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Marcus Corporation (MCS)



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Upturn Advisory Summary
08/14/2025: MCS (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $24.5
1 Year Target Price $24.5
3 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.57% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 472.48M USD | Price to earnings Ratio 32.11 | 1Y Target Price 24.5 |
Price to earnings Ratio 32.11 | 1Y Target Price 24.5 | ||
Volume (30-day avg) 4 | Beta 1.24 | 52 Weeks Range 13.14 - 23.00 | Updated Date 08/15/2025 |
52 Weeks Range 13.14 - 23.00 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 1.81% | Basic EPS (TTM) 0.47 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-30 | When Before Market | Estimate 0.225 | Actual 0.23 |
Profitability
Profit Margin 2.01% | Operating Margin (TTM) 6.51% |
Management Effectiveness
Return on Assets (TTM) 1.61% | Return on Equity (TTM) 3.3% |
Valuation
Trailing PE 32.11 | Forward PE 65.79 | Enterprise Value 822644136 | Price to Sales(TTM) 0.64 |
Enterprise Value 822644136 | Price to Sales(TTM) 0.64 | ||
Enterprise Value to Revenue 1.06 | Enterprise Value to EBITDA 8.96 | Shares Outstanding 24326500 | Shares Floating 22843622 |
Shares Outstanding 24326500 | Shares Floating 22843622 | ||
Percent Insiders 5.23 | Percent Institutions 78.37 |
Upturn AI SWOT
Marcus Corporation
Company Overview
History and Background
Marcus Corporation was founded in 1935 by Ben Marcus with the acquisition of a single movie theatre. Over the decades, it expanded into lodging and entertainment, with significant milestones including the establishment of Marcus Theatres and Marcus Hotels & Resorts.
Core Business Areas
- Marcus Theatres: Marcus Theatres is the fourth largest movie theatre circuit in the United States, operating primarily in the Midwest. It offers a variety of moviegoing experiences, including premium large format screens and dining options.
- Marcus Hotels & Resorts: Marcus Hotels & Resorts owns and/or manages hotels, resorts, and other properties, focusing on providing luxury and upscale accommodations and experiences.
Leadership and Structure
Gregory S. Marcus is the Chairman, President, and CEO. The company has a typical corporate structure with a board of directors and executive leadership teams for each business segment.
Top Products and Market Share
Key Offerings
- Movie Theatre Admissions: Revenue generated from movie ticket sales. Marcus Theatres is the 4th largest chain in the US. Competitors include AMC, Cineworld(Regal), Cinemark and B&B Theatres
- Food and Beverage Sales: Revenue generated from concession sales within movie theatres. Competitors include AMC, Cineworld(Regal), Cinemark and B&B Theatres.
- Hotel Room Revenue: Revenue generated from hotel room occupancy. The luxury space contains chains such as Four Seasons, Marriott and Hilton
- Food and Beverage Sales (Hotels): Revenue generated from food and beverage sales within hotels and resorts. The luxury space contains chains such as Four Seasons, Marriott and Hilton
Market Dynamics
Industry Overview
The movie theatre industry is recovering from the pandemic, facing competition from streaming services. The hotel industry is seeing increased demand as travel rebounds but faces labor shortages and economic uncertainty.
Positioning
Marcus Corporation holds a strong regional position in the Midwest for movie theatres and operates a portfolio of upscale hotels and resorts. Its competitive advantages include its established brand reputation and focus on customer experience.
Total Addressable Market (TAM)
The US movie theatre market is estimated to be over $9 billion, and the US hotel and resort market is several hundred billion dollars. Marcus Corporation's market position allows it to tap into significant portions of these markets
Upturn SWOT Analysis
Strengths
- Strong regional presence in the Midwest
- Established brand reputation
- Diversified revenue streams (theatres and hotels)
- Focus on customer experience
Weaknesses
- Geographic concentration (primarily Midwest)
- Susceptibility to economic downturns
- Competition from streaming services
- Labor shortages in the hospitality industry
Opportunities
- Expansion into new geographic markets
- Strategic acquisitions
- Enhancing customer loyalty programs
- Developing new entertainment and hospitality offerings
Threats
- Economic recessions
- Increased competition from streaming services
- Changes in consumer preferences
- Rising operating costs (labor, energy)
Competitors and Market Share
Key Competitors
- AMC (AMC)
- CNK (CNK)
- RCI Hospitality Holdings (RICK)
- Hyatt Hotels Corporation (H)
Competitive Landscape
Marcus faces strong competition from larger national theatre chains like AMC and Cinemark. In the hotel industry, it competes with major hotel brands and independent resorts. Marcus differentiates itself through its regional focus and commitment to customer service.
Growth Trajectory and Initiatives
Historical Growth: Data not available to provide specific metrics. Needs current financial releases.
Future Projections: Data not available to provide specific metrics. Needs current analyst reports
Recent Initiatives: Focus on improving customer experience in both theatres and hotels. Investments in premium theatre formats and hotel renovations.
Summary
Marcus Corporation is a diversified entertainment and hospitality company with a strong regional presence. Its diversified revenue streams provide stability, but it faces challenges from streaming services and economic uncertainty. Continued investment in customer experience and strategic growth initiatives are crucial for its future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- SEC Filings
- Analyst Reports (where available and applicable)
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and may vary based on source and methodology. Financial data is based on the most recent publicly available information. It is recommended to conduct thorough due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marcus Corporation
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 1990-03-29 | President, CEO & Chairman Mr. Gregory S. Marcus J.D. | ||
Sector Communication Services | Industry Entertainment | Full time employees 2907 | Website https://www.marcuscorp.com |
Full time employees 2907 | Website https://www.marcuscorp.com |
The Marcus Corporation, together with its subsidiaries, owns and operates movie theatres, and hotels and resorts in the United States. The company operates a family entertainment center and multiscreen motion picture theatres under the Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brand names. It also owns and operates full-service hotels and resorts, as well as manages full-service hotels, resorts, and other properties. In addition, the company provides hospitality management services, including check-in, housekeeping, and maintenance for a vacation ownership development; manages condominium hotels under long-term management contracts; and commercial laundry services. The Marcus Corporation was founded in 1935 and is headquartered in Milwaukee, Wisconsin.

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