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Upturn AI SWOT - About
LCUT 
Lifetime Brands Inc (LCUT)
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Upturn Advisory Summary
07/14/2025: LCUT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6
1 Year Target Price $6
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -37.53% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 109.38M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 1 | Beta 1.49 | 52 Weeks Range 2.89 - 8.75 | Updated Date 07/14/2025 |
52 Weeks Range 2.89 - 8.75 | Updated Date 07/14/2025 | ||
Dividends yield (FY) 3.34% | Basic EPS (TTM) -0.61 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.93% | Operating Margin (TTM) 0.79% |
Management Effectiveness
Return on Assets (TTM) 2.97% | Return on Equity (TTM) -5.83% |
Valuation
Trailing PE - | Forward PE 30.49 | Enterprise Value 341674344 | Price to Sales(TTM) 0.16 |
Enterprise Value 341674344 | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue 0.5 | Enterprise Value to EBITDA 9.92 | Shares Outstanding 22414000 | Shares Floating 11206106 |
Shares Outstanding 22414000 | Shares Floating 11206106 | ||
Percent Insiders 15.94 | Percent Institutions 73.09 |
Upturn AI SWOT
Lifetime Brands Inc
Company Overview
History and Background
Lifetime Brands Inc. was founded in 1945 as Lifetime Cutlery Corp. and has evolved through acquisitions and organic growth to become a global provider of branded kitchenware, tableware, and other home products. Key milestones include numerous acquisitions of well-known brands like Farberware, KitchenAid (license), and Mikasa.
Core Business Areas
- U.S. Wholesale: Sells branded and private label consumer products to retailers and distributors in the United States.
- International: Sells consumer products to retailers and distributors outside of the United States, primarily in Canada, the UK, and Australia.
- Retail Direct: Includes the Company's e-commerce business that sells products directly to consumers.
Leadership and Structure
Robert B. Kay is the Chief Executive Officer. The company has a typical corporate structure with a Board of Directors and various executive management positions overseeing different business functions.
Top Products and Market Share
Key Offerings
- Home Solutions (Scent Seeker, La Cuisine): Home organization and fragrance solutions. Home Essentials & Beyond, Lenox, and Corelle Brands are some competitors
- Kitchenware (Farberware, KitchenAid (license)): Includes cookware, bakeware, cutlery, and kitchen tools. Market share data is difficult to pinpoint exactly but Lifetime Brands is a significant player in the cookware market. Competitors include Newell Brands (Rubbermaid, Calphalon), Helen of Troy (OXO), and Meyer Corporation.
- Tableware (Mikasa, Pfaltzgraff): Includes dinnerware, glassware, and flatware. Mikasa is a recognized brand. Competition includes Lenox, Corelle Brands (e.g., CorningWare), and other privately held brands.
Market Dynamics
Industry Overview
The housewares industry is fragmented and competitive, influenced by consumer spending, housing market trends, and seasonality. E-commerce is a significant growth driver.
Positioning
Lifetime Brands is a multi-brand company that targets a broad range of consumers with products at various price points. Its competitive advantages include a diversified product portfolio, established brand names, and extensive distribution network.
Total Addressable Market (TAM)
The global housewares market is estimated to be worth hundreds of billions of dollars. Lifetime Brands is positioned to capture a share of this large market through its diversified product offerings and distribution channels.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Diversified product offerings
- Established relationships with retailers
Weaknesses
- High debt levels
- Dependence on key retailers
- Exposure to fluctuating raw material costs
- Intense competition
Opportunities
- Expanding e-commerce presence
- Acquiring complementary brands
- Penetrating new geographic markets
- Developing innovative products
Threats
- Economic downturns
- Changes in consumer preferences
- Increased competition from private label brands
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- NWL
- OXM
- COREL
Competitive Landscape
Lifetime Brands faces intense competition from larger companies with broader product portfolios and significant marketing resources. Lifetime Brands' strengths lie in its established brands and diversified product offerings.
Major Acquisitions
Scent Seeker LLC
- Year: 2021
- Acquisition Price (USD millions): 60.5
- Strategic Rationale: To expand into home fragrance products and leverage Scent Seeker's existing distribution channels and customer base.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by acquisitions and organic sales growth in key product categories.
Future Projections: Analyst estimates would be required for future growth projections.
Recent Initiatives: Recent strategic initiatives include focusing on e-commerce growth and streamlining operations.
Summary
Lifetime Brands is a multi-brand housewares company with strengths in its brand portfolio and distribution network. High debt levels and intense competition are ongoing concerns. Recent acquisitions and a focus on e-commerce present growth opportunities. The company should focus on managing debt and capitalizing on emerging trends to improve its financial performance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Website
- Industry Reports
- Press Releases
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice, and investment decisions should be made based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lifetime Brands Inc
Exchange NASDAQ | Headquaters Garden City, NY, United States | ||
IPO Launch date 1991-06-05 | CEO & Director Mr. Robert Bruce Kay | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1180 | Website https://www.lifetimebrands.com |
Full time employees 1180 | Website https://www.lifetimebrands.com | ||
Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the United States and internationally. The company offers kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. It owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S'well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.
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