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Upturn AI SWOT - About
JOUT 
Johnson Outdoors Inc (JOUT)
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Upturn Advisory Summary
08/28/2025: JOUT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 13.49% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 303.72M USD | Price to earnings Ratio - | 1Y Target Price 50 |
Price to earnings Ratio - | 1Y Target Price 50 | ||
Volume (30-day avg) - | Beta 0.76 | 52 Weeks Range 21.33 - 41.70 | Updated Date 06/29/2025 |
52 Weeks Range 21.33 - 41.70 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 4.51% | Basic EPS (TTM) -4.45 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.23% | Operating Margin (TTM) 2.91% |
Management Effectiveness
Return on Assets (TTM) -4.5% | Return on Equity (TTM) -9.7% |
Valuation
Trailing PE - | Forward PE 11.71 | Enterprise Value 258597978 | Price to Sales(TTM) 0.55 |
Enterprise Value 258597978 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA 41.22 | Shares Outstanding 9172420 | Shares Floating 5701487 |
Shares Outstanding 9172420 | Shares Floating 5701487 | ||
Percent Insiders 8.58 | Percent Institutions 82.48 |
Upturn AI SWOT
Johnson Outdoors Inc
Company Overview
History and Background
Johnson Outdoors Inc. was founded in 1970 as a spin-off from S.C. Johnson & Son. It evolved from a family business focusing on outdoor recreation products.
Core Business Areas
- Fishing: Designs, manufactures, and markets fishing equipment including trolling motors (Minn Kota), fish finders (Humminbird), and downriggers (Cannon).
- Camping: Produces camping equipment such as tents, sleeping bags, and cooking systems (Eureka!, Jetboil).
- Watercraft Recreation: Manufactures canoes, kayaks, and paddles (Old Town, Ocean Kayak, Carlisle).
- Diving: Offers diving equipment including dive computers, regulators, and buoyancy compensators (SCUBAPRO).
Leadership and Structure
Helen Johnson-Leipold is the Chairman and CEO. The company is structured with distinct business segments each with its own management team.
Top Products and Market Share
Key Offerings
- Minn Kota Trolling Motors: Electric trolling motors for fishing boats. Dominates the trolling motor market with a significant market share; competitor: MotorGuide (Brunswick Corp - BC).
- Humminbird Fish Finders: Sonar and GPS devices for locating fish. Holds a strong position in the fish finder market; competitor: Garmin (GRMN).
- Jetboil Cooking Systems: Portable cooking systems for backpacking and camping. Jetboil has a competitive market share in the backpacking stove market; competitor: MSR (Mountain Safety Research).
- SCUBAPRO Diving Equipment: Diving equipment used by recreational and professional divers. Competitors: Mares, Aqua Lung.
Market Dynamics
Industry Overview
The outdoor recreation industry is experiencing growth driven by increasing interest in outdoor activities, technological advancements in equipment, and rising disposable incomes.
Positioning
Johnson Outdoors Inc. is positioned as a leader in innovation and quality within the outdoor recreation industry. Its competitive advantages include strong brand recognition, established distribution networks, and a focus on niche markets.
Total Addressable Market (TAM)
The global outdoor recreation market is expected to reach hundreds of billions of dollars. Johnson Outdoors Inc. is positioned to capture a significant portion of this market through its diverse product portfolio and strong brand presence.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Established distribution network
- Focus on innovation
- Leading market positions in key segments
- Loyal customer base
Weaknesses
- Seasonality of sales
- Dependence on economic conditions
- Exposure to raw material price fluctuations
- Limited geographic diversification
Opportunities
- Expanding into new geographic markets
- Developing new innovative products
- Acquiring complementary businesses
- Leveraging e-commerce channels
Threats
- Increased competition
- Changes in consumer preferences
- Economic downturns
- Regulatory changes
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- BC
- GRMN
- YETI
- POWI
Competitive Landscape
Johnson Outdoors Inc. faces intense competition from larger, more diversified companies. However, its focus on niche markets and innovation gives it a competitive edge.
Major Acquisitions
Seavenger, Inc.
- Year: 2018
- Acquisition Price (USD millions): 2.7
- Strategic Rationale: Seavenger acquisition enhanced SCUBAPROu2019s position in dive equipment and broadened its offerings to appeal to more divers.
Growth Trajectory and Initiatives
Historical Growth: Johnson Outdoors Inc. has experienced moderate growth in recent years, driven by innovation and market expansion.
Future Projections: Analysts expect continued growth for Johnson Outdoors Inc. driven by its strong brands and expanding market presence. Revenue growth expected at 3-5% CAGR.
Recent Initiatives: Recent initiatives include investments in e-commerce, new product development, and acquisitions.
Summary
Johnson Outdoors Inc. is a relatively strong company with a portfolio of well-known outdoor recreation brands. The company's focus on innovation and niche markets has helped it maintain a competitive edge. However, Johnson Outdoors Inc. needs to be aware of economic downturns and market share competition. Overall the company is healthy.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q), Investor Presentations, Press Releases, Third-Party Research Reports, Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Johnson Outdoors Inc
Exchange NASDAQ | Headquaters Racine, WI, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Ms. Helen P. Johnson-Leipold | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 1200 | Website https://www.johnsonoutdoors.com |
Full time employees 1200 | Website https://www.johnsonoutdoors.com | ||
Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreation products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty retailers, retail store chains, internet dealers, original equipment manufacturers, and distributors. The Camping segment provides portable outdoor cooking systems, single burner and two burner stoves, and accessories under the Jetboil brand to camping and backpacking specialty stores, sporting goods stores, internet retailers, and direct customer through website and distributors. The Watercraft Recreation segment offers kayaks, canoes, personal watercraft equipment and products, and paddles for family recreation, touring, and angling through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.
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