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Upturn AI SWOT - About
MAX 
MediaAlpha Inc. (MAX)
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Upturn Advisory Summary
08/14/2025: MAX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $15.64
1 Year Target Price $15.64
| 2 | Strong Buy |
| 5 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.71% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 665.34M USD | Price to earnings Ratio - | 1Y Target Price 15.64 |
Price to earnings Ratio - | 1Y Target Price 15.64 | ||
Volume (30-day avg) 8 | Beta 1.19 | 52 Weeks Range 7.33 - 20.91 | Updated Date 08/15/2025 |
52 Weeks Range 7.33 - 20.91 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.11 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-29 | When Before Market | Estimate 0.1613 | Actual 0.4369 |
Profitability
Profit Margin -0.61% | Operating Margin (TTM) 6.05% |
Management Effectiveness
Return on Assets (TTM) 22% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE 13.26 | Enterprise Value 644236872 | Price to Sales(TTM) 0.62 |
Enterprise Value 644236872 | Price to Sales(TTM) 0.62 | ||
Enterprise Value to Revenue 0.6 | Enterprise Value to EBITDA 46.62 | Shares Outstanding 46228000 | Shares Floating 21358708 |
Shares Outstanding 46228000 | Shares Floating 21358708 | ||
Percent Insiders 40.78 | Percent Institutions 54.63 |
Upturn AI SWOT
MediaAlpha Inc.
Company Overview
History and Background
MediaAlpha, Inc. was founded in 2011. It operates an online marketplace for insurance and other sectors, connecting advertisers with consumers actively searching for coverage.
Core Business Areas
- Insurance Vertical: Operates marketplaces for auto, health, home, renters, and life insurance, connecting consumers with leading insurance carriers and distributors.
- Non-Insurance Verticals: Extends its marketplace model to other sectors, potentially including travel and financial services, leveraging its technology platform.
Leadership and Structure
The company is led by its CEO and has a typical corporate organizational structure with departments for technology, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Auto Insurance Marketplace: Connects consumers shopping for auto insurance with carriers. Competitors include QuoteWizard (LendingTree), The Zebra, and Gabi (Experian). Market share data is fragmented across various lead generation and comparison sites; MediaAlpha is a notable player, but specific share figures are not readily available.
- Health Insurance Marketplace: Facilitates the connection between health insurance consumers and providers. Competitors include eHealth, GoHealth, and private exchanges. Similar to auto insurance, exact market share is difficult to pinpoint due to the diverse landscape.
Market Dynamics
Industry Overview
The industry is characterized by increasing consumer demand for online insurance shopping, driven by convenience and price comparison. The digital advertising space is competitive, with evolving privacy regulations impacting data collection and targeting.
Positioning
MediaAlpha positions itself as a technology platform facilitating efficient lead generation and customer acquisition for insurance carriers and distributors. Its competitive advantage lies in its marketplace technology and data-driven approach.
Total Addressable Market (TAM)
The total addressable market is very large, consisting of billions of dollars spent on digital insurance advertising annually. MediaAlpha is positioned to capture a portion of this market by connecting consumers with insurance carriers and distributors and expanding verticals.
Upturn SWOT Analysis
Strengths
- Proprietary technology platform
- Strong relationships with insurance carriers and distributors
- Data-driven approach to lead generation
- Scalable business model
Weaknesses
- Dependence on the insurance industry
- Vulnerability to changes in digital advertising regulations
- Limited brand recognition compared to larger competitors
- Reliance on third-party data
Opportunities
- Expansion into new insurance verticals
- Geographic expansion
- Development of new products and services
- Strategic acquisitions
Threats
- Increased competition from larger players
- Changes in consumer behavior
- Economic downturn
- Data privacy regulations
Competitors and Market Share
Key Competitors
- TREE
- EHTH
- GOCO
Competitive Landscape
MediaAlpha faces competition from larger, more established players in the digital advertising and insurance industries. Its advantage lies in its specialized marketplace technology.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data need to be obtained from a reliable financial data source
Future Projections: Future projections data need to be obtained from a reliable financial data source
Recent Initiatives: MediaAlpha is actively exploring new verticals and expanding its partnerships with carriers and distributors.
Summary
MediaAlpha operates a marketplace connecting insurance advertisers with consumers. The company possesses strengths in its proprietary technology and relationships. Key areas to monitor are competition, and evolving regulations. Their growth depends on expansion into new sectors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, market research reports, industry analysis.
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market share estimates are approximate and based on publicly available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MediaAlpha Inc.
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-10-28 | Co-Founder, CEO, President & Director Mr. Steven M. Yi J.D. | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 144 | Website https://www.mediaalpha.com |
Full time employees 144 | Website https://www.mediaalpha.com | ||
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
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