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MediaAlpha Inc. (MAX)

Upturn stock ratingUpturn stock rating
$10.95
Last Close (24-hour delay)
Profit since last BUY9.28%
upturn advisory
Consider higher Upturn Star rating
BUY since 35 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

06/30/2025: MAX (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

8 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $15.93

1 Year Target Price $15.93

Analysts Price Target For last 52 week
$15.93Target price
Low$7.33
Current$10.95
high$20.91

Analysis of Past Performance

Type Stock
Historic Profit -20.87%
Avg. Invested days 31
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 709.30M USD
Price to earnings Ratio 37.28
1Y Target Price 15.93
Price to earnings Ratio 37.28
1Y Target Price 15.93
Volume (30-day avg) 8
Beta 1.19
52 Weeks Range 7.33 - 20.91
Updated Date 06/30/2025
52 Weeks Range 7.33 - 20.91
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.29

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 1.58%
Operating Margin (TTM) 7.72%

Management Effectiveness

Return on Assets (TTM) 22.51%
Return on Equity (TTM) -

Valuation

Trailing PE 37.28
Forward PE 10.3
Enterprise Value 700904933
Price to Sales(TTM) 0.71
Enterprise Value 700904933
Price to Sales(TTM) 0.71
Enterprise Value to Revenue 0.7
Enterprise Value to EBITDA 16.47
Shares Outstanding 46228000
Shares Floating 25281042
Shares Outstanding 46228000
Shares Floating 25281042
Percent Insiders 40.9
Percent Institutions 53.83

Analyst Ratings

Rating 3
Target Price 15.93
Buy 5
Strong Buy 2
Buy 5
Strong Buy 2
Hold 1
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

MediaAlpha Inc.

stock logo

Company Overview

overview logo History and Background

MediaAlpha, Inc. was founded in 2012. It operates an advertising technology platform focused on vertical search, primarily within the insurance industry. They connect advertisers with consumers shopping for insurance and other products.

business area logo Core Business Areas

  • Insurance Vertical: MediaAlpha's core business revolves around its insurance vertical. They provide a platform for insurance carriers, distributors, and agencies to acquire customers.
  • Other Verticals: While insurance is the primary focus, MediaAlpha also operates in other verticals, including travel, personal finance and home services.

leadership logo Leadership and Structure

The leadership team includes the CEO, CFO, and other key executives. The organizational structure is typical of a technology company, with departments for engineering, product development, sales, and marketing.

Top Products and Market Share

overview logo Key Offerings

  • MediaAlpha for Insurance: This is MediaAlpha's flagship platform that facilitates real-time bidding for insurance leads and clicks. Market share information is difficult to pinpoint precisely, but MediaAlpha claims to have a substantial share of the online insurance customer acquisition market. Competitors include QuoteWizard (LendingTree), EverQuote, and Google Ads.
  • Transparent Ad Marketplace: A technology platform that allows insurance carriers, distributors and agencies to acquire customers at scale and efficiently. Specific revenue and market share not publicly broken out. Competitors include QuoteWizard (LendingTree), EverQuote, and Google Ads.

Market Dynamics

industry overview logo Industry Overview

The online insurance advertising market is experiencing significant growth, driven by increasing consumer adoption of online channels for researching and purchasing insurance products. This segment depends on lead generation and pay per click. The market is highly competitive and fragmented, with numerous players vying for market share.

Positioning

MediaAlpha is positioned as a leading provider of technology solutions for the online insurance advertising market. Its competitive advantages include its proprietary technology platform, its extensive network of insurance carriers and distributors, and its deep industry expertise.

Total Addressable Market (TAM)

The global digital insurance market is projected to reach hundreds of billions of dollars. MediaAlpha is positioned to capture a portion of this TAM by connecting consumers with insurance providers through its platform.

Upturn SWOT Analysis

Strengths

  • Proprietary technology platform
  • Strong industry relationships
  • Scalable business model
  • Experienced management team

Weaknesses

  • Dependence on the insurance industry
  • Vulnerability to changes in advertising technology
  • Relatively small compared to major competitors like Google.
  • Reliance on third party data providers

Opportunities

  • Expansion into new insurance verticals
  • Growth in international markets
  • Development of new products and services
  • Increasing digital adoption in the insurance industry

Threats

  • Increased competition
  • Changes in regulations
  • Economic downturn
  • Data privacy concerns
  • Changes in the search algorithms of companies like Google

Competitors and Market Share

competitor logo Key Competitors

  • TREE
  • EVER

Competitive Landscape

MediaAlpha's advantages include its proprietary technology and focus on the insurance vertical. Disadvantages include its smaller size and relative lack of diversification compared to larger competitors such as LendingTree.

Growth Trajectory and Initiatives

Historical Growth: Historical growth trends would need to be derived from available financial reports. These include revenue, profit, and customer acquisition metrics.

Future Projections: Analyst projections can be found on financial news sites, which could be used to forecast growth.

Recent Initiatives: Information on recent initiatives such as new product launches, acquisitions, or partnerships would be necessary.

Summary

MediaAlpha is a key player in the online insurance customer acquisition market, leveraging its technology platform to connect advertisers and consumers. While the company faces competition and industry-specific risks, it has a strong foundation and opportunities for growth. Success depends on continuing to innovate, expanding into new verticals, and adapting to the evolving digital landscape. Given the lack of dividends and the volatile nature of the sector, potential investors should carefully weigh both opportunities and threats.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • Financial News Outlets
  • Analyst Reports

Disclaimers:

This analysis is based on publicly available information and is not financial advice. Market conditions can change rapidly, and past performance is not indicative of future results.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About MediaAlpha Inc.

Exchange NYSE
Headquaters Los Angeles, CA, United States
IPO Launch date 2020-10-28
Co-Founder, CEO, President & Director Mr. Steven M. Yi J.D.
Sector Communication Services
Industry Internet Content & Information
Full time employees 144
Full time employees 144

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.