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MOGO logo MOGO
Upturn stock ratingUpturn stock rating
MOGO logo

Mogo Inc (MOGO)

Upturn stock ratingUpturn stock rating
$1.26
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/30/2025: MOGO (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

2 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $4.09

1 Year Target Price $4.09

Analysts Price Target For last 52 week
$4.09Target price
Low$0.74
Current$1.26
high$1.95

Analysis of Past Performance

Type Stock
Historic Profit -1.04%
Avg. Invested days 26
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 30.25M USD
Price to earnings Ratio -
1Y Target Price 4.09
Price to earnings Ratio -
1Y Target Price 4.09
Volume (30-day avg) 2
Beta 4.81
52 Weeks Range 0.74 - 1.95
Updated Date 06/29/2025
52 Weeks Range 0.74 - 1.95
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.66

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -52.87%
Operating Margin (TTM) -38.91%

Management Effectiveness

Return on Assets (TTM) -11.65%
Return on Equity (TTM) -27.48%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 72046376
Price to Sales(TTM) 0.73
Enterprise Value 72046376
Price to Sales(TTM) 0.73
Enterprise Value to Revenue 1.39
Enterprise Value to EBITDA 80.45
Shares Outstanding 24281700
Shares Floating 20444850
Shares Outstanding 24281700
Shares Floating 20444850
Percent Insiders 15.55
Percent Institutions 16.46

Analyst Ratings

Rating 2
Target Price 4.09
Buy 2
Strong Buy -
Buy 2
Strong Buy -
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Mogo Inc

stock logo

Company Overview

overview logo History and Background

Mogo Inc. was founded in 2003 and is headquartered in Vancouver, Canada. Initially focused on lending, it has evolved into a digital financial services platform offering various financial products and services. It went public on the TSX in 2015 and later on the Nasdaq.

business area logo Core Business Areas

  • Digital Payments and Spending: Mogo offers Mogo Visa Platinum Prepaid Card and spending account, allowing users to spend and save.
  • Digital Savings & Investments: MogoTrade is commission-free trading app.
  • Digital Loans: Mogo offers personal loans and installment loans.
  • Digital Identity Protection: Mogo offers digital identity protection services to help users monitor and protect their personal information.

leadership logo Leadership and Structure

Greg Feller is the CEO. The company has a board of directors and operates with a functional organizational structure, with departments focused on technology, marketing, finance, and customer service.

Top Products and Market Share

overview logo Key Offerings

  • Mogo Visa Platinum Prepaid Card: A prepaid card that helps users manage their spending and save. Market share data is not readily available, but competitors include KOHO and Stack. Revenue from this product is included in overall revenue but not broken out separately.
  • MogoTrade: Commission-free stock trading app for Canadians. Competitors include Wealthsimple Trade and Questrade. Market share data is not readily available. Revenue from this product is included in overall revenue but not broken out separately.
  • Personal Loans: Mogo provides personal loans to help users consolidate debt or finance larger purchases. The Canadian consumer lending market is competitive, with players like goeasy and Fairstone. Market share data is not readily available, but loan revenue is a key driver.
  • Digital Identity Protection: Services to protect users from identity theft. Competitors include LifeLock and Equifax Complete. Revenue from this product is included in overall revenue but not broken out separately.

Market Dynamics

industry overview logo Industry Overview

The fintech industry is rapidly growing, driven by increasing consumer adoption of digital financial services and technological advancements. Key trends include mobile banking, digital payments, and personalized financial advice.

Positioning

Mogo Inc. positions itself as a digital financial services platform focused on serving millennials and Gen Z. Its competitive advantages include its user-friendly mobile app, diverse product offerings, and focus on financial wellness.

Total Addressable Market (TAM)

The total addressable market (TAM) for digital financial services in Canada is estimated to be in the billions of dollars. Mogo is well-positioned to capture a significant share of this market through its diverse product offerings and focus on millennial and Gen Z consumers.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition among millennials and Gen Z
  • User-friendly mobile app
  • Diverse product offerings
  • Focus on financial wellness
  • Strategic partnerships

Weaknesses

  • Limited profitability
  • High marketing expenses
  • Competition from larger, more established financial institutions
  • Reliance on external funding

Opportunities

  • Expanding into new product categories
  • Acquiring new customers through strategic partnerships
  • Capitalizing on the increasing adoption of digital financial services
  • Expanding into new geographic markets

Threats

  • Increased competition from existing and new players
  • Changes in regulations governing the financial services industry
  • Economic downturn
  • Cybersecurity risks

Competitors and Market Share

competitor logo Key Competitors

  • SQ
  • PYPL
  • AFRM
  • LC
  • OUP.V

Competitive Landscape

Mogo competes with larger, more established financial institutions and fintech companies. Its advantages include its user-friendly mobile app, focus on millennials and Gen Z, and diverse product offerings. Its disadvantages include its limited profitability and high marketing expenses.

Growth Trajectory and Initiatives

Historical Growth: Mogo has experienced strong growth in user acquisition and revenue in recent years, driven by the increasing adoption of its digital financial services platform.

Future Projections: Analyst estimates suggest that Mogo will continue to grow its user base and revenue in the coming years, driven by its expansion into new product categories and geographic markets.

Recent Initiatives: Recent initiatives include launching new financial products and services, expanding its partnerships, and investing in technology infrastructure.

Summary

Mogo Inc. is a fintech company focused on providing digital financial solutions. While the company shows promise with its platform, user-friendly interface, and focus on financial wellness, its profitability remains a key challenge. Mogo should focus on managing expenses and gaining market share against competitors, while being cautious of changes in financial regulations.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Third-party market research reports
  • Analyst estimates
  • Yahoo Finance

Disclaimers:

This analysis is based on available information and estimates and is not financial advice. Market conditions and company performance can change rapidly. The market share percentages are estimates and may not be precise. Financial data placeholders are used where recent data is unavailable; consult official financial reports.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Mogo Inc

Exchange NASDAQ
Headquaters Vancouver, BC, Canada
IPO Launch date 2017-03-02
Founder, CEO & Chairman Mr. David Marshall Feller
Sector Technology
Industry Software - Infrastructure
Full time employees -
Full time employees -

Mogo Inc. operates as a financial technology company in Canada, Europe, and internationally. The company's digital solutions to help its members improve their path to wealth creation and financial freedom. It also provides MogoTrade, a stock trading app; Moka; and MogoMoney that provides online personal loans. In addition, the company offers digital loans and mortgages; and operates a payments platform that powers next-generation card programs for companies in Europe and Canada. Mogo Inc. is headquartered in Vancouver, Canada.