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MediaAlpha Inc. (MAX)



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Upturn Advisory Summary
06/30/2025: MAX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $15.93
1 Year Target Price $15.93
2 | Strong Buy |
5 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -20.87% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 709.30M USD | Price to earnings Ratio 37.28 | 1Y Target Price 15.93 |
Price to earnings Ratio 37.28 | 1Y Target Price 15.93 | ||
Volume (30-day avg) 8 | Beta 1.19 | 52 Weeks Range 7.33 - 20.91 | Updated Date 06/30/2025 |
52 Weeks Range 7.33 - 20.91 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.58% | Operating Margin (TTM) 7.72% |
Management Effectiveness
Return on Assets (TTM) 22.51% | Return on Equity (TTM) - |
Valuation
Trailing PE 37.28 | Forward PE 10.3 | Enterprise Value 700904933 | Price to Sales(TTM) 0.71 |
Enterprise Value 700904933 | Price to Sales(TTM) 0.71 | ||
Enterprise Value to Revenue 0.7 | Enterprise Value to EBITDA 16.47 | Shares Outstanding 46228000 | Shares Floating 25281042 |
Shares Outstanding 46228000 | Shares Floating 25281042 | ||
Percent Insiders 40.9 | Percent Institutions 53.83 |
Analyst Ratings
Rating 3 | Target Price 15.93 | Buy 5 | Strong Buy 2 |
Buy 5 | Strong Buy 2 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
MediaAlpha Inc.

Company Overview
History and Background
MediaAlpha, Inc. was founded in 2012. It operates an advertising technology platform focused on vertical search, primarily within the insurance industry. They connect advertisers with consumers shopping for insurance and other products.
Core Business Areas
- Insurance Vertical: MediaAlpha's core business revolves around its insurance vertical. They provide a platform for insurance carriers, distributors, and agencies to acquire customers.
- Other Verticals: While insurance is the primary focus, MediaAlpha also operates in other verticals, including travel, personal finance and home services.
Leadership and Structure
The leadership team includes the CEO, CFO, and other key executives. The organizational structure is typical of a technology company, with departments for engineering, product development, sales, and marketing.
Top Products and Market Share
Key Offerings
- MediaAlpha for Insurance: This is MediaAlpha's flagship platform that facilitates real-time bidding for insurance leads and clicks. Market share information is difficult to pinpoint precisely, but MediaAlpha claims to have a substantial share of the online insurance customer acquisition market. Competitors include QuoteWizard (LendingTree), EverQuote, and Google Ads.
- Transparent Ad Marketplace: A technology platform that allows insurance carriers, distributors and agencies to acquire customers at scale and efficiently. Specific revenue and market share not publicly broken out. Competitors include QuoteWizard (LendingTree), EverQuote, and Google Ads.
Market Dynamics
Industry Overview
The online insurance advertising market is experiencing significant growth, driven by increasing consumer adoption of online channels for researching and purchasing insurance products. This segment depends on lead generation and pay per click. The market is highly competitive and fragmented, with numerous players vying for market share.
Positioning
MediaAlpha is positioned as a leading provider of technology solutions for the online insurance advertising market. Its competitive advantages include its proprietary technology platform, its extensive network of insurance carriers and distributors, and its deep industry expertise.
Total Addressable Market (TAM)
The global digital insurance market is projected to reach hundreds of billions of dollars. MediaAlpha is positioned to capture a portion of this TAM by connecting consumers with insurance providers through its platform.
Upturn SWOT Analysis
Strengths
- Proprietary technology platform
- Strong industry relationships
- Scalable business model
- Experienced management team
Weaknesses
- Dependence on the insurance industry
- Vulnerability to changes in advertising technology
- Relatively small compared to major competitors like Google.
- Reliance on third party data providers
Opportunities
- Expansion into new insurance verticals
- Growth in international markets
- Development of new products and services
- Increasing digital adoption in the insurance industry
Threats
- Increased competition
- Changes in regulations
- Economic downturn
- Data privacy concerns
- Changes in the search algorithms of companies like Google
Competitors and Market Share
Key Competitors
- TREE
- EVER
Competitive Landscape
MediaAlpha's advantages include its proprietary technology and focus on the insurance vertical. Disadvantages include its smaller size and relative lack of diversification compared to larger competitors such as LendingTree.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends would need to be derived from available financial reports. These include revenue, profit, and customer acquisition metrics.
Future Projections: Analyst projections can be found on financial news sites, which could be used to forecast growth.
Recent Initiatives: Information on recent initiatives such as new product launches, acquisitions, or partnerships would be necessary.
Summary
MediaAlpha is a key player in the online insurance customer acquisition market, leveraging its technology platform to connect advertisers and consumers. While the company faces competition and industry-specific risks, it has a strong foundation and opportunities for growth. Success depends on continuing to innovate, expanding into new verticals, and adapting to the evolving digital landscape. Given the lack of dividends and the volatile nature of the sector, potential investors should carefully weigh both opportunities and threats.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Financial News Outlets
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MediaAlpha Inc.
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-10-28 | Co-Founder, CEO, President & Director Mr. Steven M. Yi J.D. | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 144 | Website https://www.mediaalpha.com |
Full time employees 144 | Website https://www.mediaalpha.com |
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
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