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Lifetime Brands Inc (LCUT)



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Upturn Advisory Summary
09/16/2025: LCUT (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $6
1 Year Target Price $6
1 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.03% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 88.36M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 1 | Beta 1.47 | 52 Weeks Range 2.86 - 6.85 | Updated Date 09/16/2025 |
52 Weeks Range 2.86 - 6.85 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 4.36% | Basic EPS (TTM) -1.55 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -5.16% | Operating Margin (TTM) -3.01% |
Management Effectiveness
Return on Assets (TTM) 2.49% | Return on Equity (TTM) -17.08% |
Valuation
Trailing PE - | Forward PE 10.27 | Enterprise Value 314040996 | Price to Sales(TTM) 0.13 |
Enterprise Value 314040996 | Price to Sales(TTM) 0.13 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA 29.52 | Shares Outstanding 22657400 | Shares Floating 11319428 |
Shares Outstanding 22657400 | Shares Floating 11319428 | ||
Percent Insiders 15.77 | Percent Institutions 70.27 |
Upturn AI SWOT
Lifetime Brands Inc

Company Overview
History and Background
Lifetime Brands Inc. was founded in 1945 as the Garden State Metal Spinning Company. It has evolved through acquisitions and organic growth into a leading global provider of branded kitchenware, tableware, and other home products.
Core Business Areas
- U.S. Wholesale: Sells branded kitchenware, tableware, and home decor products to major retailers in the United States.
- International: Distributes products globally through various channels, including wholesale and retail.
- Retail Direct: Operates outlet stores and e-commerce platforms, selling directly to consumers.
Leadership and Structure
The company is led by a board of directors and an executive management team, with Robert B. Kay serving as Chairman and Ronald T. Shiftan as Chief Executive Officer. The organizational structure includes functional departments such as sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Kitchenware: Includes cookware, bakeware, cutlery, and kitchen tools under brands like Farberware, KitchenAid, and Mikasa. Market share varies by product category. Competitors include Newell Brands (NWL) and Corelle Brands.
- Tableware: Covers dinnerware, glassware, and flatware under brands like Mikasa and Wallace. Competitors include Lenox and Oneida.
- Home Solutions: Encompasses various home decor and organization products. Competitors include Helen of Troy (HELE) and Spectrum Brands (SPB).
Market Dynamics
Industry Overview
The housewares industry is competitive and influenced by factors such as consumer spending, housing market trends, and import tariffs.
Positioning
Lifetime Brands positions itself as a multi-brand provider with a focus on innovation and strategic partnerships.
Total Addressable Market (TAM)
The global housewares market is estimated to be worth hundreds of billions of dollars. Lifetime Brands targets a significant portion of this market through its various brands and distribution channels.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Established distribution network
- Diverse product offerings
Weaknesses
- Exposure to economic cycles
- Dependence on major retailers
- Potential impact from tariffs
Opportunities
- Expansion into new markets
- Growth in e-commerce
- Acquisitions of complementary businesses
Threats
- Increased competition
- Fluctuations in raw material costs
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- Newell Brands (NWL)
- Corelle Brands (Private)
- Helen of Troy (HELE)
Competitive Landscape
Lifetime Brands has a diverse product portfolio and established distribution network, giving it a competitive advantage. However, it faces strong competition from larger players with greater resources.
Major Acquisitions
Sarantis USA
- Year: 2021
- Acquisition Price (USD millions): 19
- Strategic Rationale: Expansion of Kitchenware Division and distribution within foodservice.
Growth Trajectory and Initiatives
Historical Growth: Lifetime Brands has grown through a combination of organic sales growth and acquisitions.
Future Projections: Analyst projections vary, but generally anticipate continued growth through expansion in existing markets and strategic initiatives.
Recent Initiatives: Recent initiatives include expanding its e-commerce presence and acquiring complementary brands.
Summary
Lifetime Brands has a strong brand portfolio and distribution network, which positions them well in the competitive housewares market. Economic cycles and reliance on major retailers pose risks. Strategic acquisitions and e-commerce growth are key for future success. Tariffs and competition could put a squeeze on the company's growth and sustainability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lifetime Brands Inc
Exchange NASDAQ | Headquaters Garden City, NY, United States | ||
IPO Launch date 1991-06-05 | CEO & Director Mr. Robert Bruce Kay | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1180 | Website https://www.lifetimebrands.com |
Full time employees 1180 | Website https://www.lifetimebrands.com |
Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the United States and internationally. The company offers kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. It owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S'well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.

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