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Kura Sushi USA Inc (KRUS)



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Upturn Advisory Summary
09/16/2025: KRUS (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $94.67
1 Year Target Price $94.67
5 | Strong Buy |
1 | Buy |
4 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 28.39% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 963.52M USD | Price to earnings Ratio - | 1Y Target Price 94.67 |
Price to earnings Ratio - | 1Y Target Price 94.67 | ||
Volume (30-day avg) 10 | Beta 1.79 | 52 Weeks Range 40.03 - 110.66 | Updated Date 09/16/2025 |
52 Weeks Range 40.03 - 110.66 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.83 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.48% | Operating Margin (TTM) -0.22% |
Management Effectiveness
Return on Assets (TTM) -0.62% | Return on Equity (TTM) -4.77% |
Valuation
Trailing PE - | Forward PE 217.39 | Enterprise Value 1069557119 | Price to Sales(TTM) 3.58 |
Enterprise Value 1069557119 | Price to Sales(TTM) 3.58 | ||
Enterprise Value to Revenue 3.97 | Enterprise Value to EBITDA 256.43 | Shares Outstanding 11093900 | Shares Floating 6323437 |
Shares Outstanding 11093900 | Shares Floating 6323437 | ||
Percent Insiders 43.97 | Percent Institutions 80.37 |
Upturn AI SWOT
Kura Sushi USA Inc

Company Overview
History and Background
Kura Sushi USA Inc. was founded in 2008 as a subsidiary of Kura Corporation, a Japanese sushi restaurant chain established in 1977. It brought the revolving sushi concept to the US, emphasizing technology and a unique dining experience. It has steadily expanded its presence across various states.
Core Business Areas
- Restaurant Operations: This segment involves operating Kura Sushi restaurants across the United States, offering revolving sushi and other Japanese-inspired dishes.
Leadership and Structure
Hajime Uba is the President and CEO. The company has a typical corporate structure with departments for operations, marketing, finance, and human resources. The board of directors oversees the company's strategic direction.
Top Products and Market Share
Key Offerings
- Revolving Sushi: Kura Sushi's primary offering is revolving sushi, where various sushi plates circulate on a conveyor belt, allowing customers to choose what they want. Limited data is available on exact revenue breakdown but it's the primary revenue driver. Competitors: Genki Sushi, local sushi restaurants.
- Menu Items: Aside from revolving sushi, Kura Sushi offers a variety of other menu items, including appetizers, entrees, desserts, and beverages. These complement the revolving sushi experience and cater to different preferences. Competitors: General casual dining restaurants, other sushi chains
Market Dynamics
Industry Overview
The restaurant industry is highly competitive, with constantly evolving consumer preferences and trends. The sushi segment, specifically, has seen growth with increased awareness and acceptance of Japanese cuisine.
Positioning
Kura Sushi USA Inc. differentiates itself through its revolving sushi concept, technology-driven ordering system, and affordable pricing. This positions it as a unique and accessible option for sushi enthusiasts.
Total Addressable Market (TAM)
The TAM for the US sushi restaurant market is estimated to be in the billions of dollars annually. Kura Sushi is positioned to capture a portion of this market through continued expansion and brand recognition.
Upturn SWOT Analysis
Strengths
- Unique revolving sushi concept
- Technology-driven ordering system
- Affordable pricing
- Strong brand recognition among its target demographic
- Efficient restaurant operations
Weaknesses
- High reliance on a single concept
- Limited geographic presence compared to larger chains
- Susceptible to fluctuations in raw material costs (e.g., fish)
- Labor costs are high due to servers restocking and general operations
Opportunities
- Further expansion into new geographic markets
- Menu innovation to attract a broader customer base
- Increased focus on online ordering and delivery
- Leveraging technology for enhanced customer experience
- Strategic partnerships with complementary businesses
Threats
- Intense competition from other sushi restaurants and casual dining chains
- Changes in consumer preferences and dining trends
- Economic downturn affecting discretionary spending
- Fluctuations in raw material costs and supply chain disruptions
- Increasing labor costs and regulatory requirements
Competitors and Market Share
Key Competitors
- None
- GRPN
- YELP
Competitive Landscape
Kura Sushi is in a competitive landscape due to its unique revolving sushi concept but also from general dining establishments. Its advantages include tech-driven ordering and operations and low prices, but may be disadvantaged if the restaurant's quality is seen as being below average by customers due to this lowered pricing.
Growth Trajectory and Initiatives
Historical Growth: Kura Sushi has experienced growth through new restaurant openings and increased same-store sales.
Future Projections: Analyst projections for Kura Sushi's future growth anticipate continued expansion and revenue growth, driven by new store openings and menu enhancements.
Recent Initiatives: Recent initiatives may include new store openings, menu updates, and marketing campaigns to attract new customers.
Summary
Kura Sushi USA Inc. has a unique business model which serves to be a competitive advantage in the dining industry. The company continues to aggressively expand its operations into new states. However, if the company's restaurant quality falls below its competitors, they may face some headwinds. Additionally, rising operational and material costs may challenge its profitability moving forward.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kura Sushi USA Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2019-08-01 | Chairman, President & CEO Mr. Hajime Uba | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 3300 | Website https://www.kurasushi.com |
Full time employees 3300 | Website https://www.kurasushi.com |
Kura Sushi USA, Inc. operates technology-enabled Japanese restaurants in the United States. The company was formerly known as Kula Sushi USA, Inc. and changed its name to Kura Sushi USA, Inc. in October 2017. The company was founded in 2008 and is headquartered in Irvine, California. Kura Sushi USA, Inc. is a subsidiary of Kura Sushi, Inc.

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