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MOV 
Movado Group Inc (MOV)
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Upturn Advisory Summary
12/19/2025: MOV (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $31.5
1 Year Target Price $31.5
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/19/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 466.23M USD | Price to earnings Ratio 21.71 | 1Y Target Price 31.5 |
Price to earnings Ratio 21.71 | 1Y Target Price 31.5 | ||
Volume (30-day avg) 1 | Beta 0.92 | 52 Weeks Range 11.83 - 22.25 | Updated Date 12/19/2025 |
52 Weeks Range 11.83 - 22.25 | Updated Date 12/19/2025 | ||
Dividends yield (FY) 6.38% | Basic EPS (TTM) 0.97 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-25 | When - | Estimate 0.86 | Actual 0.45 |
Profitability
Profit Margin 3.33% | Operating Margin (TTM) 6.3% |
Management Effectiveness
Return on Assets (TTM) 2.25% | Return on Equity (TTM) 4.48% |
Valuation
Trailing PE 21.71 | Forward PE 15.8 | Enterprise Value 385122089 | Price to Sales(TTM) 0.71 |
Enterprise Value 385122089 | Price to Sales(TTM) 0.71 | ||
Enterprise Value to Revenue 0.58 | Enterprise Value to EBITDA 9.51 | Shares Outstanding 15682352 | Shares Floating 16020573 |
Shares Outstanding 15682352 | Shares Floating 16020573 | ||
Percent Insiders 3.48 | Percent Institutions 90.68 |
Upturn AI SWOT
Movado Group Inc
Company Overview
History and Background
Movado Group, Inc. (MOV) was founded in 1881 in La Chaux-de-Fonds, Switzerland, by Achille Ditesheim. Initially known for its innovative timepieces, the company gained prominence for its designs, including the iconic Museum Watch, introduced in 1947. In 1983, the company was acquired by North American Watch Corporation, which later rebranded as Movado Group, Inc. in 1995. Over the years, Movado Group has expanded its portfolio through acquisitions of other watch brands and distribution agreements, evolving into a global watch manufacturer and distributor with a diverse brand portfolio.
Core Business Areas
- Wholesale: Designs, manufactures, and markets watches under its own brands and licensed brands. These watches are sold to a global network of department stores, specialty retailers, and jewelers.
- Retail: Operates a number of company-owned retail stores under brands such as Movado and its licensed brands, providing a direct-to-consumer sales channel.
- E-commerce: Sells its products directly to consumers through its own e-commerce websites and through various online retailers.
Leadership and Structure
Movado Group, Inc. is led by a Board of Directors and a senior management team. Key leadership positions include the Chief Executive Officer, Chief Financial Officer, and heads of various operational and marketing divisions. The company operates with a global structure, managing its brands and distribution networks across different geographical regions.
Top Products and Market Share
Key Offerings
- Movado: The flagship brand, known for its minimalist design, particularly the Museum Watch. Movado watches are positioned in the mid-to-upper-mid price segment. Competitors include Tissot, Hamilton, Longines, and Baume & Mercier.
- Concord: A brand focusing on luxury and sophisticated design, often featuring premium materials and movements. Competitors include TAG Heuer, Omega, and Gucci Watches.
- Ebel: Known for its distinctive architectural designs and craftsmanship, positioned in the premium luxury segment. Competitors include Breitling, Rado, and Zenith.
- Licensed Brands (e.g., Coach, Tommy Hilfiger, Hugo Boss, Lacoste): Movado Group manufactures and distributes watches under licensing agreements with fashion and lifestyle brands. These are typically positioned in the fashion-oriented, accessible luxury segment. Competitors vary widely by brand but include Fossil Group, Timex, and various fashion accessory brands.
Market Dynamics
Industry Overview
The global watch market is diverse, encompassing luxury, fashion, and smartwatches. The luxury segment is characterized by strong brand heritage, craftsmanship, and innovation. The fashion segment is influenced by trends, brand collaborations, and accessibility. The smartwatch segment is dominated by technology companies and is rapidly evolving. The market is influenced by economic conditions, consumer spending habits, and evolving retail landscapes.
Positioning
Movado Group is positioned as a diversified watch manufacturer and distributor with a portfolio spanning multiple price points and styles. Its strengths lie in its well-recognized owned brands (Movado, Concord, Ebel) and its ability to leverage popular licensed fashion brands. The company competes in both the traditional watch market and the accessible luxury/fashion watch segment.
