
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


Movado Group Inc (MOV)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: MOV (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $31.5
1 Year Target Price $31.5
0 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.23% | Avg. Invested days 23 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 358.46M USD | Price to earnings Ratio 20.67 | 1Y Target Price 31.5 |
Price to earnings Ratio 20.67 | 1Y Target Price 31.5 | ||
Volume (30-day avg) 1 | Beta 1.28 | 52 Weeks Range 12.24 - 22.97 | Updated Date 08/15/2025 |
52 Weeks Range 12.24 - 22.97 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 8.54% | Basic EPS (TTM) 0.78 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-21 | When - | Estimate 0.574 | Actual - |
Profitability
Profit Margin 2.73% | Operating Margin (TTM) 0.68% |
Management Effectiveness
Return on Assets (TTM) 1.61% | Return on Equity (TTM) 3.67% |
Valuation
Trailing PE 20.67 | Forward PE 8.38 | Enterprise Value 253878618 | Price to Sales(TTM) 0.55 |
Enterprise Value 253878618 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.39 | Enterprise Value to EBITDA 7.42 | Shares Outstanding 15778600 | Shares Floating 16128444 |
Shares Outstanding 15778600 | Shares Floating 16128444 | ||
Percent Insiders 3.45 | Percent Institutions 92.66 |
Upturn AI SWOT
Movado Group Inc

Company Overview
History and Background
Movado Group Inc. was founded in 1881 in La Chaux-de-Fonds, Switzerland. Initially known as LAI Watch Co., it was renamed Movado in 1905. Movado is known for its modernist Museum Watch, created in 1947, which features a single dot at 12 o'clock representing the sun at high noon. Over time, the company expanded its brand portfolio through acquisitions and licensing agreements.
Core Business Areas
- Wholesale: Designs, sources, markets, and distributes watches and other products from owned and licensed brands to retailers and distributors globally.
- Retail: Operates retail stores and e-commerce websites for its owned and licensed brands, offering a direct-to-consumer channel.
Leadership and Structure
Efraim Grinberg serves as Chairman and Chief Executive Officer. The organizational structure includes various departments for design, marketing, sales, operations, finance, and human resources.
Top Products and Market Share
Key Offerings
- Movado Watches: The company's flagship brand, known for its minimalist designs and Museum Dial. Competitors include Citizen, Seiko, and Tissot. Market share data unavailable at this granularity.
- Licensed Brands (e.g., Coach, Tommy Hilfiger, Olivia Burton): Watches and accessories produced under license from other fashion brands. Market share data unavailable at this granularity. Competitors are Fossil and other licensed brand watchmakers.
- Olivia Burton: A British fashion watch and jewelry brand acquired by Movado Group. Competitors include Kate Spade and other fashion watch brands. Market share data unavailable at this granularity.
Market Dynamics
Industry Overview
The watch industry is characterized by a mix of luxury, fashion, and smartwatches. Factors influencing the market include consumer spending, fashion trends, and technological innovation.
Positioning
Movado Group Inc. positions itself in the mid-to-high-end watch market, focusing on design, brand recognition, and a multi-brand strategy.
Total Addressable Market (TAM)
The global watch market is estimated to be worth hundreds of billions of dollars. Movado Group Inc. captures a portion of this TAM through its diverse brand portfolio and distribution channels.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Established distribution network
- Design expertise
- Licensing agreements
Weaknesses
- Reliance on licensing agreements
- Exposure to fashion trends
- Limited direct brand control on licensed products
- Potential impact from economic downturns
Opportunities
- Expanding into new markets
- Increasing e-commerce sales
- Developing new product lines
- Acquiring complementary brands
Threats
- Competition from other watch brands
- Economic downturns
- Changes in consumer preferences
- Counterfeit products
Competitors and Market Share
Key Competitors
- FOSL
- COTY
- KATE
Competitive Landscape
Movado competes on design and brand recognition. It holds an advantage in the mid-to-high end watch sector compared to some competitors with larger fashion brand market share.
Major Acquisitions
Olivia Burton
- Year: 2017
- Acquisition Price (USD millions): 84.3
- Strategic Rationale: Expanded Movado Group's presence in the fashion watch market and appealed to a younger demographic.
Growth Trajectory and Initiatives
Historical Growth: Historical growth requires specific financial data which cannot be generated without access to real time resources
Future Projections: Future projections are based on analyst estimates and require specific financial data which cannot be generated without access to real time resources
Recent Initiatives: Recent initiatives include strategic acquisitions, expansion of e-commerce platforms, and new product launches.
Summary
Movado Group Inc. has a strong brand portfolio and established distribution network. Its reliance on licensed brands and exposure to fashion trends are weaknesses. Growth opportunities include expanding into new markets and increasing e-commerce sales. It must be wary of increased competition and economic downturns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Research Data
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data is dynamic, and current information should be verified through independent research.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Movado Group Inc
Exchange NYSE | Headquaters Paramus, NJ, United States | ||
IPO Launch date 1993-09-30 | Chairman & CEO Mr. Efraim Grinberg | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 1009 | Website https://www.movadogroup.com |
Full time employees 1009 | Website https://www.movadogroup.com |
Movado Group, Inc. designs, sources, markets, and distributes watches worldwide. The company operates in two segments, Watch and Accessory Brands, and Company Stores. The company offers its watches under the Movado, Concord, Ebel, Olivia Burton, and MVMT brands, as well as licensed brands comprising Coach, Tommy Hilfiger, HUGO BOSS, Lacoste, and Calvin Klein. It also designs, sources, markets, and distributes jewelry and other accessories; and provides after-sales and shipping services. The company's customers include jewelry store chains, department stores, independent regional jewelers, network of independent distributors, online marketplaces, licensors' retail stores, and third-party e-commerce retailers. It sells directly to consumers through its e-commerce platforms. The company was formerly known as North American Watch Corporation and changed its name to Movado Group, Inc. in 1996. Movado Group, Inc. was founded in 1961 and is headquartered in Paramus, New Jersey.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.