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KAR Auction Services Inc (KAR)

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Upturn Advisory Summary
01/08/2026: KAR (3-star) is a STRONG-BUY. BUY since 18 days. Simulated Profits (7.71%). Updated daily EoD!
1 Year Target Price $31.81
1 Year Target Price $31.81
| 2 | Strong Buy |
| 2 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 43.32% | Avg. Invested days 60 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.28B USD | Price to earnings Ratio 35.49 | 1Y Target Price 31.81 |
Price to earnings Ratio 35.49 | 1Y Target Price 31.81 | ||
Volume (30-day avg) 7 | Beta 1.25 | 52 Weeks Range 17.08 - 31.78 | Updated Date 01/8/2026 |
52 Weeks Range 17.08 - 31.78 | Updated Date 01/8/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9% | Operating Margin (TTM) 16.67% |
Management Effectiveness
Return on Assets (TTM) 4.38% | Return on Equity (TTM) 8.57% |
Valuation
Trailing PE 35.49 | Forward PE 23.47 | Enterprise Value 3222080895 | Price to Sales(TTM) 1.73 |
Enterprise Value 3222080895 | Price to Sales(TTM) 1.73 | ||
Enterprise Value to Revenue 1.7 | Enterprise Value to EBITDA 9.66 | Shares Outstanding 106263187 | Shares Floating 104230372 |
Shares Outstanding 106263187 | Shares Floating 104230372 | ||
Percent Insiders 1.87 | Percent Institutions 102.81 |
Upturn AI SWOT
KAR Auction Services Inc

