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MAX 
MediaAlpha Inc. (MAX)
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Upturn Advisory Summary
01/09/2026: MAX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $15.93
1 Year Target Price $15.93
| 2 | Strong Buy |
| 5 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -37.95% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 768.35M USD | Price to earnings Ratio - | 1Y Target Price 15.93 |
Price to earnings Ratio - | 1Y Target Price 15.93 | ||
Volume (30-day avg) 8 | Beta 1.21 | 52 Weeks Range 7.33 - 13.92 | Updated Date 01/9/2026 |
52 Weeks Range 7.33 - 13.92 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.1% | Operating Margin (TTM) 6.5% |
Management Effectiveness
Return on Assets (TTM) 20.59% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE 9.52 | Enterprise Value 782776989 | Price to Sales(TTM) 0.68 |
Enterprise Value 782776989 | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 0.7 | Enterprise Value to EBITDA 44.8 | Shares Outstanding 46228000 | Shares Floating 22437495 |
Shares Outstanding 46228000 | Shares Floating 22437495 | ||
Percent Insiders 40.2 | Percent Institutions 53.6 |
Upturn AI SWOT
MediaAlpha Inc.
Company Overview
History and Background
MediaAlpha Inc. was founded in 2013 as a private company and later went public through a SPAC merger in 2021. It operates as a technology company focused on empowering insurance agents and carriers.
Core Business Areas
- Customer Acquisition Platform: MediaAlpha provides a proprietary platform that helps insurance agents and carriers acquire customers. This platform leverages data and technology to connect consumers seeking insurance with relevant agents and carriers.
- Data and Analytics: The company utilizes advanced data analytics to optimize customer acquisition campaigns, identify high-value leads, and improve conversion rates for its clients.
Leadership and Structure
The leadership team includes a CEO, CFO, and other key executives responsible for product development, sales, and operations. The company operates as a technology-driven organization with a focus on its data and platform capabilities.
Top Products and Market Share
Key Offerings
- Customer Acquisition Platform: MediaAlpha's core offering is its technology platform that facilitates the acquisition of insurance consumers. While specific market share data for this niche platform is not publicly available, it serves a significant segment of independent insurance agents and smaller carriers. Competitors in the broader lead generation and marketing technology space include companies like QuinStreet (QNST), EverQuote (EVER), and various ad-tech platforms.
Market Dynamics
Industry Overview
The insurance technology (insurtech) and digital customer acquisition market is highly competitive and rapidly evolving. There's a strong trend towards leveraging data and technology to streamline the insurance buying process and improve agent efficiency.
Positioning
MediaAlpha positions itself as a technology partner for insurance agents and carriers, enabling them to scale their customer acquisition efforts through its data-driven platform. Its competitive advantage lies in its specialized focus on the insurance vertical and its proprietary technology.
Total Addressable Market (TAM)
The TAM for digital insurance lead generation and customer acquisition is substantial, estimated in the billions of dollars globally. MediaAlpha's positioning is to capture a significant share of the independent agent and smaller carrier segment, with potential for expansion into larger entities.
Upturn SWOT Analysis
Strengths
- Proprietary technology platform with a focus on data analytics
- Specialized expertise in the insurance customer acquisition market
- Established network of insurance agents and carriers
Weaknesses
- Relatively newer public company, still establishing its market presence
- Dependence on a niche market segment
- Potential scalability challenges as client numbers grow
Opportunities
- Expansion into new insurance lines or geographic markets
- Partnerships with larger insurance carriers
- Further development of AI and machine learning capabilities for lead optimization
Threats
- Increased competition from established insurtech players and traditional marketing firms
- Changes in data privacy regulations impacting lead generation
- Economic downturns affecting consumer spending on insurance
Competitors and Market Share
Key Competitors
- EverQuote Inc. (EVER)
- QuinStreet Inc. (QNST)
Competitive Landscape
MediaAlpha competes by offering a specialized, data-driven platform for insurance customer acquisition. Its advantages lie in its focus and proprietary technology, while disadvantages may include its smaller scale compared to some larger competitors and its reliance on the insurance vertical.
Growth Trajectory and Initiatives
Historical Growth: MediaAlpha has demonstrated growth in its platform usage and client base since its inception. Its transition to a public company has provided capital for further expansion and development.
Future Projections: Future projections would typically be based on analyst estimates which consider market trends, company strategy, and competitive landscape. Analysts would likely forecast continued revenue growth fueled by an expanding client base and platform enhancements.
Recent Initiatives: Recent initiatives likely involve product enhancements, strategic partnerships, and efforts to expand its market reach within the insurance sector.
Summary
MediaAlpha Inc. is a technology-driven company specializing in insurance customer acquisition. Its proprietary platform and data analytics capabilities are key strengths, positioning it within the growing insurtech market. While it faces competition and is still establishing its public market presence, opportunities exist for expansion and technological advancement. The company needs to focus on sustained revenue growth and profitability to solidify its position.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings with the U.S. Securities and Exchange Commission (SEC)
- Financial data providers
- Industry analysis reports
Disclaimers:
This information is for informational purposes only and should not be considered investment advice. Market share data is an estimate and may vary depending on the source and methodology. Financial data is subject to change and should be verified with official filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MediaAlpha Inc.
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-10-28 | Co-Founder, CEO, President & Director Mr. Steven M. Yi J.D. | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 144 | Website https://www.mediaalpha.com |
Full time employees 144 | Website https://www.mediaalpha.com | ||
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
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