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Upturn AI Summary - About
Johnson Outdoors Inc(JOUT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for JOUT
10/09/2026: JOUT (1-star) is currently NOT-A-BUY. Pass it for now.
Johnson Outdoors is a specialized manufacturer of premium outdoor recreation gear, with a heavy focus on the marine fishing segment through its Minn Kota and Humminbird brands. The company is known for its strong brand equity and conservative balance sheet, which has historically provided stability. Its primary growth opportunity lies in further integrating digital technology into its marine offerings. However, the company faces stiff competition from larger tech-enabled marine firms and is highly sensitive to discretionary consumer spending trends. The stock may suit dividend-seeking value investors who monitor for stabilization in consumer demand and successful product innovation in the marine space.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is currently tempered by industry-wide demand normalization. |
| Momentum investor | Weak fit | The stock has struggled with negative price momentum following post-pandemic highs. |
| Value investor | Strong fit | The company trades at more reasonable valuation multiples given its strong brand and cash position. |
| Dividend investor | Strong fit | Consistent dividend payments make it attractive for income-focused portfolios. |
| Low-risk investor | Mixed fit | Exposure to discretionary consumer spending cycles introduces inherent volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Consumer demand shifts lead to significant stock price swings. |
| Valuation risk | Low | Current trading levels appear to reflect conservative growth expectations. |
| Competition risk (Tech-enabled marine giants) | High | Large competitors like Garmin invest heavily in integrated ecosystems. |
| Business quality | Medium | Strong, recognized brands provide a moat, but the business is subject to fashion and tech cycles. |
| Dividend income | Low | The dividend is well-supported by the current balance sheet. |
| Execution risk | Medium | Successfully transitioning mechanical products to software-defined platforms is difficult. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -16% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 448.11M USD | Price to earnings Ratio - | 1Y Target Price 57 |
Price to earnings Ratio - | 1Y Target Price 57 | ||
Volume (30-day avg) 39.5K shares | Beta 0.8 | 52 Weeks Range 34.65 - 52.76 | Updated Date 10/11/2026 |
52 Weeks Range 34.65 - 52.76 | Updated Date 10/11/2026 | ||
Dividends yield (FY) 3.00% | Basic EPS (TTM) -0.83 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Fishing | Trolling motors, fish finders, and depth sounders. | The primary revenue driver, reliant on angler loyalty to Minn Kota and Humminbird. |
| Camping & Watercraft | Tents, stoves, kayaks, and canoes. | Stable but slower-growing segments that round out the lifestyle offering. |
| Diving | SCUBAPRO professional diving gear. | A premium, niche segment with loyal professional users. |
| Geography | North American and International markets. | Sales are primarily concentrated in North America, making the company sensitive to the US economy. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 28.49 | Enterprise Value 347.44M | Price to Sales(TTM) 0.68 |
Enterprise Value 347.44M | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA 7.29 | Shares Outstanding 9.27M | Shares Floating 5.82M |
Shares Outstanding 9.27M | Shares Floating 5.82M | ||
Percent Insiders 8.75 | Percent Institutions 71.58 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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