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Upturn AI SWOT - About
XRX 
Xerox Corp (XRX)
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Upturn Advisory Summary
04/14/2025: XRX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $9.14
1 Year Target Price $9.14
| 1 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.68% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 662.91M USD | Price to earnings Ratio - | 1Y Target Price 9.14 |
Price to earnings Ratio - | 1Y Target Price 9.14 | ||
Volume (30-day avg) 5 | Beta 1.85 | 52 Weeks Range 3.43 - 11.32 | Updated Date 07/1/2025 |
52 Weeks Range 3.43 - 11.32 | Updated Date 07/1/2025 | ||
Dividends yield (FY) 1.90% | Basic EPS (TTM) -10.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -21.02% | Operating Margin (TTM) -1.03% |
Management Effectiveness
Return on Assets (TTM) 0.44% | Return on Equity (TTM) -66.8% |
Valuation
Trailing PE - | Forward PE 6.59 | Enterprise Value 3839539855 | Price to Sales(TTM) 0.11 |
Enterprise Value 3839539855 | Price to Sales(TTM) 0.11 | ||
Enterprise Value to Revenue 0.62 | Enterprise Value to EBITDA 22.67 | Shares Outstanding 125790000 | Shares Floating 116179225 |
Shares Outstanding 125790000 | Shares Floating 116179225 | ||
Percent Insiders 7.73 | Percent Institutions 96.58 |
Analyst Ratings
Rating 3 | Target Price 9.14 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 2 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Xerox Corp
Company Overview
History and Background
Xerox was founded in 1906 as the Haloid Company, originally manufacturing photographic paper and equipment. It significantly evolved with the invention of xerography, revolutionizing document reproduction. Renamed Xerox Corporation in 1961, it became a leader in printing and document management.
Core Business Areas
- Print and Document Management: Provides printing equipment, supplies, and related services, including managed print services, workflow automation solutions, and digital printing technologies. Focuses on office and production printing.
- Business Solutions: Offers solutions in areas like content management, workflow automation, and communication services, helping organizations streamline their processes and improve efficiency.
- Digital Services: Digital print, publishing, and distribution platforms, as well as workflow automation and personalization solutions.
Leadership and Structure
The leadership team typically includes a CEO, CFO, CTO, and other executives responsible for different business units. The organizational structure involves functional departments (e.g., finance, marketing, R&D) and business units focused on specific product lines or customer segments.
Top Products and Market Share
Key Offerings
- WorkCentre Series: Multifunction printers (MFPs) for office environments. Combines printing, copying, scanning, and faxing capabilities. Competitors include HP, Canon, and Epson. Market share varies geographically but Xerox is a leading player in this segment. No specific revenue data provided.
- Versant Series: Production printers for commercial printing applications. Offers high-quality color printing and advanced finishing options. Competitors include Ricoh, Canon, and Konica Minolta. No specific market share data available.
- FreeFlow Core: Workflow automation software that streamlines print production processes. Manages job submissions, routing, and production workflows. Competitors include other workflow software vendors like EFI.
Market Dynamics
Industry Overview
The printing and document management industry is evolving with the rise of digital transformation. While traditional printing declines, demand for digital printing, managed print services, and workflow automation solutions is growing.
Positioning
Xerox Corp is positioned as a leader in digital document solutions, transitioning from traditional printing to focus on software, services, and digital technologies. Competitive advantages include its established brand, broad product portfolio, and global service network.
Total Addressable Market (TAM)
The TAM for the digital printing and document management market is estimated to be several hundred billion dollars globally. Xerox aims to capture a significant share of this market through its expanded service offerings and technological advancements.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive product portfolio
- Global service network
- Technological expertise in printing and document management
- Large install base
Weaknesses
- Declining traditional printing revenues
- Slow to adapt to digital transformation in the past
- High debt load
- Legacy cost structure
Opportunities
- Growth in digital printing and workflow automation
- Expansion into new markets and geographies
- Strategic partnerships and acquisitions
- Increased demand for managed print services
- Cloud-based solutions
Threats
- Intense competition from established players
- Disruptive technologies and changing customer preferences
- Economic downturns
- Supply chain disruptions
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- HPQ
- CII
- RICOY
Competitive Landscape
Xerox faces intense competition from established players in the printing and document management industry. Its advantages include a strong brand and global service network, but disadvantages include its legacy cost structure and slower pace of digital transformation.
Major Acquisitions
CareAR
- Year: 2022
- Acquisition Price (USD millions): 250
- Strategic Rationale: Strengthened Xerox's position in augmented reality and remote support solutions.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been challenged by the decline in traditional printing. However, the company aims to grow through strategic initiatives in digital solutions and services.
Future Projections: Analyst estimates project moderate growth in revenue and earnings as Xerox focuses on higher-margin services and digital technologies. Actual projections need to be sourced from reputable financial analysts.
Recent Initiatives: Recent initiatives include restructuring, cost reduction, investments in digital solutions, and strategic acquisitions to expand capabilities and market reach.
Summary
Xerox is navigating a challenging transition from traditional printing to digital services. Its strengths lie in its brand and global reach, but it faces headwinds from declining print revenue. Strategic investments in digital technologies and acquisitions are crucial for future growth, although intense competition presents a threat. Future initiatives need to adapt with the changing market, or risk declining returns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
- Xerox Investor Relations Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share data is approximate and may vary depending on the source and methodology.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Xerox Corp
Exchange NASDAQ | Headquaters Norwalk, CT, United States | ||
IPO Launch date 1977-01-03 | CEO & Director Mr. Steven John Bandrowczak B.S., M.S. | ||
Sector Technology | Industry Information Technology Services | Full time employees 17600 | Website https://www.xerox.com |
Full time employees 17600 | Website https://www.xerox.com | ||
Xerox Holdings Corporation, together with its subsidiaries, operates as a workplace technology company that integrates hardware, services, and software for enterprises in North America, Latin America, Europe, the Middle East, Africa, India, and internationally. It operates in two segments: Print and Other, and Xerox Financial Services (XFS). The company engages in the design, development, and sale of document systems, solutions, and services, as well as associated technology offerings, including IT and software products and services. It also offers workplace solutions, which includes the sale of equipment, software, supplies, and the associated technical services; Entry, which is comprised of A4 desktop monochrome and color printers, and multifunction printers; Mid-range, which is comprised of A3 devices; and ConnectKey software. In addition, the company offers production solutions, which includes presses and solutions that provides black-and-white and full-color, as well as on-demand printing; xerographic and inkjet presses; and FreeFlow. Further, it offers Xerox services, which includes Managed Print Services, IT solutions, Capture and Content Services, and Customer Engagement Services; XFS, which offers financing for direct channel customer purchases of Xerox equipment and solutions, and lease financing to Xerox equipment and solution purchases through indirect channels; CareAR; DocuShare; and XMPie. It also invests in startups and early/mid-stage growth companies. The company sells its products through its direct sales force, distributors, independent agents, dealers, value-added resellers, systems integrators, and e-commerce marketplaces. The company was formerly known as Xerox Corporation and changed its name to Xerox Holdings Corporation in August 2019. Xerox Holdings Corporation was founded in 1903 and is headquartered in Norwalk, Connecticut.
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