Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
LFVN 
Lifevantage Corporation (LFVN)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/17/2025: LFVN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $18
1 Year Target Price $18
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 11.86% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 135.92M USD | Price to earnings Ratio 14.28 | 1Y Target Price 18 |
Price to earnings Ratio 14.28 | 1Y Target Price 18 | ||
Volume (30-day avg) 1 | Beta 0.42 | 52 Weeks Range 9.76 - 27.12 | Updated Date 09/16/2025 |
52 Weeks Range 9.76 - 27.12 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 1.54% | Basic EPS (TTM) 0.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-04 | When After Market | Estimate 0.2 | Actual 0.17 |
Profitability
Profit Margin 4.29% | Operating Margin (TTM) 3.9% |
Management Effectiveness
Return on Assets (TTM) 11.53% | Return on Equity (TTM) 32.34% |
Valuation
Trailing PE 14.28 | Forward PE - | Enterprise Value 127397706 | Price to Sales(TTM) 0.59 |
Enterprise Value 127397706 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 0.56 | Enterprise Value to EBITDA 8.3 | Shares Outstanding 12691000 | Shares Floating 8382158 |
Shares Outstanding 12691000 | Shares Floating 8382158 | ||
Percent Insiders 16.75 | Percent Institutions 65.56 |
Upturn AI SWOT
Lifevantage Corporation
Company Overview
History and Background
LifeVantage Corporation was founded in 2003, initially as a traditional retail company. In 2009, it transitioned to a network marketing model. The company focuses on nutraceuticals and skincare products designed to combat oxidative stress and improve overall health.
Core Business Areas
- Nutraceuticals: Development, marketing and sales of dietary supplements, vitamins, and wellness products designed to enhance health and well-being.
- Skincare: Development, marketing and sales of skincare products focused on anti-aging and skin health.
Leadership and Structure
The company is led by a CEO and executive team, with a board of directors providing oversight. The organizational structure includes departments for research and development, marketing, sales, finance, and operations. Specific names and titles change over time; refer to LifeVantage's investor relations page for the most current information.
Top Products and Market Share
Key Offerings
- Protandim Nrf2 Synergizer: A dietary supplement designed to activate the Nrf2 pathway, which is believed to support antioxidant production. It's their flagship product. Market share data is difficult to obtain precisely due to the fragmented supplement market; however, this product is a significant revenue driver for LifeVantage. Competitors include other antioxidant supplements and Nrf2 activators from companies like Thorne Research and Pure Encapsulations.
- PhysIQ: A weight management system including supplements and meal replacement shakes. Market share is relatively small within the larger weight management market dominated by companies like Herbalife (HLF) and Nutrisystem (NTRI). Revenue data is not publicly broken down by individual product.
- TrueScience Skincare: A line of skincare products designed to reduce the visible signs of aging. Competitors include major skincare brands like L'Oreal (OR.PA) and Estee Lauder (EL).
Market Dynamics
Industry Overview
The nutraceutical and skincare industries are highly competitive and rapidly growing, driven by increasing consumer interest in health and wellness, and anti-aging solutions. These markets are subject to evolving regulations and require constant innovation.
Positioning
LifeVantage positions itself as a science-based wellness company, emphasizing the importance of Nrf2 activation. It faces competition from both established nutraceutical brands and emerging direct selling companies. Its competitive advantage lies in its patented Nrf2 technology and its network marketing distribution model.
Total Addressable Market (TAM)
The global nutraceutical market is projected to reach hundreds of billions of dollars. The global skincare market is also in the hundreds of billions. LifeVantage's TAM is substantial, but its ability to capture a larger share depends on its marketing strategies, product innovation, and regulatory compliance.
