
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


JetBlue Airways Corp (JBLU)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: JBLU (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $4.23
1 Year Target Price $4.23
0 | Strong Buy |
1 | Buy |
9 | Hold |
4 | Sell |
2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -21.44% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.85B USD | Price to earnings Ratio - | 1Y Target Price 4.23 |
Price to earnings Ratio - | 1Y Target Price 4.23 | ||
Volume (30-day avg) 16 | Beta 1.8 | 52 Weeks Range 3.34 - 8.31 | Updated Date 08/14/2025 |
52 Weeks Range 3.34 - 8.31 | Updated Date 08/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-28 | When Before Market | Estimate -0.3742 | Actual -0.16 |
Profitability
Profit Margin -4.22% | Operating Margin (TTM) 1.27% |
Management Effectiveness
Return on Assets (TTM) -0.55% | Return on Equity (TTM) -15.12% |
Valuation
Trailing PE - | Forward PE 56.18 | Enterprise Value 8212961927 | Price to Sales(TTM) 0.2 |
Enterprise Value 8212961927 | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 0.9 | Enterprise Value to EBITDA 12.11 | Shares Outstanding 363664000 | Shares Floating 327530740 |
Shares Outstanding 363664000 | Shares Floating 327530740 | ||
Percent Insiders 10.06 | Percent Institutions 84.4 |
Upturn AI SWOT
JetBlue Airways Corp

Company Overview
History and Background
JetBlue Airways Corp was founded in 1998 by David Neeleman and began operations in 2000. Initially focused on low-cost fares and high-quality service, it quickly expanded its routes and fleet, becoming a major player in the US airline industry. Notable milestones include its IPO in 2002 and expansion into international markets.
Core Business Areas
- Passenger Air Transportation: Provides scheduled air transportation services for passengers within the United States, as well as to and from international destinations in the Caribbean, Latin America, and Canada.
- Ancillary Revenue: Generates revenue from services beyond the base fare, including baggage fees, seat selection, in-flight sales, and loyalty program earnings.
Leadership and Structure
Robin Hayes is the current CEO. The company has a typical corporate structure with a board of directors and various executive leadership positions overseeing different departments such as operations, finance, marketing, and customer service.
Top Products and Market Share
Key Offerings
- Air Transportation: Core offering is passenger air transportation. JetBlue focuses on providing a comfortable and convenient travel experience with in-flight entertainment, free Wi-Fi, and complimentary snacks. Competitors include American Airlines (AAL), Delta Air Lines (DAL), Southwest Airlines (LUV), and United Airlines (UAL). Market share is addressed in the 'Competitors' section below.
- JetBlue Vacations: Packages that bundle flights with hotels and other travel services. JetBlue leverages its flight network to offer vacation packages to various destinations. Competitors include Expedia (EXPE) and Booking Holdings (BKNG).
- TrueBlue Loyalty Program: JetBlue's frequent flyer program, offering members points for travel that can be redeemed for flights and other rewards. Competitors include loyalty programs from all other major airlines.
Market Dynamics
Industry Overview
The airline industry is highly competitive and cyclical, influenced by factors such as fuel prices, economic conditions, and geopolitical events. It's characterized by high fixed costs and low marginal costs, leading to intense competition on price. Recent trends include consolidation, increased ancillary revenue generation, and focus on improving the passenger experience.
Positioning
JetBlue positions itself as a hybrid airline, offering a combination of low fares and premium services. Its competitive advantages include a strong brand reputation for customer service, a modern fleet, and a focus on underserved markets.
Total Addressable Market (TAM)
The global airline market is estimated to be worth hundreds of billions of dollars. JetBlue is positioned to capture a significant portion of the North American market, focusing on leisure and business travelers. The total addressable market is dynamic and depends on economic conditions, travel trends, and geopolitical events.
Upturn SWOT Analysis
Strengths
- Strong brand reputation for customer service
- Modern and fuel-efficient fleet
- Focus on underserved markets
- Loyalty Program
Weaknesses
- Higher operating costs compared to ultra-low-cost carriers
- Limited international presence compared to major airlines
- Unionized Workforce
Opportunities
- Expansion into new markets and routes
- Increased ancillary revenue generation
- Strategic partnerships with other airlines
- Growing demand for leisure travel
Threats
- Fluctuations in fuel prices
- Economic downturns
- Increased competition from other airlines
- Geopolitical instability
- Labor disputes
Competitors and Market Share
Key Competitors
- DAL
- UAL
- LUV
- AAL
- ALK
Competitive Landscape
JetBlue's competitive advantages include its brand image, customer service, and focus on underserved markets. Disadvantages include higher operating costs compared to ultra-low-cost carriers and a smaller international presence compared to major airlines. It differentiates itself through a focus on customer experience.
Major Acquisitions
Spirit Airlines
- Year: 2024
- Acquisition Price (USD millions): 3800
- Strategic Rationale: Expand JetBlue's network, grow its fleet and provide more travel options to customers at competitive fares.
Growth Trajectory and Initiatives
Historical Growth: JetBlue has experienced significant growth since its inception, driven by route expansion, fleet expansion, and brand recognition. However, growth has been affected by external factors such as economic downturns and the COVID-19 pandemic.
Future Projections: Future growth projections depend on analyst estimates and company guidance. Factors influencing future growth include demand for air travel, fuel prices, competition, and regulatory changes.
Recent Initiatives: Recent strategic initiatives include route network optimization, fleet modernization, focus on leisure travel, and expansion of its Mint premium service.
Summary
JetBlue possesses a strong brand and customer service reputation. Recent efforts such as the Spirit Airlines acquisition are intended to spur growth. The acquisition however, puts it at risk of higher operating costs and regulatory scrutiny. It faces fierce competition and needs to carefully manage fuel costs and economic uncertainties.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Analyst Reports
- Airline Industry Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary depending on the source and methodology used. Financial data should be verified with official company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About JetBlue Airways Corp
Exchange NASDAQ | Headquaters Long Island City, NY, United States | ||
IPO Launch date 2002-04-12 | CEO & Director Ms. Joanna L. Geraghty | ||
Sector Industrials | Industry Airlines | Full time employees 19050 | Website https://www.jetblue.com |
Full time employees 19050 | Website https://www.jetblue.com |
JetBlue Airways Corporation provides air transportation services. The company operates a fleet of Airbus A321, Airbus A220, Airbus A321neo, Airbus A320 Restyled, Airbus A320, Airbus A321 with Mint, Airbus A321neo with Mint, Airbus A321neoLR with Mint, and Embraer E190 aircraft. It also serves 100 destinations across the United States, Latin America, the Caribbean, Canada, and Europe. In addition, it operates airport lounges. The company was incorporated in 1998 and is based in Long Island City, New York.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.