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Eastman Kodak Co (KODK)



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Upturn Advisory Summary
09/12/2025: KODK (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -62.35% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 464.48M USD | Price to earnings Ratio 11.98 | 1Y Target Price 1 |
Price to earnings Ratio 11.98 | 1Y Target Price 1 | ||
Volume (30-day avg) - | Beta 3.83 | 52 Weeks Range 4.26 - 8.24 | Updated Date 06/29/2025 |
52 Weeks Range 4.26 - 8.24 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.48 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.05% | Operating Margin (TTM) 1.62% |
Management Effectiveness
Return on Assets (TTM) 4.29% | Return on Equity (TTM) 6.48% |
Valuation
Trailing PE 11.98 | Forward PE - | Enterprise Value 1035479566 | Price to Sales(TTM) 0.45 |
Enterprise Value 1035479566 | Price to Sales(TTM) 0.45 | ||
Enterprise Value to Revenue 0.99 | Enterprise Value to EBITDA 6.64 | Shares Outstanding 80779104 | Shares Floating 71209848 |
Shares Outstanding 80779104 | Shares Floating 71209848 | ||
Percent Insiders 22.33 | Percent Institutions 45.55 |
Upturn AI SWOT
Eastman Kodak Co

Company Overview
History and Background
Eastman Kodak Co. was founded in 1888 by George Eastman. It revolutionized photography with the introduction of the Kodak camera. Over time, it became a dominant player in the film and photography industry, but struggled to adapt to the digital age, leading to bankruptcy in 2012. It has since re-emerged, focusing on commercial printing and advanced materials.
Core Business Areas
- Print Systems: Provides digital printing solutions, including inkjet and electrophotographic printing, as well as related services and consumables.
- Advanced Materials and Chemicals: Develops and manufactures specialty chemicals and advanced materials for various industries.
- Brand: Licensing the Kodak brand to other companies for use on a variety of products.
Leadership and Structure
Executive Chairman & CEO: James Continenza. The company operates through several divisions focusing on different business segments, each headed by a division president or general manager.
Top Products and Market Share
Key Offerings
- INKJET PRINTING: Inkjet printing systems for packaging, publishing, and commercial printing applications. Market share is competitive within its segments. Competitors include HP, Canon, and Xerox.
- ELECTROPHOTOGRAPHIC PRINTING: Electrophotographic printing solutions for commercial printing, including the NEXFINITY platform. Faces competition from Xerox, Ricoh, and Canon.
- FILM: Manufacturing and selling photographic film. While market share has declined substantially over the years, it remains an offering, niche but still a relevant business line. Competitors include Fujifilm and Ilford.
Market Dynamics
Industry Overview
The printing industry is evolving towards digital printing and personalized solutions. The chemical industry is driven by innovation in materials and specialty products.
Positioning
Kodak is positioning itself as a technology leader in digital printing and advanced materials, leveraging its historical brand recognition and expertise. It is seeking to expand its market share in these areas.
Total Addressable Market (TAM)
The TAM for digital printing and advanced materials is significant, estimated in the hundreds of billions of dollars. Kodak is positioned to capture a portion of this TAM through its focus on innovation and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Expertise in imaging and printing technologies
- Established customer base in the printing industry
- Growing presence in advanced materials
Weaknesses
- Past financial difficulties and bankruptcy
- Limited financial resources compared to competitors
- Dependence on legacy businesses
- Slow adaptation to market changes in the past
Opportunities
- Growth in digital printing market
- Expansion into new applications for advanced materials
- Strategic partnerships and acquisitions
- Increased demand for sustainable printing solutions
Threats
- Intense competition from larger companies
- Technological obsolescence
- Economic downturn
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- HPQ
- Xerox
- Ricoh
Competitive Landscape
Kodak faces intense competition from larger, more established players in the printing and chemical industries. Its competitive advantages include its brand recognition, expertise in imaging technology, and focus on niche markets.
Growth Trajectory and Initiatives
Historical Growth: Kodak's historical growth has been inconsistent due to its transformation and challenges. Current growth focuses on digital printing and advanced materials.
Future Projections: Future growth projections depend on Kodak's ability to execute its strategy and capitalize on market opportunities in its target segments. Analyst estimates vary.
Recent Initiatives: Recent initiatives include investments in new printing technologies, strategic partnerships, and cost-cutting measures.
Summary
Eastman Kodak is a company undergoing a transformation, shifting its focus to digital printing and advanced materials after emerging from bankruptcy. While the company retains a strong brand name and valuable expertise, it faces intense competition and must effectively execute its strategy to achieve sustainable growth. The company's success hinges on its ability to innovate and capture market share in its target segments, all while managing its debt and operating efficiently. The recent focus on advanced materials could provide growth but requires further investments.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Eastman Kodak Co. Investor Relations
- SEC Filings
- Market Research Reports
- Industry Analysis
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly. The market share data is an estimate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Eastman Kodak Co
Exchange NYSE | Headquaters Rochester, NY, United States | ||
IPO Launch date 2013-09-23 | Executive Chairman & CEO Mr. James V. Continenza | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 3900 | Website https://www.kodak.com |
Full time employees 3900 | Website https://www.kodak.com |
Eastman Kodak Company focuses on the commercial print and advanced materials and chemicals businesses worldwide. The company operates through three segments: Print, Advanced Materials and Chemicals, and Brand. The Print segment provides digital offset plate offerings and computer-to-plate imaging solutions; digital printing solutions; press systems and components under the PROSPER brand name, as well as print inks and primers under the KODAK OPTIMAX, KODACHROME, and KODAK EKTACOLOR brand names; and PRINERGY, a workflow production software that is used by customers to manage digital and conventional print content from file creation to output. This segment offers its products to commercial industries, including commercial print, direct mail, book publishing, newspapers and magazines, décor, and packaging/labels. The Advanced Materials and Chemicals segment engages in the industrial film and chemicals, motion picture, advanced materials and functional printing, and IP licensing and analytical activities. This segment also comprises the Kodak Research Laboratories, which conducts research, develops new product or new business opportunities, and files patent applications, as well as manages licensing of its intellectual property to third parties. The Brand segment engages in the licensing of Kodak brand to third parties. The company is also involved in the operation of Eastman Business Park, a technology center and industrial complex. It sells its products and services through direct sales, third party resellers, dealers, channel partners, and distributors. The company was founded in 1880 and is headquartered in Rochester, New York.

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