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Upturn AI SWOT - About
SIRI 
Sirius XM Holding Inc (SIRI)
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Upturn Advisory Summary
08/28/2025: SIRI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $23.64
1 Year Target Price $23.64
| 3 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 2 | Sell |
| 3 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.98% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.96B USD | Price to earnings Ratio - | 1Y Target Price 23.64 |
Price to earnings Ratio - | 1Y Target Price 23.64 | ||
Volume (30-day avg) 15 | Beta 0.93 | 52 Weeks Range 18.22 - 31.51 | Updated Date 08/29/2025 |
52 Weeks Range 18.22 - 31.51 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 4.60% | Basic EPS (TTM) -5.48 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -20.54% | Operating Margin (TTM) 22.08% |
Management Effectiveness
Return on Assets (TTM) 5.97% | Return on Equity (TTM) -49.07% |
Valuation
Trailing PE - | Forward PE 7.76 | Enterprise Value 17974624573 | Price to Sales(TTM) 0.93 |
Enterprise Value 17974624573 | Price to Sales(TTM) 0.93 | ||
Enterprise Value to Revenue 2.1 | Enterprise Value to EBITDA 6.7 | Shares Outstanding 336740000 | Shares Floating 306689742 |
Shares Outstanding 336740000 | Shares Floating 306689742 | ||
Percent Insiders 45.78 | Percent Institutions 39.12 |
Upturn AI SWOT
Sirius XM Holding Inc
Company Overview
History and Background
Sirius XM was formed by the 2008 merger of Sirius Satellite Radio and XM Satellite Radio. Sirius Satellite Radio was founded in 1990 as Satellite CD Radio, and XM Satellite Radio was founded in 1992 as American Mobile Radio Corporation. Both companies aimed to provide subscription-based satellite radio services.
Core Business Areas
- Sirius XM Radio: Sirius XM provides subscription-based audio entertainment. This includes commercial-free music, sports, news, talk, entertainment, and infotainment. The service is primarily available through satellite radio receivers in vehicles and through streaming apps.
- Pandora: Pandora is a streaming music service offering personalized radio stations, on-demand music, and podcasts. SiriusXM acquired Pandora Media in 2019, expanding its reach into the streaming music market.
- Advertising: Sirius XM generates revenue through advertising sold on its various platforms, including Pandora and SiriusXM radio.
Leadership and Structure
Jennifer Witz serves as the CEO of Sirius XM. The organizational structure is a publicly traded company with a board of directors and various executive leadership positions overseeing different aspects of the business, including programming, technology, finance, and marketing.
Top Products and Market Share
Key Offerings
- Sirius XM Satellite Radio Subscription: Sirius XM's main product is its satellite radio service, offering a wide variety of channels and content. Estimated number of subscribers is about 34 million. Competitors include terrestrial radio, streaming services like Spotify, and Apple Music. Market share for SiriusXM is captured in the competitor table below.
- Pandora Streaming Service: Pandora offers personalized radio stations and on-demand music streaming. Pandora has millions of active users and competes with Spotify, Apple Music, and Amazon Music. Competitors include Spotify (SPOT), Apple Music (AAPL), Amazon Music (AMZN), and iHeartRadio (IHRT).
Market Dynamics
Industry Overview
The audio entertainment industry is highly competitive, with various platforms vying for listeners' attention. This includes traditional terrestrial radio, satellite radio, streaming services, and podcasts.
Positioning
Sirius XM is a leading provider of satellite radio in North America. It differentiates itself through its exclusive content, commercial-free music, and broad range of programming. The acquisition of Pandora expands SiriusXM's presence in the streaming market, giving it a broader market reach and competitive advantage.
Total Addressable Market (TAM)
The global audio entertainment market is estimated to be several billion dollars annually, with significant growth expected in digital and streaming segments. Sirius XM is well positioned to capture a portion of this TAM through its satellite radio and streaming services.
Upturn SWOT Analysis
Strengths
- Established brand
- Large subscriber base
- Exclusive content
- Recurring revenue model
- Presence in the Automotive Market
Weaknesses
- Dependence on automotive sales
- High subscriber acquisition costs
- Competition from streaming services
- Perception of being expensive compared to free options
Opportunities
- Expansion into new markets
- Development of new content formats
- Partnerships with other media companies
- Growth in the podcasting market
Threats
- Increasing competition from streaming services
- Changes in consumer listening habits
- Economic downturn impacting auto sales
- Technological disruption in the audio entertainment industry
Competitors and Market Share
Key Competitors
- SPOT
- AAPL
- AMZN
- IHRT
Competitive Landscape
Sirius XM competes with streaming services and terrestrial radio for listeners. It has a competitive advantage in its exclusive content and automotive partnerships, but faces challenges from the lower cost and wider availability of streaming services.
Major Acquisitions
Pandora Media
- Year: 2019
- Acquisition Price (USD millions): 3500
- Strategic Rationale: To expand into the streaming music market and reach a broader audience.
Growth Trajectory and Initiatives
Historical Growth: Sirius XM has experienced steady growth in subscribers and revenue over the past decade.
Future Projections: Analysts project continued growth in subscribers and revenue, driven by expansion in the automotive market and growth in streaming.
Recent Initiatives: Recent initiatives include investing in original content, expanding streaming offerings, and partnering with automotive manufacturers.
Summary
Sirius XM is a leading audio entertainment company with a strong subscriber base and exclusive content. Its satellite radio business is stable and generates consistent revenue, and the acquisition of Pandora expands its reach into streaming. Competition from streaming services remains a key challenge. The company needs to find a way to grow and stay relevant in the growing competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Financial news sources
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data is illustrative and may not be current. Market share data is approximate and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sirius XM Holding Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 1994-09-13 | CEO & Director Ms. Jennifer C. Witz | ||
Sector Communication Services | Industry Entertainment | Full time employees 5515 | Website https://www.siriusxm.com |
Full time employees 5515 | Website https://www.siriusxm.com | ||
Sirius XM Holdings Inc. operates as an audio entertainment company in North America. It operates through two segments, Sirius XM, and Pandora and Off-platform. The Sirius XM segment provides music, sports, entertainment, comedy, and talk and news channels, as well as podcast and infotainment services on subscription fee basis; and live, curated, and exclusive and on demand programming services through satellite radio systems and streamed through applications for mobile and home devices, and other consumer electronic equipment. This segment also distributes satellite radios through automakers and retailers, as well as its website; offers advertising other ancillary services; sells radios and accessories; podcasts, including true crime, news, politics, music, comedy, sports, and entertainment; and offers location-based services through two-way wireless connectivity, including safety, security, convenience, maintenance and data, remote vehicles diagnostic, and stolen or parked vehicle locator services, as well as data services related to graphical weather and fuel prices. In addition, this segment provides music channels on the DISH Network satellite television service as a programming package; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedule and scores, and movie listings; graphic information related to road closings, traffic flow, and incident data for consumers with in-vehicle navigation systems; real-time weather services in vehicles, boats, and planes; music programming and commercial-free music services for office, restaurants, and other business; and wireless communications service. The Pandora and Off-platform segment operates music, comedy, and podcast streaming platform, which offers personalized experience for listener through mobile devices, vehicle speakers, and connected devices; and provides advertising services. The company was incorporated in 2013 and is headquartered in New York.
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