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Upturn AI SWOT - About
JOUT 
Johnson Outdoors Inc (JOUT)
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Upturn Advisory Summary
06/30/2025: JOUT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $50
1 Year Target Price $50
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.91% | Avg. Invested days 20 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 303.72M USD | Price to earnings Ratio - | 1Y Target Price 50 |
Price to earnings Ratio - | 1Y Target Price 50 | ||
Volume (30-day avg) - | Beta 0.76 | 52 Weeks Range 21.33 - 41.70 | Updated Date 06/29/2025 |
52 Weeks Range 21.33 - 41.70 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 4.51% | Basic EPS (TTM) -4.45 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.23% | Operating Margin (TTM) 2.91% |
Management Effectiveness
Return on Assets (TTM) -4.5% | Return on Equity (TTM) -9.7% |
Valuation
Trailing PE - | Forward PE 11.71 | Enterprise Value 258597978 | Price to Sales(TTM) 0.55 |
Enterprise Value 258597978 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA 41.22 | Shares Outstanding 9172420 | Shares Floating 5701487 |
Shares Outstanding 9172420 | Shares Floating 5701487 | ||
Percent Insiders 8.58 | Percent Institutions 82.48 |
Analyst Ratings
Rating - | Target Price 50 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Johnson Outdoors Inc
Company Overview
History and Background
Johnson Outdoors Inc. was founded in 1970 as a spin-off from S.C. Johnson & Son. Initially focused on camping equipment, it diversified into marine electronics, diving, watercraft, and outdoor cooking.
Core Business Areas
- Fishing: Designs, manufactures, and markets fishing equipment, including fish finders (Humminbird), trolling motors (Minn Kota), and downriggers (Cannon).
- Camping: Offers a range of camping equipment, including tents, sleeping bags, and cooking systems (Eureka!, Jetboil).
- Watercraft: Manufactures canoes, kayaks, and stand-up paddleboards (Old Town, Ocean Kayak, Necky).
- Diving: Provides diving equipment and accessories (Scubapro).
Leadership and Structure
Helen Johnson-Leipold is the Chairman and CEO. The company operates with a decentralized structure, with each business segment having its own management team.
Top Products and Market Share
Key Offerings
- Humminbird Fish Finders: A leading brand in fish finding technology, with various models ranging from basic to advanced. Market share is estimated to be around 30-35% in the US. Competitors include Garmin and Lowrance.
- Minn Kota Trolling Motors: A dominant player in the electric trolling motor market. Market share is estimated to be 40-45% in the US. Competitors include MotorGuide and Newport Vessels.
- Jetboil Cooking Systems: Popular for its rapid boiling capabilities and compact design. Competitors include MSR and Primus
- Scubapro Diving Equipment: Well known for dive regulators, BCD's and dive computers with a premium price point.
Market Dynamics
Industry Overview
The outdoor recreation industry is experiencing growth driven by increased participation in outdoor activities, driven by wellness trends and disposable income. Seasonal sales are characteristic.
Positioning
Johnson Outdoors is positioned as a leading provider of innovative and high-quality outdoor recreation products. The company benefits from strong brand recognition and a diversified portfolio.
Total Addressable Market (TAM)
The global outdoor recreation market is estimated to be worth hundreds of billions of dollars annually. Johnson Outdoors captures a portion of the specialty retail segment, indicating there is a substantial opportunity for continued growth.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Innovation in product development
- Established distribution network
- Diversified product lines
Weaknesses
- Seasonality of sales
- Dependence on retail partners
- Exposure to currency fluctuations
- Potential for supply chain disruptions
Opportunities
- Growing demand for outdoor recreation
- Expansion into new geographic markets
- Development of new product categories
- Strategic acquisitions
Threats
- Increased competition
- Changing consumer preferences
- Economic downturns
- Regulatory changes
Competitors and Market Share
Key Competitors
- Garmin (GRMN)
- Brunswick Corporation (BC)
- Vista Outdoor (VSTO)
Competitive Landscape
Johnson Outdoors has a strong competitive position due to its brand recognition and diversified product portfolio. Competitors like Garmin offer similar products that may attract different demographics. Brunswick focuses more on larger marine products.
Major Acquisitions
Roleffs Production AS
- Year: 2023
- Acquisition Price (USD millions): 8.3
- Strategic Rationale: Expanding market coverage for existing products
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by product innovation, strategic acquisitions, and expansion into new markets.
Future Projections: Analyst estimates suggest continued growth, driven by the expansion of the outdoor recreation market.
Recent Initiatives: Recent initiatives include launching new products, expanding its e-commerce presence, and investing in marketing and sales.
Summary
Johnson Outdoors is a well-established company with a diversified portfolio of outdoor recreation products. Its strong brand recognition and innovation capabilities position it for continued growth, though it faces challenges from competition and seasonality. The company's acquisitions will allow for new product development and market reach. JOUT needs to look out for larger economic trends which could affect consumer discretionary spending.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10K, 10Q), Industry Reports, Analyst Estimates, News Articles
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Johnson Outdoors Inc
Exchange NASDAQ | Headquaters Racine, WI, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Ms. Helen P. Johnson-Leipold | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 1200 | Website https://www.johnsonoutdoors.com |
Full time employees 1200 | Website https://www.johnsonoutdoors.com | ||
Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreation products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty retailers, retail store chains, internet dealers, original equipment manufacturers, and distributors. The Camping segment provides portable outdoor cooking systems, single burner and two burner stoves, and accessories under the Jetboil brand to camping and backpacking specialty stores, sporting goods stores, internet retailers, and direct customer through website and distributors. The Watercraft Recreation segment offers kayaks, canoes, personal watercraft equipment and products, and paddles for family recreation, touring, and angling through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.
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