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Upturn AI SWOT - About
SIRI 
Sirius XM Holding Inc (SIRI)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
07/14/2025: SIRI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $23.81
1 Year Target Price $23.81
| 3 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 2 | Sell |
| 3 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -26.89% | Avg. Invested days 24 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.21B USD | Price to earnings Ratio - | 1Y Target Price 23.81 |
Price to earnings Ratio - | 1Y Target Price 23.81 | ||
Volume (30-day avg) 15 | Beta 0.91 | 52 Weeks Range 18.46 - 39.50 | Updated Date 07/14/2025 |
52 Weeks Range 18.46 - 39.50 | Updated Date 07/14/2025 | ||
Dividends yield (FY) 4.70% | Basic EPS (TTM) -5.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -19.29% | Operating Margin (TTM) 21.03% |
Management Effectiveness
Return on Assets (TTM) 6.02% | Return on Equity (TTM) -47.77% |
Valuation
Trailing PE - | Forward PE 8.5 | Enterprise Value 18520153089 | Price to Sales(TTM) 0.95 |
Enterprise Value 18520153089 | Price to Sales(TTM) 0.95 | ||
Enterprise Value to Revenue 2.15 | Enterprise Value to EBITDA 6.7 | Shares Outstanding 337924992 | Shares Floating 310802715 |
Shares Outstanding 337924992 | Shares Floating 310802715 | ||
Percent Insiders 44.13 | Percent Institutions 38.64 |
Upturn AI SWOT
Sirius XM Holding Inc
Company Overview
History and Background
Sirius XM was formed by the merger of Sirius Satellite Radio and XM Satellite Radio in 2008. Sirius Satellite Radio was founded in 1990 as Satellite CD Radio, Inc., and XM Satellite Radio was founded in 1992 as American Mobile Radio Corporation. The merger created the leading audio entertainment company in North America.
Core Business Areas
- Subscription Services: SiriusXM provides audio entertainment to subscribers through satellite radio and internet streaming. Subscriptions are the primary revenue source.
- Advertising: SiriusXM generates revenue from advertising on select channels, primarily through its Pandora and Stitcher platforms.
- Equipment and Other Revenue: This includes revenue from the sale of satellite radios, components, and accessories, as well as royalties and other ancillary services.
Leadership and Structure
Jennifer Witz is the CEO. The organizational structure includes departments for content, technology, sales, marketing, and finance. The company operates under the parent company, Liberty Media.
Top Products and Market Share
Key Offerings
- SiriusXM Satellite Radio: Provides over 150 channels of audio entertainment, including music, sports, news, talk, and comedy, via satellite radio receivers. The service has over 34 million subscribers. Competitors include Spotify, Apple Music, and terrestrial radio. Market Share ~25%
- Pandora: A personalized internet radio service offering music and podcast streaming. Pandora has a large user base and relies on ad revenue and premium subscriptions. Competitors include Spotify, Apple Music, and Amazon Music. Market Share ~8%
- Stitcher: A podcast platform for listeners and creators. Stitcher offers ad-supported and premium subscription models. Competitors include Spotify, Apple Podcasts, and Google Podcasts. Market Share ~2%
Market Dynamics
Industry Overview
The audio entertainment industry is highly competitive, with growing adoption of streaming services and a shift towards on-demand content. Digital audio advertising is increasing.
Positioning
SiriusXM is a leader in satellite radio and digital audio entertainment, with a strong brand presence, exclusive content, and a large subscriber base. SiriusXM has a competitive advantage due to it being imbedded as an install in almost all new cars.
Total Addressable Market (TAM)
The TAM for the global audio streaming market is projected to reach $42.8 billion by 2027. SiriusXM is positioned to capture a significant portion of this market through its satellite radio and streaming services.
Upturn SWOT Analysis
Strengths
- Large subscriber base
- Exclusive content
- Strong brand recognition
- Recurring revenue model
- Nationwide coverage
Weaknesses
- High subscriber acquisition costs
- Dependence on auto industry for subscriber growth
- Competition from streaming services
- Technology reliant on satellite infrastucture
- Churn rate can be volatile
Opportunities
- Expansion of streaming services
- Partnerships with automotive manufacturers
- Growth in digital audio advertising
- Expansion into international markets
- New content offerings (e.g., podcasts, video)
Threats
- Increased competition from streaming services
- Changes in consumer preferences
- Technological advancements (e.g., 5G)
- Economic downturn impacting consumer spending
- Content piracy
Competitors and Market Share
Key Competitors
- SPOT
- AAPL
- AMZN
Competitive Landscape
SiriusXM competes with streaming services (Spotify, Apple Music, Amazon Music) and traditional broadcast radio. SiriusXM's advantages include its exclusive content and nationwide coverage, while its disadvantages include its high subscriber acquisition costs and dependence on the auto industry.
Major Acquisitions
Stitcher
- Year: 2020
- Acquisition Price (USD millions): 325
- Strategic Rationale: Acquired Stitcher to expand its podcasting content and advertising capabilities.
Pandora
- Year: 2019
- Acquisition Price (USD millions): 3500
- Strategic Rationale: Acquired Pandora to combine satellite radio and digital radio services, strengthening SiriusXM's market position.
Growth Trajectory and Initiatives
Historical Growth: SiriusXM has experienced steady subscriber growth and revenue growth, driven by its satellite radio and streaming services.
Future Projections: Future growth is expected to be driven by continued subscriber growth, increased digital audio advertising, and expansion of streaming services.
Recent Initiatives: Recent initiatives include investments in streaming technology, partnerships with automotive manufacturers, and content acquisitions.
Summary
SiriusXM is a leading audio entertainment company with a strong subscriber base and exclusive content. Its growth is driven by its satellite radio and streaming services. However, it faces competition from streaming services and dependence on the auto industry and needs to continue to look to innovate to stay relevant.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Third-party financial websites
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial professional.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sirius XM Holding Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 1994-09-13 | CEO & Director Ms. Jennifer C. Witz | ||
Sector Communication Services | Industry Entertainment | Full time employees 5515 | Website https://www.siriusxm.com |
Full time employees 5515 | Website https://www.siriusxm.com | ||
Sirius XM Holdings Inc. operates as an audio entertainment company in North America. It operates through two segments, Sirius XM, and Pandora and Off-platform. The Sirius XM segment provides music, sports, entertainment, comedy, and talk and news channels, as well as podcast and infotainment services on subscription fee basis; and live, curated, and exclusive and on demand programming services through satellite radio systems and streamed through applications for mobile and home devices, and other consumer electronic equipment. This segment also distributes satellite radios through automakers and retailers, as well as its website; offers advertising other ancillary services; sells radios and accessories; podcasts, including true crime, news, politics, music, comedy, sports, and entertainment; and offers location-based services through two-way wireless connectivity, including safety, security, convenience, maintenance and data, remote vehicles diagnostic, and stolen or parked vehicle locator services, as well as data services related to graphical weather and fuel prices. In addition, this segment provides music channels on the DISH Network satellite television service as a programming package; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedule and scores, and movie listings; graphic information related to road closings, traffic flow, and incident data for consumers with in-vehicle navigation systems; real-time weather services in vehicles, boats, and planes; music programming and commercial-free music services for office, restaurants, and other business; and wireless communications service. The Pandora and Off-platform segment operates music, comedy, and podcast streaming platform, which offers personalized experience for listener through mobile devices, vehicle speakers, and connected devices; and provides advertising services. The company was incorporated in 2013 and is headquartered in New York.
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