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Upturn AI SWOT - About
XRX 
Xerox Corp (XRX)
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Upturn Advisory Summary
08/14/2025: XRX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $5.25
1 Year Target Price $5.25
| 1 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -50.87% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 520.93M USD | Price to earnings Ratio - | 1Y Target Price 5.25 |
Price to earnings Ratio - | 1Y Target Price 5.25 | ||
Volume (30-day avg) 5 | Beta 1.83 | 52 Weeks Range 3.43 - 10.66 | Updated Date 08/15/2025 |
52 Weeks Range 3.43 - 10.66 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 14.94% | Basic EPS (TTM) -11.54 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-23 | When Before Market | Estimate 0.08 | Actual -0.64 |
Profitability
Profit Margin -23.03% | Operating Margin (TTM) 1.27% |
Management Effectiveness
Return on Assets (TTM) 0.28% | Return on Equity (TTM) -72.18% |
Valuation
Trailing PE - | Forward PE 5.18 | Enterprise Value 4227933707 | Price to Sales(TTM) 0.08 |
Enterprise Value 4227933707 | Price to Sales(TTM) 0.08 | ||
Enterprise Value to Revenue 0.68 | Enterprise Value to EBITDA 22.67 | Shares Outstanding 125829000 | Shares Floating 116151859 |
Shares Outstanding 125829000 | Shares Floating 116151859 | ||
Percent Insiders 7.79 | Percent Institutions 95.52 |
Upturn AI SWOT
Xerox Corp
Company Overview
History and Background
Xerox was founded in 1906 as the Haloid Company, focusing on photographic paper. In 1959, it launched the Xerox 914, the first automatic plain paper copier, revolutionizing document reproduction. The name changed to Xerox Corporation in 1961. Over time, Xerox innovated in printing, digital document solutions, and business services.
Core Business Areas
- Print and Paper: Provides a range of printing solutions including multifunction printers, digital presses, and related services. Focuses on document management and workflow automation.
- Digital Solutions: Offers digital workflow software and services designed to improve document processes. This includes content management, cloud printing, and automation solutions.
- Business Services: Provides managed print services, communication and marketing solutions, and IT services to businesses of all sizes.
Leadership and Structure
Xerox Corp is led by CEO Steven Bandrowczak. The company operates with a functional organizational structure, with departments focusing on sales, marketing, technology, and operations.
Top Products and Market Share
Key Offerings
- Xerox VersaLink Series: A line of multifunction printers designed for small to medium-sized businesses. Competitors include HP, Canon, and Brother. Estimated market share in this product category is around 15% globally.
- Xerox AltaLink Series: High-volume multifunction printers for larger enterprises, offering advanced security and integration features. Competitors include Ricoh, Konica Minolta, and Canon. Estimated market share around 12%.
- Xerox Managed Print Services: Provides comprehensive management of a company's printing infrastructure, including device maintenance, supply replenishment, and security. Competitors include HP, Lexmark, and Ricoh. Estimated market share around 18%.
Market Dynamics
Industry Overview
The printing and document management industry is undergoing a transition toward digital solutions and cloud-based services. Demand for traditional printing is declining while digital workflow and managed print services are growing.
Positioning
Xerox is positioned as a provider of both printing hardware and digital document solutions. It faces competition from established printing companies and emerging technology providers.
Total Addressable Market (TAM)
The global digital transformation market is projected to reach $3.3 trillion by 2025. Xerox is positioned to capture a portion of this market through its digital workflow solutions. The global managed print services market is forecast to reach $67 billion by 2028.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive product portfolio
- Established customer base
- Global service network
- Innovation in digital workflow solutions
Weaknesses
- Declining revenue in traditional printing
- High debt levels
- Slow adaptation to cloud-based solutions
- Complex organizational structure
- Inconsistent profitability
Opportunities
- Growth in digital workflow automation
- Expansion into new markets
- Strategic partnerships with technology providers
- Increased demand for managed print services
- Adoption of cloud-based printing solutions
Threats
- Intense competition from established players
- Disruptive technologies in document management
- Economic downturns affecting business spending
- Cybersecurity threats
- Shift towards paperless environments
Competitors and Market Share
Key Competitors
- HPQ
- CAN
- RICOY
- KYOCY
- LEX
- Konica Minolta stock symbol
Competitive Landscape
Xerox faces intense competition from established printing companies and emerging technology providers. Its competitive advantage lies in its strong brand, extensive product portfolio, and global service network.
Major Acquisitions
CareAR Holdings
- Year: 2022
- Acquisition Price (USD millions): 250
- Strategic Rationale: Expand Xerox's software portfolio with AR capabilities to provide remote visual support for clients.
Growth Trajectory and Initiatives
Historical Growth: Xerox's historical growth has been slow, impacted by the decline in traditional printing. The company is focused on transforming itself into a digital solutions provider.
Future Projections: Analysts project modest revenue growth for Xerox in the coming years, driven by its digital solutions offerings. Profitability is expected to improve as restructuring efforts yield results.
Recent Initiatives: Xerox has been focused on streamlining operations, reducing costs, and investing in digital technologies. Recent initiatives include strategic partnerships and acquisitions to expand its digital capabilities.
Summary
Xerox is navigating a challenging transition from traditional printing to digital solutions. While its brand and service network remain strong assets, declining revenue and debt levels pose concerns. Investments in digital technologies and strategic partnerships are crucial for future growth. The company must execute its transformation strategy effectively to compete in the evolving market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Analyst reports (e.g., from major investment banks)
- Press releases
- Industry publications (e.g., IDC, Gartner)
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered as investment advice. Financial data and market share estimates are approximate and may vary. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Xerox Corp
Exchange NASDAQ | Headquaters Norwalk, CT, United States | ||
IPO Launch date 1977-01-03 | CEO & Director Mr. Steven John Bandrowczak B.S., M.S. | ||
Sector Technology | Industry Information Technology Services | Full time employees 16600 | Website https://www.xerox.com |
Full time employees 16600 | Website https://www.xerox.com | ||
Xerox Holdings Corporation, together with its subsidiaries, operates as a workplace technology company that integrates hardware, services, and software for enterprises in North America, Latin America, Europe, the Middle East, Africa, India, and internationally. It operates in two segments: Print and Other, and Xerox Financial Services (XFS). The company engages in the design, development, and sale of document systems, solutions, and services, as well as associated technology offerings, including IT and software products and services. It also offers workplace solutions, which includes the sale of equipment, software, supplies, and the associated technical services; Entry, which is comprised of A4 desktop monochrome and color printers, and multifunction printers; Mid-range, which is comprised of A3 devices; and ConnectKey software. In addition, the company offers production solutions, which includes presses and solutions that provides black-and-white and full-color, as well as on-demand printing; xerographic and inkjet presses; and FreeFlow. Further, it offers Xerox services, which includes Managed Print Services, IT solutions, Capture and Content Services, and Customer Engagement Services; XFS, which offers financing for direct channel customer purchases of Xerox equipment and solutions, and lease financing to Xerox equipment and solution purchases through indirect channels; CareAR; DocuShare; and XMPie. It also invests in startups and early/mid-stage growth companies. The company sells its products through its direct sales force, distributors, independent agents, dealers, value-added resellers, systems integrators, and e-commerce marketplaces. The company was formerly known as Xerox Corporation and changed its name to Xerox Holdings Corporation in August 2019. Xerox Holdings Corporation was founded in 1903 and is headquartered in Norwalk, Connecticut.
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