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JOUT 
Johnson Outdoors Inc (JOUT)
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Upturn Advisory Summary
02/26/2026: JOUT (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 303.72M USD | Price to earnings Ratio - | 1Y Target Price 50 |
Price to earnings Ratio - | 1Y Target Price 50 | ||
Volume (30-day avg) - | Beta 0.76 | 52 Weeks Range 21.33 - 41.70 | Updated Date 06/29/2025 |
52 Weeks Range 21.33 - 41.70 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 4.51% | Basic EPS (TTM) -4.45 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.23% | Operating Margin (TTM) 2.91% |
Management Effectiveness
Return on Assets (TTM) -4.5% | Return on Equity (TTM) -9.7% |
Valuation
Trailing PE - | Forward PE 11.71 | Enterprise Value 258597978 | Price to Sales(TTM) 0.55 |
Enterprise Value 258597978 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA 41.22 | Shares Outstanding 9172420 | Shares Floating 5701487 |
Shares Outstanding 9172420 | Shares Floating 5701487 | ||
Percent Insiders 8.58 | Percent Institutions 82.48 |
Upturn AI SWOT
Johnson Outdoors Inc
Company Overview
History and Background
Johnson Outdoors Inc. was founded in 1970 by Samuel L. Johnson and his son, Samuel C. Johnson. Initially focused on fishing equipment, the company has evolved through strategic acquisitions and product line expansions into a diversified outdoor recreation equipment manufacturer. Key milestones include the acquisition of Humminbird in 2004, a leader in marine electronics, and the expansion into camping and watercraft gear.
Core Business Areas
- Watercraft: This segment includes kayaks, canoes, and SUPs under brands like Old Town, Ocean Kayak, and Carlisle paddles. Products are designed for recreation, fishing, and touring.
- Fishing: The largest segment, featuring sonar and GPS equipment (Humminbird), fishing rods and reels (Minn Kota, Cannon), and trolling motors (Minn Kota).
- Camping: This segment offers tents, sleeping bags, and other camping accessories under brands like Eureka! and MSR (Mountain Safety Research).
- Diving: This segment includes SCUBA gear and accessories under brands like SCUBAPRO and Aqua Lung.
Leadership and Structure
Johnson Outdoors Inc. is led by a Board of Directors and an executive management team. Key roles include CEO, CFO, and heads of each business segment. The company operates with a decentralized structure, allowing individual brands to maintain their market focus and operational agility.
Top Products and Market Share
Key Offerings
- Humminbird Fish Finders/GPS: A leading brand in marine electronics, offering advanced fishfinders and GPS systems for recreational and professional anglers. Competitors include Garmin, Lowrance, and Raymarine. Market share in this specific niche is significant, often cited as one of the top players in North America, though precise figures fluctuate. Revenue contribution is substantial, forming a key part of the Fishing segment.
- Minn Kota Trolling Motors: A dominant brand in electric trolling motors, known for innovation and reliability. Competitors include Garmin, Lowrance, and Motorguide. Minn Kota holds a very strong market share in the trolling motor segment, widely considered a leader. This is a significant revenue driver for the Fishing segment.
- Old Town Canoes and Kayaks: A well-established brand in the kayak and canoe market, offering a range of recreational and fishing-oriented watercraft. Competitors include Ascend, Perception, and Native Watercraft. Old Town is a recognized leader in its segment, contributing significantly to the Watercraft segment's revenue.
- MSR Camping Gear: Mountain Safety Research (MSR) is a respected brand for backcountry camping equipment, including tents, stoves, and water filters. Competitors include Big Agnes, Nemo Equipment, and REI Co-op. MSR holds a strong position in the premium outdoor gear market. This brand is a key contributor to the Camping segment's revenue.
- SCUBAPRO Diving Equipment: A premier brand in the SCUBA diving industry, offering regulators, BCDs, masks, and other gear. Competitors include Aqua Lung (also owned by Johnson Outdoors), TUSA, and Mares. SCUBAPRO is a top-tier brand in the diving market. This segment is a significant contributor to the Diving segment's revenue.
Market Dynamics
Industry Overview
Johnson Outdoors operates in the broader outdoor recreation industry, which is influenced by consumer discretionary spending, seasonality, and trends in outdoor activities like fishing, camping, paddling, and diving. The industry has seen increased interest post-pandemic, but is also susceptible to economic downturns and supply chain disruptions.
