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Miniso Group Holding Ltd (MNSO)

Upturn stock ratingUpturn stock rating
$24.58
Last Close (24-hour delay)
Profit since last BUY23.33%
upturn advisory
Consider higher Upturn Star rating
BUY since 22 days
  • BUY Advisory
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  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

08/28/2025: MNSO (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

18 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $26.48

1 Year Target Price $26.48

Analysts Price Target For last 52 week
$26.48 Target price
52w Low $12.26
Current$24.58
52w High $27.15

Analysis of Past Performance

Type Stock
Historic Profit 4.35%
Avg. Invested days 28
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 7.51B USD
Price to earnings Ratio 23.19
1Y Target Price 26.48
Price to earnings Ratio 23.19
1Y Target Price 26.48
Volume (30-day avg) 18
Beta 0.17
52 Weeks Range 12.26 - 27.15
Updated Date 08/29/2025
52 Weeks Range 12.26 - 27.15
Updated Date 08/29/2025
Dividends yield (FY) 2.51%
Basic EPS (TTM) 1.06

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-08-21
When -
Estimate 1.75
Actual 2.24

Profitability

Profit Margin 12.63%
Operating Margin (TTM) 15.25%

Management Effectiveness

Return on Assets (TTM) 9.53%
Return on Equity (TTM) 22.93%

Valuation

Trailing PE 23.19
Forward PE 24.69
Enterprise Value 8060291201
Price to Sales(TTM) 0.4
Enterprise Value 8060291201
Price to Sales(TTM) 0.4
Enterprise Value to Revenue 3.1
Enterprise Value to EBITDA 17.69
Shares Outstanding 305540000
Shares Floating 433265950
Shares Outstanding 305540000
Shares Floating 433265950
Percent Insiders 2.86
Percent Institutions 8.31

ai summary icon Upturn AI SWOT

Miniso Group Holding Ltd

stock logo

Company Overview

overview logo History and Background

Miniso Group Holding Ltd. was founded in 2013 by Ye Guofu and is headquartered in Guangzhou, China. Miniso quickly expanded internationally, focusing on affordable, well-designed lifestyle products. It went public in 2020.

business area logo Core Business Areas

  • MINISO Brand: This segment involves the retail of a variety of lifestyle products under the MINISO brand, including home decor, electronics, stationery, toys, and personal care items.
  • TOP TOY Brand: This segment involves the retail of blind box products, art toys and licensed products.

leadership logo Leadership and Structure

Ye Guofu serves as the Chairman and CEO. The organizational structure consists of departments for product development, supply chain management, marketing, and retail operations.

Top Products and Market Share

overview logo Key Offerings

  • Home Du00e9cor: Household items such as storage boxes, kitchenware, and decorations. Market share data is not readily available. Competitors include IKEA and MUJI.
  • Electronics: Affordable headphones, chargers, and other electronic accessories. Market share data is not readily available. Competitors include Anker and generic brands.
  • Toys & Collectibles: Blind boxes, plush toys and art toys. Market share data is not readily available. Competitors include Pop Mart and 52TOYS.

Market Dynamics

industry overview logo Industry Overview

The retail industry is competitive, with increasing demand for affordable and trendy lifestyle products. E-commerce is playing a significant role.

Positioning

Miniso positions itself as a value-for-money retailer offering a wide range of products at competitive prices. It differentiates itself through rapid product development and a trendy brand image.

Total Addressable Market (TAM)

The total addressable market for lifestyle and consumer goods is vast. Miniso is positioned to capture a significant portion through its global expansion and diverse product offerings.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Extensive global retail network
  • Affordable pricing strategy
  • Rapid product development
  • Efficient supply chain

Weaknesses

  • Reliance on licensed products
  • Perception as a 'cheap' brand
  • Inconsistent product quality
  • Dependence on franchised stores
  • Variable Customer Experience

Opportunities

  • Expansion into new markets
  • Growth in e-commerce sales
  • Partnerships with popular brands
  • Development of higher-end product lines
  • Leveraging social media for marketing

Threats

  • Intense competition from other retailers
  • Fluctuations in exchange rates
  • Changes in consumer preferences
  • Economic downturns
  • Supply chain disruptions

Competitors and Market Share

competitor logo Key Competitors

  • DG
  • DLTR
  • FIVE

Competitive Landscape

Miniso competes with discount retailers and specialty stores. It has an advantage with its trendy brand image, but faces challenges in terms of product quality and brand perception.

Growth Trajectory and Initiatives

Historical Growth: Miniso has experienced rapid growth in store count and revenue since its inception.

Future Projections: Analysts project continued growth, driven by international expansion and e-commerce initiatives.

Recent Initiatives: Recent initiatives include focusing on online sales, entering new markets, and developing new product lines.

Summary

Miniso is a rapidly growing retailer with a strong global presence and a focus on affordable lifestyle products. While its expansion and brand recognition are strengths, it faces challenges related to product quality and competition. The company's future success depends on its ability to adapt to changing consumer preferences and maintain operational efficiency.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company reports
  • Industry analysis reports
  • Financial news sources

Disclaimers:

This analysis is based on available information and estimates and should not be considered financial advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Miniso Group Holding Ltd

Exchange NYSE
Headquaters -
IPO Launch date 2020-10-15
Founder, Chairman of the Board of Directors & CEO Mr. Guofu Ye
Sector Consumer Cyclical
Industry Specialty Retail
Full time employees 7204
Full time employees 7204

MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of design-led lifestyle and pop toy products in China, the rest of Asia, the Americas, Europe, Indonesia, and internationally. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO brand; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other popular toys under the TOP TOY brand. The company also operates a character-themed store in Vietnam. In addition, the company engages in brand licensing activity. MINISO Group Holding Limited was founded in 2013 and is based in Guangzhou, China.