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Upturn AI SWOT - About
JOUT 
Johnson Outdoors Inc (JOUT)
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Upturn Advisory Summary
09/11/2025: JOUT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 13.26% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 303.72M USD | Price to earnings Ratio - | 1Y Target Price 50 |
Price to earnings Ratio - | 1Y Target Price 50 | ||
Volume (30-day avg) - | Beta 0.76 | 52 Weeks Range 21.33 - 41.70 | Updated Date 06/29/2025 |
52 Weeks Range 21.33 - 41.70 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 4.51% | Basic EPS (TTM) -4.45 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.23% | Operating Margin (TTM) 2.91% |
Management Effectiveness
Return on Assets (TTM) -4.5% | Return on Equity (TTM) -9.7% |
Valuation
Trailing PE - | Forward PE 11.71 | Enterprise Value 258597978 | Price to Sales(TTM) 0.55 |
Enterprise Value 258597978 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA 41.22 | Shares Outstanding 9172420 | Shares Floating 5701487 |
Shares Outstanding 9172420 | Shares Floating 5701487 | ||
Percent Insiders 8.58 | Percent Institutions 82.48 |
Upturn AI SWOT
Johnson Outdoors Inc
Company Overview
History and Background
Johnson Outdoors Inc. was founded in 1970 as a spin-off from S.C. Johnson & Son, Inc. It has evolved from a conglomerate to focus on outdoor recreation products.
Core Business Areas
- Fishing: Designs, manufactures, and markets fishing equipment including marine electronics (fish finders, GPS), trolling motors, and downriggers under brands like Humminbird, Minn Kota, and Cannon.
- Camping: Produces and sells camping equipment, primarily tents, under the Eureka! brand.
- Watercraft Recreation: Develops and markets kayaks, canoes, and related accessories under brands like Old Town, Ocean Kayak, and Carlisle Paddle.
- Diving: Offers diving and snorkeling equipment under the SCUBAPRO brand.
Leadership and Structure
Helen Johnson-Leipold is the Chairman and CEO. The company operates with a decentralized structure, with each business segment having its own management team.
Top Products and Market Share
Key Offerings
- Humminbird Fish Finders: Leading brand in marine electronics for recreational fishing. Offers advanced sonar and GPS technology. Market share is significant in high-end fish finders. Competitors include Garmin and Raymarine.
- Minn Kota Trolling Motors: Dominant brand in electric trolling motors for fishing boats. Known for reliability and innovation. Holds a substantial market share. Competitors include MotorGuide and Lowrance.
- Old Town Kayaks: Well-known brand of kayaks and canoes for recreational paddling. Offers a wide range of models. Competitors include Perception, Wilderness Systems, and Jackson Kayak.
- SCUBAPRO Diving Gear: Top brand of gear for recreational and technical diving. Competitors include Aqua Lung and Mares.
Market Dynamics
Industry Overview
The outdoor recreation industry is growing, driven by increasing participation in outdoor activities and technological advancements. However, it is cyclical and susceptible to economic downturns and weather patterns.
Positioning
Johnson Outdoors is positioned as a premium provider of innovative and high-quality outdoor recreation equipment. It differentiates itself through strong brands, technological leadership, and a focus on customer experience.
Total Addressable Market (TAM)
The global outdoor recreation market is estimated to be worth hundreds of billions of dollars. Johnson Outdoors is positioned to capture a portion of this TAM through its diverse portfolio of products and strong brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Technological innovation
- Established distribution network
- Leading market positions in several segments
- Loyal customer base
Weaknesses
- Seasonality of business
- Dependence on discretionary consumer spending
- Exposure to currency fluctuations
- Reliance on third-party suppliers
- Limited diversification outside of outdoor recreation
Opportunities
- Growing participation in outdoor activities
- Expanding into new geographic markets
- Developing new products and technologies
- Acquiring complementary businesses
- Increasing online sales
Threats
- Economic downturns
- Increased competition
- Changing consumer preferences
- Supply chain disruptions
- Regulatory changes
Competitors and Market Share
Key Competitors
- Garmin (GRMN)
- Brunswick Corporation (BC)
- Vista Outdoor (VSTO)
Competitive Landscape
Johnson Outdoors faces competition from larger, more diversified companies like Garmin and Brunswick. Its competitive advantage lies in its strong brands, technological innovation, and focus on specific outdoor recreation segments.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by product innovation, acquisitions, and expansion into new markets. However, growth has been cyclical, reflecting the seasonality of the business and economic conditions.
Future Projections: The Future Projections section has been removed, unable to provide current financial data
Recent Initiatives: Recent initiatives include focusing on e-commerce sales, developing new products with advanced technology, and expanding the SCUBAPRO brand.
Summary
Johnson Outdoors is a strong company with leading positions in several outdoor recreation segments. It benefits from strong brands and technological innovation. However, it faces risks from seasonality, economic downturns, and increased competition. The company should focus on diversifying its business, expanding into new markets, and investing in innovation to sustain growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, market research reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate. Financial data is based on publicly available information. Investment decisions should be made after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Johnson Outdoors Inc
Exchange NASDAQ | Headquaters Racine, WI, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Ms. Helen P. Johnson-Leipold | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 1200 | Website https://www.johnsonoutdoors.com |
Full time employees 1200 | Website https://www.johnsonoutdoors.com | ||
Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreation products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty retailers, retail store chains, internet dealers, original equipment manufacturers, and distributors. The Camping segment provides portable outdoor cooking systems, single burner and two burner stoves, and accessories under the Jetboil brand to camping and backpacking specialty stores, sporting goods stores, internet retailers, and direct customer through website and distributors. The Watercraft Recreation segment offers kayaks, canoes, personal watercraft equipment and products, and paddles for family recreation, touring, and angling through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.
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