PYPL official logo PYPL
PYPL 1-star rating from Upturn Advisory
PayPal Holdings Inc (PYPL) company logo

PayPal Holdings Inc (PYPL)

PayPal Holdings Inc (PYPL) 1-star rating from Upturn Advisory
$57.66
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Upturn Advisory Summary

01/09/2026: PYPL (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

5 star rating from financial analysts

47 Analysts rated it

Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.

1 Year Target Price $76.21

1 Year Target Price $76.21

Analysts Price Target For last 52 week
$76.21 Target price
52w Low $55.72
Current$57.66
52w High $93.03

Analysis of Past Performance

Type Stock
Historic Profit -22.25%
Avg. Invested days 43
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 1.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 01/09/2026
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Key Highlights

Company Size Large-Cap Stock
Market Capitalization 55.67B USD
Price to earnings Ratio 11.7
1Y Target Price 76.21
Price to earnings Ratio 11.7
1Y Target Price 76.21
Volume (30-day avg) 47
Beta 1.43
52 Weeks Range 55.72 - 93.03
Updated Date 01/9/2026
52 Weeks Range 55.72 - 93.03
Updated Date 01/9/2026
Dividends yield (FY) 0.24%
Basic EPS (TTM) 4.98

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

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Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 14.96%
Operating Margin (TTM) 19.2%

Management Effectiveness

Return on Assets (TTM) 4.7%
Return on Equity (TTM) 24.36%

Valuation

Trailing PE 11.7
Forward PE 10.03
Enterprise Value 55041439301
Price to Sales(TTM) 1.69
Enterprise Value 55041439301
Price to Sales(TTM) 1.69
Enterprise Value to Revenue 1.67
Enterprise Value to EBITDA 7.36
Shares Outstanding 935651953
Shares Floating 933537380
Shares Outstanding 935651953
Shares Floating 933537380
Percent Insiders 0.15
Percent Institutions 80.97

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

PayPal Holdings Inc

PayPal Holdings Inc(PYPL) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

PayPal Holdings Inc. was founded in 1998 as Confinity, initially focusing on personal finance software. It merged with X.com, Elon Musk's online bank, in 2000, adopting the PayPal name. PayPal revolutionized online payments, becoming a dominant force in e-commerce. It was acquired by eBay in 2002 and spun off as an independent public company in 2015. Key milestones include the introduction of its mobile app, expansion into international markets, and the development of various payment solutions for consumers and merchants.

Company business area logo Core Business Areas

  • Online Payment Processing: Facilitates secure and convenient online transactions for individuals and businesses, enabling them to send and receive money globally through various payment methods.
  • Digital Wallet Services: Offers a digital wallet that stores payment information, allowing for faster checkout and management of funds, including credit cards, debit cards, and bank accounts.
  • Merchant Services: Provides a suite of tools and services for businesses to accept payments online and in-store, including payment gateways, fraud protection, and financing options.
  • Buy Now, Pay Later (BNPL) Solutions: Offers installment payment options for consumers at the point of sale, facilitating larger purchases.
  • Cryptocurrency Services: Allows users to buy, hold, and sell select cryptocurrencies directly within the PayPal platform.

leadership logo Leadership and Structure

PayPal Holdings Inc. is led by a Board of Directors and a senior executive team. Key roles typically include a Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Operating Officer (COO), and heads of various business units and functions such as product, technology, and international operations.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Description: A comprehensive online payment solution for merchants, offering various payment options and a streamlined checkout experience. Competitors include Stripe, Square, Adyen, and other payment gateways. Market share data is not readily available for specific product lines but PayPal is a leading player in online payment processing.
  • Market Share Data:
  • Number of Users:
  • Product Name 1: PayPal Checkout
  • Revenue from Product:
  • Description: The core digital wallet service for consumers, allowing them to link payment methods, manage transactions, and checkout quickly. Competitors include Apple Pay, Google Pay, Samsung Pay, and other third-party digital wallets. It boasts hundreds of millions of active accounts.
  • Market Share Data:
  • Number of Users:
  • Product Name 2: PayPal Digital Wallet
  • Revenue from Product:
  • Description: A popular peer-to-peer (P2P) payment app in the US, often used for social payments and splitting bills. Competitors include Zelle, Cash App, and Meta Pay. It has tens of millions of active users.
  • Market Share Data:
  • Number of Users:
  • Product Name 3: Venmo
  • Revenue from Product:
  • Description: A payment gateway and platform for businesses, particularly appealing to startups and high-growth companies, offering advanced customization and fraud management. Competitors include Stripe, Adyen, and Authorize.Net. It processes billions of dollars in transactions annually.
  • Market Share Data:
  • Number of Users:
  • Product Name 4: Braintree
  • Revenue from Product:

Market Dynamics

industry overview logo Industry Overview

The digital payments industry is highly dynamic, characterized by rapid technological advancements, increasing consumer adoption of online and mobile transactions, and growing competition. Key trends include the rise of Buy Now, Pay Later (BNPL) services, the integration of cryptocurrency, and the expansion of payment solutions for both online and offline commerce. Regulatory scrutiny and data security are also significant factors.

Positioning

PayPal is a well-established and trusted brand in the digital payments space, known for its extensive merchant network and consumer adoption. Its competitive advantages lie in its brand recognition, large user base, global reach, and comprehensive suite of payment solutions. However, it faces increasing competition from fintech startups and established tech giants.

