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Upturn AI SWOT - About
MNSO 
Miniso Group Holding Ltd (MNSO)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
07/14/2025: MNSO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
18 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $22.98
1 Year Target Price $22.98
| 11 | Strong Buy |
| 5 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.39% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.43B USD | Price to earnings Ratio 16.13 | 1Y Target Price 22.98 |
Price to earnings Ratio 16.13 | 1Y Target Price 22.98 | ||
Volume (30-day avg) 18 | Beta 0.16 | 52 Weeks Range 12.26 - 27.15 | Updated Date 07/14/2025 |
52 Weeks Range 12.26 - 27.15 | Updated Date 07/14/2025 | ||
Dividends yield (FY) 3.30% | Basic EPS (TTM) 1.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.85% | Operating Margin (TTM) 16.03% |
Management Effectiveness
Return on Assets (TTM) 9.7% | Return on Equity (TTM) 24.94% |
Valuation
Trailing PE 16.13 | Forward PE 24.69 | Enterprise Value 5697969974 | Price to Sales(TTM) 0.31 |
Enterprise Value 5697969974 | Price to Sales(TTM) 0.31 | ||
Enterprise Value to Revenue 2.31 | Enterprise Value to EBITDA 12.35 | Shares Outstanding 305900992 | Shares Floating 372748543 |
Shares Outstanding 305900992 | Shares Floating 372748543 | ||
Percent Insiders 0.71 | Percent Institutions 9.93 |
Upturn AI SWOT
Miniso Group Holding Ltd
Company Overview
History and Background
Miniso Group Holding Ltd. was founded in 2013 by Ye Guofu and is headquartered in Guangzhou, China. The company quickly expanded globally, focusing on affordable lifestyle products.
Core Business Areas
- Core Brand Business: The core business focuses on providing daily necessities, small electronics, textiles, toys, beauty tools, stationery, and more. It accounts for most of Miniso's revenue.
- TOP TOY Business: TOP TOY is an independent sub-brand of MINISO Group. It is a toy retailer that provides a vast range of toy products, including blind boxes, art toys, model kits, and collectible figures.
Leadership and Structure
Ye Guofu serves as the Chairman and CEO. The organizational structure includes regional and product-based teams reporting to the executive leadership.
Top Products and Market Share
Key Offerings
- Household Goods: Miniso offers a wide range of household products, including storage containers, kitchenware, and cleaning supplies. Competitors include IKEA, Target, and Walmart. Revenue is not readily available in public reports.
- Cosmetics and Personal Care: This includes skincare, makeup, and personal hygiene items. Competitors include Sephora, Ulta Beauty, and drugstores like CVS and Walgreens. Revenue data not readily available in public reports.
- Toys and Collectibles: Includes various toys, plushies, and licensed merchandise. Competitors include Hasbro and Mattel. Revenue is not readily available in public reports.
Market Dynamics
Industry Overview
The retail industry is highly competitive, with a growing emphasis on e-commerce and omnichannel experiences. Discount retail, where Miniso operates, is driven by price sensitivity and value for money.
Positioning
Miniso is positioned as a 'lifestyle product retailer' offering trendy and affordable goods. Its competitive advantage lies in its extensive product range, rapid product turnover, and global brand presence.
Total Addressable Market (TAM)
The global lifestyle product market is estimated at several hundred billion USD. Miniso is positioned to capture a portion of this TAM through its affordable pricing and global expansion strategy. Exact TAM for Miniso's specific niche is not readily available.
Upturn SWOT Analysis
Strengths
- Global brand recognition
- Extensive product range
- Affordable pricing
- Rapid product turnover
- Strong supply chain management
- Large store network
Weaknesses
- Reliance on licensed products
- Potential quality control issues
- Brand perception as a 'discount' retailer
- Geographic concentration in Asia
- Copy Cat claims of products
Opportunities
- Expansion into new markets (e.g., Africa, South America)
- Increased focus on e-commerce
- Development of higher-margin products
- Strategic partnerships with established brands
- Franchise expansion
Threats
- Intense competition from other retailers
- Fluctuations in currency exchange rates
- Changes in consumer preferences
- Economic downturns affecting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DG
- DLTR
- FIVE
Competitive Landscape
Miniso competes with discount retailers and lifestyle product stores. Its key advantage is its product variety and trendy designs, while its weakness may be perceived quality compared to higher-end retailers.
Growth Trajectory and Initiatives
Historical Growth: Miniso experienced rapid growth in its early years due to its aggressive expansion strategy. Growth rate would require recent financial data.
Future Projections: Future growth projections depend on market conditions and company strategy. Analyst estimates are needed for this section.
Recent Initiatives: Recent initiatives include store expansions, new product launches, and partnerships. Access to press releases is needed to compile this list.
Summary
Miniso is a global retailer with a strong brand presence and an extensive product range. Its focus on affordable prices has fueled its growth, but it faces competition and supply chain challenges. Expanding into new markets and enhancing its online presence is key to its continued success. Management must mitigate quality concerns and economic uncertainties.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Miniso Group Holding Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2020-10-15 | Founder, Chairman of the Board of Directors & CEO Mr. Guofu Ye | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 7003 | Website https://www.miniso.com |
Full time employees 7003 | Website https://www.miniso.com | ||
MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products and pop toy products in China, rest of Asia, the Americas, Europe, Indonesia, and internationally. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO brand; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other popular toys under the TOP TOY brand. It also engages in the brand licensing activity. The company also operates characters themed store in Vietnam. The company was founded in 2013 and is based in Guangzhou, China.
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