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JOUT 
Johnson Outdoors Inc (JOUT)
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Upturn Advisory Summary
12/26/2025: JOUT (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit 12.6% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 12/26/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 303.72M USD | Price to earnings Ratio - | 1Y Target Price 50 |
Price to earnings Ratio - | 1Y Target Price 50 | ||
Volume (30-day avg) - | Beta 0.76 | 52 Weeks Range 21.33 - 41.70 | Updated Date 06/29/2025 |
52 Weeks Range 21.33 - 41.70 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 4.51% | Basic EPS (TTM) -4.45 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.23% | Operating Margin (TTM) 2.91% |
Management Effectiveness
Return on Assets (TTM) -4.5% | Return on Equity (TTM) -9.7% |
Valuation
Trailing PE - | Forward PE 11.71 | Enterprise Value 258597978 | Price to Sales(TTM) 0.55 |
Enterprise Value 258597978 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA 41.22 | Shares Outstanding 9172420 | Shares Floating 5701487 |
Shares Outstanding 9172420 | Shares Floating 5701487 | ||
Percent Insiders 8.58 | Percent Institutions 82.48 |
Upturn AI SWOT
Johnson Outdoors Inc
Company Overview
History and Background
Johnson Outdoors Inc. was founded in 1970 by Samuel Johnson. It has a rich history in consumer product innovation, initially focusing on marine electronics. Over the years, the company has expanded its portfolio through strategic acquisitions, diversifying into camping, fishing, and watercraft equipment. Significant milestones include the development of groundbreaking sonar technology and the acquisition of several leading brands in the outdoor recreation market.
Core Business Areas
- Marine Electronics: This segment designs, manufactures, and markets a broad range of marine electronic products, including fishfinders, GPS chartplotters, sonar systems, trolling motors, and shallow water anchors. Key brands include Minn Kota and Humminbird.
- Watercraft: This segment offers a variety of watercraft and related accessories. Products include kayaks, canoes, and paddleboards, along with paddles and personal flotation devices. Brands include Old Town and Ocean Kayak.
- Camping and Diving: This segment includes a range of camping equipment such as tents, sleeping bags, and shelters, as well as diving equipment including masks, snorkels, regulators, and buoyancy compensators. Key brands are Eureka! and SCUBAPRO.
Leadership and Structure
Johnson Outdoors Inc. is a publicly traded company with a Board of Directors overseeing its operations. The executive leadership team includes a CEO, CFO, and various divisional presidents responsible for the different business segments. The company operates through its distinct brand divisions, each with its own product development, marketing, and sales functions.
Top Products and Market Share
Key Offerings
- Humminbird Fishfinders: A leading line of fishfinding and sonar technology for recreational anglers, offering advanced features and high-resolution displays. Competitors include Lowrance and Garmin. Market share data is proprietary, but Humminbird is a significant player in the freshwater fishing electronics market.
- Minn Kota Trolling Motors: Electric trolling motors and shallow water anchor systems for boats. Known for innovation and performance, Minn Kota holds a dominant position in its market segment. Competitors include MotorGuide and Rhodan. Market share is not publicly disclosed but is estimated to be substantial.
- Old Town Kayaks: A well-established brand of kayaks, canoes, and paddleboards. Old Town is recognized for its quality and range of recreational and fishing watercraft. Competitors include Wilderness Systems, Perception, and Hobie. Market share is not publicly disclosed but is a key brand in the paddle sports market.
- SCUBAPRO Diving Equipment: A comprehensive range of diving gear, including regulators, BCDs, dive computers, masks, and fins, catering to recreational and professional divers. SCUBAPRO is a premium brand in the diving industry. Competitors include Aqua Lung, Mares, and Cressi. Market share is not publicly disclosed but it is a respected brand in the professional diving segment.
Market Dynamics
Industry Overview
Johnson Outdoors operates in the highly competitive outdoor recreation and marine electronics industries. These industries are influenced by consumer discretionary spending, seasonality, economic conditions, and trends in outdoor activities. The marine electronics segment is characterized by rapid technological advancement, while the watercraft and camping segments are driven by product innovation and brand loyalty.
Positioning
Johnson Outdoors is positioned as a leading provider of high-quality, innovative products for outdoor enthusiasts and marine applications. Its competitive advantages lie in its strong portfolio of well-established brands, proprietary technologies, particularly in marine electronics, and a commitment to product development and customer satisfaction. The company benefits from a loyal customer base and a strong distribution network.
Total Addressable Market (TAM)
The total addressable market for Johnson Outdoors is substantial, encompassing the global markets for marine electronics, recreational boats and accessories, camping equipment, and diving gear. While specific TAM figures vary by segment, collectively, these markets represent tens of billions of dollars annually. Johnson Outdoors, through its diversified brand portfolio, holds a significant but not dominant position within these broad markets, with strong leadership in specific niches like trolling motors and fishfinders.
