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Upturn AI Summary - About
Mediaco Holding Inc(MDIA)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for MDIA
09/28/2026: MDIA (4-star) is a SELL. SELL for 1 day. Simulated Profits (9.09%). Updated daily EoD!
Mediaco Holding Inc is a niche media company centered on the operation of legacy radio stations, specifically WQHT and WBLS in New York City. The company’s primary strength lies in its recognized brand identity and loyal audience in a major advertising market. Its growth story hinges on a successful transformation from traditional terrestrial radio to a digital-first media business, including expanded live events and content streaming. However, the company faces significant risks from secular industry decline, heavy reliance on cyclical advertising revenue, and limited financial flexibility. This stock is generally suited for investors comfortable with high volatility and structural industry transitions who are monitoring the firm's progress in digital monetization.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company lacks a clear, consistent high-growth trajectory or significant revenue scaling. |
| Momentum investor | Weak fit | The stock lacks sustained positive price momentum or strong technical signals. |
| Value investor | Mixed fit | Valuation may appear low, but fundamentals remain challenged by structural industry decline. |
| Dividend investor | Weak fit | The company does not pay a dividend, making it unsuitable for income-focused investors. |
| Low-risk investor | Weak fit | The stock exhibits significant volatility and operational risks associated with a legacy media business. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock often experiences wide price swings due to low liquidity and operational uncertainty. |
| Valuation risk | Medium / high | Valuation is difficult to justify without clear prospects for sustainable earnings growth. |
| Competition risk (Digital shift) | High | The shift to digital streaming threatens the primary revenue model of terrestrial radio. |
| Business quality | Medium | The company owns strong, recognized brands but operates in a structurally declining industry. |
| Dividend income | Low / none | No dividend is provided, providing no cushion for investors during downturns. |
| Execution risk | High | The company must successfully execute a digital transformation to remain viable long-term. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 394.14% | Avg. Invested days 67 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  5.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 91.58M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 16.1K shares | Beta -0.04 | 52 Weeks Range 0.54 - 1.30 | Updated Date 09/27/2026 |
52 Weeks Range 0.54 - 1.30 | Updated Date 09/27/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.85 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Radio Advertising | Local and national advertising spots sold on WQHT and WBLS. | Revenue is tied to the popularity of radio stations among local NYC listeners. |
| Digital & Events | Revenue from station websites, mobile apps, and live concert sponsorships. | This is a smaller, secondary revenue stream that the company hopes to expand. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value 200.42M | Price to Sales(TTM) 0.66 |
Enterprise Value 200.42M | Price to Sales(TTM) 0.66 | ||
Enterprise Value to Revenue 1.44 | Enterprise Value to EBITDA 3.89 | Shares Outstanding 78.61M | Shares Floating 42.86M |
Shares Outstanding 78.61M | Shares Floating 42.86M | ||
Percent Insiders 0.4 | Percent Institutions 90.42 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Mediaco Holding Inc
Exchange NASDAQ | Headquarters New York, NY, United States | ||
IPO Launch date 2020-01-06 | CEO & Director Mr. Alberto Rodriguez | ||
Sector Communication Services | Industry Broadcasting | Full time employees 378 | Website https://corp.mediaco.now |
Full time employees 378 | Website https://corp.mediaco.now | ||
MediaCo Holding Inc. owns and operates radio, television, digital advertising, and premium programming in the United States. It operates in two segments, Audio and Video. The company engages in the radio stations of WQHT-FM and WBLS-FM radio stations in the New York City area. It also offers events, including sponsorships, ticket sales, licensing, and syndication services. MediaCo Holding Inc. was incorporated in 2019 and is headquartered in New York, New York.
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