Company Overview
History and Background
KAR Auction Services Inc. (KAR) was founded in 1981. It has grown significantly through strategic acquisitions and organic expansion, evolving from a regional auction operator to a leading provider of used vehicle remarketing services. Key milestones include its IPO in 2005 and the acquisition of AFC in 2011, expanding its financial services offerings.
Core Business Areas
- Whole Vehicle Auction: KAR's core business involves the physical and digital auction of used vehicles from various sources, including dealerships, rental car companies, and fleet operators. This segment includes services like vehicle inspection, reconditioning, and transportation.
- Automotive Financial Services: This segment, primarily through its subsidiary AFC (Automotive Finance Company), provides wholesale financing to independent dealers, enabling them to purchase inventory at auctions. It also offers floor plan financing and other related financial products.
- Data and Technology Services: KAR leverages technology to enhance its remarketing services, offering data analytics, online auction platforms (e.g., KAR Global Digital), and other software solutions to optimize the vehicle lifecycle management process.
Leadership and Structure
KAR Auction Services Inc. is led by a seasoned executive team with expertise in the automotive, finance, and technology sectors. The company operates through its various subsidiaries and brands, each with dedicated management, forming a structured organization focused on specific service areas.
Top Products and Market Share
Key Offerings
- Physical and Digital Vehicle Auctions: KAR operates a network of physical auction sites and a robust digital auction platform (KAR Global Digital), facilitating the sale of millions of vehicles annually. Market share in this segment is highly fragmented, but KAR is a dominant player. Competitors include Manheim (Cox Automotive) and ACV Auctions.
- Wholesale Financing (AFC): AFC is a leading provider of wholesale financing solutions for independent auto dealers, offering floor plan financing. This service is critical for dealers to manage their inventory. Competitors include other floor plan financing companies and traditional lenders.
- Vehicle Inspection and Reconditioning Services: KAR offers comprehensive vehicle inspection, appraisal, and reconditioning services to prepare vehicles for sale, ensuring quality and value. This is a crucial part of the remarketing process. Competitors include independent repair shops and specialized remarketing service providers.
Market Dynamics
Industry Overview
The automotive remarketing industry is a complex ecosystem involving the wholesale and retail sale of used vehicles. Key trends include the increasing adoption of digital platforms, demand for data analytics, and evolving financing solutions for dealerships. The industry is sensitive to economic cycles, consumer demand for used cars, and vehicle depreciation rates.
Positioning
KAR Auction Services Inc. is positioned as a leading integrated provider of used vehicle remarketing services, offering a comprehensive suite of solutions from auction to financing and technology. Its competitive advantages include a large physical footprint, advanced digital capabilities, and strong financial services integration.
Total Addressable Market (TAM)
The TAM for the automotive remarketing industry is substantial, encompassing billions of dollars in annual vehicle sales and related services. KAR is a significant player within this TAM, particularly in North America, with a focus on digital transformation to capture a larger share of evolving market needs.
Upturn SWOT Analysis
Strengths
- Extensive physical auction network and digital platform.
- Strong financial services arm (AFC) providing integrated solutions.
- Diversified customer base across various seller types.
- Significant investment in technology and data analytics.
- Established brand reputation and operational efficiency.
Weaknesses
- Dependence on economic conditions affecting used car demand.
- Potential for disruption from new technology entrants.
- Integration challenges with past acquisitions.
- Labor-intensive nature of some physical operations.
Opportunities
- Expansion of digital auction capabilities and services.
- Growth in international markets.
- Development of new data-driven remarketing solutions.
- Strategic partnerships to enhance service offerings.
- Increased demand for used vehicles due to supply chain issues for new cars.
Threats
- Intensifying competition from online-only auction platforms.
- Regulatory changes affecting the automotive industry.
- Economic downturns impacting consumer spending on vehicles.
- Fluctuations in vehicle values.
- Cybersecurity risks to digital platforms.
Competitors and Market Share
Key Competitors
- Cox Automotive (MANHEIM) (Private)
- America's Auto Auction (Private)
- ACV Auctions Inc. (ACVA)
Competitive Landscape
KAR possesses a strong position due to its integrated model and robust digital presence. Its advantages lie in its diversified revenue streams and established infrastructure. However, it faces intense competition from large, well-funded players like Cox Automotive and agile digital-native companies like ACV Auctions.
Major Acquisitions
Automotive Finance Company (AFC)
- Year: 2011
- Acquisition Price (USD millions):
- Strategic Rationale: To significantly expand its financial services offerings and provide wholesale financing to independent dealers, creating an integrated remarketing solution.
Growth Trajectory and Initiatives
Historical Growth: KAR has achieved historical growth through a combination of organic expansion of its service offerings and strategic acquisitions that have broadened its market reach and capabilities.
Future Projections: Future growth is expected to be driven by continued investment in digital platforms, expansion of financial services, and potential international growth. Analyst estimates often focus on revenue growth from increasing auction volumes and the performance of AFC.
Recent Initiatives: Recent initiatives likely involve enhancing digital auction technology, optimizing operational efficiency across its network, and exploring new service lines that complement its core remarketing business.
Summary
KAR Auction Services Inc. is a strong, integrated player in the automotive remarketing industry, benefiting from its broad auction network and robust financial services arm. Its focus on digital transformation and data analytics positions it well for future growth. However, it must navigate intense competition and economic sensitivities within the used car market.
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Sources and Disclaimers
Data Sources:
- Company investor relations filings (e.g., 10-K, 10-Q)
- Financial news and analysis websites
- Industry reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market share data is an estimation and can vary based on reporting methodology. Numerical data for graphical representation is provided where applicable.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About KAR Auction Services Inc
Exchange NYSE | Headquaters Carmel, IN, United States | ||
IPO Launch date 2009-12-11 | CEO & Director Mr. Peter J. Kelly | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 4080 | Website https://corporate.openlane.com |
Full time employees 4080 | Website https://corporate.openlane.com | ||
OPENLANE, Inc., together with its subsidiaries, operates as a digital marketplace for used vehicles, which connects sellers and buyers in the United States, Canada, Continental Europe and the United Kingdom. The company operates through two segments, Marketplace and Finance. The Marketplace segment offers digital marketplace services for buying and selling used vehicles; and value-added ancillary services, including inbound and outbound transportation logistics, reconditioning, vehicle inspection and certification, titling, administrative, and collateral recovery services. Its digital marketplaces include OPENLANE platform, a mobile app enabled solutions that allows dealers to sell and source inventory. This segment sells its products and services through commercial fleet operators, financial institutions, rental car companies, new and used vehicle dealers, and vehicle manufacturers. The Finance segment offers floorplan financing, a short-term inventory-secured financing to independent vehicle dealers. It serves commercial customers, and franchise and independent dealer customers. The company was formerly known as KAR Auction Services, Inc. and changed its name to OPENLANE, Inc. in May 2023. OPENLANE, Inc. was incorporated in 2006 and is headquartered in Carmel, Indiana.

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