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Lifevantage Corporation (LFVN)



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Upturn Advisory Summary
08/14/2025: LFVN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $18
1 Year Target Price $18
1 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 34.02% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 172.21M USD | Price to earnings Ratio 19.54 | 1Y Target Price 18 |
Price to earnings Ratio 19.54 | 1Y Target Price 18 | ||
Volume (30-day avg) 1 | Beta 0.48 | 52 Weeks Range 7.00 - 27.22 | Updated Date 08/15/2025 |
52 Weeks Range 7.00 - 27.22 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 1.10% | Basic EPS (TTM) 0.7 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-14 | When - | Estimate 0.155 | Actual - |
Profitability
Profit Margin 4.12% | Operating Margin (TTM) 6.94% |
Management Effectiveness
Return on Assets (TTM) 11.69% | Return on Equity (TTM) 30.11% |
Valuation
Trailing PE 19.54 | Forward PE - | Enterprise Value 172543535 | Price to Sales(TTM) 0.77 |
Enterprise Value 172543535 | Price to Sales(TTM) 0.77 | ||
Enterprise Value to Revenue 0.78 | Enterprise Value to EBITDA 10.67 | Shares Outstanding 12588200 | Shares Floating 8578343 |
Shares Outstanding 12588200 | Shares Floating 8578343 | ||
Percent Insiders 15.22 | Percent Institutions 68.78 |
Upturn AI SWOT
Lifevantage Corporation

Company Overview
History and Background
LifeVantage Corporation was founded in 2003 and initially focused on retail distribution. In 2009, the company transitioned to a network marketing model. It is known for its flagship product, Protandim, and other health and wellness products.
Core Business Areas
- Nutrigenomics: LifeVantage focuses on nutrigenomics, the study of how nutrition affects gene expression. Their core products aim to activate pathways to improve cellular health.
- Network Marketing: The company uses a direct selling model where independent distributors sell products and recruit new distributors.
Leadership and Structure
LifeVantage has a CEO and a board of directors. The organizational structure is built around corporate management and a network of independent distributors.
Top Products and Market Share
Key Offerings
- Protandim Nrf2 Synergizer: Protandim is LifeVantage's flagship product, designed to activate the Nrf2 pathway to reduce oxidative stress. The supplement market is highly competitive; key competitors include companies like Herbalife (HLF) and Nu Skin Enterprises (NUS). Specific market share data is difficult to pinpoint precisely, but it is a significant revenue driver for LifeVantage. No Market share data or number of users or revenue from this product
- PhysIQ Weight Management System: PhysIQ is a weight management system including protein shakes, probiotics, and other supplements. Competitors in the weight management space include companies like WW International (WW) and Nutrisystem (NTRI). No Market share data or number of users or revenue from this product
- TrueScience Skin Care: TrueScience is a line of skincare products designed to activate the Nrf2 pathway for skin health. Competitors in the skincare market include companies like Estee Lauder (EL) and L'Oreal (OR.PA). No Market share data or number of users or revenue from this product
Market Dynamics
Industry Overview
The health and wellness industry is growing, driven by consumer interest in preventative health and personalized nutrition. The direct selling channel is also evolving, with increased emphasis on digital marketing and social media.
Positioning
LifeVantage is positioned as a science-based nutrigenomics company within the health and wellness market. Its competitive advantage lies in its patented Nrf2 technology and network marketing distribution model.
Total Addressable Market (TAM)
The global health and wellness market is estimated to be worth over $1.5 trillion. LifeVantage is positioned to capture a portion of this market through its specialized products and distribution model.
Upturn SWOT Analysis
Strengths
- Proprietary Nrf2 technology
- Network marketing distribution model
- Strong brand recognition in certain markets
- Science-backed product formulations
Weaknesses
- Reliance on distributor network
- Vulnerability to regulatory scrutiny
- Brand reputation sensitive to distributor practices
- Fluctuations in foreign currency can impact profit.
Opportunities
- Expanding into new international markets
- Developing new products targeting specific health needs
- Leveraging digital marketing to reach new customers
- Increasing brand awareness through partnerships
Threats
- Increased competition in the health and wellness market
- Changes in regulations affecting direct selling
- Negative publicity related to distributor misconduct
- Economic downturns impacting consumer spending
Competitors and Market Share
Key Competitors
- HLF
- NUS
- USNA
Competitive Landscape
LifeVantage's competitive advantage lies in its focus on nutrigenomics and the unique formulations of its products. However, larger competitors have greater resources and wider distribution networks.
Growth Trajectory and Initiatives
Historical Growth: LifeVantage's growth has been driven by product innovation, geographic expansion, and the effectiveness of its distributor network.
Future Projections: Analyst projections vary based on market conditions and company performance. Earnings calls and investor presentations provide insights into future growth strategies.
Recent Initiatives: Recent initiatives may include new product launches, expansion into new markets, or changes to the distributor compensation plan.
Summary
LifeVantage is a nutrigenomics company using direct sales model. Its strengths are its unique Nrf2 technology and distributor network, but it's important to monitor regulatory risks and manage distributor practices. Future growth depends on expanding into new markets, developing new products, and leveraging digital marketing. Competition and economic downturns pose ongoing challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- LifeVantage Investor Relations
- SEC Filings
- Yahoo Finance
- Company reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change. Financial data needs to be checked on SEC.gov.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lifevantage Corporation
Exchange NASDAQ | Headquaters Lehi, UT, United States | ||
IPO Launch date 2004-10-05 | President, CEO & Director Mr. Steven R. Fife CPA | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 222 | Website https://www.lifevantage.com |
Full time employees 222 | Website https://www.lifevantage.com |
LifeVantage Corporation engages in the identification, research, development, formulation, and sale of advanced nutrigenomic activators, dietary supplements, nootropics, pre- and pro-biotics, weight management, and skin and hair care products. It offers Protandim, a dietary supplement; LifeVantage Omega+, a dietary supplement that combines DHA and EPA Omega-3 fatty acids, Omega-7 fatty acids, and vitamin D3; LifeVantage ProBio, a dietary supplement to support gut health; LifeVantage IC Bright, a supplement to support eye and brain health, reduce eye fatigue and strain, supports cognitive functions, and support normal sleep patterns; LifeVantage Daily Wellness, a dietary supplement designed to strengthen immune health; LifeVantage Rise AM & Reset PM System that provides the body with the right nutrients; LifeVantage D3+, a dietary supplement that provides vitamin D3, vitamin K2, magnesium, calcium, and other trace minerals to support a balanced immune system, strong bones, and cardiovascular health; PhysIQ Fat Burn to support weight management; PhysIQ Prebiotic is a dietary supplement designed to support the good bacteria in the gut and a healthy microbiome; Petandim for Dogs, a supplement to combat oxidative stress in dogs; and Axio, a nootropic energy drink mix. The company also provides anti-aging skin care products, including liquid collagen, facial cleansers, eye cream, moisturizing cream, sunscreen, perfecting lotions, hand creams, as well as hair care products, such as invigorating shampoos, nourishing conditioners, and scalp serums under the TrueScience brand name. It sells its products through its website and network of independent consultants in the United States, Mexico, Japan, Australia, Hong Kong, Canada, Thailand, the United Kingdom, the Netherlands, Germany, Taiwan, Austria, Spain, Ireland, Belgium, New Zealand, Singapore, and the Philippines. The company also launch Evolve Compensation Plan and other LV360 initiatives into the Philippines, Taiwan, Hong Kong, and Singapore. The company is based in L

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