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Movado Group Inc (MOV)



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Upturn Advisory Summary
09/17/2025: MOV (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $31.5
1 Year Target Price $31.5
0 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -20.39% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 434.34M USD | Price to earnings Ratio 25.48 | 1Y Target Price 31.5 |
Price to earnings Ratio 25.48 | 1Y Target Price 31.5 | ||
Volume (30-day avg) 1 | Beta 1.27 | 52 Weeks Range 12.02 - 20.42 | Updated Date 09/17/2025 |
52 Weeks Range 12.02 - 20.42 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 7.02% | Basic EPS (TTM) 0.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-28 | When - | Estimate 0.31 | Actual 0.23 |
Profitability
Profit Margin 2.64% | Operating Margin (TTM) 3.03% |
Management Effectiveness
Return on Assets (TTM) 1.79% | Return on Equity (TTM) 3.59% |
Valuation
Trailing PE 25.48 | Forward PE 10.13 | Enterprise Value 341627634 | Price to Sales(TTM) 0.66 |
Enterprise Value 341627634 | Price to Sales(TTM) 0.66 | ||
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA 9.77 | Shares Outstanding 15682100 | Shares Floating 16030128 |
Shares Outstanding 15682100 | Shares Floating 16030128 | ||
Percent Insiders 3.48 | Percent Institutions 91.76 |
Upturn AI SWOT
Movado Group Inc

Company Overview
History and Background
Movado Group Inc. was founded in 1881 in La Chaux-de-Fonds, Switzerland. Originally named LAI Ditescheim & Freres SA, it later became Movado. The company is known for its minimalist watch designs and has grown through acquisitions and brand licensing.
Core Business Areas
- Watch Manufacturing and Distribution: Movado Group designs, sources, markets, and distributes fine watches globally under its own brands (Movado, Ebel, Concord) and licensed brands (Tommy Hilfiger, Hugo Boss, Lacoste, Olivia Burton, CALVIN KLEIN).
- Retail Operations: Operates outlet stores primarily in the United States and Canada and sells watches directly to consumers.
Leadership and Structure
Efraim Grinberg serves as Chairman and Chief Executive Officer. The company has a traditional corporate structure with functional departments reporting to the CEO.
Top Products and Market Share
Key Offerings
- Movado Watches: Movado is known for its minimalist Museum dial. While exact market share is difficult to pinpoint, Movado is a recognized mid-range luxury watch brand. Competitors include Tissot, Longines, and Seiko.
- Licensed Brands (Tommy Hilfiger, Hugo Boss, Lacoste, etc.): Movado Group designs and distributes watches under licensing agreements. These brands offer a broader range of styles and price points. Competition varies depending on the specific licensed brand.
- Ebel Watches: Ebel is positioned as a luxury brand within the Movado Group portfolio. Ebel competes with higher-end Swiss watch brands. Competitors include Raymond Weil and Baume & Mercier.
Market Dynamics
Industry Overview
The watch industry is segmented by price point and style, facing competition from smartwatches and direct-to-consumer brands. Growth is influenced by fashion trends, technological advancements, and economic conditions.
Positioning
Movado Group occupies a space in the mid-range to luxury watch market, balancing its own brands with licensed brands to cater to various consumer segments. Their competitive advantage lies in their brand recognition, established distribution network, and licensing agreements.
Total Addressable Market (TAM)
The global watch market is projected to reach approximately $94.76 billion by 2029. Movado Group is positioned to capture a portion of this TAM through its diverse brand portfolio and global distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Movado)
- Diverse portfolio of owned and licensed brands
- Established global distribution network
- Experienced management team
Weaknesses
- Dependence on licensing agreements
- Vulnerability to economic downturns
- Competition from smartwatches
- Brand perception varies by region
Opportunities
- Expansion into new markets (e.g., Asia)
- Growth of e-commerce channels
- Development of innovative watch designs
- Strategic acquisitions of complementary brands
Threats
- Economic recession impacting luxury spending
- Fluctuations in currency exchange rates
- Increased competition from established and emerging watch brands
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- Fossil Group Inc (FOSL)
- Swatch Group (UHR.SW)
- Citizen Watch Co. (7762.T)
Competitive Landscape
Movado Group faces competition from both traditional watchmakers and newer smartwatch brands. Its strength lies in its established brands and distribution network, but it needs to adapt to changing consumer preferences and technological advancements.
Growth Trajectory and Initiatives
Historical Growth: Requires specific historical data from SEC filings.
Future Projections: Requires specific analyst estimates.
Recent Initiatives: Requires recent company announcements and SEC filings.
Summary
Movado Group's brand strength and diversified portfolio are its assets. The company should leverage its brands and explore e-commerce growth to stay competitive. Threats include evolving consumer preferences and economic instability, requiring strategic adaptation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Market research reports
- Press releases
- Analyst reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Movado Group Inc
Exchange NYSE | Headquaters Paramus, NJ, United States | ||
IPO Launch date 1993-09-30 | Chairman & CEO Mr. Efraim Grinberg | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 1009 | Website https://www.movadogroup.com |
Full time employees 1009 | Website https://www.movadogroup.com |
Movado Group, Inc. designs, sources, markets, and distributes watches worldwide. The company operates in two segments, Watch and Accessory Brands, and Company Stores. The company offers its watches under the Movado, Concord, Ebel, Olivia Burton, and MVMT brands, as well as licensed brands comprising Coach, Tommy Hilfiger, HUGO BOSS, Lacoste, and Calvin Klein. It also designs, sources, markets, and distributes jewelry and other accessories; and provides after-sales and shipping services. The company's customers include jewelry store chains, department stores, independent regional jewelers, network of independent distributors, online marketplaces, licensors' retail stores, and third-party e-commerce retailers. It sells directly to consumers through its e-commerce platforms. The company was formerly known as North American Watch Corporation and changed its name to Movado Group, Inc. in 1996. Movado Group, Inc. was founded in 1961 and is headquartered in Paramus, New Jersey.

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