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Movado Group Inc (MOV)



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Upturn Advisory Summary
06/30/2025: MOV (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $31.5
1 Year Target Price $31.5
0 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -34.49% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 344.00M USD | Price to earnings Ratio 19.83 | 1Y Target Price 31.5 |
Price to earnings Ratio 19.83 | 1Y Target Price 31.5 | ||
Volume (30-day avg) 1 | Beta 1.25 | 52 Weeks Range 12.24 - 24.45 | Updated Date 06/30/2025 |
52 Weeks Range 12.24 - 24.45 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 9.05% | Basic EPS (TTM) 0.78 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.73% | Operating Margin (TTM) 0.68% |
Management Effectiveness
Return on Assets (TTM) 1.61% | Return on Equity (TTM) 3.67% |
Valuation
Trailing PE 19.83 | Forward PE 7.9 | Enterprise Value 233198275 | Price to Sales(TTM) 0.53 |
Enterprise Value 233198275 | Price to Sales(TTM) 0.53 | ||
Enterprise Value to Revenue 0.36 | Enterprise Value to EBITDA 6.82 | Shares Outstanding 15778600 | Shares Floating 16128444 |
Shares Outstanding 15778600 | Shares Floating 16128444 | ||
Percent Insiders 3.45 | Percent Institutions 90.06 |
Analyst Ratings
Rating 1 | Target Price 31.5 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Movado Group Inc

Company Overview
History and Background
Movado Group Inc. was founded in 1881 in La Chaux-de-Fonds, Switzerland, as LAI Ditescheim & Freres SA. It later became known as Movado, meaning 'always in motion' in Esperanto. The company is known for its minimalist watch designs, particularly the Museum Watch.
Core Business Areas
- Watch Manufacturing and Distribution: Designs, sources, markets, and distributes watches under its owned and licensed brands.
- Retail Operations: Operates outlet stores and e-commerce websites to sell its products directly to consumers.
Leadership and Structure
Efraim Grinberg serves as the Chairman and Chief Executive Officer. The company has a typical corporate structure with executive leadership teams overseeing various departments like design, marketing, sales, and finance.
Top Products and Market Share
Key Offerings
- Movado Watches: Known for minimalist design; competes with brands like Skagen and Tissot. Estimated market share within the accessible luxury watch segment is around 5-10%.
- Olivia Burton Watches: A UK-based brand acquired by Movado, known for its fashion-forward designs; competes with brands like Kate Spade and Michael Kors. Market share data not readily available but contributes significantly to overall revenue.
- Licensed Brands (e.g., Coach, Tommy Hilfiger, Hugo Boss): Movado manufactures and distributes watches under license from these fashion brands; competes with Fossil and other licensed watch producers.
Market Dynamics
Industry Overview
The watch industry is highly competitive, with a mix of established luxury brands, accessible luxury brands, and fashion watch brands. It is experiencing both challenges (smartwatch competition) and opportunities (e-commerce growth).
Positioning
Movado Group Inc. is positioned in the accessible luxury and fashion watch segments. Its competitive advantages include a strong brand portfolio and distribution network.
Total Addressable Market (TAM)
The global watch market is estimated to be around $70-80 billion. Movado's position in the accessible luxury and fashion segments allows it to capture a portion of this large TAM.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Established Distribution Network
- Minimalist Design Aesthetic
- Diversified Product Offering (Owned and Licensed Brands)
Weaknesses
- High Dependence on Department Stores
- Vulnerability to Economic Downturns
- Competition from Smartwatches
- Brand Perception May Be Less Luxurious Than Some Competitors
Opportunities
- E-commerce Growth
- Expansion into New Markets (e.g., Asia)
- Strategic Acquisitions
- Development of Smartwatch Hybrids
Threats
- Economic Recession
- Increased Competition
- Fluctuations in Currency Exchange Rates
- Changing Consumer Preferences (Smartwatches)
Competitors and Market Share
Key Competitors
- FOSL
- COACH
- KORS
Competitive Landscape
Movado competes with Fossil (FOSL) on licensed fashion watches and with brands like Michael Kors (KORS) and Coach (COACH) in the accessible luxury segment. They are differentiated by their minimalist design and specific brand partnerships.
Growth Trajectory and Initiatives
Historical Growth: Historical growth information is unavailable without access to detailed financial databases.
Future Projections: Future growth projections unavailable without recent analyst data.
Recent Initiatives: Focus on expanding e-commerce presence, streamlining operations, and launching new product lines across brands.
Summary
Movado Group has a strong brand portfolio but faces challenges from changing consumer preferences and economic uncertainty. Their focus on e-commerce and strategic partnerships are working well. However, they must continue to innovate to compete with smartwatches and stay relevant to younger consumers. Potential threats are dependence on department stores and economic downturns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Research Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market share estimates are approximate and based on available data. Future performance is not guaranteed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Movado Group Inc
Exchange NYSE | Headquaters Paramus, NJ, United States | ||
IPO Launch date 1993-09-30 | Chairman & CEO Mr. Efraim Grinberg | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 1009 | Website https://www.movadogroup.com |
Full time employees 1009 | Website https://www.movadogroup.com |
Movado Group, Inc. designs, sources, markets, and distributes watches worldwide. The company operates in two segments, Watch and Accessory Brands, and Company Stores. The company offers its watches under the Movado, Concord, Ebel, Olivia Burton, and MVMT brands, as well as licensed brands comprising Coach, Tommy Hilfiger, HUGO BOSS, Lacoste, and Calvin Klein. It also designs, sources, markets, and distributes jewelry and other accessories; and provides after-sales and shipping services. The company's customers include jewelry store chains, department stores, independent regional jewelers, network of independent distributors, online marketplaces, licensors' retail stores, and third-party e-commerce retailers. It sells directly to consumers through its e-commerce platforms. The company was formerly known as North American Watch Corporation and changed its name to Movado Group, Inc. in 1996. Movado Group, Inc. was founded in 1961 and is headquartered in Paramus, New Jersey.
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