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Upturn AI SWOT - About
MOGO 
Mogo Inc (MOGO)
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Upturn Advisory Summary
09/17/2025: MOGO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 0 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.33% | Avg. Invested days 30 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 44.37M USD | Price to earnings Ratio 15.5 | 1Y Target Price 4 |
Price to earnings Ratio 15.5 | 1Y Target Price 4 | ||
Volume (30-day avg) 2 | Beta 4.43 | 52 Weeks Range 0.74 - 3.83 | Updated Date 09/17/2025 |
52 Weeks Range 0.74 - 3.83 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.12 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.49% | Operating Margin (TTM) -28.86% |
Management Effectiveness
Return on Assets (TTM) 2.09% | Return on Equity (TTM) 4.89% |
Valuation
Trailing PE 15.5 | Forward PE - | Enterprise Value 76360840 | Price to Sales(TTM) 1.07 |
Enterprise Value 76360840 | Price to Sales(TTM) 1.07 | ||
Enterprise Value to Revenue 1.5 | Enterprise Value to EBITDA 5.74 | Shares Outstanding 23758580 | Shares Floating 19903748 |
Shares Outstanding 23758580 | Shares Floating 19903748 | ||
Percent Insiders 15.61 | Percent Institutions 13.7 |
Upturn AI SWOT
Mogo Inc
Company Overview
History and Background
Mogo Inc. was founded in 2003 in Vancouver, Canada, initially focusing on financial technology solutions. It has evolved from offering loan products to providing a wider range of financial services, including digital accounts, crypto, and investment tools.
Core Business Areas
- MogoMoney: Offers personal loans to consumers, providing access to credit.
- MogoMortgage: Provides mortgage products to Canadians, acting as a broker and lender.
- MogoTrade: Provides a commission-free stock trading platform.
- MogoCrypto: Allows users to buy and sell Bitcoin and other cryptocurrencies.
Leadership and Structure
Mogo is led by CEO David Feller. The company has a board of directors and a structured management team overseeing different departments like Technology, Finance, and Marketing.
Top Products and Market Share
Key Offerings
- MogoMoney: Personal loans designed for Canadians. Market share data specific to MogoMoney is difficult to pinpoint, but the personal loan market in Canada is competitive, with major banks and fintech lenders vying for market share. Competitors include Lending Tree and Loans Canada.
- MogoTrade: Commission-free stock trading platform. The Canadian online brokerage market is dominated by players like Wealthsimple and Questrade. Market share data is not readily available for MogoTrade specifically. Competitors include Wealthsimple and Questrade
- MogoCrypto: Platform for buying and selling Bitcoin. Market share data is difficult to find. Competitors include Coinbase and Kraken.
Market Dynamics
Industry Overview
The fintech industry is experiencing significant growth, driven by increasing adoption of digital financial services and technologies. There is growing competition among firms offering these services.
Positioning
Mogo is positioned as a digital-first fintech company offering a range of financial solutions aimed at younger, tech-savvy consumers. It aims to differentiate itself through its focus on financial health and social impact.
Total Addressable Market (TAM)
The Canadian fintech market is estimated to be worth billions of dollars. Mogo's TAM includes the markets for personal loans, mortgages, online brokerage, and cryptocurrency trading. Mogo is positioned to capture a share of this market through its digital platform and focus on younger consumers.
Upturn SWOT Analysis
Strengths
- Digital-first platform
- Diversified product offerings
- Focus on financial health
- Strong brand recognition among target audience
Weaknesses
- Limited market share compared to established players
- Reliance on external funding
- Relatively small customer base
- Profitability is unproven
Opportunities
- Increasing adoption of digital financial services
- Expansion into new product lines
- Partnerships with other fintech companies
- Geographic expansion
Threats
- Intense competition from established banks and fintech companies
- Regulatory changes
- Economic downturn
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- SQ
- PYPL
- UPST
- LC
Competitive Landscape
Mogo faces competition from established banks, fintech companies, and online brokers. Its advantages include its digital platform and focus on financial health, while its disadvantages include its smaller size and limited market share.
Growth Trajectory and Initiatives
Historical Growth: Mogo's historical growth has been driven by the expansion of its product offerings and increased user adoption.
Future Projections: Future growth projections would require access to analyst estimates.
Recent Initiatives: Recent initiatives may include new product launches, partnerships, or acquisitions.
Summary
Mogo is a fintech company with a diverse product offering targeting younger consumers. It has strengths in its digital platform but faces challenges related to competition and achieving profitability. The company needs to continue to innovate and scale its operations to succeed in the competitive fintech landscape.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Company Financial Reports
- Industry Reports
- Analyst Reports
- SEC Filings
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Mogo Inc
Exchange NASDAQ | Headquaters Vancouver, BC, Canada | ||
IPO Launch date 2017-03-02 | Founder, CEO & Chairman Mr. David Marshall Feller | ||
Sector Technology | Industry Software - Infrastructure | Full time employees - | Website https://www.mogo.ca |
Full time employees - | Website https://www.mogo.ca | ||
Mogo Inc. operates as a financial technology company in Canada, Europe, and internationally. The company's digital solutions to help its members improve their path to wealth creation and financial freedom. It also provides MogoTrade, a stock trading app; Moka; and MogoMoney that provides online personal loans. In addition, the company offers digital loans and mortgages; and operates a payments platform that powers next-generation card programs for companies in Europe and Canada. Mogo Inc. is headquartered in Vancouver, Canada.
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