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Upturn AI SWOT - About
KTB 
Kontoor Brands Inc (KTB)
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Upturn Advisory Summary
10/15/2025: KTB (1-star) is a SELL. SELL since 4 days. Simulated Profits (-3.35%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $89.75
1 Year Target Price $89.75
| 2 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 5.64% | Avg. Invested days 34 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.79B USD | Price to earnings Ratio 19.3 | 1Y Target Price 89.75 |
Price to earnings Ratio 19.3 | 1Y Target Price 89.75 | ||
Volume (30-day avg) 5 | Beta 1.16 | 52 Weeks Range 49.30 - 94.62 | Updated Date 10/16/2025 |
52 Weeks Range 49.30 - 94.62 | Updated Date 10/16/2025 | ||
Dividends yield (FY) 2.44% | Basic EPS (TTM) 4.47 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.48% | Operating Margin (TTM) 14.56% |
Management Effectiveness
Return on Assets (TTM) 11.36% | Return on Equity (TTM) 58.07% |
Valuation
Trailing PE 19.3 | Forward PE 14.49 | Enterprise Value 6010048243 | Price to Sales(TTM) 1.81 |
Enterprise Value 6010048243 | Price to Sales(TTM) 1.81 | ||
Enterprise Value to Revenue 2.27 | Enterprise Value to EBITDA 14.9 | Shares Outstanding 55574234 | Shares Floating 54669485 |
Shares Outstanding 55574234 | Shares Floating 54669485 | ||
Percent Insiders 1.53 | Percent Institutions 98.23 |
Upturn AI SWOT
Kontoor Brands Inc
Company Overview
History and Background
Kontoor Brands, Inc. was formed in 2019 as a spin-off from VF Corporation. It focuses on the denim and apparel business, primarily the Wrangler and Lee brands. VF Corporation spun off its jeanswear operations to create a more streamlined entity.
Core Business Areas
- Wrangler: Wrangler offers a range of denim, casual apparel, and accessories for men, women, and children. It is known for its Western-inspired styling and durability.
- Lee: Lee provides denim, casual wear, and workwear with a focus on modern styling and comfort.
- Rock & Republic: Rock & Republic is a premium denim brand.
Leadership and Structure
Kontoor Brands is led by a CEO and a senior management team. The organizational structure includes various departments for design, manufacturing, marketing, and finance. Rustin Welton is the CEO. The organizational structure is typical of a publicly traded company with functional departments reporting to executive leadership.
Top Products and Market Share
Key Offerings
- Wrangler Jeans: Wrangler jeans are a core product, known for their durability and Western style. Wrangler holds a significant market share in the denim category, but specific figures fluctuate. Competitors include Levi's, Gap, and other denim brands. Market share estimated at 10-15% of the overall jeans market.
- Lee Jeans: Lee jeans offer a variety of styles with a focus on comfort and modern trends. It holds a meaningful market share, competing with brands such as Levi's, Old Navy, and other value-priced denim brands. Market share estimated at 5-10% of the overall jeans market.
- Wrangler Workwear: Wrangler also makes workwear. Competitors include Carhartt, Dickies and Duluth Trading company. Market share is approximately 4-8%.
Market Dynamics
Industry Overview
The apparel industry is highly competitive and subject to changing fashion trends, economic conditions, and consumer preferences. The denim market is a significant segment within the apparel industry.
Positioning
Kontoor Brands is positioned as a leading player in the denim and apparel market, particularly with the Wrangler and Lee brands. The company benefits from brand recognition and a loyal customer base. The company must continue to adapt to changing trends to maintain its market position.
Total Addressable Market (TAM)
The global apparel market is estimated to be worth over $1.5 trillion. Kontoor is positioned to take a slice of the denim and casual wear segment, but the overall TAM is much larger. Their TAM would be around $90 billion.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Wrangler, Lee)
- Established distribution network
- Focus on denim and apparel
- Cost Savings from spin off
Weaknesses
- Dependence on denim market
- Limited diversification beyond apparel
- Susceptible to fashion trends
- Reliance on a few key brands
Opportunities
- Expansion into new markets
- Product innovation and diversification
- E-commerce growth
- Strategic acquisitions
- Sustainability focused products
Threats
- Changing consumer preferences
- Competition from other apparel brands
- Economic downturns
- Supply chain disruptions
- Raw material price fluctuations
Competitors and Market Share
Key Competitors
- LEVI
- PVH
- VFC
- GPS
- OXM
- UAA
- ADDYY
- NKE
- RL
Competitive Landscape
Kontoor Brands has strong brand recognition but faces competition from larger, more diversified apparel companies. Maintaining brand relevance and adapting to evolving consumer preferences are key challenges.
Growth Trajectory and Initiatives
Historical Growth: Data not available for direct parsing, see sources.
Future Projections: Data not available for direct parsing, see sources.
Recent Initiatives: Data not available for direct parsing, see sources.
Summary
Kontoor Brands is a focused denim and apparel company with strong brands but faces challenges from market trends and larger competitors. Its spin-off from VF Corporation allowed for a more focused strategy. To succeed, it needs to adapt to changing consumer preferences and innovate its product offerings, and remain cost-effective. The company has to look out for a possible slow down in the US economy.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data and estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kontoor Brands Inc
Exchange NYSE | Headquaters Greensboro, NC, United States | ||
IPO Launch date 2019-05-09 | President, CEO & Chair of the Board Mr. Scott H. Baxter | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 13200 | Website https://www.kontoorbrands.com |
Full time employees 13200 | Website https://www.kontoorbrands.com | ||
Kontoor Brands, Inc., a lifestyle apparel company, designs, produces, procures, markets, distributes, and licenses denim, apparel, footwear, and accessories, primarily under the Wrangler and Lee brands. The company operates through two segments: Wrangler and Lee. It licenses and sells apparel under the Rock & Republic brand name. The company sells its products primarily through mass merchants, specialty stores, mid-tier and traditional department stores, company-operated stores, and online. It operates in the Americas, Europe, the Middle East, Africa, and the Asia-Pacific regions. Kontoor Brands, Inc. was incorporated in 2018 and is headquartered in Greensboro, North Carolina.
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