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MediaAlpha Inc. (MAX)
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Upturn Advisory Summary
12/12/2025: MAX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $15.93
1 Year Target Price $15.93
| 2 | Strong Buy |
| 5 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -32.49% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 853.00M USD | Price to earnings Ratio - | 1Y Target Price 15.93 |
Price to earnings Ratio - | 1Y Target Price 15.93 | ||
Volume (30-day avg) 8 | Beta 1.21 | 52 Weeks Range 7.33 - 13.92 | Updated Date 12/14/2025 |
52 Weeks Range 7.33 - 13.92 | Updated Date 12/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.1% | Operating Margin (TTM) 6.5% |
Management Effectiveness
Return on Assets (TTM) 20.59% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE 10.57 | Enterprise Value 856137449 | Price to Sales(TTM) 0.76 |
Enterprise Value 856137449 | Price to Sales(TTM) 0.76 | ||
Enterprise Value to Revenue 0.76 | Enterprise Value to EBITDA 49 | Shares Outstanding 46228000 | Shares Floating 21473573 |
Shares Outstanding 46228000 | Shares Floating 21473573 | ||
Percent Insiders 40.21 | Percent Institutions 54.08 |
About MediaAlpha Inc.
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-10-28 | Co-Founder, CEO, President & Director Mr. Steven M. Yi J.D. | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 144 | Website https://www.mediaalpha.com |
Full time employees 144 | Website https://www.mediaalpha.com | ||
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
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