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Upturn AI SWOT - About
Marcus Corporation (MCS)
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Upturn Advisory Summary
06/30/2025: MCS (1-star) is a SELL. SELL since 4 days. Profits (-10.80%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $24.67
1 Year Target Price $24.67
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 2.15% | Avg. Invested days 32 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 530.18M USD | Price to earnings Ratio - | 1Y Target Price 24.67 |
Price to earnings Ratio - | 1Y Target Price 24.67 | ||
Volume (30-day avg) 4 | Beta 1.28 | 52 Weeks Range 10.29 - 23.00 | Updated Date 06/30/2025 |
52 Weeks Range 10.29 - 23.00 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 1.65% | Basic EPS (TTM) -0.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.81% | Operating Margin (TTM) -16.01% |
Management Effectiveness
Return on Assets (TTM) 0.99% | Return on Equity (TTM) -2.83% |
Valuation
Trailing PE - | Forward PE 41.32 | Enterprise Value 906746902 | Price to Sales(TTM) 0.75 |
Enterprise Value 906746902 | Price to Sales(TTM) 0.75 | ||
Enterprise Value to Revenue 1.22 | Enterprise Value to EBITDA 13.76 | Shares Outstanding 24313000 | Shares Floating 22831267 |
Shares Outstanding 24313000 | Shares Floating 22831267 | ||
Percent Insiders 5.23 | Percent Institutions 79.37 |
Analyst Ratings
Rating 2 | Target Price 24.67 | Buy 1 | Strong Buy 3 |
Buy 1 | Strong Buy 3 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Marcus Corporation
Company Overview
History and Background
Marcus Corporation was founded in 1935 by Ben Marcus in Ripon, Wisconsin, with the opening of a single movie theater. Over the years, the company expanded its theater circuit and ventured into the hospitality industry with the acquisition and development of hotels and resorts. It has grown to become a diversified entertainment and lodging company.
Core Business Areas
- Marcus Theatres: Owns and operates movie theaters under the Marcus Theatres and Movie Tavern brands, offering a variety of cinematic experiences and amenities.
- Marcus Hotels & Resorts: Owns and/or manages hotels, resorts, and other properties nationwide, providing lodging, dining, and event services.
Leadership and Structure
Gregory S. Marcus serves as the Chairman, President, and CEO. The company operates with a traditional corporate structure, with executive leadership overseeing each business segment and reporting to the CEO and Board of Directors.
Top Products and Market Share
Key Offerings
- Movie Tickets and Concessions (Marcus Theatres): The core revenue source for Marcus Theatres, includes ticket sales and concessions. Market share varies by geographic region. Major competitors include AMC Entertainment (AMC), Cinemark Holdings (CNK), and Regal Cinemas (owned by Cineworld).
- Hotel Room Rentals and Services (Marcus Hotels & Resorts): The core revenue source for Marcus Hotels & Resorts, includes room rentals, dining, and event services. Market share varies by the market segment and geographic region for specific properties. Competitors include Marriott International (MAR), Hilton Worldwide Holdings (HLT), and Hyatt Hotels Corporation (H).
Market Dynamics
Industry Overview
The entertainment industry is dynamic, with changing consumer preferences and technological advancements (streaming). The lodging industry is subject to economic cycles, travel trends, and competition from alternative lodging options.
Positioning
Marcus Corporation holds a regional presence in the movie theater and lodging industries. Its competitive advantages include a loyal customer base in its core markets, differentiated amenities, and a focus on customer service.
Total Addressable Market (TAM)
The global cinema market is estimated to be worth hundreds of billions of dollars annually. The global hotel and resort market is estimated to be more than a trillion dollars. Marcus Corporation's TAM is limited by its geographic reach and specific market segments.
Upturn SWOT Analysis
Strengths
- Strong regional presence in the Midwest
- Diversified business model (theatres and hotels)
- Loyal customer base
- Experienced management team
- Established brand reputation
Weaknesses
- Geographic concentration limits growth potential
- Sensitivity to economic cycles
- High capital expenditure requirements
- Competition from larger national chains
- Reliance on box office performance and travel trends
Opportunities
- Expansion into new geographic markets
- Investment in technology and innovation
- Strategic acquisitions and partnerships
- Enhancing customer loyalty programs
- Developing new entertainment and lodging concepts
Threats
- Increased competition from streaming services
- Economic downturns and reduced consumer spending
- Changes in consumer preferences
- Rising operating costs
- Geopolitical uncertainty and health crises
Competitors and Market Share
Key Competitors
- AMC
- CNK
- HLT
- MAR
Competitive Landscape
Marcus Corporation is a regional player in the entertainment and lodging industries, competing with larger national chains. It differentiates itself through customer service, unique amenities, and a strong regional presence. The companyu2019s limited geographic reach and smaller scale can be disadvantages against the bigger companies.
Major Acquisitions
Movie Tavern
- Year: 2019
- Acquisition Price (USD millions): 126
- Strategic Rationale: Expanded Marcus Theatres' presence in the dine-in cinema market.
Growth Trajectory and Initiatives
Historical Growth: Historical Growth data is not available in this response.
Future Projections: Future Projections data is not available in this response.
Recent Initiatives: Recent Initiatives data is not available in this response.
Summary
Marcus Corporation is a diversified entertainment and lodging company with a strong regional presence. While it faces competition from larger national chains and evolving consumer preferences, its loyal customer base and focus on customer service are key strengths. Recent acquisitions and investments in technology provide opportunities for growth, but economic cycles and changing consumer habits pose threats. Overall, Marcus Corporation maintains a solid position within its niche market, with potential for continued growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marcus Corporation
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 1990-03-29 | President, CEO & Chairman Mr. Gregory S. Marcus J.D. | ||
Sector Communication Services | Industry Entertainment | Full time employees 2907 | Website https://www.marcuscorp.com |
Full time employees 2907 | Website https://www.marcuscorp.com | ||
The Marcus Corporation, together with its subsidiaries, owns and operates movie theatres, and hotels and resorts in the United States. The company operates a family entertainment center and multiscreen motion picture theatres under the Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brand names. It also owns and operates full-service hotels and resorts, as well as manages full-service hotels, resorts, and other properties. In addition, the company provides hospitality management services, including check-in, housekeeping, and maintenance for a vacation ownership development; manages condominium hotels under long-term management contracts; and commercial laundry services. The Marcus Corporation was founded in 1935 and is headquartered in Milwaukee, Wisconsin.
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