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Upturn AI SWOT - About
MNSO 
Miniso Group Holding Ltd (MNSO)
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Upturn Advisory Summary
08/28/2025: MNSO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
18 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $26.48
1 Year Target Price $26.48
| 11 | Strong Buy |
| 5 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 4.35% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.51B USD | Price to earnings Ratio 23.19 | 1Y Target Price 26.48 |
Price to earnings Ratio 23.19 | 1Y Target Price 26.48 | ||
Volume (30-day avg) 18 | Beta 0.17 | 52 Weeks Range 12.26 - 27.15 | Updated Date 08/29/2025 |
52 Weeks Range 12.26 - 27.15 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 2.51% | Basic EPS (TTM) 1.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-21 | When - | Estimate 1.75 | Actual 2.24 |
Profitability
Profit Margin 12.63% | Operating Margin (TTM) 15.25% |
Management Effectiveness
Return on Assets (TTM) 9.53% | Return on Equity (TTM) 22.93% |
Valuation
Trailing PE 23.19 | Forward PE 24.69 | Enterprise Value 8060291201 | Price to Sales(TTM) 0.4 |
Enterprise Value 8060291201 | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 3.1 | Enterprise Value to EBITDA 17.69 | Shares Outstanding 305540000 | Shares Floating 433265950 |
Shares Outstanding 305540000 | Shares Floating 433265950 | ||
Percent Insiders 2.86 | Percent Institutions 8.31 |
Upturn AI SWOT
Miniso Group Holding Ltd
Company Overview
History and Background
Miniso Group Holding Ltd. was founded in 2013 by Ye Guofu and is headquartered in Guangzhou, China. Miniso quickly expanded internationally, focusing on affordable, well-designed lifestyle products. It went public in 2020.
Core Business Areas
- MINISO Brand: This segment involves the retail of a variety of lifestyle products under the MINISO brand, including home decor, electronics, stationery, toys, and personal care items.
- TOP TOY Brand: This segment involves the retail of blind box products, art toys and licensed products.
Leadership and Structure
Ye Guofu serves as the Chairman and CEO. The organizational structure consists of departments for product development, supply chain management, marketing, and retail operations.
Top Products and Market Share
Key Offerings
- Home Du00e9cor: Household items such as storage boxes, kitchenware, and decorations. Market share data is not readily available. Competitors include IKEA and MUJI.
- Electronics: Affordable headphones, chargers, and other electronic accessories. Market share data is not readily available. Competitors include Anker and generic brands.
- Toys & Collectibles: Blind boxes, plush toys and art toys. Market share data is not readily available. Competitors include Pop Mart and 52TOYS.
Market Dynamics
Industry Overview
The retail industry is competitive, with increasing demand for affordable and trendy lifestyle products. E-commerce is playing a significant role.
Positioning
Miniso positions itself as a value-for-money retailer offering a wide range of products at competitive prices. It differentiates itself through rapid product development and a trendy brand image.
Total Addressable Market (TAM)
The total addressable market for lifestyle and consumer goods is vast. Miniso is positioned to capture a significant portion through its global expansion and diverse product offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive global retail network
- Affordable pricing strategy
- Rapid product development
- Efficient supply chain
Weaknesses
- Reliance on licensed products
- Perception as a 'cheap' brand
- Inconsistent product quality
- Dependence on franchised stores
- Variable Customer Experience
Opportunities
- Expansion into new markets
- Growth in e-commerce sales
- Partnerships with popular brands
- Development of higher-end product lines
- Leveraging social media for marketing
Threats
- Intense competition from other retailers
- Fluctuations in exchange rates
- Changes in consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DG
- DLTR
- FIVE
Competitive Landscape
Miniso competes with discount retailers and specialty stores. It has an advantage with its trendy brand image, but faces challenges in terms of product quality and brand perception.
Growth Trajectory and Initiatives
Historical Growth: Miniso has experienced rapid growth in store count and revenue since its inception.
Future Projections: Analysts project continued growth, driven by international expansion and e-commerce initiatives.
Recent Initiatives: Recent initiatives include focusing on online sales, entering new markets, and developing new product lines.
Summary
Miniso is a rapidly growing retailer with a strong global presence and a focus on affordable lifestyle products. While its expansion and brand recognition are strengths, it faces challenges related to product quality and competition. The company's future success depends on its ability to adapt to changing consumer preferences and maintain operational efficiency.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Financial news sources
Disclaimers:
This analysis is based on available information and estimates and should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Miniso Group Holding Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2020-10-15 | Founder, Chairman of the Board of Directors & CEO Mr. Guofu Ye | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 7204 | Website https://www.miniso.com |
Full time employees 7204 | Website https://www.miniso.com | ||
MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of design-led lifestyle and pop toy products in China, the rest of Asia, the Americas, Europe, Indonesia, and internationally. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO brand; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other popular toys under the TOP TOY brand. The company also operates a character-themed store in Vietnam. In addition, the company engages in brand licensing activity. MINISO Group Holding Limited was founded in 2013 and is based in Guangzhou, China.
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