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Upturn AI SWOT - About
LCUT 
Lifetime Brands Inc (LCUT)
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Upturn Advisory Summary
10/24/2025: LCUT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6
1 Year Target Price $6
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.03% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 76.58M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 1 | Beta 1.48 | 52 Weeks Range 2.86 - 6.85 | Updated Date 10/26/2025 |
52 Weeks Range 2.86 - 6.85 | Updated Date 10/26/2025 | ||
Dividends yield (FY) 5.31% | Basic EPS (TTM) -1.6 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -5.16% | Operating Margin (TTM) -3.01% |
Management Effectiveness
Return on Assets (TTM) 2.49% | Return on Equity (TTM) -17.08% |
Valuation
Trailing PE - | Forward PE 10.08 | Enterprise Value 312454976 | Price to Sales(TTM) 0.11 |
Enterprise Value 312454976 | Price to Sales(TTM) 0.11 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA 29.37 | Shares Outstanding 22657435 | Shares Floating 11319428 |
Shares Outstanding 22657435 | Shares Floating 11319428 | ||
Percent Insiders 15.77 | Percent Institutions 70.27 |
Upturn AI SWOT
Lifetime Brands Inc
Company Overview
History and Background
Lifetime Brands Inc. was founded in 1945 as Lifetime Cutlery Corp. It has grown through acquisitions and organic growth to become a leading global provider of branded kitchenware, tableware, and other products used in the home.
Core Business Areas
- Kitchenware: Includes cookware, bakeware, cutlery, kitchen tools, and gadgets. This segment represents a significant portion of Lifetime Brands' revenue.
- Tableware: Encompasses dinnerware, glassware, flatware, and related items, contributing to a diverse product portfolio.
- Home Solutions: Includes home du00e9cor and other solutions.
Leadership and Structure
Robert B. Kay serves as the Chief Executive Officer. The company has a board of directors and operates through various divisions organized by product category and brand.
Top Products and Market Share
Key Offerings
- KitchenAid Cutlery: Lifetime Brands licenses the KitchenAid brand for cutlery, leveraging its strong brand recognition. The global Cutlery market is competitive with vendors such as Fiskars and Wu00fcsthof, and Lifetime Brands holds a significant portion of the licensing market
- Farberware Cookware: Farberware is a leading brand for cookware and bakeware, with a long history and broad distribution. Market share data for specific brands fluctuate, but Farberware remains a key player. Competitors include T-fal and Calphalon.
- Mikasa Dinnerware: Mikasa is a well-known brand for dinnerware and entertaining products, sold through various channels. Competitors include Lenox and Wedgwood.
Market Dynamics
Industry Overview
The housewares industry is characterized by a mix of branded and private-label products, with competition driven by price, quality, and innovation. Consumer spending patterns and housing market trends influence demand.
Positioning
Lifetime Brands is positioned as a multi-brand provider, catering to various consumer segments and price points. Its strengths include brand recognition, distribution network, and diversified product portfolio.
Total Addressable Market (TAM)
The global housewares market is estimated to be hundreds of billions of dollars. Lifetime Brands captures a small, but meaningful portion of the TAM. They have a broad portfolio and partnerships that allow them to be well-positioned for continued growth.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Diversified product range
- Established relationships with retailers
- Licensing agreements with recognized brands
Weaknesses
- Exposure to consumer discretionary spending
- Reliance on retail partners
- Susceptibility to raw material price fluctuations
- High debt level
- Seasonality of sales
Opportunities
- Expansion into new markets
- Product innovation and development
- Growth in e-commerce
- Strategic acquisitions
- Leveraging data analytics
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Disruptions in the supply chain
- Increased raw material costs
Competitors and Market Share
Key Competitors
- PRDO
- OXO
- TUP
Competitive Landscape
Lifetime Brands benefits from a diverse portfolio, yet faces significant price and innovation competition from larger companies.
Major Acquisitions
Sarantos
- Year: 2022
- Acquisition Price (USD millions): 45
- Strategic Rationale: The acquisition of Sarantos helped Lifetime Brands expand into sustainable kitchen and home solutions, aligning with evolving consumer preferences for eco-friendly products.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by acquisitions, organic sales growth, and expansion into new markets.
Future Projections: Analyst estimates vary, but project modest growth driven by e-commerce and product innovation.
Recent Initiatives: Recent initiatives include investments in e-commerce, product development, and supply chain optimization.
Summary
Lifetime Brands possesses a diversified portfolio and established distribution, making them a stable player in the housewares market. However, reliance on consumer spending and competition are key challenges. Recent acquisitions in eco-friendly products are a positive step, though high debt requires monitoring. They must leverage e-commerce opportunities to maintain and improve market share.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions can change rapidly, impacting company performance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lifetime Brands Inc
Exchange NASDAQ | Headquaters Garden City, NY, United States | ||
IPO Launch date 1991-06-05 | CEO & Director Mr. Robert Bruce Kay | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1180 | Website https://www.lifetimebrands.com |
Full time employees 1180 | Website https://www.lifetimebrands.com | ||
Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the United States and internationally. The company offers kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. It owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S'well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.
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