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Upturn AI SWOT - About
Marcus Corporation (MCS)
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Upturn Advisory Summary
10/15/2025: MCS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $23.75
1 Year Target Price $23.75
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.7% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 410.49M USD | Price to earnings Ratio 27.89 | 1Y Target Price 23.75 |
Price to earnings Ratio 27.89 | 1Y Target Price 23.75 | ||
Volume (30-day avg) 4 | Beta 1.01 | 52 Weeks Range 12.95 - 22.88 | Updated Date 10/16/2025 |
52 Weeks Range 12.95 - 22.88 | Updated Date 10/16/2025 | ||
Dividends yield (FY) 2.09% | Basic EPS (TTM) 0.47 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.01% | Operating Margin (TTM) 6.51% |
Management Effectiveness
Return on Assets (TTM) 1.61% | Return on Equity (TTM) 3.3% |
Valuation
Trailing PE 27.89 | Forward PE 32.47 | Enterprise Value 828593240 | Price to Sales(TTM) 0.56 |
Enterprise Value 828593240 | Price to Sales(TTM) 0.56 | ||
Enterprise Value to Revenue 1.07 | Enterprise Value to EBITDA 9.03 | Shares Outstanding 24326492 | Shares Floating 22851763 |
Shares Outstanding 24326492 | Shares Floating 22851763 | ||
Percent Insiders 5.2 | Percent Institutions 78.62 |
Upturn AI SWOT
Marcus Corporation
Company Overview
History and Background
Marcus Corporation was founded in 1935 by Ben Marcus with the purchase of a single movie theatre in Ripon, Wisconsin. Over time, it expanded into lodging and entertainment. The company has grown through acquisitions and organic development.
Core Business Areas
- Marcus Theatres: Owns and operates movie theatres in multiple states, providing movie entertainment experiences.
- Marcus Hotels and Resorts: Owns and manages hotels and resorts, offering lodging and hospitality services.
Leadership and Structure
Gregory S. Marcus serves as the Chairman, President, and CEO. The company has a traditional corporate structure with various executive vice presidents overseeing specific departments.
Top Products and Market Share
Key Offerings
- Movie Tickets: Primary product for Marcus Theatres. Market share data is difficult to pinpoint precisely due to regional variations and the fragmented nature of the movie exhibition industry. Competitors include AMC Entertainment (AMC), Cinemark (CNK), and Regal (owned by Cineworld).
- Hotel Rooms and Services: Offered by Marcus Hotels & Resorts. Revenue is generated through room rentals, food & beverage sales, and event hosting. Competitors include Marriott International (MAR), Hilton Worldwide (HLT), and Hyatt Hotels Corporation (H).
Market Dynamics
Industry Overview
The movie theatre industry is recovering from the pandemic and facing competition from streaming services. The hotel industry is also recovering from the pandemic, experiencing increased demand but also facing labor shortages and rising operating costs.
Positioning
Marcus Theatres is a regional player known for its premium amenities and loyalty programs. Marcus Hotels & Resorts focuses on upscale properties and unique guest experiences.
Total Addressable Market (TAM)
The global movie theatre market is estimated at billions of dollars annually. The global hotel market is significantly larger, estimated at hundreds of billions of dollars. Marcus Corporation's TAM is primarily within the regional markets it serves.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in its regional markets
- Diversified business model (theatres and hotels)
- Premium amenities and customer service
- Loyalty programs and customer relationships
Weaknesses
- Geographic concentration (primarily Midwest)
- Vulnerability to economic downturns
- Dependence on the film release schedule
- Highly competitive hotel market
Opportunities
- Expansion into new markets
- Acquisition of smaller theatre chains or hotels
- Development of new revenue streams (e.g., enhanced food and beverage offerings)
- Leveraging technology to improve customer experience
Threats
- Competition from streaming services
- Economic recession
- Changes in consumer preferences
- Rising operating costs (labor, energy, etc.)
Competitors and Market Share
Key Competitors
- AMC
- CNK
- HLT
- MAR
- H
Competitive Landscape
Marcus faces strong competition from larger national chains like AMC and Cinemark in the theatre business, and from major hotel brands like Marriott and Hilton in the hospitality sector. Marcus differentiates itself through its regional focus, premium amenities, and customer service.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and organic expansion. Growth was negatively impacted by the pandemic.
Future Projections: Future growth depends on the continued recovery of the movie theatre and hotel industries, as well as the success of strategic initiatives.
Recent Initiatives: Focus on enhancing the guest experience, investing in technology, and expanding food and beverage offerings.
Summary
Marcus Corporation operates in cyclical industries and had challenges rebounding from COVID lockdowns. The corporation owns both Hotels and Theaters. It has a diversified business model and is regionally popular. Marcus corporation is focused on enhancing the customer experience. This will help compete with its national competitors. They must watch for threats from streaming services and downturns in the economy.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Industry Publications
- Financial News Articles
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marcus Corporation
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 1990-03-29 | President, CEO & Chairman Mr. Gregory S. Marcus J.D. | ||
Sector Communication Services | Industry Entertainment | Full time employees 2907 | Website https://www.marcuscorp.com |
Full time employees 2907 | Website https://www.marcuscorp.com | ||
The Marcus Corporation, together with its subsidiaries, owns and operates movie theatres, and hotels and resorts in the United States. The company operates a family entertainment center and multiscreen motion picture theatres under the Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brand names. It also owns and operates full-service hotels and resorts, as well as manages full-service hotels, resorts, and other properties. In addition, the company provides hospitality management services, including check-in, housekeeping, and maintenance for a vacation ownership development; manages condominium hotels under long-term management contracts; and commercial laundry services. The Marcus Corporation was founded in 1935 and is headquartered in Milwaukee, Wisconsin.
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