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Upturn AI SWOT - About
Laird Superfood Inc (LSF)

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Upturn Advisory Summary
11/04/2025: LSF (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $12.67
1 Year Target Price $12.67
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 42% | Avg. Invested days 56 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 52.36M USD | Price to earnings Ratio - | 1Y Target Price 12.67 |
Price to earnings Ratio - | 1Y Target Price 12.67 | ||
Volume (30-day avg) 1 | Beta 2.17 | 52 Weeks Range 4.40 - 10.90 | Updated Date 11/4/2025 |
52 Weeks Range 4.40 - 10.90 | Updated Date 11/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate -0.03 | Actual - |
Profitability
Profit Margin -2.3% | Operating Margin (TTM) -3.33% |
Management Effectiveness
Return on Assets (TTM) -4.43% | Return on Equity (TTM) -8.34% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 56315021 | Price to Sales(TTM) 1.11 |
Enterprise Value 56315021 | Price to Sales(TTM) 1.11 | ||
Enterprise Value to Revenue 1.2 | Enterprise Value to EBITDA 0.28 | Shares Outstanding 10664523 | Shares Floating 7254542 |
Shares Outstanding 10664523 | Shares Floating 7254542 | ||
Percent Insiders 21.55 | Percent Institutions 21.75 |
Upturn AI SWOT
Laird Superfood Inc

Company Overview
History and Background
Laird Superfood was founded in 2015 by big-wave surfer Laird Hamilton and Paul Hodge. It focuses on providing plant-based superfood products. They initially focused on coffee creamers and have expanded to a variety of superfood offerings.
Core Business Areas
- Plant-Based Creamers: Laird Superfood's original and signature product line, featuring coconut-based creamers with added superfoods.
- Coffee & Beverages: Includes a range of coffee blends, hot chocolate mixes, and other beverage products.
- Snacks & Supplements: Features snacks like hydration supplements, and performance enhancing food alternatives.
Leadership and Structure
The leadership team includes Jason Vieth as CEO. The organizational structure is typical of a consumer packaged goods (CPG) company, with departments for product development, marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Laird Superfood Creamer: Laird Superfood Creamers are the flagship product, using coconut milk and added superfoods. Market share is relatively small in the overall creamer market dominated by large CPG companies. Competitors include Nestle, Danone, and other plant-based creamer brands like Califia Farms and Nutpods. Revenue from this product is the largest segment.
- Laird Superfood Coffee: Laird Superfood offers various coffee blends infused with superfoods. Its market share within the overall coffee market is small. Competitors include Starbucks, Keurig Dr Pepper, and other specialty coffee brands. Revenue stream is substantial but less than Creamers.
- Hydration Supplements: Laird Superfood offers supplements like hydration and electrolyte mixes, often targeting active lifestyles. Its market share is small. Competitors include Gatorade (PEP), Liquid I.V. and Nuun.
Market Dynamics
Industry Overview
The industry is characterized by increasing demand for plant-based and natural food products. The market is competitive with large and small players vying for market share.
Positioning
Laird Superfood is positioned as a premium brand in the natural/plant-based food and beverage sector, emphasizing the use of superfoods and targeting health-conscious consumers. Competitive advantage lies in its brand image and focus on high-quality ingredients.
Total Addressable Market (TAM)
The TAM for plant-based foods and beverages is expected to reach hundreds of billions of dollars in the coming years. Laird Superfood is positioned to capture a portion of this market through its focus on premium and functional products.
Upturn SWOT Analysis
Strengths
- Strong brand image associated with Laird Hamilton
- High-quality, natural ingredients
- Focus on health-conscious consumers
- E-commerce presence
Weaknesses
- Limited market share compared to larger CPG companies
- Higher price point may deter some consumers
- Reliance on e-commerce and limited brick-and-mortar presence
- Past financial losses
Opportunities
- Expanding into new product categories
- Increasing distribution through retail partnerships
- Capitalizing on the growing demand for plant-based products
- International expansion
Threats
- Competition from larger CPG companies with greater resources
- Changing consumer preferences
- Supply chain disruptions
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- NSTL
- OTLY
- CALM
Competitive Landscape
Laird Superfood faces intense competition from larger, more established CPG companies with greater resources and brand recognition. It differentiates itself through its focus on superfoods and brand image, but it needs to continue to innovate and expand its distribution to remain competitive.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by increased demand for plant-based foods and beverages, as well as expansion of the product line and distribution channels. However, profitability has been a challenge.
Future Projections: Future growth is expected to be driven by continued demand for natural and plant-based products, as well as expansion into new markets and product categories. Analyst estimates vary.
Recent Initiatives: Recent initiatives include new product launches and partnerships with retailers to expand distribution.
Summary
Laird Superfood is a niche player in the plant-based food and beverage market with a strong brand image and focus on superfoods. Its strengths lie in its premium products and e-commerce presence. However, it faces challenges related to limited market share, profitability, and competition from larger companies. The company needs to continue to innovate and expand its distribution to achieve sustainable growth.
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Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Market research reports
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market data and financial metrics may not be completely up to date and are subject to change. Consult a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Laird Superfood Inc
Exchange NYSE MKT | Headquaters Boulder, CO, United States | ||
IPO Launch date 2020-09-23 | President, CEO & Director Mr. Jason D. Vieth | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 26 | Website https://www.lairdsuperfood.com |
Full time employees 26 | Website https://www.lairdsuperfood.com | ||
Laird Superfood, Inc. manufactures and markets plant-based natural and functional food in the United States. The company provides powdered and liquid coffee creamers, and hydration and beverage enhancing supplements; hydrate coconut water products; performance mushroom supplements; functional, organic roasted, and instant coffee, tea, hot chocolate products; harvest snacks; and other food items. It provides its products through its e-commerce channels, including lairdsuperfood.com and pickybars.com; and third-party platforms and marketplaces. The company was incorporated in 2015 and is headquartered in Boulder, Colorado.

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