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JBLU 
JetBlue Airways Corp (JBLU)
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Upturn Advisory Summary
11/28/2025: JBLU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $4.54
1 Year Target Price $4.54
| 0 | Strong Buy |
| 1 | Buy |
| 9 | Hold |
| 4 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.07% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.66B USD | Price to earnings Ratio - | 1Y Target Price 4.54 |
Price to earnings Ratio - | 1Y Target Price 4.54 | ||
Volume (30-day avg) 16 | Beta 1.77 | 52 Weeks Range 3.34 - 8.31 | Updated Date 11/30/2025 |
52 Weeks Range 3.34 - 8.31 | Updated Date 11/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -5.16% | Operating Margin (TTM) -3.7% |
Management Effectiveness
Return on Assets (TTM) -0.8% | Return on Equity (TTM) -19.09% |
Valuation
Trailing PE - | Forward PE 56.18 | Enterprise Value 8464157990 | Price to Sales(TTM) 0.18 |
Enterprise Value 8464157990 | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 0.93 | Enterprise Value to EBITDA 13.74 | Shares Outstanding 363710720 | Shares Floating 327506955 |
Shares Outstanding 363710720 | Shares Floating 327506955 | ||
Percent Insiders 19.32 | Percent Institutions 69.82 |
Upturn AI SWOT
JetBlue Airways Corp
Company Overview
History and Background
JetBlue Airways was founded in 1998 by David Neeleman and began operations in February 2000. It aimed to offer low fares with a high-quality customer experience. JetBlue quickly grew by focusing on underserved routes and offering amenities like live TV and free Wi-Fi. Significant milestones include its IPO in 2002 and expansion into international markets. It has evolved from a disruptive startup to a major player in the airline industry.
Core Business Areas
- Passenger Air Transportation: Provides scheduled air transportation services for passengers across a network of routes in the United States, the Caribbean, and Latin America.
- Ancillary Revenue: Generates revenue through various ancillary services such as baggage fees, seat upgrades, and onboard sales.
- JetBlue Travel Products: Offers package deals, including flights and hotel accommodations, catering to vacation travelers.
Leadership and Structure
Joanna Geraghty is the CEO. The organizational structure includes departments for operations, finance, marketing, and technology, overseen by a board of directors.
Top Products and Market Share
Key Offerings
- Core Air Transportation: Scheduled passenger flights across a network of routes. Competitors: Delta, United, American Airlines. JetBlue's revenue for core air transportation is the biggest segment of its revenue. The exact figures can be found in their annual financial reports. No specific market share for the air transportation product itself.
- Mint Premium Service: Mint is JetBlue's premium travel service offering lie-flat seats and enhanced amenities on select routes. Competitors: Delta One, United Polaris, American Flagship First. Competitors: Delta, United, American Airlines, Alaska.
Market Dynamics
Industry Overview
The airline industry is characterized by high competition, fluctuating fuel prices, labor costs, and regulatory requirements. Demand is cyclical and influenced by economic conditions.
Positioning
JetBlue positions itself as a value-driven airline, offering a comfortable travel experience at competitive prices. Its competitive advantages include a strong brand reputation, focus on customer service, and a modern fleet.
Total Addressable Market (TAM)
The global airline market is valued at hundreds of billions of dollars. JetBlue is positioned to capture a portion of this market through its focus on specific routes and customer segments. Exact numbers vary with sources and date.
Upturn SWOT Analysis
Strengths
- Strong Brand Reputation
- Customer Service Focus
- Modern Fleet
- Strong presence in key markets like the Northeast
- Low-Cost Structure (relative to legacy carriers)
Weaknesses
- High Debt Levels
- Unionized Workforce
- Reliance on leisure travel
- Fluctuations in fuel prices
- High Operating Costs
Opportunities
- Expansion into new markets
- Increased focus on ancillary revenue
- Strategic partnerships
- Increased demand for leisure travel
- Fleet Modernization
Threats
- Intense competition
- Economic downturns
- Fluctuating fuel prices
- Regulatory changes
- Labor disputes
Competitors and Market Share
Key Competitors
- DAL
- UAL
- AAL
- LUV
Competitive Landscape
JetBlue differentiates itself through customer service and a focus on specific routes. Its advantages include brand loyalty and a modern fleet. Disadvantages include a smaller network compared to legacy carriers.
Major Acquisitions
Spirit Airlines
- Year: 2024
- Acquisition Price (USD millions): 3800
- Strategic Rationale: The acquisition of Spirit Airlines aims to expand JetBlue's network and create a larger, more competitive low-fare airline. However this acquisition has failed and was terminated.
Growth Trajectory and Initiatives
Historical Growth: JetBlue has experienced periods of rapid growth, followed by periods of consolidation and strategic adjustments. Specific growth rates can be found in historical financial reports.
Future Projections: Future growth projections can be obtained from analyst reports and JetBlue's own management guidance. These projections often consider factors such as fleet expansion, route development, and market conditions.
Recent Initiatives: Recent strategic initiatives include fleet renewal, network optimization, and investments in technology.
Summary
JetBlue is a prominent value-driven airline, known for its customer service and modern fleet. The airline industry has many risks such as economic downturns and fluctuating fuel prices. JetBlue faces intense competition and its growth relies on strategic initiatives. Its financial performance and shareholder returns need monitoring as it navigates the airline industry.
Similar Stocks
Sources and Disclaimers
Data Sources:
- JetBlue Airways Corp SEC Filings
- Airline Industry Reports
- Financial News Outlets
- Company Investor Relations
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change. Consult a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About JetBlue Airways Corp
Exchange NASDAQ | Headquaters Long Island City, NY, United States | ||
IPO Launch date 2002-04-12 | CEO & Director Ms. Joanna L. Geraghty | ||
Sector Industrials | Industry Airlines | Full time employees 19208 | Website https://www.jetblue.com |
Full time employees 19208 | Website https://www.jetblue.com | ||
JetBlue Airways Corporation provides air transportation services. The company operates a fleet of Airbus A321, Airbus A220, Airbus A321neo, Airbus A320 Restyled, Airbus A320, Airbus A321 with Mint, Airbus A321neo with Mint, Airbus A321neoLR with Mint, and Embraer E190 aircraft. It also serves 100 destinations across the United States, Latin America, the Caribbean, Canada, and Europe. In addition, it operates airport lounges. The company was incorporated in 1998 and is based in Long Island City, New York.
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