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Upturn AI SWOT - About
WM Technology Inc (MAPSW)
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Upturn Advisory Summary
10/15/2025: MAPSW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -87.5% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.68B USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.07 | 52 Weeks Range 0.01 - 0.09 | Updated Date 05/17/2025 |
52 Weeks Range 0.01 - 0.09 | Updated Date 05/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.36% | Operating Margin (TTM) 5.93% |
Management Effectiveness
Return on Assets (TTM) 4.87% | Return on Equity (TTM) 11.04% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 88863930 |
Shares Outstanding - | Shares Floating 88863930 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
WM Technology Inc
Company Overview
History and Background
WM Technology, Inc., founded in 2008, operates as a technology and software infrastructure provider to the cannabis industry, connecting consumers, retailers, brands, and growers.
Core Business Areas
- Business Solutions: Provides retailers with a suite of solutions including online listings, point of sale software, and delivery management tools to improve operational efficiency and customer experience.
- Weedmaps Marketplace: Facilitates online transactions between consumers and licensed cannabis retailers, providing a platform for product discovery, menu browsing, and order placement.
- WM Ads: Offers advertising solutions for cannabis brands and retailers to increase visibility and drive customer traffic to their online and physical stores.
Leadership and Structure
Chris Beals serves as the CEO. The company has a typical corporate structure with departments overseeing technology, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Weedmaps Marketplace: Weedmaps is their primary platform, enabling users to find and review cannabis products and retailers. Market share data is not directly provided by the company, but it is a leading platform in the cannabis marketplace sector. Competitors include Leafly and PotGuide. No Revenue figures are available.
- WM Business: WM Business is a subscription-based software suite providing point-of-sale, delivery management, and other business tools for cannabis retailers. No specific market share data is available. Competitors include Flowhub and Greenbits. No Revenue figures are available.
Market Dynamics
Industry Overview
The cannabis industry is rapidly evolving, with increasing legalization across states and countries. This growth attracts investment and innovation but also faces regulatory challenges and varying state laws.
Positioning
WM Technology is positioned as a leading technology platform connecting various players in the cannabis industry. Its advantage lies in its established brand and comprehensive suite of solutions, but it faces competition and regulatory hurdles.
Total Addressable Market (TAM)
The TAM for the cannabis industry is projected to reach hundreds of billions of dollars in the coming years. WM Technology aims to capture a significant portion by facilitating transactions and providing essential software solutions. Based on projections, the cannabis market is expected to exceed $50 billion in sales by 2026, and WM Technology is strategically positioned to capitalize on this growth through its established platform and diverse service offerings.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Comprehensive suite of products and services
- Extensive network of retailers and consumers
- Large user base
- Pioneer in the cannabis technology space
Weaknesses
- Dependence on regulatory environment
- Negative press relating to their advertising standards.
- Profitability not consistently demonstrated
- High Customer concentration risks with the largest customers
Opportunities
- Expansion into new geographic markets as legalization progresses
- Development of new products and services to address evolving needs
- Strategic partnerships and acquisitions to expand reach
- Increased adoption of technology by cannabis businesses
Threats
- Increasing competition from new entrants
- Changes in regulations that could limit operations
- Economic downturns that could affect consumer spending
- Continued illegality at the federal level
- Cybersecurity Risks and Data Breaches
Competitors and Market Share
Key Competitors
- LEAF
- AKANDA
- TPCO
Competitive Landscape
WM Technology faces competition from other technology platforms and point-of-sale providers. Advantages include brand recognition and comprehensive solutions, but disadvantages may include profitability and regulatory risk.
Major Acquisitions
Sprout
- Year: 2021
- Acquisition Price (USD millions): 30
- Strategic Rationale: Strengthened advertising capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by expansion of the legal cannabis market and increased adoption of technology solutions.
Future Projections: Future projections depend on market growth, regulatory developments, and company execution.
Recent Initiatives: Recent initiatives may include product enhancements, market expansion, and strategic partnerships.
Summary
WM Technology is a leading technology provider in the cannabis industry, capitalizing on market growth and a comprehensive suite of solutions. However, it faces regulatory risks and increasing competition. Managing profitability and expanding market share are key to its continued success. Monitoring regulatory changes and managing operational costs are crucial for maintaining a competitive edge.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Industry reports
- Analyst reports
Disclaimers:
This analysis is based on available data and is not financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WM Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2019-10-01 | Co-Founder, CEO & Director Mr. Douglas Francis | ||
Sector Technology | Industry Software - Application | Full time employees 440 | Website https://weedmaps.com |
Full time employees 440 | Website https://weedmaps.com | ||
WM Technology, Inc., an online cannabis marketplace, provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads and WM Dispatch. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.
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