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Upturn AI Summary - About
Miniso Group Holding Ltd(MNSO)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for MNSO
09/25/2026: MNSO (1-star) is currently NOT-A-BUY. Pass it for now.
Miniso Group Holding Ltd is a fast-growing, asset-light global lifestyle retailer known for its affordable, design-led products and popular IP collaborations. The company has a leading position in the value-retail sector, leveraging a scalable franchise model to expand its international footprint rapidly. Its primary growth opportunity lies in its ability to penetrate new global markets and expand its higher-margin collectible segments like Top Toy. However, it faces risks related to international operational execution, economic sensitivity, and stiff competition from both established and emerging retailers. The stock may suit growth-oriented investors who are comfortable with the inherent volatility of consumer discretionary retail in a global context.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company's aggressive international expansion plans align well with growth-oriented investment strategies. |
| Momentum investor | Strong fit while signal remains positive | The stock often reacts positively to expansion milestones and strong quarterly revenue growth reports. |
| Value investor | Mixed fit | Valuation can be volatile due to market sentiment surrounding China-based US-listed equities. |
| Dividend investor | Mixed fit | While dividends are present, the primary appeal of the stock remains its capital appreciation potential. |
| Low-risk investor | Weak fit | Exposure to geopolitical risks and consumer discretionary cycles increases the volatility profile. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to broader market sentiment regarding emerging market and consumer-retail equities. |
| Valuation risk | Medium / high | Market expectations for rapid growth can lead to premium valuations that adjust quickly if growth slows. |
| Competition risk (value retail) | Medium / high | Intense competition from e-commerce and local retailers threatens market share and margins. |
| Business quality | Medium | The franchise model offers scalability but requires consistent monitoring of quality standards across global stores. |
| Dividend income | Low | The company's focus is on reinvesting cash into growth rather than returning high yields to shareholders. |
| Execution risk | Medium / high | Sustaining rapid international expansion requires complex logistics and local market adaptation. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -37.82% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.62B USD | Price to earnings Ratio 14.64 | 1Y Target Price 14.88 |
Price to earnings Ratio 14.64 | 1Y Target Price 14.88 | ||
Volume (30-day avg) 999.3K shares | Beta 0.09 | 52 Weeks Range 8.55 - 22.56 | Updated Date 09/25/2026 |
52 Weeks Range 8.55 - 22.56 | Updated Date 09/25/2026 | ||
Dividends yield (FY) 7.42% | Basic EPS (TTM) 0.61 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Retail Product Sales | Revenue from company-operated stores and sales of goods to franchisees. | The company makes money by selling trendy, affordable lifestyle goods through a vast global store network. |
| Geography: International | Expansion into markets in Southeast Asia, Latin America, and Europe. | International expansion is a core growth driver that reduces dependence on the domestic China market. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-08-28 | When Before Market | Estimate 0.29 | Actual 0.25 |
Profitability
Profit Margin 5.35% | Operating Margin (TTM) -0.96% |
Management Effectiveness
Return on Assets (TTM) 7.32% | Return on Equity (TTM) 11.82% |
Valuation
Trailing PE 14.64 | Forward PE 7.55 | Enterprise Value 3.53B | Price to Sales(TTM) 0.11 |
Enterprise Value 3.53B | Price to Sales(TTM) 0.11 | ||
Enterprise Value to Revenue 1 | Enterprise Value to EBITDA 9.47 | Shares Outstanding 293.95M | Shares Floating 86.87M |
Shares Outstanding 293.95M | Shares Floating 86.87M | ||
Percent Insiders 0.01 | Percent Institutions 4.98 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Miniso Group Holding Ltd
Exchange NYSE | Headquarters - | ||
IPO Launch date 2020-10-15 | Founder, Chairman of the Board of Directors & CEO Mr. Guofu Ye | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 8519 | Website https://www.miniso.com |
Full time employees 8519 | Website https://www.miniso.com | ||
MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of design-led lifestyle and pop toy products in Mainland China, the rest of Asia, North and Latin America, Europe, and internationally. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO brand; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other popular toys under the TOP TOY brand. It also engages in brand licensing activity; and online sale of lifestyle products. MINISO Group Holding Limited was founded in 2013 and is based in Guangzhou, China.
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