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MCRI 
Monarch Casino & Resort Inc (MCRI)
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Upturn Advisory Summary
01/09/2026: MCRI (1-star) is a SELL. SELL since 3 days. Simulated Profits (-7.69%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $108.5
1 Year Target Price $108.5
| 1 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1.29% | Avg. Invested days 49 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.70B USD | Price to earnings Ratio 21.03 | 1Y Target Price 108.5 |
Price to earnings Ratio 21.03 | 1Y Target Price 108.5 | ||
Volume (30-day avg) 5 | Beta 1.4 | 52 Weeks Range 69.33 - 113.20 | Updated Date 01/9/2026 |
52 Weeks Range 69.33 - 113.20 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 1.28% | Basic EPS (TTM) 4.42 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 15.32% | Operating Margin (TTM) 27.08% |
Management Effectiveness
Return on Assets (TTM) 11.81% | Return on Equity (TTM) 15.43% |
Valuation
Trailing PE 21.03 | Forward PE 15.58 | Enterprise Value 1623270383 | Price to Sales(TTM) 3.15 |
Enterprise Value 1623270383 | Price to Sales(TTM) 3.15 | ||
Enterprise Value to Revenue 3.01 | Enterprise Value to EBITDA 10.37 | Shares Outstanding 18250291 | Shares Floating 11349856 |
Shares Outstanding 18250291 | Shares Floating 11349856 | ||
Percent Insiders 31.51 | Percent Institutions 65.69 |
Upturn AI SWOT
Monarch Casino & Resort Inc
Company Overview
History and Background
Monarch Casino & Resort, Inc. (NASDAQ: MCRI) was founded in 1993. It is a gaming and hospitality company that owns and operates the Monarch Casino Resort Spa in Black Hawk, Colorado, and the Atlantis Casino Resort Spa in Reno, Nevada. The company has focused on expanding and enhancing its existing properties rather than through acquisitions of new entities.
Core Business Areas
- Casino Operations: This segment includes the operation of casino floors featuring slot machines, table games (such as blackjack, roulette, and poker), and sports betting. It forms the core revenue generation for the company.
- Hotel Operations: Both properties offer hotel accommodations, ranging from standard rooms to suites, providing guests with lodging and enhancing the overall resort experience.
- Food and Beverage: A diverse range of dining options are available, including fine dining restaurants, casual eateries, buffets, and bars, catering to a wide spectrum of guest preferences.
- Other Amenities and Services: This encompasses entertainment venues, spa and salon services, retail outlets, and convention/meeting facilities, all contributing to the guest experience and revenue diversification.
Leadership and Structure
Monarch Casino & Resort, Inc. is led by a Board of Directors and its executive management team. Key figures include the Chief Executive Officer and other senior executives responsible for operations, finance, and strategy. The company operates in a relatively streamlined structure focused on managing its two primary resort properties.
Top Products and Market Share
Key Offerings
- Casino Gaming (Slots & Tables): The core offering, comprising a wide variety of slot machines and popular table games. Market share is difficult to ascertain precisely for individual game types, but it directly competes with all other casinos in its respective geographic markets. Competitors include local casinos in Black Hawk, CO, and Reno, NV, as well as larger casino operators with multiple properties.
- Hotel Accommodations: Provides lodging services. Market share is also segment-specific within the local hotel market. Competitors include other hotels and resorts in the proximity of their casino properties.
- Dining and Entertainment: Offers a variety of food and beverage options and entertainment. Competes with the broader restaurant and entertainment scenes in their operating regions.
Market Dynamics
Industry Overview
The casino and gaming industry is highly competitive and sensitive to economic conditions, consumer discretionary spending, and regulatory changes. The industry is characterized by significant capital investment in property development and technology. The rise of online gaming presents both an opportunity and a threat to traditional brick-and-mortar casinos.
Positioning
Monarch Casino & Resort, Inc. positions itself by focusing on enhancing and operating its existing, well-located properties in markets with strong underlying demand. They aim to provide a premium guest experience through property improvements, diverse offerings, and attentive service. Their competitive advantage lies in the significant investments made to upgrade their properties and their established presence in their respective markets.
