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Upturn stock ratingUpturn stock rating
MNSO logo

Miniso Group Holding Ltd (MNSO)

Upturn stock ratingUpturn stock rating
$18.22
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/30/2025: MNSO (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

18 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $23

1 Year Target Price $23

Analysts Price Target For last 52 week
$23Target price
Low$12.26
Current$18.22
high$27.15

Analysis of Past Performance

Type Stock
Historic Profit -15.39%
Avg. Invested days 29
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 5.45B USD
Price to earnings Ratio 16.2
1Y Target Price 23
Price to earnings Ratio 16.2
1Y Target Price 23
Volume (30-day avg) 18
Beta 0.16
52 Weeks Range 12.26 - 27.15
Updated Date 06/30/2025
52 Weeks Range 12.26 - 27.15
Updated Date 06/30/2025
Dividends yield (FY) 3.37%
Basic EPS (TTM) 1.1

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 13.85%
Operating Margin (TTM) 16.03%

Management Effectiveness

Return on Assets (TTM) 9.7%
Return on Equity (TTM) 24.94%

Valuation

Trailing PE 16.2
Forward PE 24.69
Enterprise Value 5717032643
Price to Sales(TTM) 0.31
Enterprise Value 5717032643
Price to Sales(TTM) 0.31
Enterprise Value to Revenue 2.32
Enterprise Value to EBITDA 12.38
Shares Outstanding 306064000
Shares Floating 372748543
Shares Outstanding 306064000
Shares Floating 372748543
Percent Insiders 0.71
Percent Institutions 9.93

Analyst Ratings

Rating 4
Target Price 23
Buy 5
Strong Buy 11
Buy 5
Strong Buy 11
Hold 1
Sell 1
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Miniso Group Holding Ltd

stock logo

Company Overview

overview logo History and Background

Miniso Group Holding Ltd. was founded in 2013 by Ye Guofu and is headquartered in Guangzhou, China. The company quickly expanded globally, focusing on affordable lifestyle products.

business area logo Core Business Areas

  • Core Brand Business: The core business focuses on providing daily necessities, small electronics, textiles, toys, beauty tools, stationery, and more. It accounts for most of Miniso's revenue.
  • TOP TOY Business: TOP TOY is an independent sub-brand of MINISO Group. It is a toy retailer that provides a vast range of toy products, including blind boxes, art toys, model kits, and collectible figures.

leadership logo Leadership and Structure

Ye Guofu serves as the Chairman and CEO. The organizational structure includes regional and product-based teams reporting to the executive leadership.

Top Products and Market Share

overview logo Key Offerings

  • Household Goods: Miniso offers a wide range of household products, including storage containers, kitchenware, and cleaning supplies. Competitors include IKEA, Target, and Walmart. Revenue is not readily available in public reports.
  • Cosmetics and Personal Care: This includes skincare, makeup, and personal hygiene items. Competitors include Sephora, Ulta Beauty, and drugstores like CVS and Walgreens. Revenue data not readily available in public reports.
  • Toys and Collectibles: Includes various toys, plushies, and licensed merchandise. Competitors include Hasbro and Mattel. Revenue is not readily available in public reports.

Market Dynamics

industry overview logo Industry Overview

The retail industry is highly competitive, with a growing emphasis on e-commerce and omnichannel experiences. Discount retail, where Miniso operates, is driven by price sensitivity and value for money.

Positioning

Miniso is positioned as a 'lifestyle product retailer' offering trendy and affordable goods. Its competitive advantage lies in its extensive product range, rapid product turnover, and global brand presence.

Total Addressable Market (TAM)

The global lifestyle product market is estimated at several hundred billion USD. Miniso is positioned to capture a portion of this TAM through its affordable pricing and global expansion strategy. Exact TAM for Miniso's specific niche is not readily available.

Upturn SWOT Analysis

Strengths

  • Global brand recognition
  • Extensive product range
  • Affordable pricing
  • Rapid product turnover
  • Strong supply chain management
  • Large store network

Weaknesses

  • Reliance on licensed products
  • Potential quality control issues
  • Brand perception as a 'discount' retailer
  • Geographic concentration in Asia
  • Copy Cat claims of products

Opportunities

  • Expansion into new markets (e.g., Africa, South America)
  • Increased focus on e-commerce
  • Development of higher-margin products
  • Strategic partnerships with established brands
  • Franchise expansion

Threats

  • Intense competition from other retailers
  • Fluctuations in currency exchange rates
  • Changes in consumer preferences
  • Economic downturns affecting consumer spending
  • Supply chain disruptions

Competitors and Market Share

competitor logo Key Competitors

  • DG
  • DLTR
  • FIVE

Competitive Landscape

Miniso competes with discount retailers and lifestyle product stores. Its key advantage is its product variety and trendy designs, while its weakness may be perceived quality compared to higher-end retailers.

Growth Trajectory and Initiatives

Historical Growth: Miniso experienced rapid growth in its early years due to its aggressive expansion strategy. Growth rate would require recent financial data.

Future Projections: Future growth projections depend on market conditions and company strategy. Analyst estimates are needed for this section.

Recent Initiatives: Recent initiatives include store expansions, new product launches, and partnerships. Access to press releases is needed to compile this list.

Summary

Miniso is a global retailer with a strong brand presence and an extensive product range. Its focus on affordable prices has fueled its growth, but it faces competition and supply chain challenges. Expanding into new markets and enhancing its online presence is key to its continued success. Management must mitigate quality concerns and economic uncertainties.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Market Research Reports
  • Financial News Outlets

Disclaimers:

This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Miniso Group Holding Ltd

Exchange NYSE
Headquaters -
IPO Launch date 2020-10-15
Founder, Chairman of the Board of Directors & CEO Mr. Guofu Ye
Sector Consumer Cyclical
Industry Specialty Retail
Full time employees 7003
Full time employees 7003

MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products and pop toy products in China, rest of Asia, the Americas, Europe, Indonesia, and internationally. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO brand; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other popular toys under the TOP TOY brand. It also engages in the brand licensing activity. The company also operates characters themed store in Vietnam. The company was founded in 2013 and is based in Guangzhou, China.