52 Weeks Range 120.96 - 162.50 | Updated Date 08/15/2025 |
52 Weeks Range 120.96 - 162.50 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 1.93% | Basic EPS (TTM) 5.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate 1.46 | Actual 1.44 |
Profitability
Profit Margin 18.12% | Operating Margin (TTM) 33.85% |
Management Effectiveness
Return on Assets (TTM) 24.38% | Return on Equity (TTM) - |
Valuation
Trailing PE 29.01 | Forward PE 24.21 | Enterprise Value 51445914101 | Price to Sales(TTM) 5.15 |
Enterprise Value 51445914101 | Price to Sales(TTM) 5.15 | ||
Enterprise Value to Revenue 6.51 | Enterprise Value to EBITDA 19.48 | Shares Outstanding 277536000 | Shares Floating 276811328 |
Shares Outstanding 277536000 | Shares Floating 276811328 | ||
Percent Insiders 0.15 | Percent Institutions 86.76 |
Upturn AI SWOT
Yum! Brands Inc
Company Overview
History and Background
Yum! Brands Inc. was founded in 1997 when PepsiCo spun off its restaurant division, Tricon Global Restaurants, which included KFC, Pizza Hut, and Taco Bell. Over the years, Yum! Brands has expanded its portfolio and international presence.
Core Business Areas
- KFC: Kentucky Fried Chicken (KFC) is a fast-food restaurant chain that specializes in fried chicken. It operates through company-owned and franchised restaurants worldwide.
- Pizza Hut: Pizza Hut is a pizza restaurant chain that offers a variety of pizzas, pasta, and sides. It also operates through company-owned and franchised restaurants globally.
- Taco Bell: Taco Bell is a fast-food restaurant chain that specializes in Mexican-inspired food. It provides tacos, burritos, and other related items through company-owned and franchised restaurants internationally.
- The Habit Burger Grill: The Habit Burger Grill is a fast-casual restaurant chain known for its charbroiled burgers. Yum! Brands acquired The Habit Burger Grill in 2020.
Leadership and Structure
The CEO of Yum! Brands is David Gibbs. The company operates with a corporate structure overseeing the individual brands, each with its own management team.
Top Products and Market Share
Key Offerings
- KFC Fried Chicken: KFC's core offering is its fried chicken. KFC holds a significant share of the global fried chicken market. Competitors include Popeyes (PLKI), Chick-fil-A (Privately owned), and Church's Chicken (Privately owned).
- Pizza Hut Pizza: Pizza Hut provides a range of pizzas, including traditional and specialty options. Pizza Hut competes with Domino's (DPZ), Papa John's (PZZA), and Little Caesars (Privately owned).
- Taco Bell Tacos and Burritos: Taco Bell's menu features tacos, burritos, and other Mexican-inspired items. Competitors include Chipotle Mexican Grill (CMG) and Qdoba (Privately owned).
Market Dynamics
Industry Overview
The fast-food industry is highly competitive and influenced by changing consumer preferences, economic conditions, and technological advancements. There is a growing demand for healthier options and convenient ordering methods.
Positioning
Yum! Brands is a major player in the fast-food industry with a global presence and a diverse portfolio of brands. Its competitive advantages include brand recognition, a large restaurant network, and established supply chains.
Total Addressable Market (TAM)
The global fast-food market is estimated to be worth hundreds of billions of dollars annually. Yum! Brands captures a portion of this TAM through its various restaurant chains. Growth opportunities exist by targeting specific demographics, expanding into new markets, and innovating the menus.
Upturn SWOT Analysis
Strengths
- Global Brand Recognition
- Extensive Restaurant Network
- Diverse Brand Portfolio
- Strong Franchise System
Weaknesses
- Dependence on Franchisees
- Health and Nutritional Concerns
- Exposure to Currency Fluctuations
- Negative Publicity Events
Opportunities
- Expansion in Emerging Markets
- Menu Innovation and Healthy Options
- Digitalization and Mobile Ordering
- Strategic Partnerships
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturns
- Increased Labor Costs
Competitors and Market Share
Key Competitors
- MCD
- QSR
- DPZ
- CMG
Competitive Landscape
Yum! Brands competes with other major fast-food chains on factors such as price, quality, convenience, and brand reputation. Yum! Brands advantages include its diverse brand portfolio and global presence. Disadvantages include health concerns and dependence on franchisees.
Major Acquisitions
The Habit Burger Grill
- Year: 2020
- Acquisition Price (USD millions): 375
- Strategic Rationale: Expanding into the fast-casual burger segment and diversifying Yum! Brands' portfolio.
Growth Trajectory and Initiatives
Historical Growth: Yum! Brands has historically grown through a combination of organic expansion, acquisitions, and franchise development.
Future Projections: Future growth projections for Yum! Brands depend on analysts' estimates which are dynamic and change frequently.
Recent Initiatives: Recent initiatives of Yum! Brands include digital transformation, menu innovation, and expansion into new markets.
Summary
Yum! Brands possesses a strong global presence and diverse portfolio, led by KFC, Pizza Hut, and Taco Bell. Digital initiatives and emerging market expansion are working well. However, the company faces intense competition, health and nutrition concerns and dependence on franchisees. To sustain growth, Yum! Brands must adapt to changing consumer preferences and manage operational costs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Yum! Brands Inc
Exchange NYSE | Headquaters Louisville, KY, United States | ||
IPO Launch date 1997-09-17 | CEO & Director Mr. David W. Gibbs | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 40000 | Website https://www.yum.com |
Full time employees 40000 | Website https://www.yum.com | ||
Yum! Brands, Inc., together with its subsidiaries, develops, operates, and franchises quick service restaurants worldwide. It operates through four segments: KFC Division, Taco Bell Division, Pizza Hut Division, and Habit Burger & Grill Division segments. The company also operates restaurants under the KFC, Pizza Hut, Taco Bell, and Habit Burger & Grill brands, which specialize in chicken, made-to-order chargrilled burgers, sandwiches, Mexican-style food and pizza categories, and other products. The company was formerly known as TRICON Global Restaurants, Inc. and changed its name to Yum! Brands, Inc. in May 2002. Yum! Brands, Inc. was incorporated in 1997 and is based in Louisville, Kentucky.
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