Total Addressable Market (TAM)
The TAM for the US casino and gaming market is substantial, estimated in the tens of billions of dollars annually. Monarch Casino & Resort, Inc. operates within specific geographic sub-markets (Black Hawk, CO and Reno, NV). While their direct TAM is limited to these regions, they compete within the broader US gaming industry. Their positioning is focused on capturing a significant share of their local TAM through property excellence and customer loyalty.
Upturn SWOT Analysis
Strengths
- Strong brand recognition within their operating regions (Atlantis and Monarch).
- Significant capital investments in property upgrades and modernizations.
- Experienced management team with a track record of operational success.
- Prime locations in established gaming markets.
Weaknesses
- Limited geographic diversification, relying on two properties.
- Vulnerability to regional economic downturns.
- Smaller scale compared to larger, diversified gaming corporations.
Opportunities
- Continued growth and development in the Colorado and Nevada markets.
- Expansion of amenities and entertainment offerings to attract a broader customer base.
- Potential for strategic partnerships or collaborations.
- Leveraging new gaming technologies and trends.
Threats
- Intensified competition from existing and new casino operators.
- Potential regulatory changes or increased gaming taxes.
- Economic recessions impacting discretionary spending.
- Emergence and growth of online and mobile gaming.
Competitors and Market Share
Key Competitors
- Penn Entertainment Inc (PENN)
- Caesars Entertainment Inc (CZR)
- MGM Resorts International (MGM)
- Eldorado Resorts Inc (now part of Caesars Entertainment, but historically a competitor)
Competitive Landscape
Monarch Casino & Resort, Inc. operates in a highly competitive landscape dominated by larger, publicly traded casino operators. Its advantages lie in its focused strategy on enhancing its two core assets, its operational efficiency, and its established customer base in its specific markets. However, it faces disadvantages in terms of scale, brand recognition on a national level, and the ability to leverage diversified revenue streams as effectively as its larger rivals.
Growth Trajectory and Initiatives
Historical Growth: Monarch Casino & Resort, Inc. has experienced consistent historical growth, largely driven by its strategic reinvestment in its existing properties, leading to enhanced customer experience and increased gaming and non-gaming revenue. The company has a track record of successfully executing property development projects.
Future Projections: Analyst estimates generally project continued revenue and earnings growth for Monarch Casino & Resort, Inc., supported by ongoing property enhancements, favorable market conditions in Colorado and Nevada, and effective operational management. Projections often anticipate further increases in EBITDA and profitability.
Recent Initiatives: Recent initiatives have focused on significant capital improvement projects at both the Monarch Casino Resort Spa in Black Hawk, Colorado, and the Atlantis Casino Resort Spa in Reno, Nevada. These include property expansions, updated amenities, and enhanced gaming floors, all aimed at boosting customer appeal and revenue generation.
Summary
Monarch Casino & Resort, Inc. is a well-managed gaming company that has demonstrated strong performance through strategic reinvestment in its two key properties. Its focus on operational excellence and property enhancements has led to consistent growth and profitability. The company's primary strengths lie in its well-located assets and experienced leadership, while its main challenges are its limited geographic diversification and the inherent cyclicality of the gaming industry. Continued investment in its properties and adapting to evolving consumer preferences will be crucial for its future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations Filings (10-K, 10-Q)
- Financial Data Providers (e.g., Refinitiv, Bloomberg)
- Industry Analysis Reports
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Monarch Casino & Resort Inc
Exchange NASDAQ | Headquaters Reno, NV, United States | ||
IPO Launch date 1993-08-06 | Co-Chairman, CEO & Secretary Mr. John Farahi | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 2900 | Website https://www.monarchcasino.com |
Full time employees 2900 | Website https://www.monarchcasino.com | ||
Monarch Casino & Resort, Inc., through its subsidiaries, owns and operates hotels and casinos. It owns and operates the Atlantis Casino Resort Spa in Reno, Nevada; and the Monarch Casino Resort Spa Black Hawk in Black Hawk, Colorado. The company also owns separate parcels of land. The company was incorporated in 1993 and is based in Reno, Nevada.
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