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Lifetime Brands Inc (LCUT)



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Upturn Advisory Summary
08/28/2025: LCUT (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $6
1 Year Target Price $6
1 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.03% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 87.46M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 1 | Beta 1.62 | 52 Weeks Range 2.86 - 6.90 | Updated Date 08/29/2025 |
52 Weeks Range 2.86 - 6.90 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 4.26% | Basic EPS (TTM) -1.6 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate -0.12 | Actual -0.5 |
Profitability
Profit Margin -5.16% | Operating Margin (TTM) -3.01% |
Management Effectiveness
Return on Assets (TTM) 2.49% | Return on Equity (TTM) -17.08% |
Valuation
Trailing PE - | Forward PE 769.23 | Enterprise Value 313134699 | Price to Sales(TTM) 0.13 |
Enterprise Value 313134699 | Price to Sales(TTM) 0.13 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA 29.44 | Shares Outstanding 22657400 | Shares Floating 11319428 |
Shares Outstanding 22657400 | Shares Floating 11319428 | ||
Percent Insiders 15.77 | Percent Institutions 70.17 |
Upturn AI SWOT
Lifetime Brands Inc

Company Overview
History and Background
Lifetime Brands, Inc. was founded in 1931 as the Wallace Silversmiths division of Wallace China. It evolved through acquisitions and strategic shifts to become a leading designer, developer, and marketer of nationally branded consumer products used in the home.
Core Business Areas
- Kitchenware: Includes cookware, bakeware, cutlery, kitchen tools, and gadgets. Brands include Farberware, KitchenAid (under license), and Pfaltzgraff.
- Tableware: Encompasses flatware, dinnerware, glassware, and serveware. Brands include Mikasa, Gorham, and Wallace.
- Other: Covers other home-related products. The company also focuses on E-Commerce.
Leadership and Structure
Robert B. Kay is the Chairman of the Board and Ronald T. Shiftan is the Chief Executive Officer. The company has a standard corporate structure with functional departments reporting to the CEO.
Top Products and Market Share
Key Offerings
- Farberware Cookware: A well-known brand with a long history, offering a range of cookware sets and individual items. Market share is competitive within the mid-range cookware segment, though specific figures are not publicly available. Competitors include Calphalon, T-fal, and Cuisinart.
- Mikasa Dinnerware: A premium dinnerware brand known for its quality and design. Target audience is generally the middle to upper class consumer looking for well-designed and manufactured products. Market share is significant in the specialty dinnerware category. Competitors include Lenox, Wedgwood, and Villeroy & Boch.
- KitchenAid Kitchen Tools and Gadgets: Lifetime Brands has the licence to market these under the KitchenAid Brand, and they consist of tools and gadgets to aid in day to day cooking. Competitors include OXO, Cuisinart and Pampered Chef
Market Dynamics
Industry Overview
The housewares industry is mature and competitive, with a mix of large global players and smaller niche brands. Trends include increasing demand for sustainable and eco-friendly products, growing online sales, and a focus on innovative designs.
Positioning
Lifetime Brands occupies a strong position in the mid-to-upper range of the housewares market, leveraging its portfolio of well-known brands and extensive distribution network.
Total Addressable Market (TAM)
The global housewares market is estimated to be worth hundreds of billions of dollars. Lifetime Brands is positioned to capture a share of this market through its diverse product offerings and established brands.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Licensing agreements with well-known brands (e.g., KitchenAid)
- Established e-commerce presence
Weaknesses
- High debt levels
- Dependence on retail channel partners
- Susceptibility to raw material price fluctuations
- Competition from private-label brands
Opportunities
- Expansion into new geographic markets
- Development of innovative and sustainable products
- Growth in online sales channels
- Acquisition of complementary brands
Threats
- Intense competition
- Economic downturns affecting consumer spending
- Changing consumer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- OXO (Not publicly traded)
- Newell Brands (NWL)
- Corelle Brands (Not publicly traded)
Competitive Landscape
Lifetime Brands competes on brand recognition, product quality, and distribution reach. It faces competition from larger players with greater resources, as well as smaller niche brands with specialized offerings.
Major Acquisitions
Su5e1dndy Sales Acquisition
- Year: 2021
- Acquisition Price (USD millions): 30.3
- Strategic Rationale: Expanded the company's presence in the outdoor cooking market.
Growth Trajectory and Initiatives
Historical Growth: Lifetime Brands' growth has been driven by acquisitions, organic sales growth, and expansion into new markets.
Future Projections: Analyst estimates vary, but generally project moderate revenue growth driven by e-commerce and new product introductions. Please refer to analyst ratings.
Recent Initiatives: Recent initiatives include focusing on e-commerce sales, streamlining operations, and launching new product lines.
Summary
Lifetime Brands is a recognized player in the housewares industry with a valuable brand portfolio and wide distribution network. It faces pressure from large competitors and needs to be able to effectively compete in the changing consumer landscape. E-commerce is a potential area of significant growth. However, the company's debt and susceptibility to raw material price hikes are risks that must be addressed.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Lifetime Brands Inc. Investor Relations
- SEC Filings
- Market Research Reports
- Company Press Releases
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions can change rapidly. Financial data and estimates are based on available information and are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lifetime Brands Inc
Exchange NASDAQ | Headquaters Garden City, NY, United States | ||
IPO Launch date 1991-06-05 | CEO & Director Mr. Robert Bruce Kay | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1180 | Website https://www.lifetimebrands.com |
Full time employees 1180 | Website https://www.lifetimebrands.com |
Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the United States and internationally. The company offers kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. It owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S'well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.

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