Total Addressable Market (TAM)
The global watch market is valued in the tens of billions of USD, with significant portions attributed to luxury, fashion, and smartwatches. Movado Group's TAM is within the traditional watch market, particularly the mid-range and accessible luxury segments, as well as the fashion watch segment. While a precise TAM for Movado's specific niches is hard to define without proprietary data, the overall watch market size indicates substantial opportunity. Movado Group holds a notable but not dominant share of its specific market segments.
Upturn SWOT Analysis
Strengths
- Strong brand recognition for its flagship Movado brand.
- Diverse portfolio of owned and licensed brands catering to different consumer segments.
- Established global distribution network.
- Experience in luxury and fashion watch manufacturing.
- Iconic product designs like the Museum Watch.
Weaknesses
- Reliance on licensed brands for a significant portion of revenue, which can be subject to renewal or termination.
- Intense competition from both established luxury brands and fast-fashion watch companies.
- Potential challenges in adapting to the rapidly evolving smartwatch market.
- Brand perception may not always align with the highest tiers of luxury watchmaking.
- Limited direct control over the marketing and brand strategy of some licensed brands.
Opportunities
- Expansion of e-commerce channels and direct-to-consumer sales.
- Leveraging digital marketing and social media for brand engagement.
- Growth in emerging markets.
- Potential for strategic acquisitions or partnerships to expand brand portfolio or technological capabilities.
- Focus on sustainability and ethical sourcing to appeal to conscious consumers.
Threats
- Economic downturns impacting discretionary spending on watches.
- Increasing competition from smartwatches and wearable technology.
- Changes in fashion trends and consumer preferences.
- Fluctuations in currency exchange rates.
- Supply chain disruptions and rising manufacturing costs.
Competitors and Market Share
Key Competitors
- Fossil Group, Inc. (FOSL)
- Timex Group USA, Inc. (Private)
- Swatch Group AG (SWX: UHR)
Competitive Landscape
Movado Group competes with a wide range of watch manufacturers, from large conglomerates like Swatch Group to fashion-focused companies like Fossil Group, and numerous independent brands. Movado's advantage lies in its diversified portfolio, encompassing both its established luxury brands and its popular licensed fashion brands, allowing it to cater to a broader market. However, it faces intense competition in all its segments, requiring continuous innovation and effective marketing to maintain its market share.
Growth Trajectory and Initiatives
Historical Growth: Movado Group's historical growth has been influenced by its brand portfolio management, market expansion, and the performance of the global watch industry. While revenue has seen fluctuations due to market conditions and licensing agreements, the company has demonstrated resilience.
Future Projections: Future growth projections for Movado Group are typically based on analyst estimates, which consider market trends, company strategy, and economic forecasts. Analysts may project revenue growth, EPS expansion, and potential improvements in profitability.
Recent Initiatives: Recent initiatives likely include efforts to strengthen its direct-to-consumer channels, optimize its brand portfolio, invest in digital marketing, and potentially explore strategic partnerships or acquisitions to enhance its market position.
Summary
Movado Group Inc. is a well-established player in the watch industry with a diversified portfolio of owned and licensed brands. Its strengths lie in brand recognition and distribution, while its weaknesses include reliance on licenses and intense competition. The company has opportunities in e-commerce and emerging markets but faces threats from economic downturns and evolving technology. Its financial performance has shown some recent declines, making strategic initiatives and market adaptation crucial for future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Movado Group, Inc. Investor Relations Filings (SEC EDGAR)
- Financial News Outlets (e.g., Reuters, Bloomberg)
- Industry Analysis Reports
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Movado Group Inc
Exchange NYSE | Headquaters Paramus, NJ, United States | ||
IPO Launch date 1993-09-30 | Chairman & CEO Mr. Efraim Grinberg | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 1009 | Website https://www.movadogroup.com |
Full time employees 1009 | Website https://www.movadogroup.com | ||
Movado Group, Inc. designs, sources, markets, and distributes watches worldwide. The company operates in two segments, Watch and Accessory Brands, and Company Stores. The company offers its watches under the Movado, Concord, Ebel, Olivia Burton, and MVMT brands, as well as licensed brands comprising Coach, Tommy Hilfiger, HUGO BOSS, Lacoste, and Calvin Klein. It also designs, sources, markets, and distributes jewelry and other accessories; and provides after-sales and shipping services. The company's customers include jewelry store chains, department stores, independent regional jewelers, network of independent distributors, online marketplaces, licensors' retail stores, and third-party e-commerce retailers. It sells directly to consumers through its e-commerce platforms. The company was formerly known as North American Watch Corporation and changed its name to Movado Group, Inc. in 1996. Movado Group, Inc. was founded in 1961 and is headquartered in Paramus, New Jersey.
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