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LFVN 
Lifevantage Corporation (LFVN)
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Upturn Advisory Summary
11/13/2025: LFVN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $17
1 Year Target Price $17
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 11.86% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 11/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 84.08M USD | Price to earnings Ratio 8.49 | 1Y Target Price 17 |
Price to earnings Ratio 8.49 | 1Y Target Price 17 | ||
Volume (30-day avg) 1 | Beta 0.31 | 52 Weeks Range 6.38 - 27.12 | Updated Date 11/14/2025 |
52 Weeks Range 6.38 - 27.12 | Updated Date 11/14/2025 | ||
Dividends yield (FY) 2.63% | Basic EPS (TTM) 0.78 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-27 | When Before Market | Estimate 0.21 | Actual 0.18 |
Profitability
Profit Margin 4.43% | Operating Margin (TTM) 4.77% |
Management Effectiveness
Return on Assets (TTM) 12.09% | Return on Equity (TTM) 33.31% |
Valuation
Trailing PE 8.49 | Forward PE - | Enterprise Value 80149668 | Price to Sales(TTM) 0.37 |
Enterprise Value 80149668 | Price to Sales(TTM) 0.37 | ||
Enterprise Value to Revenue 0.35 | Enterprise Value to EBITDA 5.39 | Shares Outstanding 12701187 | Shares Floating 8309752 |
Shares Outstanding 12701187 | Shares Floating 8309752 | ||
Percent Insiders 16.23 | Percent Institutions 70.23 |
Upturn AI SWOT
Lifevantage Corporation
Company Overview
History and Background
LifeVantage Corporation (LFVN) was founded in 2003. Initially retailing through traditional retail channels, the company shifted to a network marketing model in 2009. The company focuses on science-backed nutraceuticals and skincare products.
Core Business Areas
- Nutraceuticals: This segment involves the development, marketing, and distribution of dietary supplements designed to improve health and wellness. Key products include Protandim Nrf2 Synergizer.
- Skincare: This segment focuses on developing and marketing skincare products, including the TrueScience line.
Leadership and Structure
LifeVantage is led by its Chief Executive Officer. The company has a board of directors and operates through a network of independent distributors.
Top Products and Market Share
Key Offerings
- Protandim Nrf2 Synergizer: A dietary supplement designed to activate the Nrf2 pathway, which is believed to promote cellular health. Market share data is not readily available. Competitors include companies offering similar antioxidant and anti-aging supplements, such as those from companies like Plexus Worldwide and Herbalife Nutrition (HLF).
- TrueScience Skincare: A skincare line designed to reduce the visible signs of aging. Market share data is not readily available. Competitors include numerous skincare brands, including those from companies like Nu Skin Enterprises (NUS) and Rodan + Fields.
Market Dynamics
Industry Overview
The nutraceutical and skincare industries are large and competitive, with increasing demand for science-backed products. Consumers are focused on preventative healthcare and anti-aging solutions.
Positioning
LifeVantage positions itself as a science-based company offering innovative products through a direct selling model. Its competitive advantage lies in its patented formulas and Nrf2 activation technology.
Total Addressable Market (TAM)
The TAM for nutraceuticals and skincare is estimated to be in the hundreds of billions of dollars globally. LifeVantage is positioned to capture a portion of this market through its direct selling model and product differentiation.
Upturn SWOT Analysis
Strengths
- Patented formulas
- Science-backed products
- Direct selling model
- Strong distributor network
Weaknesses
- Dependence on distributor network
- Limited brand recognition compared to larger competitors
- Potential for regulatory scrutiny related to product claims
Opportunities
- Expanding into new geographic markets
- Developing new products
- Increasing online presence
- Leveraging scientific research to enhance product credibility
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Negative publicity related to direct selling practices
Competitors and Market Share
Key Competitors
- HLF
- NUS
- USNA
Competitive Landscape
LifeVantage competes with larger, more established companies in the nutraceutical and skincare industries. Its advantages include patented formulas and a direct selling model, while its disadvantages include limited brand recognition and potential for regulatory scrutiny.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been variable, influenced by product launches, market expansion, and distributor performance.
Future Projections: Future projections are based on analyst estimates, which can vary. Refer to analyst reports.
Recent Initiatives: Recent initiatives may include new product launches, expansion into new markets, and enhancements to the distributor program.
Summary
LifeVantage is a small player in the nutraceutical and skincare space with a direct-selling model. Its science-backed products and patented formulas are strengths, but its dependence on distributors and smaller scale compared to competitors pose challenges. Opportunities exist in expanding markets and new product development, while threats include intense competition and regulatory risks. The company's lack of dividend payments and variable financial performance necessitate careful consideration.
Similar Stocks
Sources and Disclaimers
Data Sources:
- LifeVantage Corporation's SEC filings, analyst reports, industry reports.
- Yahoo Finance
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lifevantage Corporation
Exchange NASDAQ | Headquaters Lehi, UT, United States | ||
IPO Launch date 2004-10-05 | CEO - | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 232 | Website https://www.lifevantage.com |
Full time employees 232 | Website https://www.lifevantage.com | ||
LifeVantage Corporation engages in the identification, research, development, formulation, and sale of advanced nutrigenomic activators, dietary supplements, nootropics, weight management, pre- and pro-biotics and skin and hair care products. It offers Protandim, a dietary supplement; LifeVantage Omega+, a dietary supplement that combines DHA and EPA Omega-3 and Omega-7 fatty acids, and vitamin D3; LifeVantage ProBio, a dietary supplement to support gut health; LifeVantage IC Bright, a supplement to support eye and brain health, reduce eye fatigue and strain, supports cognitive functions, and support normal sleep patterns; LifeVantage Daily Wellness, a dietary supplement to strengthen immune health; LifeVantage Rise AM & Reset PM System that provides the body with the right nutrients; LifeVantage D3+, a dietary supplement that provides vitamin D3 and K2, magnesium, calcium, and other trace minerals to support a balanced immune system, strong bones, and cardiovascular health; PhysIQ Fat Burn to support weight management; PhysIQ Prebiotic is a dietary supplement designed to support the good bacteria in the gut and a healthy microbiome; MindBody GLP-1 System, a dietary supplement that combines two products, MB Core and MB Enhance, which are designed to support weight management and wellness by activating GLP-1 naturally and balancing signals along the gut-brain axis; Petandim for Dogs, a supplement to combat oxidative stress in dogs; and Axio, a nootropic energy drink mix. It also provides anti-aging skin care products, such as liquid collagen, facial cleansers, eye cream, moisturizing cream, sunscreen, perfecting lotions, hand creams, as well as shampoos, nourishing conditioners, and scalp serums under the TrueScience brand name. It sells its products through its website and network of independent consultants. LifeVantage Corporation is based in Lehi, Utah.
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