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Upturn AI SWOT - About
Marcus Corporation (MCS)
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Upturn Advisory Summary
12/03/2025: MCS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $23.25
1 Year Target Price $23.25
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.66% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 484.07M USD | Price to earnings Ratio 64.42 | 1Y Target Price 23.25 |
Price to earnings Ratio 64.42 | 1Y Target Price 23.25 | ||
Volume (30-day avg) 4 | Beta 0.58 | 52 Weeks Range 12.78 - 22.34 | Updated Date 12/2/2025 |
52 Weeks Range 12.78 - 22.34 | Updated Date 12/2/2025 | ||
Dividends yield (FY) 1.84% | Basic EPS (TTM) 0.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.08% | Operating Margin (TTM) 11.13% |
Management Effectiveness
Return on Assets (TTM) 1% | Return on Equity (TTM) 1.69% |
Valuation
Trailing PE 64.42 | Forward PE 26.18 | Enterprise Value 818000228 | Price to Sales(TTM) 0.68 |
Enterprise Value 818000228 | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 1.09 | Enterprise Value to EBITDA 9.45 | Shares Outstanding 23729171 | Shares Floating 22153524 |
Shares Outstanding 23729171 | Shares Floating 22153524 | ||
Percent Insiders 5.75 | Percent Institutions 82.45 |
Upturn AI SWOT
Marcus Corporation
Company Overview
History and Background
Marcus Corporation was founded in 1935 by Ben Marcus with the purchase of a single movie theater. Over the years, it expanded into a diversified entertainment and hospitality company.
Core Business Areas
- Marcus Theatres: Owns and operates movie theaters, offering cinematic experiences with food and beverage services.
- Marcus Hotels and Resorts: Owns and/or manages hotels and resorts, providing lodging, dining, and event services.
Leadership and Structure
Gregory S. Marcus serves as Chairman, President and CEO. The company has a traditional corporate structure with executive leadership overseeing each business segment.
Top Products and Market Share
Key Offerings
- Movie Theatre Tickets: Primary revenue driver for Marcus Theatres. Market share fluctuates based on film releases and regional competition. Competitors include AMC (AMC), Cinemark (CNK), and Regal Cinemas (privately held).
- Hotel Rooms and Services: Revenue generated from room occupancy, food and beverage sales, and event hosting at Marcus Hotels and Resorts. Competitors include Marriott (MAR), Hilton (HLT), and Hyatt (H).
Market Dynamics
Industry Overview
The entertainment industry faces shifting consumer preferences with the rise of streaming services. The hospitality industry is subject to economic cycles and travel trends.
Positioning
Marcus Corporation differentiates itself through a regional focus and emphasis on customer experience in both its theater and hotel operations.
Total Addressable Market (TAM)
The global cinema market is estimated to be worth approximately $40 billion. The global hotel market is estimated to be over $1 trillion. Marcus Corporation's position is regional, targeting Midwestern markets, so their available TAM is smaller.
Upturn SWOT Analysis
Strengths
- Strong regional presence in the Midwest
- Diversified revenue streams (theatres and hotels)
- Established brand reputation
- Loyalty programs (e.g., Magical Movie Rewards)
Weaknesses
- Geographic concentration limits growth potential
- Exposure to cyclical industries (entertainment and hospitality)
- High capital expenditures for theatre upgrades and hotel renovations
- Smaller scale compared to national chains
Opportunities
- Expansion into new geographic markets
- Strategic acquisitions of smaller theatre or hotel chains
- Partnerships with streaming services or event organizers
- Enhancement of loyalty programs and customer engagement
Threats
- Increased competition from streaming services
- Economic downturn impacting travel and entertainment spending
- Rising operating costs (labor, utilities, content licensing)
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- AMC
- CNK
- HLT
- MAR
Competitive Landscape
Marcus Corporation faces competition from larger national chains and online streaming services in entertainment, and from larger hotel chains in the hospitality industry. Its regional focus and customer service are key differentiators.
Major Acquisitions
Movie Tavern
- Year: 2019
- Acquisition Price (USD millions): 30
- Strategic Rationale: Expanded Marcus Theatres' presence and added dine-in theatre capabilities.
Growth Trajectory and Initiatives
Historical Growth: Growth has been influenced by economic conditions and industry trends. Requires updated data.
Future Projections: Future growth depends on expansion strategies and economic recovery. Requires analyst estimates.
Recent Initiatives: Recent initiatives may include theatre renovations, hotel upgrades, and loyalty program enhancements. Requires updated data.
Summary
Marcus Corporation is a diversified company with exposure to both the entertainment and hospitality sectors. Its regional focus in the Midwest provides a strong base but also limits growth potential. The company faces challenges from streaming services and economic uncertainty. Continued innovation in customer experience and strategic acquisitions could drive future growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions can change rapidly. Actual financial metrics will vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marcus Corporation
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 1990-03-29 | President, CEO & Chairman Mr. Gregory S. Marcus J.D. | ||
Sector Communication Services | Industry Entertainment | Full time employees 2907 | Website https://www.marcuscorp.com |
Full time employees 2907 | Website https://www.marcuscorp.com | ||
The Marcus Corporation, together with its subsidiaries, owns and operates movie theatres, and hotels and resorts in the United States. The company operates a family entertainment center and multiscreen motion picture theatres under the Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brand names. It also owns and operates full-service hotels and resorts, as well as manages full-service hotels, resorts, and other properties. In addition, the company provides hospitality management services, including check-in, housekeeping, and maintenance for a vacation ownership development; manages condominium hotels under long-term management contracts; and commercial laundry services. The Marcus Corporation was founded in 1935 and is headquartered in Milwaukee, Wisconsin.
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