Upturn SWOT Analysis
Strengths
- Proprietary Nrf2 technology
- Network marketing distribution model
- Established brand recognition in certain markets
- Strong emphasis on scientific validation
- Loyal customer base
Weaknesses
- Reliance on network marketing, which can be controversial
- Relatively small market share compared to larger competitors
- Sensitivity to regulatory changes
- Concentration of revenue in specific products
- High dependence on distributors
Opportunities
- Expanding into new geographic markets
- Developing new products based on Nrf2 technology
- Increasing online sales and digital marketing efforts
- Partnering with healthcare professionals
- Capitalizing on growing consumer interest in wellness
Threats
- Increasing competition from other nutraceutical and skincare companies
- Negative publicity or regulatory scrutiny related to network marketing
- Changes in consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- HLF
- NUS
- USNA
Competitive Landscape
LifeVantage competes with larger, more established nutraceutical and direct selling companies. Its competitive advantage lies in its patented Nrf2 technology and its network marketing distribution model. However, it faces challenges related to brand recognition and marketing effectiveness compared to larger competitors.
Growth Trajectory and Initiatives
Historical Growth: LifeVantage's historical growth has been influenced by its product innovation, geographic expansion, and network marketing efforts. Reviewing historical financial statements and investor presentations will show trends.
Future Projections: Analyst estimates for LifeVantage's future growth can be found on financial websites. These projections are subject to change and are not guaranteed.
Recent Initiatives: Recent initiatives may include new product launches, marketing campaigns, strategic partnerships, or expansion into new markets. Information on these initiatives can be found in press releases and investor presentations.
Summary
LifeVantage has a unique product offering based on Nrf2 technology and a network marketing distribution model. Its smaller size compared to competitors creates both opportunities for growth and risks related to competition and regulatory changes. Expanding markets and strategic partnerships can help, but dependence on distributors and product concentration pose challenges. Investors should carefully assess its growth potential versus risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- LifeVantage Corporation SEC Filings (10-K, 10-Q)
- Company Press Releases
- Third-party financial websites (e.g., Yahoo Finance, Google Finance)
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data is approximate and subject to change. Investment decisions should be made based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lifevantage Corporation
Exchange NASDAQ | Headquaters Lehi, UT, United States | ||
IPO Launch date 2004-10-05 | President, CEO & Director Mr. Steven R. Fife CPA | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 232 | Website https://www.lifevantage.com |
Full time employees 232 | Website https://www.lifevantage.com | ||
LifeVantage Corporation engages in the identification, research, development, formulation, and sale of advanced nutrigenomic activators, dietary supplements, nootropics, weight management, pre- and pro-biotics and skin and hair care products. It offers Protandim, a dietary supplement; LifeVantage Omega+, a dietary supplement that combines DHA and EPA Omega-3 and Omega-7 fatty acids, and vitamin D3; LifeVantage ProBio, a dietary supplement to support gut health; LifeVantage IC Bright, a supplement to support eye and brain health, reduce eye fatigue and strain, supports cognitive functions, and support normal sleep patterns; LifeVantage Daily Wellness, a dietary supplement to strengthen immune health; LifeVantage Rise AM & Reset PM System that provides the body with the right nutrients; LifeVantage D3+, a dietary supplement that provides vitamin D3 and K2, magnesium, calcium, and other trace minerals to support a balanced immune system, strong bones, and cardiovascular health; PhysIQ Fat Burn to support weight management; PhysIQ Prebiotic is a dietary supplement designed to support the good bacteria in the gut and a healthy microbiome; MindBody GLP-1 System, a dietary supplement that combines two products, MB Core and MB Enhance, which are designed to support weight management and wellness by activating GLP-1 naturally and balancing signals along the gut-brain axis; Petandim for Dogs, a supplement to combat oxidative stress in dogs; and Axio, a nootropic energy drink mix. It also provides anti-aging skin care products, such as liquid collagen, facial cleansers, eye cream, moisturizing cream, sunscreen, perfecting lotions, hand creams, as well as shampoos, nourishing conditioners, and scalp serums under the TrueScience brand name. It sells its products through its website and network of independent consultants. LifeVantage Corporation is based in Lehi, Utah.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.