Positioning
Johnson Outdoors is well-positioned as a diversified manufacturer with strong, established brands across multiple outdoor recreation segments. Its competitive advantages include brand recognition, product innovation, a broad distribution network, and a history of strategic acquisitions. The company benefits from its focus on niche markets within the larger outdoor sector.
Total Addressable Market (TAM)
The total addressable market for outdoor recreation equipment is substantial, spanning billions of dollars globally. Johnson Outdoors is positioned to capture a significant portion of its targeted segments within this TAM, particularly in marine electronics, trolling motors, and specialized camping and watercraft equipment. While the overall TAM is vast, the company focuses on segments where it holds strong leadership positions.
Upturn SWOT Analysis
Strengths
- Strong portfolio of established and respected brands (Humminbird, Minn Kota, Old Town, SCUBAPRO, MSR)
- Diversified product offerings across multiple outdoor recreation segments
- Leadership positions in key niches (e.g., trolling motors, marine electronics)
- History of successful product innovation and development
- Global distribution network
Weaknesses
- Reliance on consumer discretionary spending, making it vulnerable to economic downturns
- Seasonality of some product lines (e.g., camping, watercraft)
- Potential challenges in integrating acquired companies
- Supply chain vulnerabilities and cost inflation
Opportunities
- Growing consumer interest in outdoor activities and experiences
- Expansion into emerging markets and geographies
- Development of new technologies and smart/connected outdoor gear
- Leveraging e-commerce channels for direct-to-consumer sales
- Further strategic acquisitions to expand product lines or market reach
Threats
- Intensifying competition from both established players and new entrants
- Economic recessions impacting consumer spending
- Changes in consumer preferences and trends
- Rising raw material and manufacturing costs
- Regulatory changes affecting product safety or environmental impact
Competitors and Market Share
Key Competitors
- Garmin Ltd. (GRMN)
- Bass Pro Shops (Private)
- Livent Corporation (LTHM)
- Pure Fishing (Private)
Competitive Landscape
Johnson Outdoors benefits from its strong brand equity and niche market leadership, particularly in fishing electronics and trolling motors. However, it faces intense competition from larger, more diversified players like Garmin, as well as private companies with significant market presence. Its ability to innovate and maintain product quality is crucial for its competitive edge.
Growth Trajectory and Initiatives
Historical Growth: Johnson Outdoors has experienced historical growth primarily through strategic acquisitions and organic expansion within its core segments. The company has shown an ability to integrate new brands and leverage them for market share gains.
Future Projections: Future growth projections for Johnson Outdoors are expected to be driven by continued innovation, potential expansion into adjacent outdoor recreation categories, and leveraging strong brand loyalty. Analyst estimates typically forecast moderate single-digit revenue growth, with profitability influenced by cost management and market demand. The company's focus on premium products and its strong market positions are key drivers.
Recent Initiatives: Recent initiatives likely include product line refreshes, investments in digital marketing and e-commerce capabilities, supply chain optimization, and continued focus on product innovation to meet evolving consumer demands for sustainability and advanced technology in outdoor gear.
Summary
Johnson Outdoors Inc. is a well-established player in the outdoor recreation market with strong brands and diversified segments, particularly in fishing and watercraft. Its core strengths lie in brand loyalty and niche market leadership. However, the company faces challenges from economic sensitivity, supply chain issues, and increasing competition. Continued innovation and strategic management of its brand portfolio are key to sustained success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations Reports (Annual Reports, 10-K, 10-Q)
- Financial News Outlets (e.g., Wall Street Journal, Bloomberg)
- Industry Analysis Reports
- Financial Data Aggregators (e.g., Yahoo Finance, Google Finance)
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Market share data is an estimation and can vary significantly by sub-segment and region. Financial metrics and performance indicators are based on publicly available information and may require consultation of the latest official filings for precise, up-to-date figures. All information is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Johnson Outdoors Inc
Exchange NASDAQ | Headquaters Racine, WI, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Ms. Helen P. Johnson-Leipold | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 1200 | Website https://www.johnsonoutdoors.com |
Full time employees 1200 | Website https://www.johnsonoutdoors.com | ||
Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreation products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty retailers, retail store chains, internet dealers, original equipment manufacturers, and distributors. The Camping segment provides portable outdoor cooking systems, single burner and two burner stoves, and accessories under the Jetboil brand to camping and backpacking specialty stores, sporting goods stores, internet retailers, and direct customer through website and distributors. The Watercraft Recreation segment offers kayaks, canoes, personal watercraft equipment and products, and paddles for family recreation, touring, and angling through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.
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