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Upturn AI SWOT - About
MAX 
MediaAlpha Inc. (MAX)
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Upturn Advisory Summary
10/15/2025: MAX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $15.43
1 Year Target Price $15.43
| 2 | Strong Buy |
| 5 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -30.68% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 696.18M USD | Price to earnings Ratio - | 1Y Target Price 15.43 |
Price to earnings Ratio - | 1Y Target Price 15.43 | ||
Volume (30-day avg) 8 | Beta 1.2 | 52 Weeks Range 7.33 - 20.91 | Updated Date 10/17/2025 |
52 Weeks Range 7.33 - 20.91 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.11 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.61% | Operating Margin (TTM) 6.05% |
Management Effectiveness
Return on Assets (TTM) 22% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE 9.05 | Enterprise Value 666695872 | Price to Sales(TTM) 0.65 |
Enterprise Value 666695872 | Price to Sales(TTM) 0.65 | ||
Enterprise Value to Revenue 0.62 | Enterprise Value to EBITDA 48.24 | Shares Outstanding 46228000 | Shares Floating 21008085 |
Shares Outstanding 46228000 | Shares Floating 21008085 | ||
Percent Insiders 40.81 | Percent Institutions 54.89 |
Upturn AI SWOT
MediaAlpha Inc.
Company Overview
History and Background
MediaAlpha Inc. was founded in 2011. It has evolved from a lead generation company to a technology platform connecting advertisers and consumers in insurance and other verticals.
Core Business Areas
- Insurance: MediaAlpha's core business is its insurance marketplace platform, which connects insurance carriers and distributors with consumers seeking insurance quotes. This segment generates the majority of the company's revenue.
- Health: MediaAlpha operates in the health insurance vertical, connecting health insurance carriers and distributors with consumers seeking health insurance quotes.
- Other Verticals: MediaAlpha is expanding into other verticals such as personal finance and home services, leveraging its technology platform and expertise.
Leadership and Structure
The company is led by CEO Pat Dane and has a typical corporate structure with functional departments such as technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Insurance Marketplace Platform: MediaAlpha's core offering is its real-time bidding platform for insurance leads. It provides transparency and control to advertisers while connecting them with high-intent consumers. The market share is difficult to precisely determine, but the company claims a significant portion of online insurance lead generation. Competitors include QuoteWizard (LendingTree), EverQuote, and SelectQuote.
Market Dynamics
Industry Overview
The insurance lead generation industry is growing due to increasing online insurance shopping and rising marketing costs. Competition is high, and success depends on technological sophistication and effective lead quality management.
Positioning
MediaAlpha positions itself as a technology provider with a sophisticated platform that offers greater transparency and control than traditional lead generation companies. Its competitive advantage lies in its bidding platform and data analytics capabilities.
Total Addressable Market (TAM)
The total addressable market for online insurance advertising is estimated to be billions of dollars annually. MediaAlpha is positioned to capture a growing share of this market through its technological advantages and expansion into new verticals.
Upturn SWOT Analysis
Strengths
- Proprietary technology platform
- Strong relationships with insurance carriers and distributors
- Data-driven approach to lead generation
- Experienced management team
Weaknesses
- Dependence on the insurance industry
- Relatively small size compared to larger competitors
- Vulnerability to changes in advertising regulations
- Potential for customer concentration
Opportunities
- Expansion into new verticals
- Increased adoption of online insurance shopping
- Acquisition of complementary businesses
- Development of new technology solutions
Threats
- Increased competition from larger players
- Changes in advertising regulations
- Economic downturn affecting insurance spending
- Data privacy concerns
Competitors and Market Share
Key Competitors
- TREE
- EVER
- SLQT
Competitive Landscape
MediaAlpha's competitive advantage lies in its technology platform and focus on transparency and control. However, it faces competition from larger players with greater resources and brand recognition.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is dependent on the financial data not available at this time.
Future Projections: Future projections depend on analyst estimates and market conditions. Information is to be provided after review of financial statements
Recent Initiatives: Recent initiatives include expanding into new verticals and developing new technology solutions for advertisers and consumers.
Summary
MediaAlpha is a technology-driven player in the insurance lead generation market. Its core strength is its real-time bidding platform. The company's growth depends on its ability to expand into new verticals and maintain its competitive advantage in technology. It needs to closely monitor competition, advertising regulations, and economic conditions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, market research reports, analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual due diligence and consultation with a financial professional.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MediaAlpha Inc.
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-10-28 | Co-Founder, CEO, President & Director Mr. Steven M. Yi J.D. | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 144 | Website https://www.mediaalpha.com |
Full time employees 144 | Website https://www.mediaalpha.com | ||
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
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