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KAR Auction Services Inc (KAR)



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Upturn Advisory Summary
08/22/2025: KAR (3-star) is a STRONG-BUY. BUY since 72 days. Profits (31.46%). Updated daily EoD!
1 Year Target Price $30.5
1 Year Target Price $30.5
2 | Strong Buy |
2 | Buy |
3 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 41.45% | Avg. Invested days 62 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.00B USD | Price to earnings Ratio 38.6 | 1Y Target Price 30.5 |
Price to earnings Ratio 38.6 | 1Y Target Price 30.5 | ||
Volume (30-day avg) 7 | Beta 1.4 | 52 Weeks Range 15.44 - 29.19 | Updated Date 08/21/2025 |
52 Weeks Range 15.44 - 29.19 | Updated Date 08/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.73 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.22 | Actual 0.33 |
Profitability
Profit Margin 8.13% | Operating Margin (TTM) 16.88% |
Management Effectiveness
Return on Assets (TTM) 4.34% | Return on Equity (TTM) 7.61% |
Valuation
Trailing PE 38.6 | Forward PE 28.25 | Enterprise Value 2909949690 | Price to Sales(TTM) 1.61 |
Enterprise Value 2909949690 | Price to Sales(TTM) 1.61 | ||
Enterprise Value to Revenue 1.57 | Enterprise Value to EBITDA 8.99 | Shares Outstanding 106304000 | Shares Floating 104290246 |
Shares Outstanding 106304000 | Shares Floating 104290246 | ||
Percent Insiders 1.87 | Percent Institutions 105.36 |
Upturn AI SWOT
KAR Auction Services Inc

Company Overview
History and Background
KAR Auction Services, Inc. (now known as OPENLANE) was founded in 2007 through the merger of ADESA and Insurance Auto Auctions (IAA). It has evolved from primarily physical auctions to a leading digital marketplace for wholesale vehicles.
Core Business Areas
- OPENLANE: Operates a digital marketplace that connects buyers and sellers of wholesale vehicles. OPENLANE facilitates transactions primarily through online auction platforms.
Leadership and Structure
Peter Kelly is the CEO of OPENLANE. The company operates with a structured leadership team overseeing various operational and strategic functions. KAR Global privately held.
Top Products and Market Share
Key Offerings
- Digital Auction Platforms (OPENLANE): This is a digital marketplace for wholesale vehicles, connecting buyers and sellers. Market share is difficult to pinpoint precisely due to the varied ways market share is reported across the automotive auction industry. Key competitors include Manheim (COX), ACV Auctions (ACVA), and others. OPENLANE revenue details are not public since it is privately held.
Market Dynamics
Industry Overview
The automotive auction industry is undergoing significant digital transformation, with increasing adoption of online platforms. Demand for used vehicles, supply chain disruptions, and technological advancements are key drivers.
Positioning
OPENLANE is a major player in the digital wholesale vehicle marketplace, focusing on technology and a wide range of services for both buyers and sellers. This is backed by the legacy and experience of KAR Auction Services.
Total Addressable Market (TAM)
The total addressable market for wholesale automotive auctions is estimated to be hundreds of billions of dollars globally. OPENLANE's position as a digital marketplace allows it to capture a significant portion of this market. Specific TAM figures are difficult to pinpoint due to lack of public data.
Upturn SWOT Analysis
Strengths
- Strong Digital Platform
- Established Brand Recognition
- Wide Range of Services
- Extensive buyer and seller network
Weaknesses
- Dependence on Economic Conditions
- Integration risks post-acquisitions
- Competition in Digital Space
Opportunities
- Expansion into New Markets
- Increased Adoption of Digital Solutions
- Strategic Partnerships
- Further Development of Technology and data analytics
Threats
- Economic Downturn
- Intense Competition
- Technological Disruptions
- Changes in Automotive Regulations
Competitors and Market Share
Key Competitors
- COX (Manheim)
- ACVA
- Ritchie Bros. Auctioneers Incorporated (RBA)
Competitive Landscape
OPENLANE competes with a mix of traditional auction houses and new digital platforms. Its advantages include its established brand and comprehensive service offerings. Disadvantages include large competitors and the need to innovate to maintain market share.
Major Acquisitions
BacklotCars
- Year: 2020
- Acquisition Price (USD millions): 425
- Strategic Rationale: Expanded digital capabilities and strengthened its position in the online marketplace for wholesale vehicles.
Growth Trajectory and Initiatives
Historical Growth: Historical growth was driven by acquisitions and the shift to digital platforms.
Future Projections: Future growth will depend on its ability to innovate its digital marketplace, drive adoption, and expand geographically. Projections are not public.
Recent Initiatives: Recent initiatives focus on enhancing the digital platform, expanding services and improving customer experience. OPENLANE is focusing on simplifying the auction process with digital features.
Summary
OPENLANE, formerly KAR Auction Services, is a strong digital marketplace player in the wholesale vehicle auction industry. Its established brand and comprehensive services give it an advantage. The company needs to watch out for intense competition and ongoing technological disruptions and to ensure it continues to innovate its digital offerings to maintain market share in the face of shifting landscapes.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Press Releases
- Third-Party Market Research
Disclaimers:
Market share estimates are approximate and may vary based on different reporting methodologies. Financial data is limited due to the company being privately held.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About KAR Auction Services Inc
Exchange NYSE | Headquaters Carmel, IN, United States | ||
IPO Launch date 2009-12-11 | CEO & Director Mr. Peter J. Kelly | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 4080 | Website https://corporate.openlane.com |
Full time employees 4080 | Website https://corporate.openlane.com |
OPENLANE, Inc., together with its subsidiaries, operates as a digital marketplace for used vehicles, which connects sellers and buyers in the United States, Canada, Continental Europe and the United Kingdom. The company operates through two segments, Marketplace and Finance. The Marketplace segment offers digital marketplace services for buying and selling used vehicles; and value-added ancillary services, including inbound and outbound transportation logistics, reconditioning, vehicle inspection and certification, titling, administrative, and collateral recovery services. Its digital marketplaces include OPENLANE platform, a mobile app enabled solutions that allows dealers to sell and source inventory. This segment sells its products and services through commercial fleet operators, financial institutions, rental car companies, new and used vehicle dealers, and vehicle manufacturers. The Finance segment offers floorplan financing, a short-term inventory-secured financing to independent vehicle dealers. It serves commercial customers, and franchise and independent dealer customers. The company was formerly known as KAR Auction Services, Inc. and changed its name to OPENLANE, Inc. in May 2023. OPENLANE, Inc. was incorporated in 2006 and is headquartered in Carmel, Indiana.

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