Upturn SWOT Analysis
Strengths
- Strong portfolio of well-recognized and trusted brands (e.g., Humminbird, Minn Kota, SCUBAPRO, Old Town).
- Technological innovation, particularly in marine electronics with advanced sonar and GPS capabilities.
- Diversified product offerings across multiple outdoor recreation segments, reducing reliance on any single market.
- Established distribution channels and global reach.
- Experienced management team with deep industry knowledge.
Weaknesses
- Susceptibility to economic downturns and discretionary spending fluctuations.
- Seasonality of some product lines (e.g., watercraft, camping gear).
- Reliance on third-party suppliers for certain components.
- Potential challenges in integrating acquired businesses effectively.
- Relatively small company size compared to some diversified competitors.
Opportunities
- Growing consumer interest in outdoor recreation and water-based activities.
- Expansion into emerging markets and new geographic regions.
- Further development and integration of smart technologies into products.
- Strategic acquisitions to broaden product lines or enter new markets.
- Leveraging e-commerce and digital marketing to reach a wider customer base.
Threats
- Intense competition from both large conglomerates and smaller niche players.
- Rapid technological obsolescence in the electronics segment.
- Changes in consumer preferences and lifestyle trends.
- Fluctuations in raw material costs and supply chain disruptions.
- Environmental regulations and their potential impact on manufacturing and product usage.
Competitors and Market Share
Key Competitors
- Garmin Ltd. (GRMN)
- Lowrance (part of Navico, owned by Brunswick Corporation)
- Raymarine (part of FLIR Systems, owned by Teledyne Technologies)
- Hobie
- Yamaha Motor Corporation (YAMHF)
- Aqua Lung
Competitive Landscape
Johnson Outdoors Inc. operates in a competitive landscape with established players and innovative challengers. Its strengths lie in its specialized brands and technological expertise in specific niches. However, it faces significant competition from larger, more diversified companies like Garmin and Brunswick Corporation, which have broader product portfolios and greater R&D budgets. Johnson Outdoors' advantage is its focused approach to distinct product categories and its strong brand equity within those categories.
Major Acquisitions
Ocean Kayak
- Year: 2000
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to expand its presence in the kayak market and broaden its watercraft offerings.
Eureka!
- Year: 2002
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to diversify into the camping and outdoor equipment market.
SCUBAPRO
- Year: 2000
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to establish a strong presence in the diving equipment market.
Growth Trajectory and Initiatives
Historical Growth: Johnson Outdoors Inc. has experienced consistent revenue growth over the past several years, driven by strong demand for its marine electronics and an expanding presence in watercraft and camping segments. The company has also grown through strategic acquisitions that have broadened its product portfolio and market reach.
Future Projections: Analyst estimates suggest continued moderate growth for Johnson Outdoors Inc. in the coming years. Projections indicate revenue growth in the mid-single digits, supported by new product introductions, expansion into international markets, and a continued strong performance in its core segments. Profitability is also expected to remain robust.
Recent Initiatives: Recent strategic initiatives by Johnson Outdoors Inc. include investments in new product development, particularly in advanced marine electronics, and expansion of its e-commerce capabilities. The company has also focused on optimizing its supply chain and enhancing its brand marketing efforts to strengthen its market presence.
Summary
Johnson Outdoors Inc. is a well-established company with strong brand recognition in the outdoor recreation and marine electronics sectors. Its diversified product portfolio, particularly in marine electronics and watercraft, provides resilience and growth opportunities. While facing intense competition, the company's focus on innovation and quality positions it well to capitalize on the growing demand for outdoor activities. Key considerations for the future include managing supply chain risks and adapting to evolving consumer preferences and technological advancements.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Johnson Outdoors Inc. Investor Relations Filings (10-K, 10-Q)
- Reputable financial news outlets and market data providers
- Industry research reports
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data is estimated and may not be precisely representative of all market segments. Past performance is not indicative of future results. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Johnson Outdoors Inc
Exchange NASDAQ | Headquaters Racine, WI, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Ms. Helen P. Johnson-Leipold | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 1200 | Website https://www.johnsonoutdoors.com |
Full time employees 1200 | Website https://www.johnsonoutdoors.com | ||
Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreation products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty retailers, retail store chains, internet dealers, original equipment manufacturers, and distributors. The Camping segment provides portable outdoor cooking systems, single burner and two burner stoves, and accessories under the Jetboil brand to camping and backpacking specialty stores, sporting goods stores, internet retailers, and direct customer through website and distributors. The Watercraft Recreation segment offers kayaks, canoes, personal watercraft equipment and products, and paddles for family recreation, touring, and angling through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.
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