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Movado Group Inc(MOV)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for MOV
10/19/2026: MOV (1-star) is currently NOT-A-BUY. Pass it for now.
Movado Group Inc is a long-standing designer and distributor of watches and luxury accessories, operating both heritage Swiss brands and licensed fashion labels. The company's strengths lie in its diverse brand portfolio and established retail distribution network, which provide consistent, though cyclical, revenue streams. While the primary investment story revolves around its ability to modernize its brand mix and shift toward digital channels, it faces significant competitive risks from the rise of smart wearables and traditional retail headwinds. Given its steady dividend history, it may appeal to income-focused investors, though growth remains tied to discretionary spending. Investors should monitor digital growth initiatives and licensing renewal outcomes.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is modest and heavily dependent on broader retail trends rather than rapid innovation. |
| Momentum investor | Weak fit | The stock often lacks the strong, sustained price trends preferred by momentum strategies. |
| Value investor | Strong fit | The company is often traded at valuation multiples that may appeal to investors looking for established, steady brands. |
| Dividend investor | Strong fit | The company has a consistent history of paying dividends, providing reliable income for shareholders. |
| Low-risk investor | Mixed fit | While established, the company is susceptible to consumer cyclicality and retail headwinds. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is subject to fluctuations based on seasonal retail cycles and consumer confidence. |
| Valuation risk | Low | Current valuations generally reflect the moderate growth outlook for the traditional watch segment. |
| Competition risk (smartwatches) | High | The encroachment of Apple Watch and other wearables on the traditional watch market remains a primary long-term threat. |
| Business quality | Medium | While the brand portfolio is established, the reliance on licensing models limits long-term control over brand equity. |
| Dividend income | Medium | Dividends are generally stable but tied to the company's ability to maintain profitability in a shifting retail environment. |
| Execution risk | Medium | Successfully transitioning to a more digital-first retail model is critical for future performance. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 19.72% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/19/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 732.73M USD | Price to earnings Ratio 18.14 | 1Y Target Price 47.5 |
Price to earnings Ratio 18.14 | 1Y Target Price 47.5 | ||
Volume (30-day avg) 197.7K shares | Beta 0.9 | 52 Weeks Range 16.69 - 40.01 | Updated Date 10/18/2026 |
52 Weeks Range 16.69 - 40.01 | Updated Date 10/18/2026 | ||
Dividends yield (FY) 4.37% | Basic EPS (TTM) 1.81 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Watch Sales | Revenue from owned brands like Movado and licensed brands sold globally. | The primary revenue driver is the sale of watches through retail and wholesale channels. |
| Geography | Operations in North America, Europe, and Asia. | North America remains a core market, but international growth is essential for scaling the business. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 18.14 | Forward PE 21.37 | Enterprise Value 598.16M | Price to Sales(TTM) 1.06 |
Enterprise Value 598.16M | Price to Sales(TTM) 1.06 | ||
Enterprise Value to Revenue 0.85 | Enterprise Value to EBITDA 9.47 | Shares Outstanding 15.96M | Shares Floating 15.76M |
Shares Outstanding 15.96M | Shares Floating 15.76M | ||
Percent Insiders 4.17 | Percent Institutions 96.49 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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