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Upturn AI SWOT - About
KODK 
Eastman Kodak Co (KODK)
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Upturn Advisory Summary
07/15/2025: KODK (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -54.25% | Avg. Invested days 24 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 464.48M USD | Price to earnings Ratio 11.98 | 1Y Target Price 1 |
Price to earnings Ratio 11.98 | 1Y Target Price 1 | ||
Volume (30-day avg) - | Beta 3.83 | 52 Weeks Range 4.26 - 8.24 | Updated Date 06/29/2025 |
52 Weeks Range 4.26 - 8.24 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.48 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.05% | Operating Margin (TTM) 1.62% |
Management Effectiveness
Return on Assets (TTM) 4.29% | Return on Equity (TTM) 6.48% |
Valuation
Trailing PE 11.98 | Forward PE - | Enterprise Value 1035479566 | Price to Sales(TTM) 0.45 |
Enterprise Value 1035479566 | Price to Sales(TTM) 0.45 | ||
Enterprise Value to Revenue 0.99 | Enterprise Value to EBITDA 6.64 | Shares Outstanding 80779104 | Shares Floating 71209848 |
Shares Outstanding 80779104 | Shares Floating 71209848 | ||
Percent Insiders 22.33 | Percent Institutions 45.55 |
Upturn AI SWOT
Eastman Kodak Co
Company Overview
History and Background
Eastman Kodak Co. was founded in 1888 by George Eastman. It revolutionized photography with its affordable and easy-to-use cameras. Kodak dominated the photography market for much of the 20th century but struggled to adapt to the digital age, leading to bankruptcy in 2012. It has since emerged, focusing on commercial printing and advanced materials & chemicals.
Core Business Areas
- Print Systems: Provides printing solutions, including inkjet and electrophotographic printers, consumables, and services for commercial and packaging applications.
- Advanced Materials and Chemicals: Develops and manufactures specialty chemicals, functional printing, and advanced materials for various industries.
- Brand: Manages the Kodak brand through licensing agreements, particularly in consumer products like instant print cameras.
Leadership and Structure
Jim Continenza serves as the Executive Chairman and CEO. The company operates with a business unit structure, focused on Print, Advanced Materials and Chemicals, and Brand licensing.
Top Products and Market Share
Key Offerings
- Commercial Printing Solutions: Includes inkjet printers like the KODAK PROSPER series, used for high-volume commercial printing. Market share data is not publicly available. Competitors: Canon, HP, Ricoh.
- Specialty Chemicals: Kodak produces specialty chemicals for various industries, including adhesives, coatings, and functional films. Market share data is not publicly available. Competitors: DuPont, BASF, 3M.
- KODAK Moments App: Provides a platform for printing photos on various products. User base is not publicly available. Competitors: Shutterfly, Snapfish.
Market Dynamics
Industry Overview
The commercial printing industry is evolving with the rise of digital printing and demand for customized solutions. The specialty chemicals market is driven by innovation in various sectors, while instant print is a niche market.
Positioning
Kodak is transitioning from consumer photography to commercial printing and advanced materials. Its competitive advantages lie in its brand recognition and expertise in imaging technology and chemicals.
Total Addressable Market (TAM)
The total addressable market is approximately $400 Billion. The total addressable market for commercial printing is approximately $180 billion. The total addressable market for advanced materials and chemicals approximately $220 Billion. Kodak is positioned to gain market share in niche segments within commercial printing and specialty chemicals.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Expertise in Imaging Technology
- Specialized Chemical Formulations
- Established Customer Base in Commercial Printing
Weaknesses
- High Debt Levels
- Limited Market Share in Key Segments
- Dependence on Licensing Revenue
- Past Reputation Damage
Opportunities
- Growth in Digital Printing
- Expanding Applications of Advanced Materials
- Strategic Partnerships
- Market Niche Development
Threats
- Intense Competition
- Technological Disruption
- Economic Downturn
- Fluctuations in Raw Material Prices
Competitors and Market Share
Key Competitors
- HPQ
- Xerox
- Canon Inc. (Canon, does not trade on the US stock market)
Competitive Landscape
Kodak faces intense competition from established players in the printing and chemical industries. Kodak's strength lies in its brand and specialized offerings, but it must overcome its debt burden and build market share to compete effectively.
Growth Trajectory and Initiatives
Historical Growth: Historical growth was significantly impacted by the shift to digital photography and subsequent bankruptcy. The company is now focusing on strategic growth in commercial printing and advanced materials.
Future Projections: Future projections depend on the success of Kodak's strategic initiatives and market conditions. Analyst estimates vary. Need to look them up in real time.
Recent Initiatives: Recent initiatives include investments in print technology, expansion of specialty chemical offerings, and strategic partnerships.
Summary
Eastman Kodak is attempting to transform itself by leveraging its brand recognition, expertise in imaging technology, and expanding into commercial printing. The company is saddled with high debt. It needs to grow market share to successfully compete in commercial printing and chemicals. Strategic growth and diversification are critical for long-term survival and should be monitored.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- News Articles
- Analyst Reports
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Eastman Kodak Co
Exchange NYSE | Headquaters Rochester, NY, United States | ||
IPO Launch date 2013-09-23 | Executive Chairman & CEO Mr. James V. Continenza | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 3900 | Website https://www.kodak.com |
Full time employees 3900 | Website https://www.kodak.com | ||
Eastman Kodak Company focuses on the commercial print and advanced materials and chemicals businesses worldwide. The company operates through three segments: Print, Advanced Materials and Chemicals, and Brand. The Print segment provides digital offset plate offerings and computer-to-plate imaging solutions; digital printing solutions; press systems and components under the PROSPER brand name, as well as print inks and primers under the KODAK OPTIMAX, KODACHROME, and KODAK EKTACOLOR brand names; and PRINERGY, a workflow production software that is used by customers to manage digital and conventional print content from file creation to output. This segment offers its products to commercial industries, including commercial print, direct mail, book publishing, newspapers and magazines, décor, and packaging/labels. The Advanced Materials and Chemicals segment engages in the industrial film and chemicals, motion picture, advanced materials and functional printing, and IP licensing and analytical activities. This segment also comprises the Kodak Research Laboratories, which conducts research, develops new product or new business opportunities, and files patent applications, as well as manages licensing of its intellectual property to third parties. The Brand segment engages in the licensing of Kodak brand to third parties. The company is also involved in the operation of Eastman Business Park, a technology center and industrial complex. It sells its products and services through direct sales, third party resellers, dealers, channel partners, and distributors. The company was founded in 1880 and is headquartered in Rochester, New York.
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