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Upturn AI SWOT - About
JOUT 
Johnson Outdoors Inc (JOUT)
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Upturn Advisory Summary
10/10/2025: JOUT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 15.61% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 303.72M USD | Price to earnings Ratio - | 1Y Target Price 50 |
Price to earnings Ratio - | 1Y Target Price 50 | ||
Volume (30-day avg) - | Beta 0.76 | 52 Weeks Range 21.33 - 41.70 | Updated Date 06/29/2025 |
52 Weeks Range 21.33 - 41.70 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 4.51% | Basic EPS (TTM) -4.45 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.23% | Operating Margin (TTM) 2.91% |
Management Effectiveness
Return on Assets (TTM) -4.5% | Return on Equity (TTM) -9.7% |
Valuation
Trailing PE - | Forward PE 11.71 | Enterprise Value 258597978 | Price to Sales(TTM) 0.55 |
Enterprise Value 258597978 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA 41.22 | Shares Outstanding 9172420 | Shares Floating 5701487 |
Shares Outstanding 9172420 | Shares Floating 5701487 | ||
Percent Insiders 8.58 | Percent Institutions 82.48 |
Upturn AI SWOT
Johnson Outdoors Inc
Company Overview
History and Background
Johnson Outdoors Inc. was founded in 1970 as a spin-off from the Johnson Wax family business. It has evolved into a global leader in outdoor recreation products.
Core Business Areas
- Fishing: Designs, manufactures, and markets fishing equipment, including fish finders, trolling motors, and related accessories under brands like Humminbird and Minn Kota.
- Camping: Offers camping equipment such as tents, sleeping bags, and cooking systems under the Eureka! and Jetboil brands.
- Watercraft Recreation: Provides kayaks, canoes, and related accessories under the Old Town and Ocean Kayak brands.
- Diving: Designs, manufactures, and markets SCUBA diving equipment under the SCUBAPRO brand.
Leadership and Structure
Helen Johnson-Leipold serves as Chairman and CEO. The company is structured into business segments with dedicated leadership for each area.
Top Products and Market Share
Key Offerings
- Humminbird Fish Finders: A leading brand in fish finding technology, providing sonar, GPS, and mapping capabilities. Market share varies by product category, but Humminbird generally holds a significant position in the recreational fish finder market. Competitors include Garmin (GRMN) and Raymarine (FLIR - Teledyne FLIR before acquisition).
- Minn Kota Trolling Motors: A top brand of electric trolling motors for fishing boats. Minn Kota holds a substantial market share in trolling motors. Competitors include MotorGuide (Brunswick Corporation (BC)) and Lowrance (Navico Group, owned by Brunswick).
- Jetboil Cooking Systems: Portable cooking systems for camping and backpacking. Competitors include MSR (Mountain Safety Research), Primus, and Soto.
- SCUBAPRO Diving Equipment: SCUBA diving equipment including regulators, BCDs, wetsuits, and computers. Market share is competitive in the diving equipment market. Competitors include Aqua Lung, Mares, and Cressi.
Market Dynamics
Industry Overview
The outdoor recreation industry is experiencing growth driven by increasing participation in outdoor activities, technological advancements in equipment, and rising disposable incomes.
Positioning
Johnson Outdoors Inc. holds a strong position in several niche markets within the outdoor recreation industry, leveraging its established brands, technological innovation, and distribution network. The company benefits from a loyal customer base, particularly in fishing and diving.
Total Addressable Market (TAM)
The total addressable market for the outdoor recreation industry is estimated to be in the hundreds of billions of dollars globally. Johnson Outdoors Inc. is positioned to capture a portion of this market through its diverse product portfolio and brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Humminbird, Minn Kota, Jetboil, SCUBAPRO)
- Diversified product portfolio
- Technological innovation
- Established distribution network
- Strong customer loyalty in key segments
Weaknesses
- Seasonality of some product lines
- Dependence on consumer spending
- Exposure to currency fluctuations
- Higher debt compared to some competitors
Opportunities
- Expanding into new geographic markets
- Developing new products and technologies
- Acquiring complementary businesses
- Increasing online sales
- Growing participation in outdoor recreation
Threats
- Increased competition
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
- Rising raw material costs
Competitors and Market Share
Key Competitors
- Garmin (GRMN)
- Brunswick Corporation (BC)
- Teledyne FLIR (TDY)
Competitive Landscape
Johnson Outdoors Inc. competes effectively with larger players like Garmin and Brunswick by focusing on niche markets and offering innovative products with strong brand recognition. The company faces challenges from increasing competition and changing consumer preferences.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends require access to financial databases to extract specific figures.
Future Projections: Analyst estimates and future growth projections require access to financial analyst databases.
Recent Initiatives: Recent initiatives include new product launches in fishing electronics, camping equipment, and diving gear, as well as investments in e-commerce and digital marketing.
Summary
Johnson Outdoors is a robust player in the outdoor recreation market with strong brands and diversified products. They are particularly well-positioned in fishing and diving, although subject to seasonal and economic vulnerabilities. Key strengths lie in innovation and brand recognition, while potential threats are competitive pressure and cost fluctuations.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- 10K Filings
- Industry Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated and may not be precise. Financial data and projections require access to specific financial databases and APIs.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Johnson Outdoors Inc
Exchange NASDAQ | Headquaters Racine, WI, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Ms. Helen P. Johnson-Leipold | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 1200 | Website https://www.johnsonoutdoors.com |
Full time employees 1200 | Website https://www.johnsonoutdoors.com | ||
Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreation products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty retailers, retail store chains, internet dealers, original equipment manufacturers, and distributors. The Camping segment provides portable outdoor cooking systems, single burner and two burner stoves, and accessories under the Jetboil brand to camping and backpacking specialty stores, sporting goods stores, internet retailers, and direct customer through website and distributors. The Watercraft Recreation segment offers kayaks, canoes, personal watercraft equipment and products, and paddles for family recreation, touring, and angling through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.
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