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Upturn AI SWOT - About
WM Technology Inc (MAPSW)
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Upturn Advisory Summary
08/14/2025: MAPSW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -75% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.68B USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.07 | 52 Weeks Range 0.01 - 0.09 | Updated Date 05/17/2025 |
52 Weeks Range 0.01 - 0.09 | Updated Date 05/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.36% | Operating Margin (TTM) 5.93% |
Management Effectiveness
Return on Assets (TTM) 4.87% | Return on Equity (TTM) 11.04% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 88863930 |
Shares Outstanding - | Shares Floating 88863930 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
WM Technology Inc
Company Overview
History and Background
WM Technology, Inc. (MAPS) was founded in 2008. Initially a community forum, it evolved into a comprehensive technology and software infrastructure provider for the cannabis industry. It went public via SPAC merger in 2021.
Core Business Areas
- WM Business: Provides business-to-business (B2B) software solutions, including e-commerce, logistics, and compliance tools for cannabis retailers and brands.
- WM Consumer: Offers Weedmaps, a consumer-facing marketplace where users can discover cannabis products, find local retailers, and access educational content.
Leadership and Structure
Chris Beals serves as the CEO. The company operates with a traditional corporate structure, including departments for technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Weedmaps (Consumer Platform): A comprehensive platform for cannabis consumers to discover products, find retailers, and access information. Competitors include Leafly and PotGuide. User numbers are significant, and they derive revenue from listing fees and advertising services. While specific user count fluctuates, Weedmaps holds a substantial portion of the cannabis marketplace traffic, estimated between 25% and 30%.
- WM Business (B2B Software): A suite of software tools tailored for cannabis businesses to manage operations, compliance, and e-commerce. Competitors include Akerna and Flowhub. Revenue is generated through subscription fees. Market share is approximately 20%, facing competition from other enterprise resource planning solutions in the cannabis space.
Market Dynamics
Industry Overview
The cannabis industry is rapidly growing but faces regulatory complexities at both the federal and state levels. Increased legalization is driving market expansion, but competition is intensifying.
Positioning
WM Technology occupies a leading position as a technology provider within the cannabis industry, connecting consumers with retailers. Its competitive advantage lies in its established brand recognition and extensive network. WM Technology is trying to position themselves as more than just an advertising service provider, and now a platform provider.
Total Addressable Market (TAM)
The TAM for the legal cannabis market is projected to reach hundreds of billions of dollars globally. WM Technology is positioned to capture a significant portion of this TAM through its marketplace and software solutions. Some estimates indicate that the US legal cannabis market alone could approach $50 billion by 2025.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Extensive network of retailers and consumers
- Comprehensive technology platform
- Data-driven insights
Weaknesses
- Dependence on regulatory environment
- High marketing costs
- Competition from other platforms
- Customer concentration risk
Opportunities
- Expansion into new markets (states/countries)
- Development of new products and services
- Strategic partnerships
- Increased legalization of cannabis
Threats
- Changes in regulations
- Increased competition
- Economic downturn
- Negative perception of cannabis
Competitors and Market Share
Key Competitors
- TLRY
- CRON
- KERN
Competitive Landscape
WM Technology's advantage lies in its brand recognition. Disadvantages include dependency on regulations and competition.
Major Acquisitions
Sprout
- Year: 2021
- Acquisition Price (USD millions): 30
- Strategic Rationale: Acquisition enhanced WM Technology's CRM capabilities.
Growth Trajectory and Initiatives
Historical Growth: Analyze revenue growth over the past years. See SEC Filings for current data.
Future Projections: Base projections on analyst estimates, considering the market growth and company initiatives.
Recent Initiatives: Recent initiatives include expanding partnerships, enhancing product offerings, and investing in technology infrastructure.
Summary
WM Technology is a leading technology and software infrastructure provider for the cannabis industry, possessing strong brand recognition and a solid platform. However, the company faces regulatory risks, increasing competition, and customer concentration challenges. Its success depends on expanding into new markets, developing innovative products, and adapting to the evolving regulatory environment. Overall, WM Technology holds a moderately strong position in a high-growth, yet complex, industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Market Research Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market conditions and company performance can change rapidly. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WM Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2019-10-01 | Co-Founder, CEO & Director Mr. Douglas Francis | ||
Sector Technology | Industry Software - Application | Full time employees 440 | Website https://weedmaps.com |
Full time employees 440 | Website https://weedmaps.com | ||
WM Technology, Inc., an online cannabis marketplace, provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads and WM Dispatch. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.
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