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Upturn AI SWOT - About
YUM 
Yum! Brands Inc (YUM)
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Upturn Advisory Summary
10/10/2025: YUM (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
29 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $160.52
1 Year Target Price $160.52
| 6 | Strong Buy |
| 2 | Buy |
| 21 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.88% | Avg. Invested days 30 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/10/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 39.30B USD | Price to earnings Ratio 27.93 | 1Y Target Price 160.52 |
Price to earnings Ratio 27.93 | 1Y Target Price 160.52 | ||
Volume (30-day avg) 29 | Beta 0.72 | 52 Weeks Range 120.37 - 161.70 | Updated Date 10/13/2025 |
52 Weeks Range 120.37 - 161.70 | Updated Date 10/13/2025 | ||
Dividends yield (FY) 1.96% | Basic EPS (TTM) 5.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 18.12% | Operating Margin (TTM) 33.54% |
Management Effectiveness
Return on Assets (TTM) 24.15% | Return on Equity (TTM) - |
Valuation
Trailing PE 27.93 | Forward PE 22.78 | Enterprise Value 52717027589 | Price to Sales(TTM) 4.97 |
Enterprise Value 52717027589 | Price to Sales(TTM) 4.97 | ||
Enterprise Value to Revenue 6.67 | Enterprise Value to EBITDA 19.96 | Shares Outstanding 277535696 | Shares Floating 276775248 |
Shares Outstanding 277535696 | Shares Floating 276775248 | ||
Percent Insiders 0.15 | Percent Institutions 86.18 |
Upturn AI SWOT
Yum! Brands Inc
Company Overview
History and Background
Yum! Brands Inc. was founded in 1997 when PepsiCo spun off its restaurant division, which included KFC, Pizza Hut, and Taco Bell. It has since grown to be one of the world's largest restaurant companies.
Core Business Areas
- KFC: KFC (Kentucky Fried Chicken) is a global chicken restaurant brand known for its fried chicken recipe, side dishes, and chicken sandwiches.
- Pizza Hut: Pizza Hut is a pizza restaurant chain offering a variety of pizzas, pasta, and side dishes, with options for dine-in, delivery, and carryout.
- Taco Bell: Taco Bell is a fast-food restaurant chain specializing in Mexican-inspired cuisine, including tacos, burritos, and nachos.
Leadership and Structure
The leadership team includes the CEO and various VPs overseeing different functions. The organizational structure is hierarchical, with brand presidents reporting to the CEO.
Top Products and Market Share
Key Offerings
- KFC Fried Chicken: KFC's Original Recipe fried chicken remains a core offering. Competitors include Popeyes (PLKI) and Chick-fil-A (private).
- Pizza Hut Pizza: Pizza Hut's pizzas are a staple, with variations like the Meat Lovers and Pepperoni Feast. Competitors include Domino's (DPZ) and Papa John's (PZZA).
- Taco Bell Tacos: Taco Bell's tacos, especially the Crunchy Taco, are popular and affordable options. Competitors include Chipotle (CMG) and Del Taco (TACO, now part of Jack in the Box).
Market Dynamics
Industry Overview
The fast-food industry is highly competitive, with increasing demand for healthier options and convenience.
Positioning
Yum! Brands is positioned as a leading global quick-service restaurant company, leveraging brand recognition and international presence.
Total Addressable Market (TAM)
The global fast-food market is estimated at $955 billion in 2023 and is projected to reach $1.4 trillion by 2030. Yum! Brands is positioned well within this TAM due to it's global reach.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Global presence
- Extensive franchise network
- Diverse menu offerings
Weaknesses
- Health perception of fast food
- Franchise dependence
- Sensitivity to commodity prices
- Inconsistent quality across locations
Opportunities
- Expansion into emerging markets
- Menu innovation with healthier options
- Digital ordering and delivery growth
- Partnerships with food delivery services
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Increased labor costs
Competitors and Market Share
Key Competitors
- MCD
- QSR
- CMG
Competitive Landscape
Yum! Brands benefits from diverse brands, while competitors like McDonald's (MCD) have broader appeal. QSR has Burger King and Tim Hortons, and Chipotle offers healthy Mexican-inspired options.
Major Acquisitions
Habit Restaurants
- Year: 2020
- Acquisition Price (USD millions): 375
- Strategic Rationale: To expand into the fast-casual burger segment.
Growth Trajectory and Initiatives
Historical Growth: Yum! Brands has shown consistent growth through international expansion and same-store sales increases.
Future Projections: Analysts project continued growth driven by emerging markets and digital initiatives.
Recent Initiatives: Recent initiatives include expanding digital ordering platforms and developing new menu items.
Summary
Yum! Brands has strong brand recognition and global reach, however, they are susceptible to changing consumer preferences and health concerns. Their diverse portfolio and aggressive expansion, especially in emerging markets, drive growth. Digital initiatives and menu innovation are helping to maintain relevance, but it needs to continuously adapt to the competitive fast-food landscape and the need to increase same-store sales. External factors such as economic downturns and commodity price fluctuations pose ongoing challenges that have the potential to effect growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Industry Reports
- Financial News Sources
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Yum! Brands Inc
Exchange NYSE | Headquaters Louisville, KY, United States | ||
IPO Launch date 1997-09-17 | CEO & Director Mr. Christopher Lee Turner | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 40000 | Website https://www.yum.com |
Full time employees 40000 | Website https://www.yum.com | ||
Yum! Brands, Inc., together with its subsidiaries, develops, operates, and franchises quick service restaurants worldwide. It operates through four segments: KFC Division, Taco Bell Division, Pizza Hut Division, and Habit Burger & Grill Division segments. The company also operates restaurants under the KFC, Pizza Hut, Taco Bell, and Habit Burger & Grill brands, which specialize in chicken, made-to-order chargrilled burgers, sandwiches, Mexican-style food and pizza categories, and other products. The company was formerly known as TRICON Global Restaurants, Inc. and changed its name to Yum! Brands, Inc. in May 2002. Yum! Brands, Inc. was incorporated in 1997 and is based in Louisville, Kentucky.
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