Total Addressable Market (TAM)

The global digital payments market is vast and continues to grow. Estimates for the TAM vary, but it is projected to reach trillions of dollars in the coming years. PayPal is positioned as a significant player within this TAM, serving both consumer and merchant segments across various payment types.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition and trust.
  • Large and active global user base.
  • Extensive merchant network.
  • Diverse range of payment solutions.
  • Established international presence.
  • Significant data insights into consumer behavior.

Weaknesses

  • Increasing competition from agile fintech startups and tech giants.
  • Reliance on transaction fees can be impacted by volume fluctuations.
  • Slower innovation compared to some newer entrants.
  • Past controversies and regulatory scrutiny.
  • Perceived high fees by some merchants.

Opportunities

  • Expansion into emerging markets.
  • Growth in Buy Now, Pay Later (BNPL) services.
  • Integration of further cryptocurrency functionalities.
  • Partnerships with traditional financial institutions and e-commerce platforms.
  • Leveraging data analytics for personalized offerings and fraud prevention.
  • Growth in digital wallet adoption.

Threats

  • Intensifying competition from global tech giants (e.g., Apple, Google) and specialized fintechs.
  • Changing regulatory landscape and compliance costs.
  • Cybersecurity threats and data breaches.
  • Economic downturns impacting consumer spending.
  • Disruption from new payment technologies.
  • Fee pressure from merchants and competitors.

Competitors and Market Share

Key competitor logo Key Competitors

  • Stripe (not publicly traded)
  • Square (Block, Inc. - SQ)
  • Adyen N.V. (ADYEN.AS - primarily European, but global competitor)
  • Apple Inc. (AAPL)
  • Alphabet Inc. (GOOGL/GOOG)

Competitive Landscape

PayPal holds a strong position due to its established brand and extensive network. However, it faces challenges from agile fintechs like Stripe, which offers robust developer tools, and from tech giants like Apple and Google, which are deeply integrated into their respective ecosystems and have vast user bases. Block (Square) is a strong competitor in merchant services and P2P payments. PayPal's advantage lies in its comprehensive offering and cross-border capabilities, while competitors often excel in specific niches or through ecosystem integration.

Major Acquisitions

Venmo

  • Year: 2013
  • Acquisition Price (USD millions): 800
  • Strategic Rationale: Acquired to capture the growing peer-to-peer payment market and cater to a younger demographic, which has become a significant social payment platform.

Honey Science LLC

  • Year: 2019
  • Acquisition Price (USD millions): 4000
  • Strategic Rationale: Acquired to enhance PayPal's e-commerce capabilities by integrating Honey's shopping and rewards platform, aiming to drive consumer engagement and merchant sales.

Growth Trajectory and Initiatives

Historical Growth: PayPal has demonstrated significant historical growth, driven by the expansion of e-commerce and its early mover advantage. Growth has been fueled by increasing user adoption, merchant acquisitions, and expansion into new product categories and geographies. However, recent years have seen more moderate growth rates as the market matures and competition intensifies.

Future Projections: Analyst estimates for PayPal's future growth typically project continued revenue expansion, albeit at a more moderated pace compared to its hyper-growth phases. Projections often focus on the growth of payment volumes, the success of new product launches (like BNPL and crypto), and the company's ability to retain and attract users amidst intense competition.

Recent Initiatives: Recent initiatives include enhancing its Buy Now, Pay Later offerings, expanding its cryptocurrency services, focusing on improving checkout conversion rates for merchants, strategic partnerships, and cost optimization efforts to improve profitability. The company is also investing in artificial intelligence to enhance its fraud detection and personalization capabilities.

Summary

PayPal Holdings Inc. is a dominant player in digital payments with a strong brand and a vast user base. Its core strengths lie in its established merchant network and diverse payment solutions. However, it faces intense competition from agile fintechs and tech giants, necessitating continuous innovation. The company's future growth hinges on its ability to expand into new markets, capitalize on emerging trends like BNPL, and leverage its data effectively while managing regulatory and cybersecurity risks.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Company Investor Relations (SEC Filings - 10-K, 10-Q)
  • Financial News Outlets (e.g., Wall Street Journal, Bloomberg, Reuters)
  • Market Research Reports (e.g., Statista, Forrester)
  • Analyst Reports

Disclaimers:

This JSON output is for informational purposes only and does not constitute financial advice. Data may be subject to change and may not reflect the most up-to-date information. Market share data is based on estimates and is subject to variations in methodology and reporting. Investors should conduct their own due diligence before making any investment decisions.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About PayPal Holdings Inc

Exchange NASDAQ
Headquaters San Jose, CA, United States
IPO Launch date 2002-02-01
President, CEO & Director Mr. Alex Chriss
Sector Financial Services
Industry Credit Services
Full time employees 24400
Full time employees 24400

PayPal Holdings, Inc. operates a technology platform that enables digital payments for merchants and consumers worldwide. It operates a two-sided network at scale that connects merchants and consumers that enables its customers to connect, transact, and send and receive payments through online and in person, as well as transfer and withdraw funds using various funding sources, such as bank accounts, PayPal or Venmo account balance, consumer credit products, credit and debit cards, and cryptocurrencies, as well as other stored value products, including gift cards and eligible rewards. The company provides payment solutions under the PayPal, PayPal Credit, Braintree, Venmo, Xoom, Zettle, Hyperwallet, Honey, and Paidy names. The company was founded in 1998 and is headquartered in San Jose, California.